Ski, Golf & Hotel Resort Tale

What Ski, Golf & Hotel Resort Tale does

Ski, Golf & Hotel Resort Tále, operating through its legal entity Tále, a.s., is a privately held Slovak joint-stock company running an integrated multi-season mountain resort in the Low Tatras (Horehronie region) at 660–870 m altitude, headquartered at Tále 100, Horná Lehota, Brezno. The resort combines five operational pillars: Hotel Stupka (a three-star hotel with rooms ranging from 14 m² doubles to a 72 m² presidential suite), Ski Tále (a six-lift, 2.77 km artificially snowed ski area with 4,110 persons/hour lift capacity and night skiing), Gray Bear (the first 18-hole championship golf course in Slovakia, 60 hectares, par 71, 6,296 m, opened 2002), Little Bear Golf Academy (the country's only reversible 9-hole course, opened 2014), and four restaurants (Koliba Stupka, Stupka Restaurant, Gray Bear Restaurant, Stodola Restaurant) totalling roughly 380 seats, supplemented by a saltwater-pool spa and a conference facility for up to 200 people.

The company operates a direct-to-consumer commercial model across multiple revenue streams: nightly hotel accommodation and packaged stays (golf stay from €47.50/person/night, family stay with half-board from €74.50/person/night, wellness stay from €57/person/night), usage-based golf green fees and ski passes, food and beverage across the four F&B outlets, spa/wellness services, and B2B corporate event packages sold via a dedicated sales channel ([email protected]). Distribution is handled through an integrated digital stack consisting of a Profitroom-powered hotel booking engine (booking.profitroom.com), an in-house golf e-shop (eshop.tale.sk) and an Axess-powered ski pass portal (tale.axess.shop), with internal operations supported by HOREC for hotel reservations and Blue Gastro for restaurant POS.

Customer segments span winter sports enthusiasts, golfers (including the Golf Club Tále membership base), corporate clients using the conference and teambuilding facilities, and families/wellness seekers; the resort is also pursuing international visibility through its 2026 hosting of the Ladies Slovak Golf Open as an LET Access Series event with a €50,000 prize fund. Technology beyond the booking/POS stack is limited to operational SaaS integrations — there are no disclosed proprietary AI/ML systems — while brand credibility rests on a Golf Digest Best Course 2021 award, a 5-star Quality Certificate (2019), and the founding-status distinction of Slovakia's first 18-hole championship course. The company shows no external funding rounds, no parent entity, and active hiring across F&B, kitchen, and front-of-house roles at the time of source capture.

Name

Ski, Golf & Hotel Resort Tale

Legal name

Tále, a.s.

Website

https://tale.sk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Ski, Golf & Hotel Resort Tále is a privately held Slovak mountain resort in the Low Tatras operating an integrated hotel, ski area, 18-hole championship golf course, spa, and four restaurants, serving leisure travelers, golfers, ski guests, and corporate event clients primarily in Slovakia.

Ownership category

akta.pro rank

Product category

Mountain Resort Hospitality (Ski, Golf & Hotel)

NAICS

Hotels (except Casino Hotels) and Motels (72111), Skiing Facilities (713920), Golf Courses and Country Clubs (71391)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

akta.pro secondary industries

Golf & Leisure Full-Service Hotels (THAGAAAH), Resort Convention Hotels (THAGALAC), Nordic & Cross-Country Centers (XC Skiing, Biathlon, Snowshoe Trails) (THAAAJAE)

Keywords

• Mountain resort hospitality
• Ski resort operations
• Golf course management
• Hotel accommodation services
• Spa wellness services

Headquarters

HQ city

Horná Lehota

HQ country

Slovakia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Hotel accommodation: Hotel Stupka rooms and suites including Business Suite, Suite Classic I and II, Deluxe double room, and Presidential suite. Revenue from nightly stays with various packages.
2. Golf operations: Green fees for Gray Bear 18-hole championship course and Little Bear 9-hole academy, golf cart rentals, golf lessons with PRO coaches, and golf shop merchandise sales.
3. Ski operations: Ski passes for 6 lifts with total capacity 4,110 persons/hour. Equipment rental, ski school, and related winter sports services.
4. Food and beverage: Four dining venues: Koliba Stupka (100 capacity), Stupka Restaurant (à la carte), Gray Bear Restaurant (50+50 terrace), Stodola Restaurant (180 capacity). Revenue from dining, events, weddings.
5. Spa and wellness: Saltwater pool, Finnish sauna, steam saunas, hot tub, cooling pool, relaxation zone, massages, and thermal wraps.
6. Corporate events and conferences: Conference rooms up to 200 people, teambuilding programs, themed events, corporate meetings and trainings. Private club at Koliba Stupka available.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Ski, Golf & Hotel Resort Tále is a multi-season mountain resort in Slovakia's Low Tatras combining Hotel Stupka (3-star accommodation), Ski Tále (family ski area with 6 lifts and 2.77 km of slopes), and Gray Bear (Slovakia's first 18-hole championship golf course). The resort sells accommodation packages (wellness, golf, family), green fees and golf lessons, ski passes and ski school, four on-site restaurants, spa/wellness access including a saltwater pool, conference and teambuilding for up to 200 corporate guests, weddings, and tournament hosting (Ladies Slovak Golf Open on the LET Access Series).

Product overview

Ski, Golf & Hotel Resort Tále is a multi-season mountain resort in the Low Tatras, Slovakia, operating as a unified platform combining five core service pillars: Hotel Stupka (a three-star hotel with spa and wellness), Ski Tále (family ski resort), Gray Bear Golf Course (the first 18-hole championship course in Slovakia), four resort restaurants (Koliba Stupka, Stupka Restaurant, Gray Bear Restaurant, Stodola Restaurant), and extensive activities including professional golf coaching, golf cart services, cross-country skiing, ski touring, hiking, cycling, corporate events, and weddings. The resort's accommodations span Hotel Stupka with room types from 14 m² doubles to 72 m² presidential suites, all supported by a saltwater pool and wellness centre. Golf operations are supplemented by the Little Bear Golf Academy (reversible 9-hole course), a Pro Shop, night golf, and seasonal promotions like Golf Summer specials and Ladies Slovak Golf Open tournaments. The Spa & Wellness centre serves as a shared amenity for hotel and day guests, while conference facilities host corporate events for up to 200 people. The resort distributes products through its own e-shop platforms for tee times and skipasses, a Profitroom-powered booking engine for hotel reservations, and employs HOREC and Blue Gastro systems for internal operations.

Differentiator

Problem solved

Functional benefit

Brands

• Gray Bear: The first 18-hole championship golf course in Slovakia, opened in 2002. Located in the Low Tatras National Park, covering approximately 60 hectares with a par 71 course spanning 6,296 meters.
• Little Bear Golf Academy

Products and services

• Hotel Stupka The primary three-star hotel of the resort offering accommodation, spa and wellness, conference facilities, and direct access to the Gray Bear golf course and Ski Tále.
• Ski Tále Family ski resort in the Horehronie region at 660–870 m altitude with 2.77 km of artificially snowed slopes, 6 lifts with 4,110 persons/hour capacity, night skiing, ski rental, service, and ski school.
• Gray Bear Golf Course The first 18-hole championship golf course in Slovakia, opened August 8, 2002, spanning 60 hectares with 6,296 meters, Par 71, designed by International Golf Course Design South Carolina. Awarded 5-star Quality Certificate in 2019.
• Little Bear Golf Academy A 9-hole reversible golf academy (first and only in Slovakia) suitable for beginners and advanced players, with chipping and putting greens, night golf capability (June–September), and open since August 8, 2014.
• Spa & Wellness Centre Wellness facility featuring a unique saltwater pool, Finnish sauna, two steam saunas, hot tub, cooling pool, and relaxation zone, adapted for mobility-impaired visitors with ceiling hoist. Open 8:30 a.m. to 9:00 p.m.
• Conference and Event Services Corporate event services including congresses, conferences, trainings, teambuilding, and themed evening events, with air-conditioned conference rooms capacity up to 200 people, full technical equipment, and catering.
• Corporate Teambuilding Programs Teambuilding activities including slalom races, cross-country skiing, golf school with PRO trainers, mini putting tournaments, night golf, e-bike adventures, wine and spirits tastings, and tailor-made activities.
• Wellness Stay Package Relaxation package at Hotel Stupka including welcome drink, buffet breakfast, dinner, thermal wrap, unlimited saltwater pool and wellness access, bathrobe, slippers, and game room access.
• Golf Stay Package Golf accommodation package starting from €47.50 per person per night, including Hotel Stupka accommodation, buffet breakfast, unlimited saltwater pool and wellness access, WiFi, parking, and 20% discount on green fee. Includes complimentary golf cart shuttle to first tee.
• Family Stay with Half Board Family accommodation package from €74.50 per person per night, including buffet breakfast, dinner, unlimited saltwater pool and wellness access, 10% massage discount, 20% green fee discount, and free accommodation for children up to 6 years.
• Golf Summer at Tále Summer golf promotion (July 1 – August 31, 2026) with early bird rates from €55 on weekdays, sunset fee (18 holes for price of 9), 2 green fees with 50% cart discount, and 20% golf stay discount.
• Ladies Slovak Golf Open Prestigious international women's golf tournament part of the LET Access Series, counting toward Rolex Women's World Golf Ranking, with 126 players from 15–20 countries, €50,000 prize fund, held at Gray Bear Tále.
• Golf Professional Coaching Professional golf instruction from certified coaches including Martin Ďavoda (Chief PRO Coach, PGA of Great Britain & Ireland, TPI certified) and Aleš Svěntek (B-licensed professional since 2003), offering individual and group training programs.
• Koliba Stupka Restaurant Traditional Slovak restaurant specializing in charcoal-grilled specialties including grilled chicken and roasted pork ribs, with capacity up to 100 people, draft beer, and wide wine selection.
• Stupka Restaurant À la carte restaurant at Hotel Stupka serving traditional Slovak and international cuisine, with daily rich buffet breakfast and regional dairy products.
• Gray Bear Restaurant Comfort restaurant adjacent to the golf course with breakfast service, daily menu, and specialties; indoor capacity 50 seats plus 50 outdoor terrace seats overlooking the golf course.
• Stodola Restaurant Large-capacity restaurant with up to 180 seats, open year-round for skiers and gala events, serving as the primary dining venue during the winter season.
• Golf Pro Shop On-site golf retail shop offering equipment from brands including Ping, Srixon, Cobra, CHERVO, GALVIN GREEN, FOOTJOY, with clothing, footwear, and golf accessories; also provides equipment lending, repairs, and custom orders.
• Wedding Services Wedding venue and event planning services at the resort, including Stodola Restaurant (up to 180 seats), Koliba Stupka private club, and full catering arrangements for ceremonies and receptions.
• Gift Vouchers Online gift voucher system allowing purchase of monetary vouchers redeemable as credit for online reservations at Hotel Stupka via the booking platform.

Quantifiable outcome

• Ski lift capacity: 4,110 persons per hour
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• LET Access SeriescoreStrategic or Co-development Partner · 1 January 2026Ladies European Tour Access Series partnership hosting Ladies Slovak Golf Open. Tournament counts toward Rolex Women's World Golf Ranking. TOP 7 players earn Ladies European Tour 2026 cards.
• Premium InsuranceminorGTM or Marketing Partner · 1 January 2023Insurance company partnership displayed in footer of website.
• Audi SlovakiaminorGTM or Marketing Partner · 1 January 2022Automotive brand partnership displayed in footer of website. Partner since at least 2022.
• Gray Bear Golf Course Design (Bob Walton, Skip Malek)coreStrategic or Co-development PartnerDesigned by International Golf Course Design (South Carolina) with Bob Walton and Skip Malek. Course shaping by Scottish company Southern Golf Ltd.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Penati Golf Resort: Slovak championship golf resort with 27 holes (including the longest course in Central Europe) plus a hotel component. Comparable as a country-level destination golf resort competing for the same premium-golfing and corporate-event demand in Slovakia.
• Hotel Björnson: Slovak 4-star mountain hotel in Jasná, Nízke Tatry with wellness, conference, and ski-in/ski-out positioning. Closest direct competitor in the Low Tatras for ski-season and corporate-event bookings, operating at a higher star rating than Tále's Hotel Stupka.
• Kaskáda Golf Resort Brno: Czech 18-hole championship golf resort with hotel and conference facilities near Brno. Closest peer across the Slovak–Czech border serving a similar Central European corporate and leisure golf clientele.
• Gut Brandlhof: Austrian 4-star resort combining a 36-hole golf course, ski region access, conference centre, and wellness in the Salzburg region. Closest international analog to Tále in offering mix (ski-adjacent golf + hotel + conference + wellness), though at a higher price point and scale.
• Black Stork Golf Resort: Slovak resort in Velká Lomnica combining an 18-hole championship golf course with a wellness hotel at the foot of the High Tatras. Most directly comparable to Tále in geography, scale, and the dual golf + accommodation model, and competes for the same Slovak and Central European leisure guest.

Regional players

• Donovaly Park Snow / Hotel Galf: Slovak family ski and mountain resort in the Veľká Fatra range, adjacent to the Low Tatras, with hotels including Hotel Galf and conference/event offerings. Competes with Tále for family ski and corporate-event demand within Slovakia.
• Wellness Hotel Borovica: Four-star Slovak wellness and conference hotel in the Low Tatras village of Bešeňová/Podbanské region. Comparable regional mountain-resort hotel positioning focused on wellness, family stays, and corporate events for the Slovak and Central European market.

Broad incumbents

• Tatry mountain resorts (TMR) / Jasná Nízke Tatry: Largest ski operator in Slovakia running Jasná Chopok, Štrbské Pleso, and Tatranská Lomnica. Operates the dominant ski resort only 20 minutes from Tále and represents the broader incumbent against which Tále must differentiate on golf, family, and corporate event positioning.
• Zell am See-Kaprun tourism resorts: Austrian dual-season alpine destination combining skiing at Kitzsteinhorn/Schmitten with year-round lake tourism, golf, and conference offerings. Relevant as a benchmark for how Austrian ski regions pair ski + golf + hotel at a destination scale Tále aspires to.
• Grandhotel Praha Tatranská Lomnica: Historic 4-star mountain hotel and conference venue in the High Tatras with wellness, F&B, and corporate-event facilities. Larger and higher-rated than Tále's Hotel Stupka, but comparable as a Slovak mountain resort targeting corporate events, weddings, and wellness stays.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/TaleSkiGolfHotelResort
• Facebookfacebook.com/www.tale.sk
• LinkedInlinkedin.com/company/golftale
• Instagraminstagram.com/resort_tale_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ski, Golf & Hotel Resort Tale