TA-FBDI Advertising

What TA-FBDI Advertising does

TA-FBDI Advertising Corp. is a privately held, Philippines-based marketing communications agency headquartered in Greenhills, San Juan. The company was formed through the merger of two predecessor firms, ThemeActive Inc. and Full Blast Digicomms, consolidating capabilities across public relations, activation, and digital marketing into a single integrated service offering. It targets enterprise and multinational brand clients across more than a dozen industries, including automotive, healthcare, FMCG, pharmaceuticals, banking, logistics, BPO, and consumer technology.

The agency's core services span the full integrated marketing stack: marketing and PR campaign strategy, activation and live events, nationwide merchandising and trade programs, product sampling, booth fabrication, social media management, Google Ads and analytics, multi-media production, and influencer marketing. Its operational backbone is a network of more than 20,000 influencers and a distributed local partner network across Philippine regions, enabling nationwide execution. The signature 'Real on Reels' program productizes authentic short-form video content featuring real influencers. The firm is project-based and retainer-based, with no subscription or platform revenue model.

There is no public disclosure of headcount, revenue, funding, or ownership structure. The company operates as a single Philippine entity with no subsidiaries, no disclosed external investors, and no parent company. Strategic activity observed through 2024 — including partnerships with Lazada, URC Flour, and TDCX — indicates active project pipeline rather than a structurally scaling business. No AI/ML capability is disclosed; production is creative-services labor-driven.

Name

TA-FBDI Advertising

Legal name

TA-FBDI Advertising Corp.

Website

https://ta-fbdi.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

TA-FBDI Advertising Corp. is a Philippines-based, privately held marketing communications agency that delivers integrated activation, PR, digital, influencer, and live-event campaigns to enterprise and multinational brand clients nationwide.

Ownership category

akta.pro rank

Product category

Marketing Communications Services

NAICS

Advertising Agencies (54181), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Experiential, Event & Sponsorship Marketing (BPAFAAAH)

akta.pro secondary industries

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD), Digital PR & Social Media Communications (MPAAADAJ), Paid Social Advertising (BPAFACAB), Experiential OOH & Ambient Media (Guerilla, Pop-Ups) (MPAAAKAH)

Keywords

• Marketing communications agency
• Event activation services
• Influencer marketing
• Public relations
• Brand campaign management

Headquarters

HQ city

San Juan

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Marketing Campaign Services: Full-service marketing communications agency providing integrated campaigns including activation events, creative content, marketing programs, PR, and social media management. Revenue generated through project-based fees and retainer contracts for campaign execution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

TA-FBDI Advertising is a Philippines-based marketing communications agency that designs and executes integrated brand campaigns combining Activation events, Creative Content production, Marketing Programs, and Public Relations. The agency operates a network of 20,000+ influencers and a nationwide local execution infrastructure to deliver end-to-end campaigns for enterprise clients, including product sampling, booth fabrication, live events, social media management, multi-media production, and Google Ads & Analytics services.

Product overview

TA-FBDI Advertising is a marketing communications agency that has merged the core teams of ThemeActive Inc. and Full Blast Digicomms to offer integrated marketing solutions. The company operates as a unified service portfolio rather than a platform-plus-modules architecture. Its core offerings include Marketing & PR Campaigns, Activation & Live Events, Content Creation & Social Media, Influencer Marketing (with a network of 20K+ influencers), Creatives & Multi-Media Production, Social Media Management, Google Ads and Analytics, Public Relations, Product Sampling, Booth Fabrication, and Merchandising & Visibility. The agency also features a signature 'Real on Reels' program that emphasizes authentic digital content through real influencers and video reels engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Real on Reels: Authentic digital content program featuring real influencers and engagement through video reels.

Products and services

• Marketing & PR Campaigns Strategic marketing and public relations campaigns designed to inspire specific audiences and target markets, combining tailored messaging with integrated channel execution for enterprise brand clients.
• Activations & Live Events Nationwide merchandising and trade programs executed through local partner networks, including live event management, product sampling, booth installation, and on-ground brand activations for enterprise clients.
• Content Creation & Social Media Digital content creation focused on authentic, real-influencer content, exemplified by the "Real on Reels" program, with video reels and engagement-driven social media content for brand campaigns.
• Influencer Marketing Connects brands with a curated network of more than 20,000 influencers to create inspiring brand stories and influencer-led campaigns across platforms.
• Creatives & Multi-Media Production Pool of creatives and designers providing conceptualization, visualization, and production of marketing materials including video production and animation for events and social media.
• Social Media Management Management and optimization of brand social media presence across platforms including Facebook, Instagram, and other digital channels.
• Google Ads and Analytics Paid digital advertising and performance analytics services utilizing the Google Ads platform for targeted digital marketing campaigns.
• Public Relations and Influencer Marketing PR campaigns and influencer partnership management to build brand awareness and reputation through media relations, press releases, and influencer collaborations.
• Product Sampling In-store and mall-based product sampling activations designed to drive consumer trial and engagement with client products.
• Booth Fabrication Design, fabrication, and installation of booths and exhibition structures for trade shows, events, and retail environments.
• Merchandising & Visibility

Quantifiable outcome

• Tefal Lazada Super Brand Day generated almost 4M of sales and 95k engagements in 3 hours of live selling
• +2 more outcomes

Named customers25 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered minor and core.

• URC FlourminorStrategic or Co-development Partner · 25 September 2024Partnership with URC Flour for The Search for the First Pan De Bicol Penafrancia 2024 event, a cultural warmth initiative delivering pride and honor.
• Naga City GovernmentminorStrategic or Co-development Partner · 25 September 2024Partnership with Naga City Government for Pan De Bicol Penafrancia 2024 search event.
• LazadaminorGTM or Marketing Partner · 19 July 2024Partnership with Lazada for Tefal Super Brand Day 2024 live broadcast. TA-FBDI facilitated artworks and Powerlive broadcast generating 4M sales in 3 hours.
• TDCXminorStrategic or Co-development Partner · 19 June 2024TDCX tapped TA-FBDI for event management of Champions League Grand Opening sportsfest for employees after two-year pandemic hiatus.
• Marikina LGUcoreStrategic or Co-development PartnerPartnership with Marikina Local Government Unit for Grupo Sapatero program to uplift the shoe industry of Marikina City. Marikina LGU worked with TA-FBDI and Pioneer Contact Bond to provide grants to shoe-makers.
• Marikina Shoe Development OfficecoreStrategic or Co-development PartnerPartnership with Marikina Shoe Development Office for Grupo Sapatero program to provide grants to members of the shoe-making community.
• Food and Nutrition Research Institute (FNRI)minorStrategic or Co-development PartnerPartnership with FNRI for Bear Brand Laki sa Gatas program visiting schools to educate students, parents, and teachers on the value of drinking milk.
• Department of Science and Technology (DOST)minorStrategic or Co-development PartnerPartnership with DOST for Bear Brand Laki sa Gatas educational program on milk consumption.
• COOP (Cooperatives)minorStrategic or Co-development PartnerPartnership with COOP executives, operators, mechanics, and drivers for Sugod Garahe program teaching jeepney maintenance and benefits of using Prestone products.
• DJ Team Inc.minorChannel Partner/ Reseller/ DistributorPartnership with DJ Team Inc. for Whisper PresKonfidence School Caravan educating students on health and hygiene.
• ThemeActive Inc.coreStrategic or Co-development PartnerOriginal company entity that merged with Full Blast Digicomms to form TA-FBDI, combining expertise in PR, activation, and digital solutions.
• Full Blast DigicommscoreStrategic or Co-development PartnerOriginal company entity that merged with ThemeActive Inc. to form TA-FBDI, expanding services for integrated marketing and sustainable programs.
• MNLToday.phminorGTM or Marketing PartnerInternal news platform used for PR publicity of Medicard events alongside traditional media and content creators.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ogilvy Philippines: WPP-owned global agency with established Philippines presence spanning creative, PR, social, and experiential. Direct competitor for integrated marketing mandates from multinational brands operating in the Philippines.
• ACE Saatchi & Saatchi: Long-standing Philippine creative agency with strong FMCG and consumer brand portfolio. Direct competitor for creative, content, and integrated campaign mandates in the Philippines.
• BBDO Guerrero: Omnicom-owned creative-led agency in the Philippines with strong track record across FMCG and consumer brands. Directly competes for the same category of enterprise clients as TA-FBDI.
• Dentsu Philippines: Global network agency with full-service operations in the Philippines covering advertising, media, and digital. Directly competes for the same enterprise brand budgets across activation, creative, and digital channels.
• McCann Worldgroup Philippines: Global network agency with Manila presence providing creative, digital, and experiential services. Direct competitor for integrated campaigns serving multinational brands in the Philippines.
• GMA New Media: Philippine homegrown digital and content agency representing a comparable integrated offering across digital marketing, content production, and influencer services. Targets a similar enterprise client base.
• Boost Philippines (event & activation agency): Philippine-based agency specializing in events, activations, and below-the-line marketing. Closely comparable to TA-FBDI's core activation and live event service offering.
• Havas Media Manila: Havas's Philippines operation offering media planning, digital, creative, and experiential services. Direct competitor for integrated marketing communications and influencer-led campaigns.
• Publicis Manila: Publicis Groupe's Manila operation offering creative, media, digital, and production services. Competes for the same enterprise roster across categories like FMCG, automotive, and healthcare.

Emerging players

• NuWorks Interactive: Philippine independent agency specializing in digital marketing, social media, and integrated campaigns. Overlaps with TA-FBDI's digital and content service lines, particularly for tech-savvy and consumer clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/themeactive-fbdi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TA-FBDI Advertising