TADA - The Atlanta Dance Academy

What TADA - The Atlanta Dance Academy does

TADA - The Atlanta Dance Academy is a privately held dance education studio founded in 2016 by Kara Jacobson and headquartered in a single facility at 2335 Cheshire Bridge Road NE in Atlanta, Georgia. The studio operates four sprung-floor studios with an in-studio performance area and serves a horizontal, multi-generational customer base spanning children as young as 18 months through seniors, including individuals with disabilities. Its core offerings include kids and teens classes in Ballet, Tap, Hip-Hop, Jazz, Contemporary, and Musical Theater; adult drop-in, private, and wedding lessons; a Pre-Professional Training Program (PPTP) preparing dancers for YAGP competition and college auditions; a tiered Youth Company performance ensemble; the Positive Motion adaptive dance program for individuals ages 8+ with Down Syndrome, Autism, Cerebral Palsy, and global developmental delays; free senior classes; and seasonal summer camps and intensives.

The underlying technology stack is intentionally lightweight and consumer-facing: Mindbody for class registration, scheduling, memberships, and gift cards; TSYS for payment processing through the Mindbody portal; Google Forms for job applications and general inquiries; Google Analytics for website traffic analysis; and Adobe Fonts for web typography. Studio operations are not platform-mediated beyond self-serve booking, and there is no proprietary software, mobile app, API, or SDK. The studio also monetizes its physical asset through studio and theater rentals for external events, auditions, and filming.

TADA's revenue model is a mix of subscription-recurring and one-time payments. Seasonal tuition for youth classes is structured as a subscription priced $1,000–$4,200 per student per August–May season based on the number of weekly classes, paid in full or across 10 monthly installments plus a $50 annual registration fee. Adult classes are sold via $22 drop-ins or 5/10/20-class cards. Private lessons, party packages, summer intensives, and studio rentals are priced as one-time units. Youth Company members pay additional monthly fees covering rehearsals and costumes. The go-to-motion is direct-to-consumer at the physical studio, with online booking via Mindbody, organic social (Facebook and Instagram), community performances, open house tours, and word-of-mouth referrals. The adjacent TADA Foundation runs the Positive Motion adaptive program and the TADA Award tuition assistance program.

Name

TADA - The Atlanta Dance Academy

Legal name

The Atlanta Dance Academy

Website

https://tadaatlanta.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

TADA - The Atlanta Dance Academy is a privately held Atlanta dance studio founded in 2016, offering multi-style classes (Ballet, Tap, Hip-Hop, Jazz, Contemporary, Musical Theater) for ages 18 months through seniors, plus a pre-professional training program, an adaptive dance program, and party and rental services.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Class Tuition: Seasonal tuition based on number of classes per week, paid in full or in 10 monthly installments. Covers ballet, tap, hip-hop, jazz, contemporary, and musical theater for kids and adults.
2. Private Lessons: One-on-one or small group dance coaching for weddings, auditions, or personal technique refinement. Pricing varies by session length and number of participants.
3. Party Packages: Birthday and celebration party packages for kids (ballerina or hip-hop themes) and adults (Sip 'n Slay, heels class). Includes studio rental, instructor, and activities.
4. Summer Programs: Summer camps, workshops, and intensives for all ages during June-July. Intensive training for advanced dancers preparing for competitions.
5. Adult Drop-in Classes: Individual adult dance classes available as drop-ins or class cards (5, 10, or 20 class packages) for ballet, tap, jazz, and hip-hop.
6. Youth Company Fees: Additional fees for youth company members covering rehearsals, costumes, and additional performance opportunities. Paid in 10 monthly installments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

TADA is a dance education studio providing in-person instruction in Ballet, Tap, Hip-Hop, Jazz, Contemporary, and Musical Theater for students ranging from 18 months old to seniors. Offerings include seasonal youth enrollment, adult drop-in classes, private lessons, birthday party packages, summer intensives, a Pre-Professional Training Program (PPTP), and the Positive Motion adaptive dance program for individuals with disabilities. The studio operates from a state-of-the-art facility in Atlanta with four sprung-floor studios.

Product overview

TADA - The Atlanta Dance Academy operates as a dance education studio offering a comprehensive range of instruction for all ages and skill levels. The core offerings include Kids & Teens Dance Classes (Ballet, Tap, Hip-Hop, Jazz, Contemporary, Musical Theater), Adult Dance Classes, and specialized programs like the Positive Motion adaptive dance program and Senior free classes. The Pre-Professional Training Program (PPTP) provides elite ballet training for competition and college preparation. Performance opportunities are integrated through Youth Company ensembles and seasonal recitals including Spring, Winter Wonders, and MOSAIC performances. Additional revenue streams include private lessons, party packages, and studio rentals. The studio utilizes Mindbody for class registration and scheduling, with TSYS processing payments.

Differentiator

Problem solved

Functional benefit

Brands

• TADA Foundation: The TADA Foundation runs the Positive Motion adaptive dance program and provides the TADA Award tuition assistance program for dancers ages 10+.

Products and services

• Kids & Teens Dance Classes Seasonal dance instruction for children and teens (ages 18 months to 18) in Ballet, Tap, Hip-Hop, Jazz, Contemporary, and Musical Theater, from beginner to pre-professional levels. Classes run August-May with 1-6 classes per week tiers.
• Adult Dance Classes Drop-in and ongoing dance classes for adults including Ballet, Tap, Jazz, Hip-Hop, and Contemporary. Available as drop-ins ($22/class) or class cards (5, 10, or 20 class packages). Welcomes all levels from beginners to experienced dancers.
• Positive Motion Program Adaptive dance program for individuals ages 8+ with diagnoses including Down Syndrome, Autism, Cerebral Palsy, and global developmental delays. Includes ballet, jazz, and hip-hop with one-on-one volunteer support. The only adaptive dance program of its kind in Atlanta.
• Senior Dance Classes Free dance classes for senior citizens designed to improve quality of life and find joy in movement. Offered at no cost through the TADA Foundation.
• Pre-Professional Training Program (PPTP) 36-week elite ballet and contemporary training program preparing advanced dancers for Youth American Grand Prix (YAGP) competitions and college ballet auditions. Focuses on classical ballet technique, variations, and artistic development. Co-led by Kara Jacobson and Jonathon Carter.
• Youth Company Performance ensemble program with four tiers (Mini Company ages 7-9, Junior Company ages 10+, Apprentice Company ages 10+, Senior Company ages 10+). Provides additional performance opportunities, community events, and advanced training with fees of $1,200-$1,400 per season.
• Summer Classes and Intensives Summer camps, workshops, and intensives for all ages and levels during June-July. Includes summer intensives for advanced dancers preparing for competitions. Full-day and half-day options available.
• Private Lessons One-on-one or small group dance instruction for weddings, auditions, competitions, or personal technique refinement. 60-minute private sessions starting at $90 for one person, with group and multi-session packages available.
• Kids Party Packages Ballet or Hip-Hop themed birthday parties for children at $375 for 10 friends plus the birthday child. Includes 1.5-hour dance lesson, instructor, studio, tables, chairs, music, and craft activity.
• Adult Party Packages Customizable party packages for adults at $350 for 10 friends. Includes beverages, warm-up, dance class, and video. Dance style options include Hip-Hop, Heels, and Ballet.
• Studio Rentals Rental of four state-of-the-art studios with sprung floor systems and an in-studio performance area, plus theater rental for events, auditions, and filming.
• Performance Events Recitals and performance events including Spring Performance (Peter Pan 2026), Winter Wonders show, MOSAIC performance, and DanceFest. All enrolled dancers perform in the Spring recital; additional performances for Youth Company members.

Quantifiable outcome

• Improved attention, concentration, emotional expression, balance, directionality, fine motor skills, ability to follow instructions, socialization, and memory in adaptive dance participants

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• MindbodycoreTechnology or IntegrationThird-party booking, scheduling, and payment processing platform used for all class registrations, memberships, and gift card sales. TADA's studio ID is 296218.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Arthur Murray Dance Studios: International franchised dance studio chain with multiple Atlanta-area locations, focused on social and ballroom dance instruction for adults. Comparable business model (subscription and private lessons) and adult customer segment.
• Atlanta Ballet: Atlanta's premier ballet institution offering pre-professional training, recreational classes, and performance programming. Operates as a broader nonprofit organization with multiple programs reaching similar age groups and ability levels as TADA.
• Fred Astaire Dance Studios: National franchised dance studio network offering private and group instruction primarily to adults. Comparable private-lesson pricing structure and adult-focused programming model.

Direct peers

• Decatur School of Ballet: Greater Atlanta-area ballet school offering classical and contemporary training for children through adults. Comparable multi-style recreational plus pre-professional curriculum serving similar metro Atlanta families.
• Dance 101: Atlanta-based dance studio offering multi-style classes for kids and adults with comparable subscription and drop-in pricing models. Direct geographic competitor in the same metro with overlapping style offerings and similar target segments.

Emerging players

• Millennium Dance Complex: Los Angeles-based dance studio specializing in commercial and hip-hop with drop-in classes, intensives, and youth programs. Comparable multi-style curriculum with drop-in and intensive revenue streams, focused on a different but overlapping dancer demographic.

Regional players

• Broadway Dance Center: Iconic NYC-based drop-in dance studio offering intensive multi-style classes (Ballet, Jazz, Hip-Hop, Contemporary, Tap, Musical Theater) for serious dancers and adults. Comparable multi-style class catalog and drop-in pricing model, though serving a different primary geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TADAAtlanta
• Instagraminstagram.com/tada_atl
• LinkedInlinkedin.com/company/tada---the-atlanta-dance-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TADA - The Atlanta Dance Academy