Tamatea Primary School

What Tamatea Primary School does

Tamatea Primary School is a state-funded New Zealand primary school located at 10 Durham Avenue, Tamatea, Napier, in the Hawke's Bay region. The school operates under the New Zealand Ministry of Education framework and delivers education to students in Years 1–6 (ages 5–11), with a roll that varies between 150 and 200 children depending on the time of year. The school's stated vision is "Connected, Curious and Confident," and it operates under the PB4L (Positive Behaviour for Learning) framework with MANA values. Approximately 23 staff are employed across teaching, leadership, administration, teacher aides, wellbeing, and operations roles. Principal Ruth Woolhouse leads the school; governance sits with a Board of Trustees currently chaired by Jess Perkins.

The school's offering combines standard New Zealand Curriculum delivery with distinctive supplementary programmes: weekly specialist instruction in Taekwon-Do, music (drumming, ukulele, glockenspiel), and swimming (via Dolphin Academy at the Green Family Pool); cultural education through Kapa Haka; on-site pastoral support from a Wellbeing Specialist (Grit Craig, via Explore Specialist Advice and the Ministry of Education) and a Social Worker (SWiS); and before/after school care through Beyond the Bell. The Free Lunch in Schools programme is delivered in partnership with The Food Company. Technology adoption is light-touch and consumer-grade: the Hero app for communication and absence reporting, a Sporty.co.nz-hosted website, and SchoolDocs for policy management. The school is part of the Tamatea Kāhui Ako, a seven-school Community of Learning.

Revenue is entirely derived from Ministry of Education per-pupil funding and participation in the Donations Scheme; no tuition fees are charged to parents. Go-to-market is community-led, with enrollment handled directly through the school office and supported by an active Home and School Association that fundraises for extracurricular assets (musical instruments, sunshades, robotics technology). Engagement channels include a fortnightly email newsletter, a Facebook page, Whānau Chats (parent information sessions), and fortnightly school assemblies. No commercial product, proprietary technology platform, AI/ML capability, or capital-raising activity is associated with the school.

Name

Tamatea Primary School

Legal name

Tamatea Primary School

Website

https://tamateaprimary.school.nz

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Tamatea Primary School is a state-funded New Zealand primary school in Tamatea, Napier, delivering Years 1–6 education to 150–200 students. It is government-funded via the Ministry of Education, with community-led enrollment and supplementary programmes in culture, wellbeing, and specialist instruction.

Ownership category

akta.pro rank

Headquarters

HQ city

Tamatea, Napier

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Ministry of Education Funding: As a state primary school, Tamatea Primary receives operational funding from the New Zealand Ministry of Education. The school participates in the Donations Scheme, meaning parents do not have to make voluntary donations except for school camps.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Tamatea Primary School is a state-funded New Zealand primary school providing education for approximately 150-200 children in Years 1-6 (ages 5-11). The school delivers a comprehensive primary education programme enriched with specialist instruction (Taekwon-Do, music, swimming), cultural education through Kapa Haka, before and after school care, free school lunches through the government Free Lunch in Schools programme, and on-site wellbeing and counselling support via the Explore Specialist Advice partnership.

Product overview

Tamatea Primary School is a primary education institution providing learning programmes for approximately 150-200 children. The school offers a range of educational and extracurricular services including Kapa Haka (Māori cultural performing arts), Taekwon-Do instruction, music lessons (drumming, ukulele, glockenspiel), and swimming programmes. The school operates an After School Care programme called Beyond the Bell and participates in the Free Lunch in Schools programme. Wellbeing support is provided through collaboration with Explore Specialist Advice and the Ministry of Education. No distinct commercial products or technology platforms are offered by the school.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Education (Years 1-6)
• Before and After School Care (Beyond the Bell)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Explore Specialist Advice and Ministry of EducationcoreStrategic or Co-development PartnerCollaboration with Explore Specialist Advice and Ministry of Education provides a national wellbeing programme offering free counselling and wellbeing support to students, families and schools. The school's Wellbeing Specialist Grit Craig is based on-site and can work with students and whānau using Te Whare Tapa Whā framework. A School Delivery Plan has been developed collaboratively to support each student's wellbeing encompassing all aspects of their lives.
• Beyond the BellminorOthersOSCAR After School Programme offering after school care and holiday programmes at the school. Contact: 027 289 4010. Website: beyondthebellnz.com
• Dolphin Academy Swim InstructorsminorStrategic or Co-development PartnerSwimming instruction provided at the Green Family Pool in Taradale. All children participate in water safety and Water Skills for Life programme.
• The Food CompanyminorStrategic or Co-development PartnerProvides free lunches through the government's Free Lunch in Schools programme.
• Living Waters ChurchminorOthersThe church car park across the road from the school is available for parent use when dropping off and collecting children.
• Office Products DepotminorOthersStationery packs available at Office Products Depot, 44 Wakefield Street, Onekawa. Also available online at nzschoolshop.co.nz.
• NZ UniformsminorOthersSchool uniforms for sale at NZ Uniforms, 819 Heretaunga Street West, St Leonards, Hastings, or online at tamateaprimary.nzuniforms.com.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• SchoolDocs: New Zealand school policy management platform used by Tamatea Primary School (tamatea.schooldocs.co.nz). Comparable as a technology vendor serving the same NZ primary school customer base with policy, compliance, and documentation tools.
• NZ Uniforms: New Zealand school uniform supplier where Tamatea families purchase uniforms (tamateaprimary.nzuniforms.com). Comparable as a supplier serving the same primary school family customer base with branded uniform provision.

Emerging players

• Explore Specialist Advice: National specialist advice provider that places wellbeing specialists in schools in partnership with the Ministry of Education. Comparable because it supplies the wellbeing programme integrated into Tamatea's offering and serves the same primary school student and family customer base across New Zealand.

Direct peers

• Beyond the Bell: OSCAR-accredited before and after school care and holiday programme provider operating on-site at Tamatea Primary School. Comparable because it serves the same Tamatea community and target families, delivering out-of-school-hours care that is directly bundled with Tamatea's offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Tamatea-Primary-School-156171514576195
• LinkedInlinkedin.com/company/tamatea-primary-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tamatea Primary School