Texas Aquatic Enterprises

What Texas Aquatic Enterprises does

Texas Aquatic Enterprises, Inc. (DBA: TAE Pools, TAE) is a privately held, Houston, Texas-based aquatic management company operating across the Greater Houston metropolitan area (Pearland, Sugarland, Richmond, Rosenberg, Katy, Cypress, Tomball, and Spring). The company specializes in full-service pool management for commercial and community HOA facilities, with offerings spanning pool management contracts, lifeguard recruiting and staffing, water chemistry and maintenance, repair and renovation, code compliance inspections, pool party lifeguard staffing, and American Red Cross-certified lifeguard training.

The operating model is built around Certified Pool Operator (CPO)-certified compliance staff and American Red Cross-certified lifeguards, supported by ongoing in-service training. Service delivery is provided through direct contracts with commercial and community facilities, on-site staffing, and an e-commerce storefront (TAE Shop) selling lifeguard uniforms, accessories, and training class registrations. Pricing is per-service (e.g., $240 Lifeguard Starting Kit, $180 Training Session, $100 Recertification, $60 non-refundable deposit) alongside custom-tailored pool management contracts. A referral partnership with Texan Pool Builders LLC extends the offering into residential pool construction without internal build capability.

Revenue streams are diversified across managed services (pool management contracts), professional services (repair, training, party staffing), and small-ticket hardware sales (uniforms and accessories). The company is privately held with no disclosed funding, no parent company, and approximately 12 employees. The technology stack is conventional for the industry, with no disclosed AI, API, or proprietary software platform.

Name

Texas Aquatic Enterprises

Legal name

Texas Aquatic Enterprises, Inc

Website

https://taepools.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Texas Aquatic Enterprises (TAE Pools) is a Houston-based, privately held aquatic management company serving commercial and HOA community pools across the Greater Houston area with pool management, lifeguard staffing, maintenance, repair, and American Red Cross-certified training services.

Ownership category

akta.pro rank

Product category

Aquatic Facility Management Services

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Aquatic Centers & Swimming Facilities (MPAKAEAF)

Keywords

• Aquatic facility management
• Commercial pool services
• Lifeguard staffing
• Pool maintenance
• Lifeguard training

Headquarters

HQ city

Houston, Texas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Pool Management Services: Full-service pool management contracts that include lifeguarding, pool cleaning, chemicals, supplies, spring opening and fall closing services, all managed by professional full-time staff. Contracts are custom packages tailored to specific customer needs.
2. Pool Repair and Renovation: Repair services for pool replaster, tile, coping, skimmer replacement, pump room renovation and filter cleaning. Work is backed by a 1-year limited warranty.
3. Lifeguard Training Classes: American Red Cross-certified lifeguard training courses including beginner courses, review courses, and recertification classes. Training includes Lifeguard Training with First Aid and CPR/AED for the Professional Rescuer.
4. Lifeguard Products and Uniforms: Sale of lifeguard uniforms, equipment and accessories including trunks, swimsuits, whistles, lanyards, visors, hip packs, and shirts to lifeguards and customers.
5. Pool Party Services: Pool party lifeguard staffing services with booking through website forms. Parties require 14-day advance notice, minimum 2-hour duration, and follow HOA guidelines.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Texas Aquatic Enterprises is a full-service aquatic management company that manages and operates commercial and community swimming pools across the Greater Houston area. Its core offerings include customized pool management contracts (lifeguarding, cleaning, chemicals, supplies, and seasonal opening/closing), pool repair and renovation with a 1-year limited warranty, Certified Pool Operator (CPO) code compliance inspections, American Red Cross lifeguard training classes, and a retail storefront selling lifeguard uniforms and accessories.

Product overview

Texas Aquatic Enterprises operates as a comprehensive aquatic management company offering a suite of interconnected service lines and products centered on pool management and lifeguard services. The core service portfolio consists of four primary pillars: Full-Service Pool Management (including lifeguarding, pool cleaning, chemicals, and seasonal opening/closing), Pool Maintenance (water chemistry and filtration), Repair and Renovation (with a 1-year warranty), and Code Compliance & Inspections (via CPO-certified staff). Additional services include pool party staffing, CPR training, water balancing, leak detection, and consulting. The company also operates a retail shop (TAE Shop) selling lifeguarding uniforms and training products, including the TAE Lifeguard Starting Kit ($240, which bundles training certification with a uniform), Lifeguard Training Session ($180), Recertification Class ($100), Lifeguarding Class Deposit ($60), and individual uniform items such as Men's/Women's Lifeguarding Swimsuits ($40 each), TAE Shirt ($15), Lifeguarding Lanyard ($5), Lifeguarding Whistle ($5), Lifeguarding Visor ($15), and Lifeguard Hip Pack with Pocket Mask ($20). A separate partner service, Texan Pool Builders LLC, handles residential pool construction. All products and services are concentrated in the Greater Houston, Texas area.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Texan Pool Builders LLCminorStrategic or Co-development PartnerTexan Pool Builders LLC is a partner company that provides residential pool building services for Texas Aquatic Enterprises customers. When customers need custom residential pools built, Texas Aquatic Enterprises refers them to Texan Pool Builders LLC to create and build custom residential pools.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Leslie's (Leslie's Pool Supplies): Publicly traded specialty retailer of pool supplies, equipment, and chemicals — overlapping with TAE's chemical and supply portion of pool management contracts and adjacent to its retail uniform/accessory e-commerce store.
• Pool Corporation (POOL): Largest U.S. wholesale distributor of pool products and equipment — a major supplier-side incumbent to the pool service ecosystem in which TAE operates.
• Premier Pools & Spas: Large national pool builder and service company — comparable on residential pool construction (TAE's Texan Pool Builders partnership) and adjacent to TAE's renovation services.

Direct peers

• Pool Management Inc. Regional and commercial pool management firm providing lifeguard staffing, CPO-certified compliance, and seasonal pool services — a like-for-like competitor to TAE's HOA and commercial facility contracts.
• American Pool Enterprises: One of the largest commercial and residential pool management companies in the U.S., offering lifeguard staffing, pool maintenance, and renovation services — directly overlapping TAE's core offering but at national scale.
• SwimSafe Pool Management: Commercial and community pool management company providing lifeguard staffing, maintenance, and renovation services — directly comparable to TAE's full-service offering.
• Jeff Ellis & Associates (E&A): International lifeguard training, aquatic risk management, and pool safety services firm — comparable on the lifeguard training, certification, and aquatic safety consulting side of TAE's business.
• Commercial Pool Services (CPS): Commercial pool management company offering lifeguard staffing, water chemistry management, and repair services for HOAs, apartments, and hotels — closely mirrors TAE's service portfolio.

Emerging players

• StarGuard Elite: Premier lifeguard certification and aquatic staffing company with a national footprint — competes with TAE's lifeguard training pipeline and pool-party staffing offering.

Others

• Aqua Chlor: Pool water chemistry and chemical service provider — comparable as a complementary service vendor in the same commercial/community pool market where TAE operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/texas-aquatic-enterprises

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Aquatic Enterprises