Talent Advertising

What Talent Advertising does

Talent Advertising Co. is a full-service advertising and marketing agency headquartered in Tripoli, Libya, founded in 2010 to fill a gap in the local market for innovative advertising professionals. The company operates through four integrated service departments: Marketing (strategy, social media management, content writing, paid advertising), Media Production (video, motion graphics, photography, documentary), Design (branding, visual identity, print and digital design), and Events (exhibition organization and conference management). It additionally offers advertising distribution channels including radio, SMS, billboards, and television publishing.

The agency's product surface is built on standard creative tools and modern production technologies rather than any disclosed proprietary platform or software stack. There are no APIs, SDKs, integrations, or AI/ML capabilities described in available materials. Talent positions itself as a bridge between local Libyan market expertise and global creative standards, supported by regional partnerships with other companies that bring external methods and experiences into local work.

Commercially, Talent operates a professional-services revenue model with project-based and retainer engagements targeting enterprise clients across Libya. Its go-to-market is enterprise field sales driven by direct client engagement via website contact forms, email, and phone, with no third-party resellers or distribution partners. Named enterprise clients include National Commercial Bank (NCB), Almadar, Libyana, tog (Basariat Tripoli), Mitiqa International Airport, and the International Conference for Indigenization of Healthcare, spanning banking, telecommunications, government, retail, and healthcare verticals. The company is privately held with no disclosed funding, no parent organization, and approximately 19 employees.

Name

Talent Advertising

Legal name

Talent advertising co.

Website

https://talent.com.ly

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Talent Advertising Co. is a full-service advertising and marketing agency based in Tripoli, Libya, founded in 2010. It serves enterprise clients across banking, telecommunications, government, healthcare, and retail through four service departments: Marketing, Media Production, Design, and Events.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industry

Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)

Keywords

• Advertising agency services
• Marketing strategy
• Media production
• Brand design
• Event management

Headquarters

HQ city

Tripoli

HQ country

Libya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Marketing Services: Talent generates revenue through providing comprehensive advertising and marketing services including marketing strategy, social media management, content creation, creative design, media production, and event organization. Services appear to be project-based or retainer-based engagements with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Talent Advertising is a full-service advertising and marketing agency based in Tripoli, Libya. The company delivers comprehensive advertising solutions across four departments—Marketing (strategy, social media, content, paid advertising), Media Production (video, motion graphics, photography), Design (branding, visual identity, print), and Events (exhibitions and conference management)—serving enterprise institutions in banking, telecommunications, healthcare, government, and retail sectors across Libya.

Product overview

Talent Advertising is a full-service advertising and marketing agency based in Libya, established in 2010. The company operates through four main service departments: Marketing (offering marketing strategy, social media management, and paid advertising), Media Production (providing creative video production and photography), Design (delivering branding, visual identities, and various print materials), and Events (organizing exhibitions and conferences). The agency serves major institutions across Libya and the region, working with clients in banking, telecommunications, healthcare, and retail sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Department Services

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Regional CompaniesminorStrategic or Co-development PartnerTo ensure business stays current with the world beyond local borders, Talent contributes to production with regional companies. These partnerships help bring regional and global ideas, methods, and experiences into their creative work.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Leo Burnett MENA: Leo Burnett has a long-standing MENA presence providing full-service advertising, brand strategy, and creative production. It overlaps with Talent's full-service offering and competes for similar enterprise clients in the North African region.
• Publicis Middle East: Publicis operates an integrated advertising, digital, and media network across MENA. Its scope and client base overlap with Talent's enterprise positioning in the region.
• BBDO Middle East: BBDO's Middle East network delivers creative advertising, branding, and campaign production. Its regional scope and full-service model make it a comparable incumbent for Talent's enterprise client category.
• Ogilvy North Africa: Ogilvy operates a full-service advertising, branding, and digital practice across North Africa. Comparable to Talent in offering integrated creative, marketing strategy, and production to enterprise clients in the region.
• Havas Middle East: Havas Middle East offers integrated advertising, digital, and media services across the MENA region. It mirrors Talent's full-service structure (creative, media, production) and targets similar enterprise buyers.
• FP7 McCann (MENA): FP7 McCann is a large regional network operating full-service advertising across MENA, including North Africa. It competes with Talent for enterprise clients needing integrated brand, production, and media services in the same Libyan/North African market.
• Serviceplan Group: Serviceplan is a large independent European agency group with full-service advertising, digital, and production capabilities. Comparable to Talent as a full-service agency, though operating at much larger scale.

Regional players

• Tarek Mousa Advertising: Tarek Mousa Advertising is a Libya-based advertising agency offering creative and production services in the same Tripoli market. A direct regional peer operating with a similar local full-service model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/talent-advert

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Talent Advertising