TAC Mobilités

What TAC Mobilités does

TAC Mobilités is the multi-modal public transportation network serving the Annemasse agglomeration in Haute-Savoie, France, operated by Société Transports publics de l'agglomération Annemassienne (TP2A), a wholly-owned subsidiary of RATP Dev within the RATP Group. The legal entity is a Société par actions simplifiée registered in Thonon-les-Bains with a share capital of €120,000. The network comprises seven regular bus lines, five on-demand transport (TAD) lines, dedicated school transport services, cross-border tram connections (TPG Tram 17 and Tram 12), Léman Express regional rail integration, two 250-space park-and-ride facilities, secured bicycle parking (280+ spaces across three locations), VéloTAC long-term bike rental (muscular, electric, and cargo), and self-service bike-sharing.

The underlying technology stack includes a dedicated mobile application on iOS and Android for real-time schedules and ticketing, an e-boutique online store, 24 automatic ticket vending machines (DAT) at key stops, contactless open-payment acceptance across all buses and Tram 17, the PAYBOX-secured online fine payment portal with 3DSecure, and integration with the France Objets Trouvés lost-and-found platform. Accessibility is delivered through the Rogervoice partner providing French Sign Language (LSF) and Completed Spoken French (LfPC) captioning. The network averages 335,000 monthly passengers, 4,500 km operated daily, and over 400,000 annual DAT transactions.

TAC Mobilités monetizes through a multi-stream revenue model: subscription-based fares (Annemasse Pass, Léman Pass, GFM Pass, monthly/annual, student, and solidarity tiers priced by CAF quotient), unit tickets and carnets, employer-subsidized passes under the French Article L.3261-2 50% employer contribution mandate, VéloTAC subscriptions (€10-€45/month tiers), on-board commercial advertising (voussoirs, A4 posters, and digital TFT screens), P+R operations, and regulated contravention revenue. Go-to-market combines a physical Maison de la Mobilité et du Tourisme agency, the mobile app, the e-boutique, DAT machines, and employer distribution partnerships. Ticketing is anchored on the Carte Oùra card and validated via a mandatory ticket validation policy (enforced since March 2023).

Name

TAC Mobilités

Legal name

Société Transports publics de l'agglomération Annemassienne – TP2A

Website

https://tac-mobilites.fr

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

TAC Mobilités operates multi-modal public transportation across the 12 communes of the Annemasse agglomeration in France, providing bus, tram, on-demand, school, bike-sharing, and park-and-ride services to commuters, students, and cross-border travelers to Geneva.

Ownership category

akta.pro rank

Product category

Urban Public Transportation Services

NAICS

Bus and Other Motor Vehicle Transit Systems (485113), Urban Transit Systems (48511), Special Needs Transportation (485991)

SIC

Transportation Services (4700), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Last-Mile On-Demand Feeder to Transit (First/Last-Mile Providers) (THAIAGAJ)

akta.pro secondary industry

Parking & Toll Payment/Reservation Platforms (BPAMAIAL)

Keywords

• Urban public transit
• Bus transportation services
• Bike rental sharing
• School transport subscriptions
• Park and ride facilities

Headquarters

HQ city

Annemasse

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Passenger Fare Revenue (Subscriptions & Tickets): TAC Mobilités generates revenue primarily through the sale of transport tickets and subscriptions (monthly, annual, student, school, and solidarity pricing) to commuters and occasional travelers within the Annemasse agglomeration and cross-border routes to Geneva. Revenue is collected via the e-boutique, mobile app, DAT machines, and the physical agency.
2. Annual Bus Pass (Annemasse Pass, Leman Pass): Annual and monthly subscription passes covering bus networks, tram connections, and cross-border travel (Léman Pass extends to Geneva's TPG network, trams, boats, and trains). Revenue is recurring through annual/monthly billing cycles.
3. On-board Advertising Revenue: TAC Mobilités sells advertising space on-board its buses including printed formats (voussoirs, A4 posters) and digital screens (TFT screens in articulated buses), as well as on ticket vending machines. This generates incremental commercial revenue from local advertisers.
4. Bike Rental Revenue: VéloTAC service generates rental revenue from muscular, electric, and cargo bikes rented for 3, 6, or 12 months. Rental includes maintenance and accessories.
5. Fine / Contravention Revenue: Under articles 529-3 and 529-4 of the French Code of Criminal Procedure, TAC Mobilités (via TP2A) can issue and collect fixed penalties (amendes) from passengers found without valid tickets. Revenue is collected via online payment through the website or at the point of infraction.
6. Parking P+R Revenue: Two park-and-ride facilities (Jean Monnet P+R with 250 spaces and Altéa P+R with 250 spaces) are operated, with free parking for public transport users. Revenue from these facilities supports multimodal trip completion.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

TAC Mobilités operates the public bus and multimodal transport network of the Annemasse Agglomeration (12 communes, Haute-Savoie), providing urban bus services, on-demand transport, school transport, bike rental and bike-sharing, park-and-ride facilities, and cross-border connectivity to Geneva via Tram 17 and the Léman Pass. Its portfolio is sold through subscriptions (Annemasse Pass, Léman Pass, GFM Pass), unit tickets, contactless open-payment fares, and ancillary services such as onboard advertising and contravention payments.

Product overview

TAC Mobilités is a multi-modal public transport network operated by TP2A (Transports publics de l'agglomération Annemassienne), a subsidiary of RATP Dev, serving the Annemasse agglomeration in Haute-Savoie, France. The core offering is a portfolio of transport services centered on seven regular bus lines (T1/Tango, T2, 3, 4, 5, 6, 7, 8) and five on-demand transport (TAD) lines, complemented by school transport, VéloTAC long-term bike rental, self-service bike sharing, P+R park-and-ride facilities, carpooling/autopartage, and tramway connections (tram 12 and 17, the latter cross-border to Geneva). The product suite also includes digital channels — the TAC Mobilités mobile application (iOS/Android) for real-time schedules, ticket purchasing, and itinerary planning; an e-boutique online store; and an open-payment contactless fare system accepting bank cards, smartwatches, and smartphones. Ticketing is organized around branded passes: Annemasse Pass (local bus and tram), Léman Pass (cross-border bus, tram, and train to Geneva), and GFM Pass (Genevois territory). Free bicycle workshops and secured bicycle parking complement the cycling offering. The network also operates a digital fine payment portal and an onboard advertising product (TAC Pro) for commercial partners.

Differentiator

Problem solved

Functional benefit

Brands

• Tango: High-frequency bus line serving as the main rapid transit corridor with 10-minute intervals during peak hours.
• T1
• T2
• VéloTAC
• Annemasse Pass
• Léman Pass
• TAD

Quantifiable outcome

• 335,000 passengers transported per month on the TAC bus network
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• TPG (Transports publics genevois)coreStrategic or Co-development PartnerTAC Mobilités maintains a strategic cross-border partnership with TPG (Geneva Public Transport) enabling integrated travel across the French-Swiss border. The Tram 17 (operated by TPG) connects Annemasse with Geneva, and the Léman Pass covers both TAC buses and TPG trams, trains, and boat services. The two networks coordinate on schedules, ticketing, and the extension of Tram 17 into Annemasse city center.
• SNCF / TER Auvergne-Rhône-AlpescoreStrategic or Co-development PartnerTAC Mobilités coordinates with TER trains (Auvergne-Rhône-Alpes regional rail) and Léman Express for multimodal journeys. Train connections are included in the Léman Pass subscription, and TAC buses serve Annemasse and Machilly train stations to facilitate first/last-mile connections.
• Léman ExpresscoreStrategic or Co-development PartnerLéman Express regional rail service connecting multiple towns in the Annemasse-Geneva corridor is integrated into the Léman Pass. TAC buses provide feeder connections to Léman Express stations at Annemasse and Machilly.
• Citiz (Car Sharing)minorStrategic or Co-development PartnerCitiz offers self-service car sharing at four stations in central Annemasse, available 24/7. TAC Mobilités promotes Citiz as an alternative to individual car ownership, and Citiz subscribers qualify for reduced VéloTAC rental rates. Billing is per quarter-hour and per kilometer, with night hours (23h-7h) free.
• Annemasse AgglomérationcoreStrategic or Co-development PartnerAnnemasse Agglomération is the local government authority that owns and contracts TAC Mobilités (via TP2A) to operate the public transport network. The Agglomeration funds infrastructure projects including P+R facilities, bike parks, and the Tram 17 extension, which directly impact TAC's service delivery and ridership.
• CAF (Caisse d'Allocations Familiales)coreStrategic or Co-development PartnerCAF provides the family quotient (quotient familial) data used by TAC Mobilités to determine eligibility and pricing tiers for solidarity/subsidized transport passes. Households with QF ≤ 800€ qualify for up to 72% discount on standard subscription rates.
• RATP Dev (RATP Group)coreStrategic or Co-development PartnerRATP Développement operates TAC Mobilités through its subsidiary TP2A. RATP Dev manages the website development, digital infrastructure, and operational support. The RATP Group brings international expertise in public transport operations and provides the mediator service for customer complaints. TP2A's registered capital is €120,000 under RATP Dev's umbrella.
• GMR Rideon (Bike Technician)minorImplementation/ SI/ Consulting PartnerGMR Rideon provides professional bicycle repair and maintenance services referenced for follow-up appointments after the free monthly bike repair workshops organized by TAC Mobilités on the Annemasse train station forecourt.
• Proxim iTiminorChannel Partner/ Reseller/ DistributorProxim iTi operates intercity bus lines 170 (Annemasse-Reignier) and 180 (Vougy) listed on the TAC Mobilités website. These lines are not integrated into the Annemasse Pass or Léman Pass tariff communities and operate on a separate ticketing system.
• Cars Région Haute-Savoie (Regional Coach Services)minorChannel Partner/ Reseller/ DistributorRegional coach lines Y02 and Y04 operated by Auvergne-Rhône-Alpes Region are listed on the TAC Mobilités website as connections from Annemasse to Bellevaux and Samoëns/Sixt-Fer-à-Cheval. Not integrated into Annemasse Pass or Léman Pass.
• Star't (Thonon-les-Bains Transport)minorChannel Partner/ Reseller/ DistributorStar't operates line H connecting Cranves-Sales (Altéa P+R) to Thonon-les-Bains, listed on the TAC Mobilités website. Not integrated into Annemasse Pass or Léman Pass.

Scale indicators11 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• Keolis: Keolis is the international public transit subsidiary of SNCF, operating urban and regional networks across France and globally. It is a direct competitor to RATP Dev for delegated public service contracts, including in the Auvergne-Rhône-Alpes region, and operates at a far larger scale than TAC.
• Transdev: Transdev is a major French and international public transport operator (backed by Caisse des Dépôts and RETHMANN), competing with RATP Dev for urban and peri-urban transit concessions in France. It serves mid-sized agglomerations similar to Annemasse across multiple regions.
• Vélib' Métropole: Vélib' Métropole is the large-scale Parisian public bike-share system, comparable to VeloTAC in product but vastly larger in scale. It serves as a benchmark for public bike-share economics, operator models, and digital integration with broader public transit.

Direct peers

• Transports publics genevois (TPG): TPG operates the Geneva public transport network and is TAC's direct cross-border counterpart and integration partner. The two share ticketing via the Léman Pass, jointly coordinate Tram 17 service, and serve the same France-Swiss commuter market, making TPG the closest functional peer.
• Léman Express: Léman Express is the cross-border regional rail service integrated into the Leman Pass subscription. It functions as a complementary transit peer in the same France-Geneva corridor, with TAC buses providing first/last-mile feeder service to Léman Express stations.

Others

• RATP Dev: RATP Dev is TP2A's parent company and one of the world's largest public transport operators. While not a peer in the competitive sense, it is the operating platform that TP2A is built on, providing shared digital, operational, and back-office infrastructure.

Emerging players

• Citiz (LPA): Citiz is the car-sharing network referenced by TAC and operated in Annemasse with reduced-rate bundling for VeloTAC subscribers. It is a complementary emerging player in the multimodal mobility stack, competing for last-mile trips alongside TAC's own bike services.

Regional players

• Star't (Thonon-les-Bains): Star't is the public transport network for the Thonon-les-Bains area in Haute-Savoie, linked to TAC via the Altéa P+R connector line (H). It is a comparable small-network operator in the same department, serving a similar suburban/transborder-oriented catchment.
• Proxim iTi: Proxim iTi operates inter-urban bus lines 170 and 180, which TAC references as connections from its network. It is a comparable regional bus operator in the same Haute-Savoie geography, focused on peri-urban and inter-urban routes rather than intra-urban service.
• Cars Région Haute-Savoie: Cars Région operates regional coach lines (Y02, Y04) listed on TAC's website, connecting Annemasse to ski/leisure destinations. It is a regional peer in the same mobility ecosystem, providing complementary rather than overlapping services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TAC Mobilités