Talbot County Parks & Recreation

What Talbot County Parks & Recreation does

Talbot County Parks & Recreation is a department of the Talbot County Government in Maryland, USA, providing public recreation services to county residents across multiple communities. The department operates the Talbot County Community Center in Easton, two community pools (George Murphy Community Pool in Easton and Bay Hundred Community Pool in St. Michaels), sports complexes, park pavilions, an ice rink, a curling rink, and gymnasiums. Service delivery is managed through the MyRec.com Recreation Management Software platform, which provides 24/7 online registration, household account management, activity booking, membership sales, and facility reservations.

The revenue model is fee-based across four streams: program registration fees (sports leagues, dance, swim lessons, ice skating, hockey, camps, special events), seasonal pool memberships with tiered pricing (individual, senior, family), summer camp registrations ($250/week per camper for ages 5-12), and hourly facility rentals ($40-$200/hour depending on venue and use case). Pricing is publicly disclosed per session or per season. The go-to-market approach is direct-to-resident via the MyRec.com online portal supplemented by in-person service at the Easton office (Mon-Fri 8:00AM-4:30PM).

The department serves multiple communities within Talbot County including Easton, St. Michaels, Trappe, Tilghman, Cordova, Wittman, Neavitt, and Bellevue, operating with a small team of 9 employees. Customer segments span youth and families (primary), adults, pool members, homeschool families, and facility renters. Distribution is single-country/domestic, with no geographic expansion outside the county, and the entity maintains a privacy-first website with no advertising or marketing trackers.

Name

Talbot County Parks & Recreation

Legal name

Talbot County Parks & Recreation

Website

https://talbotcountymd.myrec.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Talbot County Parks & Recreation is a county government department operating public recreation facilities — pools, ice rink, sports complexes, gymnasiums, and pavilions — across Talbot County, Maryland, serving residents via the MyRec.com online registration platform.

Ownership category

akta.pro rank

Product category

Public Recreation Services

NAICS

Fitness and Recreational Sports Centers (713940), Recreational and Vacation Camps (except Campgrounds) (721214), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Parks, Recreation & Cultural Services (BPAIACAI)

akta.pro secondary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

Keywords

• Public parks recreation
• Community pool memberships
• Youth sports leagues
• Facility rental services
• Recreation program registration

Headquarters

HQ city

Easton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Program Registration Fees: Fees collected for recreational programs including sports leagues, dance classes, swim lessons, ice skating lessons, hockey programs, camps, and special events. Programs are offered on session basis with per-session pricing.
2. Pool Memberships: Season passes and daily admission fees for community pool access at George Murphy Community Pool and Bay Hundred Community Pool. Memberships available as individual, senior, and family tiers.
3. Summer Camp Registration: Weekly camp fees for children ages 5-12 with activities including field trips, sports, swimming, arts and crafts. Deposits required at registration with final payment schedules.
4. Facility Rentals: Hourly rental fees for meeting rooms, sports courts, ice rink, curling rink, and athletic fields. Various pricing for different spaces and purposes (sports vs. other rentals).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Talbot County Parks & Recreation is a county government department that operates public recreation facilities and programs for Talbot County, Maryland residents. Core services include organized recreational activities (sports leagues, dance, swim lessons, ice skating, hockey, summer camps), seasonal pool memberships at two community pools, and hourly rentals of meeting rooms, gym courts, ice rink, curling rink, and athletic fields. All services are accessed through a MyRec.com-powered online registration platform with household account management.

Product overview

Talbot County Parks & Recreation operates a unified recreation management platform powered by MyRec.com, offering online registration for programs, facility reservations, and membership management. The core product is the MyRec.com recreation management software providing household account management, activity registration, and e-commerce capabilities. Supporting services include organized recreation programs (dance, sports, camps, swim lessons, ice skating), pool memberships, and facility rentals across county-owned parks, pools, community centers, and sports complexes.

Differentiator

Problem solved

Functional benefit

Products and services

• Recreation Programs
• Pool Memberships
• Facility Rentals Hourly rental services for parks, pavilions, sports fields, meeting rooms, ice rink, curling rink, and gymnasiums. Examples include Wye Oak Room at $60/hour, Tuckahoe Room at $40/hour, Curling Rink at $100/hour, and gym courts at $50/court/hour for sports or $200/hour otherwise.
• Summer Camps Weekly summer camps for children ages 5-12 including field trips, sports, swimming, and arts and crafts. $250 per week per camper with a $50 deposit due at registration; final payments due June 5th (weeks 1-5) and July 10th (weeks 6-9) for 2026 season.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Direct peers

• Anne Arundel County Recreation & Parks: Maryland county recreation department offering similar programming — sports leagues, pools, summer camps, and facility rentals. Comparable in public-sector service model and target demographic.
• Queen Anne's County Parks & Recreation: Adjacent Eastern Shore Maryland county recreation department with similar rural catchment and programming mix. Tightly comparable in scale and geographic profile.
• Caroline County Recreation & Parks: Small Eastern Shore Maryland county recreation department with similar rural, low-population catchment. Comparable in facility mix and program scope.
• Howard County Recreation & Parks: Howard County's recreation department operates comparable facilities, programs, and registration infrastructure. Directly comparable as a peer Maryland county government recreation provider.
• Calvert County Parks & Recreation: Another Maryland county recreation department offering comparable programs, pools, and sports facilities. Directly comparable county-government recreation provider.
• Montgomery County Parks (Maryland): Another Maryland county government parks and recreation department operating an extensive network of parks, programs, and facilities. Directly comparable in mission and operating model as a public-sector recreation provider.
• Cecil County Parks & Recreation: Maryland county recreation department providing similar community-program and facility-rental services. Comparable in public-sector model and rural/suburban mix.
• Dorchester County Recreation: Neighboring Eastern Shore Maryland county recreation department with similar rural catchment and programming. Comparable scale and service model.

Regional players

• Easton Parks (municipal, Maryland): Municipal-level parks operator in the same region as Talbot County. Comparable in providing local recreation services but serving the town rather than the county.

Others

• Active Network (MyRec.com parent): Provider of the MyRec.com recreation management platform used by Talbot County. Not a peer in services but a key technology vendor and infrastructure provider for the department's registration and facility-management operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/talbot-county-parks-&-recreation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Talbot County Parks & Recreation