Tahmina

What Tahmina does

Tahmina is a Seattle, WA-based, privately held direct-to-consumer brand (founded October 2017, ~11 employees) that sources ethically produced Afghan saffron and blends it with organic whole-leaf teas to sell through its own Shopify e-commerce store and a nascent wholesale channel into coffee shops, restaurants, and retailers. The product portfolio centers on six saffron-infused tea blends (Saffron Chai, Saffron Rooibos, Saffron Sencha, Saffron Sleep, Saffron Matcha ceremonial grade, Saffron Radiance) alongside a Grade 1 ISO 3632 Afghan saffron spice, drinkware (a co-branded MiiR tumbler, glass infuser mug), and curated gift sets assembled with mission-aligned partner brands (Kindia Beauty, Joon Haircare, Hon's Honey). Technology is limited to a Shopify storefront integrated with ReCharge for subscription billing, multi-currency checkout across 70+ currencies, and biodegradable PLA pyramid sachets with recycled steel canisters as the physical packaging format. CCOF organic certification applies to the tea SKUs.

Tahmina's go-to-market is a product-led growth DTC motion with a content-marketing spine (78 blog posts targeting saffron wellness search terms, recipe collaborations, Instagram, email newsletter, and SEO), augmented by a wholesale motion and a subscription option priced at a 10% recurring discount. Pricing ranges from $17.50 for a single 12-sachet canister to $107 for the Deluxe Collection bundle, with free US shipping over $75 and a 30-day money-back guarantee. Target customer segments are health-conscious wellness consumers (mental health, PMS, sleep use cases) and premium tea enthusiasts at the primary level, with conscious gift buyers and wholesale buyers as secondary segments.

The company's differentiated proposition is mission-driven rather than technical: Tahmina is WOC-owned and explicitly markets itself as 'Tea for the Brave,' positioning purchases as economic support for Afghan women farmers (80% of saffron labor involves women) and as a development alternative to the Afghan opium economy. Tahmina reports donating 10% of revenue back to Afghan projects (saffron industry development, rehabilitation, education), which functions as both a cost-of-goods-paid social impact line and a brand differentiator in a crowded premium tea category. The unit economics of saffron as the world's most expensive spice, combined with the overhead of a 10% revenue donation, place the brand in a high-AOV, low-volume niche rather than a scale CPG lane.

Name

Tahmina

Legal name

Tahmina

Website

https://tahmina.international

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Specialty Tea

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro industry

PRIMARYAFAFADAG

Tea Blending & Flavoring

Agriculture & Food Production/Beverage Production/Coffee & Tea Processing (Roasting, Blending, RTD)

SECONDARYAFAFADAF

Tea Processing (Withering, Rolling, Fermentation, Drying)

Agriculture & Food Production/Beverage Production/Coffee & Tea Processing (Roasting, Blending, RTD)

SECONDARYCRADAHAE

Tea (Leaf, Bagged, Instant, Concentrates)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Non-Alcoholic Beverages (Coffee, Tea, Soft Drinks, Water)

SECONDARYCRAHAGAI

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories)

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

SECONDARYAFAFADAJ

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing

Agriculture & Food Production/Beverage Production/Coffee & Tea Processing (Roasting, Blending, RTD)

Keywords

• Saffron-infused tea
• Loose leaf blends
• Afghan saffron spice
• Organic tea blends
• Tea subscription service

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through their Shopify e-commerce platform. Products include tea blends, saffron spice, drinkware, and gift sets. Offers both one-time purchases and subscription options with 10% savings.
2. Wholesale Distribution: B2B wholesale sales to coffee shops, restaurants, and retailers. Actively recruiting wholesale partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Tahmina blends premium loose-leaf teas with ethically sourced Afghan saffron and sells the finished blends, pure saffron spice, drinkware, and curated gift sets primarily through its own Shopify e-commerce site. The product line centers on a series of named saffron-infused black, green, rooibos, matcha, and functional herbal tea blends, complemented by 1-gram Afghan saffron units and bundled collections. The company also operates a subscription program and a wholesale channel serving cafés, hotels, restaurants, and retailers.

Product overview

Tahmina is a WOC-owned brand specializing in saffron-infused teas and Afghan saffron products. The core product portfolio consists of six tea blends: Saffron Chai (high caffeine black tea), Saffron Rooibos (caffeine-free herbal), Saffron Sencha (medium caffeine green tea), Saffron Sleep (caffeine-free relaxation blend), Saffron Matcha (ceremonial grade matcha with saffron), and Saffron Radiance (caffeine-free herbal beauty blend). These are sold alongside pure Afghan Saffron spice (Grade 1, ISO certified). Products are offered as individual items, in bundles (Saffron Tea Trio, Deluxe Collection), and as curated gift sets. The company also sells drinkware accessories including the Tahmina x MiiR Tumbler and Loose Leaf Infuser Mug Set. All products feature ethically sourced Afghan saffron, organic ingredients, and sustainable plastic-free packaging. The brand operates as a single unified e-commerce store powered by Shopify with ReCharge subscription services.

Differentiator

Problem solved

Functional benefit

Products and services

• Saffron Chai Black Tea Blend

Quantifiable outcome

• Afghan saffron rated first globally for quality by International Taste Institute for multiple consecutive years
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• MiiRminorStrategic or Co-development PartnerCollaboration on Tahmina x MiiR Tumbler (12oz) - a branded travel tumbler featuring MiiR's Thermo 3D Double Wall Vacuum Insulation Technology. Each tumbler comes with a unique MiiR Give Code to track contribution to clean water and health projects.
• Kindia BeautyminorGTM or Marketing PartnerInclusion of Kindia Beauty Aura Drip face mask in Radiant Beauty Gift Set - a co-marketed bundle combining Tahmina tea with skincare products.
• Joon HaircareminorGTM or Marketing PartnerInclusion of Joon Haircare Saffron Hair Elixir Oil in Radiant Beauty Gift Set - co-marketed beauty bundle.
• Hon's HoneyminorGTM or Marketing PartnerElderberry honey from Hon's Honey paired with Tahmina tea in Immune Support Tea & Honey Set. Hon's Honey employs women survivors of trauma.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pukka Herbs: Organic herbal wellness tea brand (now Unilever-owned) with functional blends targeting stress, sleep, and digestion—comparable in wellness use-case positioning and organic certification, though at greater scale.
• Yogi Tea: Functional wellness tea brand sold in bagged/sachet format with health-benefit positioning (stress, sleep, immunity) across mainstream retail—comparable to Tahmina's wellness-positioned, sachet-packaged tea blends targeting similar use cases.
• Traditional Medicinals: Herbal wellness tea company selling bagged medicinal-grade teas through grocery and natural channels—directly comparable in functional/wellness tea positioning, though larger scale.
• Rishi Tea & Botanicals: Premium direct-to-consumer loose-leaf tea and botanical blends brand with strong focus on organic sourcing and sustainability—closely comparable to Tahmina's organic, whole-leaf, ethically sourced positioning in the specialty tea category.
• Numi Organic Tea: Certified organic, fair-trade premium tea brand with bagged and loose-leaf offerings plus gift sets—comparable in organic certification, premium pricing tiers, and curated bundle/gifting strategy.
• Tea Forte: Premium tea brand with distinctive packaging, gift-set focus, and presence in hotels/restaurants—comparable in premium presentation, gifting strategy, and wholesale channel exposure.
• Adagio Teas: Specialty DTC tea retailer offering customizable blends, loose-leaf formats, and curated gift sets—comparable in DTC e-commerce model, specialty tea positioning, and bundle/gift offerings.
• The Republic of Tea: Premium specialty tea brand offering curated blends, gift sets, and subscription options through DTC and wholesale—highly comparable business model and product format to Tahmina.
• Harney & Sons: Long-established premium tea company with sachet and loose-leaf offerings, strong wholesale presence in cafes and hotels, and curated gift collections—directly comparable in premium positioning and channel mix.

Emerging players

• Four Sigmatic: Functional wellness beverage brand featuring mushroom coffee, tea, and elixirs with strong wellness narrative and DTC subscription model—comparable in mission-driven, wellness-positioned DTC beverage strategy though broader category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tahminatea
• Facebookfacebook.com/tahminatea
• Instagraminstagram.com/tahminatea
• LinkedInlinkedin.com/company/tahminatea

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tahmina