What Tácticaooh does

Tácticaooh (doing business as Tactica) is a Chile-based out-of-home (OOH) advertising agency specializing in innovative street-level and experiential brand campaigns. The company operates as a privately held professional services firm with 9+ years of market experience, delivering omnichannel brand experiences that combine physical outdoor formats with complementary digital integrations.

The company's core offering is a portfolio of 14 distinct OOH service lines, including light effects (Efecto de Luces), digital connectivity solutions (Conectividad), interactive installations, simple and motorized die-cut displays, multi-sensory experiences, structural interventions, large-scale projections, specialty graphics and adhesives, product display stands, visual effects, LED-equipped mobile trucks, 3D displays, drone-based aerial advertising, and scooter-mounted mobile units. Execution is project-based and physical, with named campaign work for enterprise clients such as Pepsi, Disney Wish, HBO, Heineken, Ford, Scotiabank, Puma, Subway, OMO, Soprole, Milka, Wonka, Griselda, Baby Bandito, and Mallplaza across entertainment, FMCG, financial services, automotive, apparel, and retail verticals.

Commercially, Tácticaooh runs a sales-led, direct-engagement go-to-market model. Pricing is quote-based and not publicly disclosed; prospective clients initiate contact via a website form or WhatsApp (+56 9 5608 2196), after which the company designs, produces, and deploys customized OOH campaigns. The firm markets itself primarily through a website project gallery, short-form video Reels showcasing completed work, and a Spanish-language digital presence targeting the Chilean/Latin American market. No revenue figures, funding history, ownership structure, or management team information is publicly disclosed.

Name

Tácticaooh

Website

https://tacticaooh.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tácticaooh is a Chile-based out-of-home (OOH) advertising agency that designs, produces, and deploys innovative street-level and experiential brand campaigns across 14 formats for enterprise clients. It operates on a project-based, quote-driven services model.

Ownership category

akta.pro rank

Product category

Outdoor Advertising Services

NAICS

Advertising Agencies (541810), Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Experiential OOH & Ambient Media (Guerilla, Pop-Ups) (MPAAAKAH)

akta.pro secondary industries

Mobile OOH Advertising (Vehicle Wraps, Mobile Billboards) (MPAAAKAG), Alternative OOH & Ambient Media (Guerrilla, Pop-Up Installations) (BPAFALAI), OOH Production, Printing & Installation Services (BPAFALAL)

Keywords

• Out-of-home advertising
• Street marketing services
• Brand activation campaigns
• Experiential outdoor media
• Billboard advertising

Headquarters

HQ city

Not specified

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. OOH Campaign Services: Project-based outdoor advertising campaigns delivering brand experiences across various innovative formats including LED trucks, projections, 3D displays, and structural interventions. Revenue generated through custom campaign design, production, and deployment services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Tácticaooh is an out-of-home (OOH) advertising agency that designs, produces, and deploys custom outdoor advertising and street marketing campaigns for enterprise brand clients. Its service portfolio spans 14 format categories — including LED trucks, drone-based aerial advertising, 3D displays, building projections, light effects, sensory solutions, structural interventions, interactive installations, specialty graphics and adhesives, product display stands, visual effects, scooter advertising, and digital connectivity integrations — to deliver omnichannel brand experiences in public spaces.

Product overview

Tácticaooh is an out-of-home (OOH) advertising agency offering an integrated suite of outdoor advertising services. The portfolio includes 14 distinct service offerings: light effects (Efecto de Luces), digital connectivity solutions (Conectividad), interactive solutions (Soluciones Interactivas), simple and motorized die-cuts (Troqueles Simples y Motorizados), sensory solutions (Soluciones Sensoriales), structural interventions (Intervenciones Estructurales), projections (Proyecciones), special adhesives and graphics (Adhesivos y Gráficas Especiales), product display stands (Exhibidor de Productos), visual effects (Efectos Visuales), LED trucks (Camión LED), 3D displays, drones, and scooters. The company positions itself as delivering omnichannel experiences that combine physical and digital elements to reach audiences through public spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Efecto de Luces (Light Effects) Light effect installations that deliver visual impact and brand visibility in outdoor environments for enterprise marketing campaigns.
• Conectividad (Digital Connectivity Solutions) Digital connectivity solutions that complement outdoor advertising campaigns by bridging physical OOH installations with online brand experiences.
• Soluciones Interactivas (Interactive Solutions) Interactive advertising installations that enable audience engagement and participation with brand experiences in public spaces.
• Troqueles Simples y Motorizados (Simple and Motorized Die-Cuts) Static and animated die-cut displays designed for retail and outdoor advertising installations, providing branded structural presence.
• Soluciones Sensoriales (Sensory Solutions) Multi-sensory brand experiences that engage audiences beyond the visual channel for immersive outdoor activations.
• Intervenciones Estructurales (Structural Interventions) Physical modifications to urban structures that transform public spaces into branded environments for advertising impact.
• Proyecciones (Projections) Large-scale projection advertising deployed on buildings and structures for high-visibility brand campaigns.
• Adhesivos y Gráficas Especiales (Specialty Graphics and Adhesives) Custom-printed specialty graphics and adhesive materials applied for unique brand installations and visual presence.
• Exhibidor de Productos (Product Display Stands) Point-of-sale and product display units designed for brand activation in retail and event environments.
• Efectos Visuales (Visual Effects) Visual effects solutions that enhance brand presentation and visual storytelling in outdoor advertising contexts.
• Camión LED (LED Truck Advertising) Mobile LED-equipped trucks used to deliver brand messages to multiple urban locations as part of mobile outdoor campaigns.
• 3D Displays Three-dimensional display installations used to create immersive and visually striking outdoor brand experiences.
• Drones (Drone-Based Aerial Advertising) Drone-based aerial advertising solutions used for elevated brand visibility in outdoor environments.
• Scooter (Scooter-Mounted Advertising) Mobile advertising units mounted on scooters, used for urban brand reach and street-level campaign visibility.

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature13 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Outfront Media: U.S.-listed OOH media company operating billboards, transit, and digital signage across North America; comparable as a large-scale OOH incumbent, though Tácticaooh focuses on experiential activations rather than traditional media inventory.
• JCDecaux: Global leader in out-of-home advertising with street furniture, billboards, and digital displays across dozens of countries; competes with Tácticaooh in the broader OOH space, though Tácticaooh specializes in experiential formats rather than static inventory.
• Lamar Advertising: One of the largest U.S. outdoor advertising companies with a broad inventory of billboards and digital displays; comparable as a broad OOH incumbent, though Tácticaooh's specialization lies in experiential and ambient formats.
• Clear Channel Outdoor: Major global OOH operator offering billboards, transit, and digital displays worldwide; comparable as a broad OOH incumbent that could encroach on Tácticaooh's Chilean market, though less focused on experiential and ambient media.
• Dentsu OOH (Dentsu International): Global advertising holding company with significant OOH and experiential capabilities through Posterscope and other units; comparable to Tácticaooh as an enterprise-grade OOH service provider, though operating at vastly greater scale and across many markets.

Direct peers

• Talon Outdoor: Independent global OOH media agency providing planning, buying, and creative services across traditional and digital out-of-home; comparable to Tácticaooh as a specialist OOH agency serving enterprise brand clients with innovative outdoor campaigns.
• Kinetic Worldwide: WPP-owned global OOH media agency planning and buying out-of-home campaigns including experiential and ambient media; directly comparable to Tácticaooh as a specialist OOH agency focused on high-impact, non-traditional outdoor executions.
• Posterscope: Global OOH and experiential media agency (part of Dentsu) that plans, buys, and creates OOH campaigns including digital and experiential formats; directly comparable to Tácticaooh as a specialist OOH agency serving brand clients with innovative outdoor executions.

Regional players

• Aldeia: Brazilian experiential marketing agency offering brand activations, events, and non-traditional OOH; comparable to Tácticaooh as a Latin American experiential agency serving enterprise clients with innovative outdoor and ambient brand experiences.
• Brand Activation Agency (Brazil / Latin America): Latin American experiential marketing and brand activation agency operating primarily in Brazil; comparable to Tácticaooh as a regional experiential and OOH activation player targeting enterprise brands in South America, though focused on a different national market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/t%C3%A1cticaooh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tácticaooh