TAMOA

What TAMOA does

TAMOA (legally TAMOA INC, incorporated in Texas, USA) is a wholesale B2B distributor of heirloom Mexican agricultural products. The company sources native crops directly from small-scale farming families and cooperatives across 11 Mexican states — Estado de México, Guerrero, Tlaxcala, Chiapas, Oaxaca, Veracruz, Puebla, Yucatán, Campeche, Quintana Roo, and Morelos — and sells them in bulk to professional food buyers. Its catalog spans 60+ maize landraces, native beans, chickpeas, chiles, artisanal chocolate (via La Rifa Chocolatería), quicklime (via Oxical), lagoon salt, and hibiscus, all of which are traceable to specific farming families and plots.

TAMOA's commercial model is a gated wholesale e-commerce storefront (tamoa.mx) with unit pricing per sack or box, minimum order thresholds, a $25 small-order handling fee, and invoice/credit terms unlocked after the third order. Products are consolidated in Mexico, shipped to a warehouse in Laredo, TX, and delivered directly to customer kitchens in the USA and Canada. Mexico is served via WhatsApp-based inside sales, while Europe is served exclusively through authorized distributor Natoora. The company operates with 6 employees, has no disclosed external funding, and is privately held.

Name

TAMOA

Legal name

TAMOA INC

Website

https://tamoa.mx

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

TAMOA is a privately held wholesale B2B distributor that sells traceable heirloom Mexican crops — including 60+ maize landraces, beans, chiles, chocolate, and salt — sourced directly from farming cooperatives across 11 Mexican states and delivered to restaurants and food service businesses in the USA, Canada, Mexico, and Europe.

Ownership category

akta.pro rank

Product category

Wholesale Heirloom Crop Distribution

NAICS

Other Farm Product Raw Material Merchant Wholesalers (424590)

SIC

Wholesale-Farm Product Raw Materials (5150), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Ethnic/International Bulk & Wholesale Grocers (CRAHAMAE)

Keywords

• Heirloom crop distribution
• Wholesale food distribution
• Mexican native ingredients
• B2b agricultural supply
• Traceable farm sourcing

Headquarters

HQ city

Pleasanton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale agricultural product sales: TAMOA generates revenue through the wholesale sale of heirloom Mexican crops and food products. Products are sold by sack or box, exclusively in bulk quantities to registered wholesale accounts. The company ships products from Mexico to a warehouse in Laredo, TX, and delivers to customer kitchens worldwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

TAMOA is a wholesale distributor of heirloom Mexican agricultural products, sourcing directly from smallholder farming communities across 11 Mexican states and selling in bulk (by sack or box) to registered wholesale buyers. The product catalog includes beans, 60+ landraces of maize, chiles, chickpeas, chocolate, salt (Sal de Chautengo), quicklime (Cal Viva), and hibiscus flowers (Jamaica Criolla). Customers are restaurants and food-service businesses in the USA, Canada, Mexico, and Europe who gain access to traceable, native Mexican ingredients through a gated B2B e-commerce storefront.

Differentiator

Problem solved

Functional benefit

Products and services

• Heirloom Beans
• Heirloom Maize (60 Landraces)
• Heirloom Chiles
• Heirloom Chickpeas
• Heirloom Chocolate (Tradicional and Dark Chocolate Chunks)
• Quicklime (Cal Viva)
• Artisanal Lagoon Salt (Sal de Chautengo)
• Hibiscus Flowers (Jamaica Criolla)
• Dark Chocolate Zoila (Limited Edition)

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core.

• NatooracoreChannel Partner/ Reseller/ DistributorNatoora serves as TAMOA's authorized distributor in Europe. All orders originating from Europe are routed through Natoora, who handles local distribution. TAMOA directs European customer inquiries to Natoora for order processing.
• Xhub Guldan Zegache CooperativecoreStrategic or Co-development PartnerThe Xhub Guldan Zegache cooperative in Oaxaca produces multiple heirloom crops for TAMOA, including the Bolita Rosa maize variety, garbanzo, and the Frijol and Chickpea Sample Box. The cooperative represents rural producers from the Yucatan Peninsula and Oaxaca.
• Traspatio Maya CollectivecoreStrategic or Co-development PartnerThe Traspatio Maya collective, spanning Campeche, Quintana Roo, and Yucatán, is a key farming partner. They produce the Santa Rosa Cream maize variety and represent a network of rural producers who cultivate the milpa system and sell responsibly harvested products.
• OxicalcoreStrategic or Co-development PartnerOxical produces high-purity quicklime (cal viva, 92-94% purity) for TAMOA. Based in Puebla, Mexico, Oxical has been producing quicklime since the 1980s, specializing in nixtamalization applications for TAMOA's quicklime product line.
• ECOSTA YUTU CUIIcoreStrategic or Co-development PartnerECOSTA YUTU CUII is a cooperative partner in Oaxaca that supplies crops to TAMOA, representing farming families in the region.
• La Rifa ChocolateríacoreStrategic or Co-development PartnerLa Rifa Chocolatería is a chocolate maker that produces TAMOA's Dark Chocolate Chunks (70% cacao) using cacao from the Alianza de Cacaoteros de la Selva Lacandona. They also produced the limited-edition Dark Chocolate Zoila blocks. TAMOA showcases La Rifa as the artisan chocolate maker for its chocolate product line.
• Alianza de Cacaoteros de la Selva LacandonacoreStrategic or Co-development PartnerThis alliance groups 58 farming families in the Lacandon Jungle region of Chiapas. Each family maintains biodiverse plots where cacao intercrops with vanilla, cardamom, pepper, and other fruits, while also cultivating milpa for family consumption. They supply cacao for TAMOA's Dark Chocolate Chunks.
• Familia Jiménez (Cacao)coreStrategic or Co-development PartnerThe Jiménez family in Pichucalco, Chiapas has dedicated itself to preserving the biodiversity of northern Chiapas through their cacao plantations, which include various rainfed crops alongside cacao. They supply cacao for TAMOA's Chocolate Tradicional.
• Lorenzo Palma Family (Salt)coreStrategic or Co-development PartnerThe Lorenzo Palma family in Chautengo, Guerrero produces artisanal lagoon salt for TAMOA. They are among the few families in their community still producing salt, preserving a centuries-old tradition at risk of disappearing.
• Familias de HuamuchapacoreStrategic or Co-development PartnerThe Roque López, Victoriano Ayodoro, and Ayodoro Cecilio families in Huamuchapa, Guerrero supply hibiscus flowers (Jamaica Criolla) to TAMOA. They are also producers of beans and maize.
• Familias de Ixtenco (Tlaxcala)coreStrategic or Co-development PartnerMultiple farming families in Ixtenco, Tlaxcala (Angoa y González, Angoa García, Rojas Gaspar, Angoa Domínguez, Hernández Vargas, Cajero Cervantes, Hernández Solís, Esteban Zempoalteca) supply TAMOA with various bean and maize varieties including Frijol Negro, Frijol Amarillo, Frijol Mantequilla, Frijol Bayo, Cónico Rosa, and Cónico Azul.
• Familias de San Felipe del Progreso (Estado de México)coreStrategic or Co-development PartnerThe Segura, López, and Ovando families in San Felipe del Progreso, Estado de México supply TAMOA with the Cónico Cremoso maize variety. Their region is a key source for multiple native corn varieties.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rancho Gordo: Rancho Gordo is a direct-from-farmer supplier of heirloom beans and other specialty crops, focused on preserving heritage varieties and serving chefs and food enthusiasts. Its heirloom-bean category and farmer-direct B2B/wholesale channel overlap directly with TAMOA's bean and heritage-crop portfolio.
• Masienda: Masienda sources heirloom Mexican corn and other ingredients directly from smallholder farmers and sells wholesale to chefs and restaurants. Its product mix, sourcing geography (Mexico), and B2B-chef go-to-market are closely aligned with TAMOA's model.
• Diaspora Co. Diaspora Co. is a direct-from-farmer single-origin spice company that sells to chefs and consumers with strong storytelling around farmer identity. Its direct sourcing model, transparency narrative, and chef/restaurant channel align closely with TAMOA's approach.
• Anson Mills: Anson Mills produces heritage grains and heirloom crops sourced from a network of growers and sold primarily to high-end chefs. Its chef-focused B2B wholesale model and emphasis on rare/landrace varieties make it a strong structural analog to TAMOA.
• Burlap & Barrel: Burlap & Barrel sources single-origin spices and ingredients directly from smallholder farmers globally and sells to chefs and home cooks with a strong provenance narrative. Its direct-from-farmer supply chain and chef-focused wholesale motion mirror TAMOA's positioning.

Broad incumbents

• Natoora: Natoora is a specialty produce distributor serving high-end European restaurants with seasonal, traceable ingredients and is also TAMOA's authorized European distributor. Its broader portfolio and direct-to-chef European reach make it both a partner and a relevant broader incumbent peer.

Emerging players

• Marx Foods: Marx Foods supplies specialty and hard-to-source ingredients (including grains, legumes, and chiles) to chefs with an emphasis on provenance and quality. It overlaps with TAMOA in the chef-facing specialty ingredient wholesale category, though with a broader and less heirloom-focused catalog.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/tamoamx
• LinkedInlinkedin.com/company/tamoa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TAMOA