Södertälje Simsällskap

What Södertälje Simsällskap does

Södertälje Simsällskap (SSS) is a Swedish non-profit sports club (ideell förening) founded on June 16, 1954, in Södertälje, Sweden, operating as one of the country's largest and oldest swimming clubs. The organization delivers a comprehensive aquatic sports portfolio including swimming school (from Minisim for toddlers through adult programs), competitive swimming training, diving (Simhopp), open water swimming (Öppet Vatten), para-swimming (Parasim, including Special Olympics participation), NPF-adapted swimming lessons, and PT/personal training sessions. SSS serves all age groups — toddlers aged 2-4 through seniors 65+ — and runs Simmargården, a separately operated LSS § 9.7 licensed leisure facility for youth aged 12-21 with mild to moderate developmental disabilities.

SSS generates revenue through term-based course fees (900-2,300 kr per swimming school course, 2,700-3,700 kr per competition-team term), an annual membership fee of 200 kr, PT sessions at 600 kr per 45-60 minute lesson, club merchandise via sssklubbshop.se, and supporter club memberships/donations. The club operates from Sydpoolen (Östra Kanalgatan 2) under a facility lease with Actic, which provides two 25m pools including a competition pool with grandstand, a 6-lane diving pool, teaching pool, and warm therapy pool. Technology is limited to the WeUnite member management and booking platform (with iOS/Android apps) plus integration with the government-issued Fritidskortet leisure voucher system.

SSS has 17 employees and 15 named board/leadership personnel, with sponsorship from Scania (main sponsor), Craft (equipment), and multiple local collaboration partners. Community-led programs such as Simkunnighetslyftet (190 free spots for children in socio-economically challenged areas, funded by Svensk Simidrott) and Telge Hjärta efter skolan demonstrate a non-profit mission emphasis on accessibility and inclusion, while historical achievements — including Olympic athletes Therese Alshammar and Lasse Frölander — underscore competitive credibility.

Name

Södertälje Simsällskap

Legal name

Södertälje Simsällskap

Website

https://sss.se

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

Södertälje Simsällskap is a Swedish non-profit swimming club founded in 1954 that delivers aquatic sports programs — swimming school, competitive swimming, diving, open water, and para-swimming — to all age groups in Södertälje, while operating Simmargården, an LSS-licensed leisure facility for disabled youth.

Ownership category

akta.pro rank

Product category

Sports Club Services - Aquatic Sports and Swimming Instruction

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

akta.pro secondary industries

Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Swimming club services
• Swimming school programs
• Competitive swimming training
• Para-swimming programs
• Aquatic sports instruction

Headquarters

HQ city

Södertälje

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: Annual membership fees provide base revenue, with 200 kr/year for general membership.
2. Swimming School Courses: Term-based swimming lessons from Minisim through advanced levels, with fees ranging from 900-2300 kr per course.
3. PT and Private Lessons: Personal training sessions at 600 kr per 45-60 minute session, plus private courses of 8 lessons for 4500 kr.
4. Open Water Training: Open water swimming training at 2700 kr/term plus annual membership fee.
5. Club Merchandise: Club shop (sssklubbshop.se) selling sports apparel and equipment.
6. Supporter Memberships: Supporter club memberships and donations from individuals and businesses supporting the club.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Södertälje Simsällskap operates a multi-discipline aquatic sports club offering swimming school instruction (from Minisim parent-child classes for ages 2-4 through adult and NPF-adapted lessons), competitive and recreational swimming training, diving instruction, open water swimming programs, and para-swimming activities. The club also runs Simmargården, a leisure facility for youth with developmental disabilities under Sweden's LSS legislation. All programs are delivered through the Sydpoolen aquatic center in Södertälje, with online registration via the WeUnite member management platform.

Product overview

Södertälje Simsällskap (SSS) operates as a multi-discipline aquatic sports club offering a comprehensive portfolio of swimming-related programs and services. The core offerings include Simskola (swimming school with multiple levels from Minisim through adult), Simning (competitive and recreational swimming), Simhopp (diving), Öppet Vatten (open water swimming), Parasim (para swimming), and Simmargården (LSS-based leisure activities for youth with disabilities). The organization also provides specialized programs including NPF (neurodevelopmental support swimming), PT lessons, and community initiatives like Simkunnighetslyftet (free swimming education for underserved areas). The club primarily operates at Sydpoolen and manages activities across competitive, developmental, and recreational levels for all ages and abilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Simskola (Swimming School) Comprehensive swimming school program for all ages from toddler Minisim (parent-child, ages 2-4) through adult and senior levels, including NPF-adapted lessons for children with neurodevelopmental conditions, youth programs, and seniors. Term-based subscriptions ranging from 900-2300 kr per course.
• Simning (Competitive and Recreational Swimming) Swimming training from age 7 through seniors, including technique development groups, competition teams (Team Tävling 3500-3700 kr/term, Team Teknik 2700 kr/term), and Masters swimming for adults 65+. Members register online via WeUnite.
• Simhopp (Diving) Diving program offering beginner through master-level training, including jumping school (Hoppskola), technique training, competition preparation, adult diving, and free diving (Gratis Simhopp). Conducted at Sydpoolen's 6-lane diving pool.
• Öppet Vatten (Open Water Swimming) Open water swimming training program for events such as Vansbro, Triathlon, and Swim Run, with indoor training during winter and outdoor sessions in warmer seasons. Priced at 2700 kr/term plus 200 kr annual membership.
• Parasim (Para-Swimming) Swimming training and competition for athletes with physical or intellectual disabilities, including Special Olympics programs. Provides accessible and adapted training for para-swimmers of all ages.
• Simmargården Leisure activity center for youth aged 12-21 with mild to moderate intellectual or developmental disabilities, operating under Swedish LSS § 9.7 legislation as a short-term supervision facility. Located at Gymnastikvägen 13, Södertälje.
• PT-lektioner (Personal Training Swimming Lessons) One-on-one or small group personal training swimming lessons for individuals needing extra practice, particularly children preparing for school swimming requirements. Priced at 600 kr per 45-60 min session, or 4500 kr for an 8-lesson package.
• Simkunnighetslyftet Government-funded initiative providing 190 free swimming school spots for children from socio-economically challenged areas in Södertälje, funded by Svensk Simidrott. Targets children in neighborhoods including Blombacka, Fornhöjden, Geneta, Bårsta, Hovsjö, Ronna, Telge, Snäckviken, Torekälla, and Värdsholmen-Södra.
• Telge Hjärta efter skolan Free Swimming Lessons Free swimming lessons for middle school students (grades 4-6) in collaboration with Telge Hjärta after-school program, helping students meet PE swimming competency requirements.
• Klubbshop (Club Merchandise) Club shop (sssklubbshop.se) selling sports apparel, equipment, and branded merchandise for members and supporters.
• Supporterklubben (Supporter Club) Supporter club membership program enabling individuals and local businesses to provide financial support and advocacy for Södertälje Simsällskap. Generates recurring donations and sponsorship revenue.

Quantifiable outcome

• 190 children receive free swimming education annually through Simkunnighetslyftet
• +1 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles7 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• CraftcoreOthersSports material supplier (Sportmaterialleverantör) providing apparel and equipment for club members.
• Telge Hjärta efter skolancoreStrategic or Co-development PartnerPartnership offering free swimming lessons for middle school students (years 4-6) to help achieve PE requirements. Program runs in periods aligned with school calendar.
• TelgeminorGTM or Marketing PartnerLocal business collaboration partner supporting club activities.
• Björck's ResorminorGTM or Marketing PartnerTravel agency and collaboration partner, also listed as 2025 supporter.
• Berges Schakt och Transport (BST)minorGTM or Marketing PartnerConstruction and transport company and collaboration partner, also listed as 2025 supporter.
• Södertälje CityminorGTM or Marketing PartnerLocal business association partnership supporting commercial activities.
• COOPminorGTM or Marketing PartnerGrocery retail chain collaboration partner.
• ICA Maxi WasaminorGTM or Marketing PartnerGrocery store collaboration partner.
• RF Sisu SörmlandminorOthersRegional sports federation (Riksidrottsförbundet) providing organizational support and resources.
• Brand NinjaminorGTM or Marketing PartnerBranding and marketing services partner.
• Actic (Sydpoolen)coreOthersSSS rents pool time from Sydpoolen owned by Actic. Sydpoolen provides facilities for all swimming, diving, and teaching activities.
• WeUnitecoreTechnology or IntegrationDigital membership and booking platform provider used for activity registration, member management, and payment processing including Fritidskortet integration.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Malmö Kappsimningsklubb: Major Swedish swimming club in Malmö offering competitive swimming, swim school, diving, and masters programs. Similar non-profit association model and comparable program portfolio to SSS.
• Spårvägen Simförening: Stockholm-based swimming club offering competitive swimming, swim school, and masters programs. Comparable non-profit structure and program breadth to SSS.
• Göteborg Sim: Large Swedish swimming club based in Gothenburg offering competitive swimming, swim school, and masters programs. Comparable scale and mission to SSS as one of Sweden's leading swimming clubs.
• Stockholms Kappsimningsklubb: One of Sweden's oldest and largest competitive swimming clubs, offering competitive swimming, swim school, and masters programs in Stockholm. Directly comparable to SSS in structure, age, and program breadth.
• Täby Sim: Stockholm-area swimming club offering competitive swimming and swim school programs. Comparable non-profit structure and program focus to SSS.
• Helsingborgs Simsällskap: Swedish swimming club in Helsingborg (formerly SK Triton) offering competitive swimming and swim school programs. Similar regional non-profit model to SSS.
• Jönköpings Simsällskap: Established Swedish swimming club in Jönköping offering swimming school, competitive swimming, and diving. Operates as a non-profit association with similar program mix to SSS.
• Norrköpings Kappsimningsklubb: Swedish swimming club based in Norrköping offering competitive swimming and swim school programs. Similar size and structure to SSS as a regional non-profit swimming association.

Others

• Actic Group: Swedish-listed fitness and pool facility operator that owns Sydpoolen (where SSS rents pool time). Acts as SSS's primary facility provider rather than a direct competitor, but represents the broader Nordic fitness/recreation industry context.
• Svensk Simidrott: Swedish Swimming Federation that governs competitive swimming nationally and channels government and federation grants (including Simkunnighetslyftet funding) to clubs like SSS. Functions as ecosystem/funding body rather than competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC777tLT6pFfDCDB26_ePs4Q/videos
• Facebookfacebook.com/SodertaljeSimsallskap
• LinkedInlinkedin.com/company/s%C3%B6dert%C3%A4lje-sims%C3%A4llskap
• Instagraminstagram.com/sodertaljesimsallskap

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Södertälje Simsällskap