Täby Sim
Täby Sim (Täby Simförening) is a Swedish non-profit swimming association operating Täby Simhall and Kvarnbadet Vallentuna, offering swimming school, competitive training, masters, para swimming, and water polo programs to children, youth, and adults in the greater Täby/Stockholm region.
- Company typePrivate
- Founded-
- HeadquartersTäby, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Täby Sim does
Täby Sim, legally Täby Simförening, is a member-owned, non-profit sports association (idrottsförening) headquartered at Stora Marknadsvägen 2 in Täby, Sweden, operating two physical facilities: the main Täby Simhall and a secondary location at Kvarnbadet Vallentuna. The club delivers a full lifecycle of swimming programs — Simskola (children's swimming school starting at age 6), Teknikskola (technique school with bronze/silver/gold levels), youth training groups, competitive swimming (Tävlingssimning), adult swimming (Vuxensim), masters swimming, para swimming, water polo, and private lessons — serving children, youth, adults, masters athletes, and swimmers with disabilities in the greater Stockholm/Täby region. The organization also participates in the Swedish Swimming Federation's national team and development programs, and offers NIU/LIU elite sports education pathways for student-athletes.
The underlying technology is operational rather than technical: the WeUnite Club app (iOS/Android) handles member accounts, activity bookings, and schedule access. No proprietary software, APIs, or AI/ML systems are referenced in available sources. Revenue is generated through three subscription-style streams — annual membership fees, course fees (swimming school, technique school, crawl courses, adult courses), and activity fees (water polo, training sessions, family participation) — all transacted directly with individual members via the website and app. The club is sponsored by a portfolio of local and national sponsors (including Ica Kvantum, SEB, Stadium, Folkspel, EkmanBuss) and is governed by a member-elected board (styrelse). Täby Sim's brand is anchored by a documented history of producing Olympic and World Championship medalists, including Therese Alshammar and Sarah Sjöström.
Täby Sim firmographics
Firmographics- Name
- Täby Sim
- Legal name
- Täby Simförening
- Website
- https://tabysim.se
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Täby Sim (Täby Simförening) is a Swedish non-profit swimming association operating Täby Simhall and Kvarnbadet Vallentuna, offering swimming school, competitive training, masters, para swimming, and water polo programs to children, youth, and adults in the greater Täby/Stockholm region.
- Ownership category
- akta.pro rank
Täby Sim industry classification
Industry- Product category
- Swimming Club Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)
Keywords
Where Täby Sim is headquartered
LocationHeadquarters
- HQ city
- Täby
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Täby Sim business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Membership Fees: Annual membership fees for club members who participate in swimming activities, training groups, and competitions
- Course Fees: Fees for swimming school courses, technique school, crawl courses, and adult swimming courses
- Activity Fees: Fees for various activities including water polo, family participation activities, and training sessions
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Täby Sim product offering
Product offeringCore offering
Täby Sim is a Swedish swimming club that delivers in-person swimming instruction and training programs at its own facilities. Offerings include children's swimming school (Simskola), technique school (Teknikskola), adult swimming courses (Vuxensim), competitive swimming and Masters training, water polo for beginners, and para swimming for athletes with disabilities. Members book and manage activities through the club's website and WeUnite mobile app, with instruction delivered at Täby Simhall and Kvarnbadet Vallentuna.
Product overview
Täby Sim is a swimming club operating Täby Simhall (swimming facility) in Täby, Sweden. The organization offers a comprehensive portfolio of swimming programs organized as a unified service platform: swimming school for children (Simskola), technique training (Teknikskola), adult swimming (Vuxensim), competitive swimming (Tävlingssimning), water polo, para swimming, and private lessons. The club also provides a mobile app through WeUnite for member services including booking and schedule access. Programs are delivered at Täby Simhall and Kvarnbadet Vallentuna locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Simskola (Swimming School) Children's swimming lessons offered at Täby Simhall and Kvarnbadet Vallentuna, covering beginner through advanced skill levels for individual consumers.
- Teknikskola (Technique School) Technique training program for children aged 6-11 with bronze, silver, and gold levels, focused on developing proper swimming form.
- Vuxensim (Adult Swimming) Adult swimming programs including beginner courses, crawl technique courses, and general adult swimming sessions for individual consumers.
- Tävlingssimning (Competitive Swimming) Competitive swimming program with training groups, competition teams, and participation in national meets including Masters activities for individual athletes.
- Vattenpolo (Water Polo) Water polo training and activities for beginners, introducing the sport on Saturday afternoons to children.
- Parasimning (Para Swimming) Swimming programs specifically designed for athletes with disabilities, offered as part of the club's accessible programming.
- Privatundervisning (Private Lessons) One-on-one personalized swimming instruction at Täby Simhall for individual learners seeking tailored coaching.
- NIU & LIU (National and Local Elite Sports Programs) National elite sports program (NIU) and local elite sports program (LIU) integrated with the school system for student-athletes pursuing competitive swimming.
Quantifiable outcome
- Produced multiple world record holders and Olympic medalists
- +1 more outcomes
Companies that use Täby Sim
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Täby Sim technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Täby Sim partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Ica Kvantum Täby CentrumminorSponsor providing support to Täby Sim. Listed among the club's sponsors and partners.
- Kansliet ABminorSponsor providing support to Täby Sim. Listed among the club's sponsors and partners.
- EkmanBussminorBus transport sponsor for Täby Sim. Listed among the club's sponsors and partners.
- SEBminorBanking sponsor for Täby Sim. Listed among the club's sponsors and partners.
- StadiumminorSports equipment sponsor for Täby Sim. Listed among the club's sponsors and partners.
- FolkspelminorGaming/charity sponsor for Täby Sim through Folkspel/Bingolotto. Listed among the club's sponsors and partners.
- VattenbutikenminorWater-related products sponsor for Täby Sim. Listed among the club's sponsors and partners.
- Bingo StockholmminorGaming sponsor for Täby Sim. Listed among the club's sponsors and partners.
- Swedish Swimming Federation (Svenska Simförbundet)coreNational governing body for swimming in Sweden. Täby Sim swimmers participate in national team programs, development teams, and competitions organized by the federation.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Täby Sim competitors and assessment
Company assessmentDirect peers
- Jönköpings Simsällskap: One of Sweden's largest competitive swimming clubs with strong youth and elite-development programs. Directly comparable in structure, program mix, and federation participation to Täby Sim.
- Göteborgs Kappsimningsklubb (GKK): Major Swedish competitive swimming club based in Gothenburg with elite-level training groups and national-team representation. Comparable program structure and competitive positioning, though operating in western Sweden rather than Stockholm.
- Malmö Kappsimningsklubb: Swedish competitive swimming club based in Malmö with national-team swimmers and youth development pathways. Comparable on training structure, competitive participation, and association model.
- Linköpings Allmänna Simsällskap (LASS): Established Swedish swimming association in Linköping with competitive swimming, youth development, and federation participation. Comparable association structure and program offerings to Täby Sim.
- Spårvägens Simförening: Stockholm-area multi-sport club with a swimming section offering competitive and recreational programs. Comparable geography and program mix, partially overlapping catchment with Täby Sim.
- Helsingborgs Simsällskap: Swedish swimming club in Helsingborg with long history of elite swimmers and federation-aligned competition programs. Comparable association-based swim club model serving a regional Swedish market.
- SK Neptun: Stockholm-based Swedish swimming club offering competitive swimming, youth development, and masters programs. Directly comparable as a Stockholm-area elite swimming association competing for the same talent pipeline and federation slots.
Regional players
- Södertälje Simsällskap: Stockholm-region Swedish swimming club offering youth and competitive swimming. Geographically adjacent to Täby Sim and serves an overlapping catchment, but operates at smaller scale.
Broad incumbents
- City of Manchester Aquatics Swim Team: Large UK swimming club producing Olympic medalists with comprehensive age-group through elite programming. Comparable as a high-reputation association model with broad programming, though at meaningfully larger scale than Täby Sim.
Others
- Swedish Swimming Federation (Svenska Simförbundet): National governing body for Swedish swimming and Täby Sim's strategic core partner. Comparable as the ecosystem orchestrator for competitive swimming, federation licensing, and national-team pathways that Täby Sim's elite swimmers feed into.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Täby Sim social profiles
Digital presenceTäby Sim financial estimates
Financial estimateRevenue estimate
Valuation estimate
Täby Sim leadership team
Management profileNumber of profiles
Profiles1 record
Täby Sim funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Täby Sim M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Täby Sim
What does Täby Sim do?
Täby Sim is a Swedish swimming club that delivers in-person swimming instruction and training programs at its own facilities. Offerings include children's swimming school (Simskola), technique school (Teknikskola), adult swimming courses (Vuxensim), competitive swimming and Masters training, water polo for beginners, and para swimming for athletes with disabilities. Members book and manage activities through the club's website and WeUnite mobile app, with instruction delivered at Täby Simhall and Kvarnbadet Vallentuna.
Is Täby Sim a public or private company?
Täby Sim is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Täby Sim founded?
Täby Sim was founded in -1. It employs 11 to 50 people.
Where is Täby Sim based?
Täby Sim is headquartered in Täby, Sweden, in the Europe region.
How does Täby Sim make money?
Three revenue lines are on record. Membership Fees are the primary driver. The others are course Fees and activity Fees.
Who are Täby Sim's main competitors?
Direct peers on record are Jönköpings Simsällskap, Göteborgs Kappsimningsklubb (GKK), Malmö Kappsimningsklubb, Linköpings Allmänna Simsällskap (LASS), Spårvägens Simförening, Helsingborgs Simsällskap and SK Neptun. Södertälje Simsällskap is listed as a regional player. City of Manchester Aquatics Swim Team is listed as a broad incumbent. Swedish Swimming Federation (Svenska Simförbundet) is listed as an others.
Does Täby Sim have an API?
No public API is recorded for Täby Sim.
What industry is Täby Sim in?
Täby Sim's product category is Swimming Club Services. Its primary akta.pro industry code is EDALAIAF, Aquatics Programs (Pools, Swim Lessons, Lifeguarding). Its NAICS code is 71394 and its SIC code is 7997.