What LinenMe does

LinenMe is a privately held, family-owned designer and direct-to-consumer retailer of premium linen home textiles and apparel, operating as a multi-country e-commerce brand headquartered in Woking, United Kingdom, with manufacturing based in Lithuania. The company's core operations span bed linen (sheets, duvet covers, fitted sheets, pillow cases, and sets), table linen (napkins, tablecloths, runners, placemats), bathroom linen (towels, spa accessories), kitchen linen (tea towels, aprons), linen curtains, throws and cushions (including wool, merino, alpaca, and cashmere variants), and a growing linen clothing line (scarves, jackets, dresses, blouses, trousers, bags). Production combines traditional hand looms with modern techniques including stone washing and enzyme washing, with the company holding European Flax, Woolmark, and OEKO-TEX certifications. LinenMe maintains a stock of 300+ linen fabric colors and operates 10 localized country storefronts (UK, US, Germany, France, Italy, Denmark, Australia, Canada, Spain, Japan) with country-specific currencies, languages, and product discovery, plus a dedicated fabric-by-the-yard sub-brand (LinenBeauty), a wool throws sub-brand (WoolMe), and a boutique apartments sub-brand (Domi Lini). The company markets through content (a substantial linen lifestyle blog), organic social (Facebook, Twitter, Pinterest, YouTube, Instagram), email, and significant earned media coverage in Vogue, the Sunday Times, the Daily Telegraph, Homes and Gardens, House Beautiful, Refinery29, and others, with sustainability messaging around zero-waste manufacturing and European flax authenticity as a central differentiator.

The business model is direct-to-consumer one-time purchase of physical goods, priced roughly between $10 (basic napkins) and $300+ (premium duvet covers), supplemented by digital gift cards ($10-$200 denominations, 12-month validity) and a B2B/wholesale program ('Be part of the story') serving hospitality customers such as hotels and restaurants. Distribution is entirely online through owned storefronts; there is no disclosed physical retail, third-party marketplace presence, or wholesale into traditional multi-brand retailers. Customer segments are diversified across individual consumer personas (homeowners and interior design enthusiasts, entertaining and dining enthusiasts, sustainable fashion consumers) and a smaller enterprise hospitality segment; however, the buyer base is fundamentally fragmented with no disclosed anchor enterprise customers, which limits both concentration risk and revenue predictability.

Name

LinenMe

Legal name

LinenMe

Website

https://linenme.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

LinenMe is a family-owned, UK-based direct-to-consumer e-commerce brand designing and selling premium linen home textiles (bedding, table, bath, kitchen, curtains, throws) and apparel across 10 country storefronts, manufactured in Lithuania with European Flax and OEKO-TEX certifications.

Ownership category

akta.pro rank

Product category

Home Textiles

NAICS

Curtain and Linen Mills (31412), Textile Furnishings Mills (3141), Apparel Manufacturing (315)

SIC

Wholesale-Furniture & Home Furnishings (5020), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Commercial & Hospitality Home Textiles Retail (Bulk Linens for Hotels, Spas, Restaurants) (CRAIALAJ)

akta.pro secondary industries

Bed Linen & Bedding Manufacturing (Sheets/Pillowcases/Duvet Covers/Comforters/Blankets) (IMAOAKAA), Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB), Hospitality & Institutional Home Textiles Manufacturing (Hotel/Hospital Bedding & Towels) (IMAOAKAI)

Keywords

• Linen home textiles
• Linen bedding sets
• Table linen napkins
• Linen clothing apparel
• Stone washed linen

Headquarters

HQ city

Woking

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales - Home Textiles: One-time sales of linen bedding, table linens, bathroom linens, kitchen linens, curtains, throws, cushions, and fabrics directly to consumers through e-commerce.
2. Product Sales - Clothing: Sale of linen clothing items including scarves, jackets, dresses, tunics, blouses, shirts, trousers, skirts, homewear, and bags.
3. Gift Cards: Digital eGift Cards sold in denominations of $10, $20, $30, $50, $75, $100, $150, and $200, valid for 12 months from issue date.
4. B2B / Wholesale: Business-to-business sales program 'Be part of the story' for hotels, restaurants, and other hospitality businesses needing bulk linen products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

LinenMe designs, manufactures, and sells premium linen home textiles (bedding, table linens, curtains, bathroom and kitchen linens, throws, cushions), linen fabrics by the yard, and linen clothing/accessories directly to consumers through owned e-commerce storefronts in 10 countries. The company also operates a B2B 'Be part of the story' wholesale program for the hospitality sector. Production is based in Lithuania using traditional hand looms combined with modern techniques including stone washing and enzyme washing, with products certified by European Flax, Woolmark, and OEKO-TEX.

Differentiator

Problem solved

Functional benefit

Brands

• LinenBeauty: Linen fabric store - dedicated online platform for purchasing linen fabrics
• WoolMe
• Domi Lini

Products and services

• Linen Bedding Linen sheets, fitted sheets, duvet covers, pillow cases, and complete bedlinen sets manufactured from premium European flax linen with stone-washed finishes. Targeted at consumers seeking durable, temperature-regulating, and sustainably produced bedding in multiple sizes and colors.
• Table Linen Linen napkins, tablecloths, table runners, placemats, candles and candle holders, and al fresco dining linens in 300+ colors and multiple patterns including Provence, Brittany, Philippe, and Tuscany. Designed for entertaining and dining enthusiasts seeking elegant, easy-care table settings.
• Throws and Cushions Decorative cushion covers, linen throws, merino wool throws, alpaca throws, baby alpaca throws, and cashmere throws. Targeted at consumers seeking premium, natural fiber home decor accents with sustainability credentials.
• Bathroom Linen Linen towels including bath towels, hand towels, guest towels, beach towels, huckaback towel sets, and spa accessories. Targeted at consumers seeking absorbent, quick-drying, and luxurious bathroom linens with natural fiber benefits.
• Kitchen Linen Linen tea towels, linen kitchen accessories, and linen aprons, including a heritage-tagged collection. Designed for home cooks and kitchen enthusiasts who value functional, attractive textiles that withstand frequent washing.
• Linen Curtains Linen curtains offered in four styles: rod pocket, grommet, pencil pleat, and curtains with ties. Targeted at homeowners and interior design enthusiasts seeking natural fiber window treatments in a range of sizes and designs.
• Linen Fabric Linen fabrics available by the yard in white and natural, colored, pattern, and upholstery variants. Operated via LinenBeauty sister brand, targeted at crafters, designers, and consumers seeking fabric for custom projects with 300+ colors in stock.
• Linen Clothing Linen scarves, wool scarves, linen jackets, linen dresses and tunics, linen blouses and shirts, linen trousers and skirts, linen home wear, and linen bags. Targeted at consumers seeking natural, sustainable clothing aligned with slow-living values.
• LinenMe eGift Cards Digital eGift Cards available in denominations of $10, $20, $30, $50, $75, $100, $150, and $200, valid for 12 months from issue date. Usable for purchases across the LinenMe e-commerce storefront.
• B2B / Wholesale Linen Supply Program B2B 'Be part of the story' wholesale program providing bulk linen products to hotels, restaurants, and other hospitality businesses requiring durable, commercial-grade linen supply.

Quantifiable outcome

• Linen requires less water and fewer pesticides to grow than cotton
• +1 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• FedExminorOthersCourier partner for shipping orders. LinenMe notes that FedEx is working toward sustainability by choosing optimal routes, investing in green initiatives, and converting fleets to electric vehicles.
• UPSminorOthersCourier partner for shipping orders. UPS is investing in research into green initiatives and renewable energy for sustainability.
• DPDminorOthersCourier partner for shipping orders. DPD is working toward sustainability through optimal route selection and electric vehicle investments.
• LinenBeautycoreOthersRelated brand offering linen fabric store for customers wanting to purchase fabric by the yard. Sister brand under the same company umbrella.
• WoolMecoreOthersRelated brand offering wool throws store. Sister brand under the same company umbrella.
• Domi LiniminorOthersRelated brand offering boutique apartments. Sister brand under the same company umbrella.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Linoto: DTC linen bedding, sheets, duvet covers and related home linens made from European flax. Direct peer on material sourcing, product line, and direct e-commerce model.
• Hawkins New York: Premium DTC home textiles and home goods brand offering bedding, throws, table linens, and kitchen textiles. Comparable on product mix, premium positioning, and editorial-led marketing.
• Cultiver: Premium DTC linen bedding and home textile brand operating globally. Closely comparable on product mix, premium positioning, and direct-to-consumer go-to-market.
• Magic Linen: DTC linen home textiles brand offering bedding, table linens, and bath linens. Direct competitor in linen-focused e-commerce with overlapping product range and target customers.
• Morrow Soft Goods: Direct-to-consumer home textiles brand with focus on natural fiber goods, table linens, and bedding. Comparable on materials, sustainability narrative, and small-team DTC model.
• Piglet in Bed: Linen and heavyweight linen bedding DTC brand targeting sustainability-focused consumers. Comparable in product category, sustainability positioning, and price band.

Broad incumbents

• Bedsure: Large-scale DTC bedding and home linens brand with broader product range including linens. Comparable in home textile category but operates at much larger scale with mass-market pricing.
• Brooklinen: Well-funded DTC bedding and home linens brand. Overlaps on bedding and bath but operates at larger scale across broader categories including cotton and percale, with greater marketing budget.
• Parachute Home: Premium DTC home essentials brand covering bedding, bath, kitchen, and table. Comparable premium positioning with broader category scope and stronger retail/wholesale footprint.
• Restoration Hardware (RH): Premium home furnishings retailer offering bed, bath, and table linens as part of a broader interior portfolio. Comparable in premium home textile merchandising, though operates at vastly larger scale and price ceiling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/linenme
• YouTubeyoutube.com/user/LinenMe
• Facebookfacebook.com/linenme
• Instagraminstagram.com/linenme
• Pinterestpinterest.com/linenme

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LinenMe