Easton
- Company typePrivate
- Founded2010
- HeadquartersFolsom, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Easton firmographics
Firmographics- Name
- Easton
- Legal name
- Easton Development Company, LLC
- Website
- https://easton-ca.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Easton industry classification
Industry- Product category
- Real Estate Development
- NAICS
- Land Subdivision (23721), Residential Building Construction (2361)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
- akta.pro secondary industries
- Land & Development Site Brokerage (BPAJABAG), Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ)
Keywords
Where Easton is headquartered
LocationHeadquarters
- HQ city
- Folsom
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Easton business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Others
Revenue model
- Land Sales: Easton Development Company sells land to builders and developers. The company sold 703 acres (Hillsborough) to Westland Capital Partners L.P. for $57 million. Prime opportunities remain open for expressions of interest in Glenborough, Easton Place, Rio Del Oro, and Westborough boroughs.
- Joint Ventures: Easton Development Company considers flexible monetization opportunities including joint ventures with developers and builders. Easton and Panattoni Development formed a Joint-Venture to develop office park parcels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Land parcels available for sale to builders and developers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Easton product offering
Product offeringCore offering
Easton Development Company, LLC is a real estate master-planned community developer that owns approximately 6,100 contiguous acres in Eastern Sacramento County, California. The company plans, entitles, and sells residential and commercial land parcels across five boroughs (Easton Place, Glenborough, Westborough, Rio Del Oro, and Hillsborough) to homebuilders and commercial developers. The company also enters joint ventures with select builders and developers to advance portions of the master plan.
Product overview
Easton is a master-planned community development spanning approximately 6,100 acres in Eastern Sacramento County, designed as five distinct boroughs: Easton Place (transit-oriented urban core, 183 acres), Glenborough (healthy living through open space, 1,208 acres), Westborough (entitlement in process, 1,665 acres), Rio Del Oro (diverse neighborhoods, 2,312 acres), and Hillsborough (sold, 700+ acres). The project offers a mix of residential units (18,500+ total), commercial/retail space (12.7+ million sq ft), and parks/open space (1,900+ acres) across three jurisdictions: City of Folsom, City of Rancho Cordova, and Sacramento County. Easton Development Company, LLC, backed by GenCorp/Aerojet Rocketdyne (L3Harris Technologies), is the sole owner and developer.
Differentiator
Problem solved
Functional benefit
Brands
- Easton Place: A transit-oriented urban village in the heart of Easton, designed as Easton's downtown with high-density residential, commercial, retail and civic uses.
- Glenborough
- Westborough
- Rio Del Oro
- Hillsborough
Products and services
- Easton Place
- Glenborough
- Westborough
- Rio Del Oro
- Hillsborough
- Land Sales to Builders and Developers
- Joint Ventures with Developers
Companies that use Easton
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Easton technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Easton partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Panattoni DevelopmentcoreEaston and Panattoni Development formed a Joint-Venture to develop office park parcels adjacent to Glenborough at Easton.
- AECOMcoreAECOM is consistently rated among the world's leading design firms, providing a mix of local knowledge and technical excellence. Their portfolio includes urban design and community planning projects globally.
- APCO WorldwidecoreHeadquartered in Washington, D.C., APCO Worldwide is an independently owned global communications firm. Named Public Affairs Agency of the Year in 2011 and Public Affairs Agency of the Decade in 2010.
- Brewer Lofgren LLPcoreSacramento's premier law firm providing strategic and legal advice on land development, transportation planning, public finance, economic development and public policy issues.
- JStokes AgencyminorCreative marketing agency with more than 30 years of experience with marketing projects in community development, including master plans and mixed-use projects.
- MacKay & SompscoreFounded in Sunnyvale, California in 1953, the firm has successfully completed thousands of land use, public infrastructure, and sustainable projects throughout Northern California and the Central Valley.
- WHA (William Hezmalhalch Architects)coreAward-winning firm specializing in architecture, planning and community design with offices in both Northern and Southern California. Founded in 1981, known for large-scale projects and seamless integration of physical land planning with architecture.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Easton competitors and assessment
Company assessmentBroad incumbents
- Toll Brothers: National luxury homebuilder with growing California exposure. Comparable as a high-end builder/developer that typically acquires entitled land in master-planned communities — a potential anchor buyer for Easton's higher-end boroughs.
- The Irvine Company: Large, diversified California landowner and master developer of the Irvine Ranch. Comparable as a long-horizon, single-owner California master-planned community developer, though with much greater scale and a broader portfolio (residential, commercial, retail, hospitality).
- Lennar Corporation: Largest U.S. homebuilder with substantial California operations, including land banking and master-planning activity. Comparable as a likely institutional buyer of Easton's entitled parcels at scale.
Direct peers
- Rancho Mission Viejo: Private master-planned community developer in Orange County, California. Operates large-scale entitlement-to-builder land sales across multiple community villages, directly comparable to Easton's borough-by-borough model.
- Tri Pointe Homes: California-headquartered homebuilder with deep land-development expertise across the Western U.S. Comparable in that Tri Pointe acquires and develops entitled parcels in supply-constrained California submarkets, overlapping with Easton's target builder/developer customer base.
- Panattoni Development: Large, privately held commercial/industrial real estate developer and JV partner of Easton. Directly comparable as a JV counterparty for office park development adjacent to Glenborough and as a peer in large-scale California land development.
- Newland Communities: National master-planned community developer active in California. Comparable in business model — acquiring, entitling, and selling large tracts to builders across multiple community projects.
- FivePoint Holdings: California-based master-planned community developer operating Great Park Neighborhoods in Irvine. Closest analog in scale, business model, and California concentration: sells entitled land to builders while operating as master developer across large, mixed-use communities.
- Shea Homes: California-focused homebuilder with significant in-house land acquisition and master-planning capabilities. Comparable as a builder/developer active in Sacramento and broader Northern California, often purchasing entitled land from master developers like Easton.
Others
- Westland Capital Partners: Real estate investment firm that purchased 703 acres of Easton's Hillsborough borough for $57M in 2015. Comparable as a direct institutional buyer of Easton land and a proxy for the type of capital partner likely to acquire future boroughs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Easton social profiles
Digital presenceEaston financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easton leadership team
Management profileNumber of profiles
Profiles6 records
Easton funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easton M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easton
What does Easton do?
Easton Development Company, LLC is a real estate master-planned community developer that owns approximately 6,100 contiguous acres in Eastern Sacramento County, California. The company plans, entitles, and sells residential and commercial land parcels across five boroughs (Easton Place, Glenborough, Westborough, Rio Del Oro, and Hillsborough) to homebuilders and commercial developers. The company also enters joint ventures with select builders and developers to advance portions of the master plan.
Is Easton a public or private company?
Easton is a private company. It is classified as corporate owned and is currently operating.
When was Easton founded?
Easton was founded in 2010. It employs 1 to 10 people.
Where is Easton based?
Easton is headquartered in Folsom, United States, in the North America region.
How does Easton make money?
Two revenue lines are on record. Land Sales are the primary driver. The others are joint Ventures.
Who are Easton's main competitors?
Broad incumbents on record are Toll Brothers, The Irvine Company and Lennar Corporation. Direct peers are Rancho Mission Viejo, Tri Pointe Homes, Panattoni Development, Newland Communities, FivePoint Holdings and Shea Homes. Westland Capital Partners is listed as an others.
Does Easton have an API?
No public API is recorded for Easton.
What industry is Easton in?
Easton's product category is Real Estate Development. Its primary akta.pro industry code is IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities), with a secondary code of BPAJABAG, Land & Development Site Brokerage. Its NAICS code is 23721 and its SIC code is 6552.