Théâtre André Malraux - Rueil-Malmaison

What Théâtre André Malraux - Rueil-Malmaison does

Théâtre André Malraux (TAM) is a municipal performing-arts venue in Rueil-Malmaison, a western suburb of Paris in the Hauts-de-Seine department of Île-de-France, France. Founded in 1972, it operates as SPL RUEIL SPECTACLES — a Société Publique Locale (public limited company) under French law owned by the city of Rueil-Malmaison — and serves local residents and the broader Île-de-France audience with a diverse program of live theater, comedy, dance, concerts, family shows, literary encounters, and cinema (via the TAM Ciné Club at partner Cinéma Ariel). The venue controls 1,200+ seats across multiple performance spaces, including the main theater, Salle Cabaret, and the partner cinema, and holds all three French entrepreneur de spectacles licenses (Licence 1, 2, 3) required to produce and present live performances.

The underlying technology stack is intentionally lean and consumer-facing rather than differentiated: a Mapado/Sirius-powered online ticketing platform with 24/7 self-serve reservations and real-time seat selection, supplemented by telephone booking and an in-person box office at 9 Place des Arts. A WordPress-based CMS hosts the program and seasonal brochures, with Mailpoet driving a weekly email newsletter ("L'actu du TAM") under GDPR compliance. Customer data flows only to SPL RUEIL SPECTACLES and Sirius, the ticketing provider. The organization operates with approximately 12 employees and no disclosed proprietary technology, mobile app, or API.

Revenue is generated through a direct-to-consumer model with three streams: individual ticket sales (€18–€60 per ticket depending on show and seat category), annual Adhésions (season memberships offering €5–€10 per-ticket discounts and priority booking), and Cartes Cadeaux (gift cards). Tiered pricing accommodates students, youth, families, and a "Solidaire" subscriber band, and the TAM Ciné Club screens films at €8 standard / €6 for club members. The marketing mix is primarily the official website, email newsletter, downloadable seasonal brochures, and social sharing, with sales executed online, by phone, and at the box office.

Name

Théâtre André Malraux - Rueil-Malmaison

Legal name

SPL RUEIL SPECTACLES

Website

https://tam.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Théâtre André Malraux is a municipal performing-arts venue in Rueil-Malmaison (Île-de-France), operated by SPL RUEIL SPECTACLES, presenting theater, comedy, dance, concerts, family shows, literary encounters, and a partner-cinema film club to local residents and the broader Île-de-France audience.

Ownership category

akta.pro rank

Product category

Performing Arts / Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

akta.pro secondary industries

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

Keywords

• Live theater performances
• Performing arts venue
• Cultural programming
• Stage productions
• Comedy dance music

Headquarters

HQ city

Rueil-Malmaison

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales (Billetterie): The theater generates primary revenue through individual ticket sales for performances across theater, dance, music, comedy, and family shows. Tickets are sold online, by phone, and at the box office with various pricing tiers including full price, subscriber discounts, student/youth rates, and child rates.
2. Membership Subscriptions (Adhésions): Season memberships provide subscribers with priority access, discounts on tickets, and additional privileges as described in the member benefits section. Members receive preferential pricing on individual tickets.
3. Gift Cards (Cartes Cadeaux): The theater offers gift cards for purchase, allowing customers to give theatrical experiences as presents.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Théâtre André Malraux is a municipal live performing arts venue that operates a multi-disciplinary season of theater, dance, music, comedy, and family shows across its main auditorium and Salle Cabaret. Operated by SPL RUEIL SPECTACLES under the City of Rueil-Malmaison, the theater supplements its live programming with the TAM Ciné Club, a cinema partnership with Cinéma Ariel. The venue operates as a publicly supported cultural institution under three French entrepreneur de spectacles licenses and a 12-person staff.

Product overview

Théâtre André Malraux (TAM) is a municipal theater venue in Rueil-Malmaison offering a diverse performing arts program. The venue presents live theater productions (Théâtre), comedy shows (Humour), dance performances (Danse), concerts (Concerts/Musique), family shows (En Famille), and literary encounters (Rencontres littéraires). The theater operates a dedicated Salle Cabaret for intimate cabaret performances and partners with Cinéma Ariel for the TAM Ciné Club film screenings. Additional services include theater workshops (Ateliers Théâtre), comprehensive ticketing (Billetterie) with subscription options, and downloadable season brochures. The venue is operated by SPL RUEIL SPECTACLES.

Differentiator

Problem solved

Functional benefit

Products and services

• Live theater season productions Original and touring theatrical productions presented in the main auditorium of Théâtre André Malraux, targeting theater-goers in Rueil-Malmaison and the surrounding Île-de-France region. The program includes recognized productions referenced by multiple Molière Award nominations and wins.
• Dance performances Live dance productions presented at the theater, complementing the play and music programming for adult and family audiences.
• Music concerts and recitals Live music performances including concerts and recitals staged in the venue's main auditorium and Salle Cabaret, for audiences seeking diverse musical experiences.
• Comedy shows Stand-up and comedy shows staged at the theater as part of the multi-disciplinary live performance programming.
• Family shows programming Live performances curated for families and children, broadening the venue's audience reach to local parents and younger attendees.
• Salle Cabaret programming Intimate live programming at the Salle Cabaret, the theater's secondary performance space, providing a closer audience experience for cabaret and small-format acts.
• TAM Ciné Club cinema screenings Cinema screenings presented as part of the TAM Ciné Club, operated in partnership with Cinéma Ariel, extending the venue's cultural offering beyond live performance to film.

Quantifiable outcome

• The theater hosts 100+ performances annually across multiple genres and venues

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered core and major.

• SPL RUEIL SPECTACLEScoreStrategic or Co-development PartnerSPL RUEIL SPECTACLES is the legal entity operating the Théâtre André Malraux. All ticket sales, customer data, and operations are managed by SPL RUEIL SPECTACLES. The company is registered as a Société Publique Locale under French law.
• Ville de Rueil-MalmaisoncoreStrategic or Co-development PartnerThe city of Rueil-Malmaison actively supports the Théâtre André Malraux. The theater is named after André Malraux and operates as a public cultural institution serving the local community.
• Conseil Général des Hauts-de-SeinecoreStrategic or Co-development PartnerThe General Council of Hauts-de-Seine actively supports the Théâtre André Malraux as part of regional cultural development initiatives.
• Cinéma ArielmajorStrategic or Co-development PartnerCinéma Ariel operates as the TAM Ciné Club venue partner, hosting film screenings associated with theater performances. Located at 99 Av. Paul Doumer, Rueil-Malmaison, it is operated by Les Cinémas de Rueil.
• Billetterie Sirius (Mapado)majorTechnology or IntegrationThe theater uses Mapado's Sirius ticketing system for online ticket sales, reservation management, and customer data handling. This is the primary online booking platform for all performances.

Scale indicators2 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Théâtre du Châtelet: Large central-Paris theater presenting musicals, concerts, and large-scale theatrical productions. Comparable as a French theater presenter but with significantly larger capacity, broader commercial programming, and tourist-driven attendance.
• Comédie-Française: National theater with repertory company performing classical and contemporary French drama. Comparable on theatrical-programming axis but operates at substantially larger scale under national rather than municipal patronage.
• Théâtre des Champs-Elysées: Paris venue presenting opera, classical music, and dance. Comparable as a French performing-arts presenter with concert-hall programming overlap with TAM's Concerts/Musique segment.
• Théâtre de la Ville (Paris): Major Paris municipal theater presenting international and French theater, dance, and music. Comparable presenting function but with broader catchment, higher production budgets, and established international programming reputation.
• Théâtre Montparnasse (Paris): Established central-Paris theater presenting mainstream French theater and comedy productions. Comparable as a theater presenter and ticket-seller in the same language market, though with a more central catchment.

Regional players

• Scène nationale 61 (Alençon / Flers / Mortagne): Scène nationale label publicly funded multi-venue performing-arts presenter in Normandy presenting theater, dance, music, and cinema. Comparable multi-format publicly funded presenting model, but operates in a different (regional) geography.

Direct peers

• MC93 – Maison de la Culture de Seine-Saint-Denis: Publicly funded suburban Parisian cultural venue (Bobigny) presenting theater, dance, and contemporary performance with departmental government backing. Directly comparable as a suburban publicly funded performing-arts presenter.
• Théâtre des Bergeries (Noisy-le-Sec): Municipal cultural venue in a Paris suburb presenting theater, music, and family programming under municipal ownership. Operates on a similar publicly funded presenter model with multi-format season programming.
• Théâtre Jean Vilar de Suresnes: Municipal theater in Suresnes (adjacent Hauts-de-Seine suburb) presenting a comparable multi-genre season of theater, dance, music, and family programming with similar scale and municipal patronage structure. Highly comparable operating model and audience profile to TAM.
• Théâtre Firmin Gémier / La Piscine (Antony / Châtenay-Malabry): Suburban Hauts-de-Seine performing-arts venue presenting theater, dance, and music with similar municipal/departmental public-sector operating model. Comparable scale and programming diversity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/th%C3%A9%C3%A2tre-andr%C3%A9-malraux-rueil-malmaison

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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