Masienda
- Company typePrivate
- Founded2014
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Masienda firmographics
Firmographics- Name
- Masienda
- Legal name
- Masienda Inc.
- Website
- https://masienda.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Masienda industry classification
Industry- Product category
- Specialty Mexican Foods
- NAICS
- Tortilla Manufacturing (31183), Bakeries and Tortilla Manufacturing (3118)
- SIC
- Grain Mill Products (2040), Food And Kindred Products (2000)
- akta.pro primary industry
- Tortilla & Corn Chips Manufacturing (AFAKAIAB)
Keywords
Where Masienda is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Masienda business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Consumer purchases through masienda.com website. Products include masa harina, tortillas, heirloom corn, beans, cookware, and books. One-time purchase model with cart-based checkout.
- Wholesale Program: B2B sales to restaurants and tortillerías through dedicated wholesale portal. Products sold in bulk quantities (55 lb bags for corn/beans, 50 lb for masa harina) at wholesale pricing.
- Retail Distribution: Products available at over 2,000 grocery stores and independent retailers nationwide, including Whole Foods. Revenue generated through distributor relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual consumer products ranging from $5-$280 |
| Other | Pay-as-you-go | Gift cards available in $25, $50, $100, $250 denominations |
| Unit Pricing | Multi-year contract | Wholesale bulk pricing for restaurants and tortillerías |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Masienda product offering
Product offeringCore offering
Masienda sources non-GMO heirloom corn varieties from traditional smallholder farmers across Mexico, processes them using traditional nixtamalization (calcium hydroxide treatment), and sells the resulting masa harina, tortillas, and companion crops directly to consumers and foodservice operators. The company also retails Mexican kitchen cookware (comals, molcajetes, tortilla presses) and educational cookbooks.
Product overview
Masienda is a specialty food company focused on heirloom corn, masa, and Mexican kitchen essentials. The product portfolio centers on their bestselling Heirloom Corn Masa Harina (available in Blue, White, Yellow, and Red varieties), which is nixtamalized corn flour for making fresh tortillas and masa shapes. This core product is complemented by pre-made Organic Corn Tortillas, Masa Taquera (specialty taco masa), and Quesadillas. Cookware offerings include the Made In x Masienda Comal, Molcajete (basalt mortar and pestle), Tortilla Press, and Traditional Comal de Barro. The company also offers specialty ingredients like seasonal Chicatana Ants from Oaxaca and a range of Heirloom Beans (Bayo, Ayocote Pinto, Oaxacan Black, Ayocote Morado). Educational content includes the MASA Cookbook by founder Jorge Gaviria and Vitamina T Cookbook. Bundle and kit products include the Tortilla Starter Kit, Nixtamal Starter Kit, Masa Book Bundle, CORNucopia Kit, and Seasoned Comal x Masa Kit. Commercial wholesale offerings feature Tortilla Masters equipment (molino and tortilla machines) and frozen tortillas for restaurants and tortillerías. The company sells directly to consumers via their e-commerce platform and supplies wholesale to restaurants.
Differentiator
Problem solved
Functional benefit
Products and services
- Heirloom Corn Masa Harina
Quantifiable outcome
- Each 2.2 lb bag of masa makes 84 six-inch tortillas
- +1 more outcomes
Companies that use Masienda
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Masienda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Masienda partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Made In CookwarecoreCo-developed the Made In x Masienda Seasoned Carbon Steel Comal, a circular 11.75-inch griddle designed specifically for tortilla making. Made In handles pre-seasoning with shea nut and coconut oil, providing a head start toward naturally non-stick cooking. The partnership combines Made In's cookware expertise with Masienda's tortilla-making knowledge.
- Tortilla MasterscoreEquipment partnership for commercial and residential tortilla-making equipment including TM-403 Molino (Corn Grinder) and Ventura Flex TM-105 Corn Tortilla Machine. Tortilla Masters provides warranty coverage; Masienda resells equipment through wholesale channel.
- ShopifycoreE-commerce platform powering masienda.com online store, enabling product catalog management, shopping cart, checkout, and order fulfillment functionality.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Masienda competitors and assessment
Company assessmentBroad incumbents
- Siete Foods: Fast-growing Mexican-American better-for-you food brand (grain-free tortillas, chips, sauces). Comparable to Masienda on Mexican food category leadership, DTC + mass retail distribution, and content-led brand building, though focused on almond/chickpea tortillas rather than heirloom corn.
- Bob's Red Mill: Mass-market specialty flour and grain brand with broad retail distribution. Overlaps with Masienda in the masa harina and corn-flour category but at a much larger scale and lower price point, representing both a category validator and a competitive threat.
- La Tortilla Factory: Large-scale manufacturer of tortillas, wraps, and masa products in mainstream US grocery. Comparable category to Masienda but operating at the commodity end with industrial scale rather than heirloom/craft positioning.
- King Arthur Baking Company: Iconic American baking flour brand with national retail, DTC, and strong content marketing. Comparable to Masienda on consumer education, content-led brand building, and DTC flour sales, though not focused on masa or Mexican cuisine.
Direct peers
- Rancho Gordo: Direct-to-consumer heritage ingredient brand best known for heirloom beans and specialty grains sourced directly from smallholder farmers. Closely comparable to Masienda on mission, supply chain model, DTC-first GTM, and premium positioning in the Mexican pantry category.
- Anson Mills: Heritage grains and Carolina-style rice/grain producer serving both chefs and home cooks. Comparable to Masienda as a vertically integrated heirloom-grain brand with strong restaurant/wholesale and DTC channels and an emphasis on provenance and traditional processing.
- Tortilleria Nixtamal: NYC-based tortilleria using traditional nixtamalization and heritage Mexican corn to produce fresh tortillas for restaurants and retail. Closest direct peer to Masienda's foodservice/wholesale tortillas and heirloom-corn masa program, though operating only regionally.
- Hayden Flour Mills: Heritage and ancient-grain flour brand selling to retail, restaurants, and home bakers. Highly analogous to Masienda in single-origin identity, specialty flour positioning, DTC + wholesale GTM, and culinary-media driven brand building.
Regional players
- Tortilleria Mexico: Regional wholesale tortillerias supplying fresh tortillas to restaurants and grocers in select US metros. Comparable to Masienda's wholesale tortilleria motion on processing technique and customer type, but operating at smaller regional scale rather than national.
Emerging players
- Casamara Club / Somos Foods: Emerging DTC and retail Mexican pantry brands (salsas, mole, masa, cooking staples). Adjacent peers to Masienda sharing the modernized Mexican pantry thesis and the same Whole Foods/specialty retail channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Masienda social profiles
Digital presenceMasienda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Masienda leadership team
Management profileNumber of profiles
Profiles1 record
Masienda funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Masienda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Masienda
What does Masienda do?
Masienda sources non-GMO heirloom corn varieties from traditional smallholder farmers across Mexico, processes them using traditional nixtamalization (calcium hydroxide treatment), and sells the resulting masa harina, tortillas, and companion crops directly to consumers and foodservice operators. The company also retails Mexican kitchen cookware (comals, molcajetes, tortilla presses) and educational cookbooks.
Is Masienda a public or private company?
Masienda is a private company. It is classified as venture growth investor backed and is currently operating.
When was Masienda founded?
Masienda was founded in 2014. It employs 1 to 10 people.
Where is Masienda based?
Masienda is headquartered in Los Angeles, United States, in the North America region.
How does Masienda make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are wholesale Program and retail Distribution.
Who are Masienda's main competitors?
Broad incumbents on record are Siete Foods, Bob's Red Mill, La Tortilla Factory and King Arthur Baking Company. Direct peers are Rancho Gordo, Anson Mills, Tortilleria Nixtamal and Hayden Flour Mills. Tortilleria Mexico is listed as a regional player. Casamara Club / Somos Foods is listed as an emerging player.
Does Masienda have an API?
No public API is recorded for Masienda.
What industry is Masienda in?
Masienda's product category is Specialty Mexican Foods. Its primary akta.pro industry code is AFAKAIAB, Tortilla & Corn Chips Manufacturing. Its NAICS code is 31183 and its SIC code is 2040.