TAD - Théâtre Alexandre Dumas

What TAD - Théâtre Alexandre Dumas does

TAD - Théâtre Alexandre Dumas is the municipal performing arts venue of Saint-Germain-en-Laye, France, operated by the Ville de Saint-Germain-en-Laye. It functions as a multi-space cultural complex centered on the Théâtre Alexandre-Dumas auditorium and the secondary Salle Jacques-Tati, with additional festival venues at Église Saint-Germain and Parc du château du Domaine National. Its core offering is a season-based pluridisciplinary performing arts program covering theatre, opera bouffe, contemporary and classical dance, circus, classical and contemporary music, comedy, and family shows. Programming volume has run 68–101 performances per season in recent years and is anchored by recurring festivals (Saint-Germain en Live, Les Étoiles du Classique, Rencontres Chorégraphiques) and accessibility/education programming (EAC, ACTE, autism-friendly performances).

The technology footprint is modest: an owned online ticketing platform (tad-saintgermainenlaye.notre-billetterie.fr), a third-party distribution channel via forumsirius.fr, a dedicated festival portal (saintgermainenlive.fr), calendar export integration with Google/Windows Live/Yahoo, and a website with newsletter subscription. There is no proprietary technology stack, AI/ML capability, or native mobile app; the venue is the asset.

TAD earns revenue primarily through ticket sales (€10–€45 across five pricing tiers and a €12 school rate), annual adhesion membership subscriptions, group and corporate bookings, and dedicated school ticketing. As a municipal theatre, it is also publicly funded; no private ownership, venture capital, or external equity is present. Strategic partners include La Clef, Orchestre Saint-Germain, the Conservatoire à Rayonnement Départemental Claude-Debussy, and Théâtre du Corps (Pietragalla/Derouault).

Name

TAD - Théâtre Alexandre Dumas

Legal name

Théâtre Alexandre-Dumas

Website

https://tad.saintgermainenlaye.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

TAD is the municipal performing arts venue of Saint-Germain-en-Laye, France, owned by the city. It hosts a season-based pluridisciplinary program (theatre, dance, opera, music, circus, family shows) across its main auditorium and Salle Jacques-Tati, funded by ticket sales, membership, group/school bookings, and municipal subsidy.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111), Musical Groups and Artists (711130)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF), Venue Guest Services & Front-of-House Operations (Ushers, Box Office, Accessibility) (MPAGALAK)

Keywords

• Performing arts venue
• Live theatre productions
• Cultural programming
• Ticketing services
• Arts education programs

Headquarters

HQ city

Saint-Germain-en-Laye

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Ticket Sales: Primary revenue stream from individual and group ticket sales for theatre performances, concerts, dance, circus, and other events. Tickets are sold through the theatre's own online platform (tad-saintgermainenlaye.notre-billetterie.fr) and third-party platforms. Multiple pricing tiers (Tarif 1 through Tarif 5) offer differentiated rates based on performance and seat category.
2. Membership/Adhesion: Annual membership fees (Adhésion) provide subscribers with preferential pricing on tickets and access to member-only events. The membership program is referenced under the billetterie section.
3. Group and Corporate Bookings: Dedicated services for group bookings and corporate event hire, as indicated by the 'Groupes et entreprises' ticketing category.
4. School Bookings: School-specific ticketing category (Scolaires) offering reduced rates (e.g., €12 per student for specific school sessions), serving the educational outreach mission.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

TAD operates a municipal performing arts venue in Saint-Germain-en-Laye, France, hosting a pluridisciplinary program of theatre, opera bouffe, dance, classical and contemporary music concerts, circus, and comedy performances across a multi-space complex. It produces and co-presents signature annual festivals (Festival Saint-Germain en Live, Les Étoiles du Classique, Rencontres Chorégraphiques), delivers cultural education and accessibility programs, and provides ticketing, membership subscriptions, group bookings, and venue hire services for individuals, schools, and corporate clients.

Product overview

TAD - Théâtre Alexandre Dumas is a municipal theater venue in Saint-Germain-en-Laye, France. The offering is a multi-venue performing arts complex comprising the main Théâtre Alexandre-Dumas, Salle Jacques-Tati, and partner spaces. The core products include diverse programming across theater, opera bouffe, dance, music (classical, jazz, pop, world), circus, and comedy. Annual signature events include the Festival Saint-Germain en Live (music) and Festival Les Étoiles du Classique (classical music). The venue also delivers cultural education programs through Ateliers et Masterclass, Projets EAC et ACTE, and Les Rencontres Chorégraphiques. Ticketing services are provided through an integrated online booking system. Cultural accessibility programs serve people with disabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Festival Saint-Germain en Live Annual multi-day music festival featuring rock, jazz, pop, rap, slam, and world music performances by established and emerging artists, with its own dedicated portal (saintgermainenlive.fr) for ticketing and information.
• Festival Les Étoiles du Classique Annual classical music festival co-presented at Théâtre Alexandre Dumas, Église Saint-Germain, and Parc du château du Domaine National, showcasing 200 young classical music talents from leading conservatories through 12 concerts.
• Les Rencontres Chorégraphiques Annual dance program bringing together young dancers from local conservatories for intensive training and choreographic creation under professional choreographers, culminating in performances.
• Ateliers et Masterclass Workshops and masterclasses offering training sessions in dance, theater, and other artistic disciplines for various audiences, including young artists and students.
• Projets EAC et ACTE School-based cultural education projects (Éducation Artistique et Culturelle - EAC and similar programs) engaging students from primary through secondary level in arts participation, with reduced-rate ticketing (€12 per student) for school sessions.
• Adhésion (Annual Membership) Annual membership program providing subscribers with preferential pricing on tickets and access to member-only events.
• Cultural Actions for Accessibility Programs for people with disabilities including adapted performances, accessibility services, backstage tours, and inclusive cultural experiences such as autism-friendly concerts welcoming 100 autistic children and their caregivers.
• Group and Corporate Bookings (Groupes et entreprises) Dedicated ticketing services for group bookings and corporate event hire, offering private or semi-private cultural event experiences with tailored packages.

Quantifiable outcome

• Over 1,000 schoolchildren served annually through EAC outreach programs
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• La ClefcoreStrategic or Co-development PartnerLa Clef is a regular co-production and co-presentation partner of TAD. Multiple performances across the 2022-2023 and 2023-2024 seasons were coréalisées (co-produced) with La Clef, including 'La Ligne Pointillée' (musiques actuelles and danse contemporaine), Dominique A concert, and Little Rock Story (70 ans d'histoire du Rock en concert).
• Orchestre Saint-GermaincoreStrategic or Co-development PartnerOrchestre Saint-Germain is a regular performing partner of TAD, presenting classical and orchestral concerts at the theatre, including 'Mozart, entre ombres et lumières' and 'Pierre et le Loup' (symphonic tale for children).
• Conservatoire à Rayonnement Départemental Claude-DebussycoreStrategic or Co-development PartnerThe Conservatoire à Rayonnement Départemental Claude-Debussy is a key educational partner, collaborating with TAD on the Rencontres Chorégraphiques project since 2016, bringing together approximately 30 young dancers each season for intensive training and choreographic creation with professional artists.
• Théâtre du Corps (Marie-Claude Pietragalla et Julien Derouault)coreStrategic or Co-development PartnerThéâtre du Corps, created and directed by Marie-Claude Pietragalla and Julien Derouault, is a regular partner of TAD. The company received a carte blanche (blanket commission) for the 2023-2024 Rencontres Chorégraphiques, presenting extracts from their repertoire including '20 ans', Roméo et Juliette, and La Belle au bois dormant.
• Centre Dramatique National de SartrouvilleminorStrategic or Co-development PartnerCDN de Sartrouville hosted a partner event ('Cartoon') as part of TAD's programming, with reservations managed through TAD's ticketing system. This represents a cross-venue collaboration between regional theatres.
• Festival Les Étoiles du ClassiquecoreStrategic or Co-development PartnerLes Étoiles du Classique is a co-presented festival at TAD featuring young classical music talents. The 2nd edition (June 29 to July 2) featured 12 concerts with 200 young artists. The festival is co-presented at Théâtre Alexandre Dumas, Église Saint-Germain, and Parc du château du Domaine National. Karine Deshayes and Jean-Claude Casadesus serve as the festival's godparents (marraine et parrain).
• Les Amis du Vieux Saint-GermainminorStrategic or Co-development PartnerAssociation 'Les Amis du Vieux Saint-Germain' partnered with TAD to present a Baroque concert celebrating the centenary of the association.
• Festival Saint-Germain en LivecoreStrategic or Co-development PartnerSaint-Germain en Live is TAD's flagship annual music festival, reaching its 6th edition in the 2026-2027 season. The festival showcases diverse genres including rock, jazz, pop, rap, slam, and world music. It operates its own dedicated website (saintgermainenlive.fr) and draws internationally known artists including Benjamin Biolay, Pete Doherty, Izïa, Electro Deluxe, and Doums (2023 edition). The festival first launched in the 2021-2022 season.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Théâtre de la Ville (Paris): A larger, well-established Paris municipal theater with pluridisciplinary programming (dance, theater, music, circus); overlaps with TAD in artistic direction but draws a much larger and broader audience base.
• Théâtre du Châtelet: Large central Paris theater presenting musicals, opera, and concerts at scale; competes with TAD for audiences and touring productions in the same Île-de-France region, but with significantly higher capacity and brand.
• Théâtre National Populaire (TNP) - Villeurbanne: National theater with municipal/governmental governance offering a broad season of theater, dance, and music plus strong educational programs; structurally analogous to TAD but at a larger national scale.
• Comédie-Française: National theater institution with multiple performance spaces and a broader repertoire and subscription base; a benchmark for classical and contemporary French theater programming at scale.

Direct peers

• La Clef (Saint-Germain-en-Laye): Local cultural association and recurring co-production partner of TAD for contemporary music and dance; operates adjacent to TAD in the same city, sharing audiences and co-staging productions.
• Centre Dramatique National de Sartrouville: Yvelines-based national drama center that already partners with TAD on cross-venue programming; comparable in serving suburban Paris audiences with theatrical productions and educational outreach.
• Théâtre de Suresnes (Jean Vilar): A municipal theater in the Hauts-de-Seine suburb of Paris with a pluridisciplinary season programming model (theater, dance, music, cirque) and tiered ticketing; structurally very similar to TAD in scale, audience, and mission.
• Le Volcan - Scène nationale du Havre: French Scène nationale model with multidisciplinary programming (theater, dance, music, circus) and strong educational mission; a comparable reference point for a venue combining municipal stewardship with broad artistic programming.
• Théâtre de Saint-Quentin-en-Yvelines: Another municipal-performing-arts venue in the Yvelines department of Île-de-France, hosting comparable season programming across theater, dance, music, and circus for a suburban Paris audience with similar ticketing and educational outreach structures.
• Scène nationale de Sénart: Suburban Île-de-France Scène nationale presenting theater, dance, music, and circus with tiered pricing and educational outreach; comparable in governance, scale, and mission to TAD.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/180583768632653
• Instagraminstagram.com/theatrealexandredumas
• LinkedInlinkedin.com/company/tad-th%C3%A9%C3%A2tre-alexandre-dumas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about TAD - Théâtre Alexandre Dumas