Tandem Coaching
Tandem Coaching is a Dallas-based executive coaching and leadership development firm serving Fortune 500 senior leaders, leadership teams, and aspiring coaches through MCC-led 1-on-1 engagements, cohort programs, and ICF-accredited certification training built on a proprietary ASPIRE framework and validated assessment tools.
- Company typePrivate
- Founded2019
- HeadquartersDallas, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Tandem Coaching does
Tandem Coaching Partners, LLC is a Dallas, Texas-based executive coaching and leadership development firm founded in 2017 (with operating copyright from 2019) and led by two Master Certified Coaches, Cherie Silas (CEO & Managing Partner) and Alex Kudinov (Managing Director). The firm serves senior executives, leadership teams, emerging leaders, and organizations through four core service lines: one-on-one executive coaching engagements ($15K–$50K+, typically 3–12 months), cohort-based leadership development programs (9 months for 5+ leaders), team and organizational coaching (8–24 months), and ICF-accredited coach certification programs spanning ACC Level 1, the Professional Coach Program bundling ACC through PCC plus ACTC, and standalone ACTC team coaching certification, priced from $2,499 to $7,499.
The underlying technology stack combines proprietary coaching methodologies — the ASPIRE six-phase framework, the Invitational Approach for organizational transformation, the 7-Eyed Model for systems team coaching, and Organizational Improvement Mapping — with validated third-party assessment instruments including ProfileXT, Genos Emotional Intelligence, LEAD Now! (21-dimension leadership effectiveness), and 360-degree feedback. These are delivered by an MCC-led bench of 15+ ICF-credentialed coaches through a direct sales motion: free 30-minute discovery calls, consultation booking, and enterprise field sales targeting HR and L&D procurement at Fortune 500 companies including Chevron, Dell, Deloitte, Capital One, American Airlines, Salesforce, and Fannie Mae.
The business is bootstrapped (no funding rounds disclosed), woman-owned (WBENC, SBA WOSB, Texas HUB, NCTRCA, SAM certified), and operates primarily through live online delivery with optional in-person engagements in Dallas and Houston. Revenue is generated through three mechanics: subscription-style multi-month coaching contracts, one-time certification program fees with modular and bundled options, and recurring professional development (mentor coaching, supervision, practitioner series CCE units). The firm has accumulated 5,000+ coaching hours, 100+ leadership engagements, and a 1,000+-member coaching community spanning 40+ countries, which functions as both a top-of-funnel acquisition channel and a downstream retention loop for advanced credentials and continuing education.
Tandem Coaching firmographics
Firmographics- Name
- Tandem Coaching
- Legal name
- Tandem Coaching Partners, LLC
- Website
- https://tandemcoach.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tandem Coaching is a Dallas-based executive coaching and leadership development firm serving Fortune 500 senior leaders, leadership teams, and aspiring coaches through MCC-led 1-on-1 engagements, cohort programs, and ICF-accredited certification training built on a proprietary ASPIRE framework and validated assessment tools.
- Ownership category
- akta.pro rank
Tandem Coaching industry classification
Industry- Product category
- Executive Coaching and Leadership Development Services
- NAICS
- Professional and Management Development Training (611430), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Coach Education, Certification & Clinics (HSADAEAO)
Keywords
Where Tandem Coaching is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Tandem Coaching business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Executive Coaching Engagements: One-on-one coaching partnerships for senior leaders typically ranging 6-12 months with bi-weekly sessions. Includes assessments, stakeholder check-ins, and progress milestones. Engagement structures range from focused 3-4 month programs to comprehensive 12-month deep transformation programs.
- Leadership Development Programs: Cohort-based 9-month leadership development programs for groups of 5+ leaders combining individual coaching, mastermind groups, and structured curriculum with 360 assessments at start and end.
- Executive Team Coaching: 8-month team coaching engagements for intact leadership teams including team 360 assessment, 2-day strategy offsite, bi-monthly coaching sessions, and progress check-ins.
- Organizational Coaching: Multi-level coaching engagements spanning 6-24 months addressing individual executives, leadership teams, and cross-functional groups with iterative coaching cycles and continuous improvement.
- ICF Coach Certification Programs: ACC certification ($3,999), PCC bridge programs ($3,999), Professional Coach Program bundling both ($7,499), and ACTC team coaching ($2,499). Includes mentoring, supervision, and exam prep. Programs delivered via live online interactive sessions.
- Individual Coaching Modules: Modular pricing for coaching certification: core modules at $399 each, group supervision $699, group mentoring $699, individual mentoring $1,199. Free foundational modules available for trial.
- Professional Services: Custom engagement design and consulting services for organizations including intake calls, observation, interviewing, and tailored coaching structure development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Executive Coaching - Focused (3-4 months) |
| Subscription | Multi-year contract | Executive Coaching - Standard (6 months) |
| Subscription | Multi-year contract | Executive Coaching - Comprehensive (12 months) |
| Subscription | Multi-year contract | Executive Coaching Engagement Range |
| Subscription | Multi-year contract | Leadership Development Program - 9 months |
| Subscription | Multi-year contract | Executive Team Coaching - 8 months |
| One time/ perpetual license | Pay-as-you-go | ACC Level 1 Program - Full |
| One time/ perpetual license | Pay-as-you-go | ACC Individual Modules |
| One time/ perpetual license | Pay-as-you-go | Professional Coach Program - Complete PCC Path |
| One time/ perpetual license | Pay-as-you-go | Systems Coach Bridge - PCC + ACTC |
| One time/ perpetual license | Pay-as-you-go | ACTC Team Coaching - Standalone |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels9 records
Tandem Coaching product offering
Product offeringCore offering
Tandem Coaching provides executive coaching, leadership development programs, organizational coaching, and ICF-accredited coach certification training led by Master Certified Coaches using the proprietary ASPIRE framework with validated assessments. The firm sells structured engagements to enterprise clients (HR/L&D teams) and individual certification programs to aspiring coaches, with engagements ranging from $2,499 to $50,000+. Services are delivered via live online sessions and in-person in Dallas/Houston.
Product overview
Tandem Coaching is a coaching and leadership development services company offering a unified suite of professional coaching services and ICF-accredited certification programs. Their core offerings include Executive Coaching (1-on-1 coaching for senior leaders using the proprietary ASPIRE framework), Leadership Development (corporate programs including executive team coaching and cohort-based development), and Organizational Coaching (team and leadership alignment). They provide ICF certification programs at three levels: ACC Coach Certification (Level 1, $3,999), Systems Coach Program bridge to PCC + ACTC ($3,999), and the full Professional Coach Program combining ACC through PCC + ACTC in one enrollment ($7,499). Their coaching engagements are supported by validated assessment tools (ProfileXT, Genos EQ, 360-Degree Feedback, LEAD Now!) and delivered by MCC-credentialed coaches with Fortune 500 experience. They also offer professional development services including mentor coaching, coaching supervision, and practitioner series courses for continuing education.
Differentiator
Problem solved
Functional benefit
Products and services
- Executive Coaching One-on-one coaching for C-suite and senior leaders to sharpen decision-making and executive presence, using the ASPIRE framework with 360 feedback, ProfileXT or Genos EQ assessments, stakeholder input, and business outcome-focused goals. Engagement structures range from focused 3-4 month programs to comprehensive 12-month deep transformation programs.
- Leadership Development Programs Cohort-based 9-month leadership development programs for groups of 5+ leaders combining individual coaching, mastermind groups, and structured curriculum with 360 LEAD Now! assessments at start and end. Targets emerging leaders and mid-level leaders transitioning to leader-of-leaders roles.
- Organizational Coaching Multi-level coaching engagements spanning 6-24 months addressing individual executives, leadership teams, and cross-functional groups using Organizational Improvement Mapping and the Invitational Approach. Designed for organizations with systemic challenges not addressable through training or reorganization alone.
- Executive Team Coaching 8-month team coaching engagements for intact leadership teams including team 360 assessment, 2-day strategy kickoff, two half-day executive sessions, bi-monthly team coaching, and progress check-ins. Uses the 7-Eyed Model to coach teams as living systems.
- ACC Coach Certification (Level 1) ICF Level 1 accredited program for Associate Certified Coach credential. 60+ hours of coach-specific instruction covering foundational coaching skills, mentor coaching, supervision, and exam prep. Full program priced at $3,999 with individual modules at $399 each.
- Professional Coach Program (ACC to PCC) ICF Level 2 accredited program combining ACC through PCC + ACTC credentials in one enrollment. 162 approved hours with Level 2 + AATC dual accreditation, priced at $7,499. Bundles the entire pathway from entry-level to advanced team coaching credential.
- Systems Coach Program (PCC + ACTC Bridge) ICF Level 2 + AATC bridge program for coaches with 60+ hours prior training. Earns Professional Certified Coach and Advanced Certification in Team Coaching credentials over 65+ hours. Priced at $3,999.
- ACTC Team Coaching Certification ICF Advanced Certification in Team Coaching (AATC) standalone program. 75+ hours covering systems coaching methodology, the 7-Eyed Model, and team coaching competencies. Priced at $2,499 standalone with coaching supervision included.
- Mentor Coaching 1:1 and group mentor coaching for ICF credential candidates, included in ACC and PCC programs. Standalone sessions available for coaches pursuing credentials independently. Group Mentoring priced at $699; Individual Mentoring at $1,199.
- Coaching Supervision Reflective practice for experienced coaches led by EMCC ESIA-credentialed supervisors, helping coaches examine their practice, develop professional identity, and meet ICF continuing education requirements.
- Practitioner Series (CCE) MCC-led specialization courses for credentialed coaches seeking Continuing Coach Education (CCE) units, covering advanced coaching topics and competency development.
Quantifiable outcome
- 788% average ROI reported in ICF/Manchester coaching research
- +4 more outcomes
Companies that use Tandem Coaching
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles3 records
Tandem Coaching technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Tandem Coaching partnerships and signals
Strategic signalScale indicators12 records
Recent moves6 records
Expansion highlights6 records
Tandem Coaching competitors and assessment
Company assessmentDirect peers
- Coaches Training Institute (CTI): Major ICF-accredited coach certification provider offering foundational and advanced coach training programs. Directly comparable to Tandem's certification business (ACC, PCC, ACTC pathways) with overlapping target buyer: aspiring and practicing coaches.
- BetterUp: Enterprise coaching and leadership development platform serving Fortune 500 clients with executive, leadership, and team coaching. Directly comparable to Tandem's enterprise coaching motion but at far greater scale and with technology platform leverage.
- International Coach Academy (ICA): Globally recognized ICF-accredited coach training school offering Level 1 and Level 2 programs. Comparable to Tandem's Professional Coach Program in curriculum structure, ICF accreditation, and target market of aspiring coaches.
- iPEC Coaching: ICF-accredited coach training and certification program with both individual and corporate coaching offerings. Closely comparable to Tandem's dual model of coach certification programs alongside executive coaching engagements.
- CoachHub: Global digital coaching platform providing executive and leadership coaching to enterprise clients. Similar go-to-market targeting HR/L&D buyers and a comparable mix of 1:1, team, and certification-oriented offerings.
- Marshall Goldsmith Coaching: Executive coaching practice led by one of the most recognized executive coaches globally. Directly comparable in serving C-suite and senior leader coaching engagements with a focus on measurable behavior change.
Broad incumbents
- DDI (Development Dimensions International): Global leadership development firm with leadership programs, assessments, and executive coaching. Operates in the same enterprise leadership development space with a focus on behavior-change measurement and leadership pipelines.
- Center for Creative Leadership (CCL): Established global leadership development provider offering executive coaching, leadership programs, and research-backed assessments. A broader incumbent in the same leadership development space with significantly larger scale and institutional footprint.
- Korn Ferry: Global organizational consulting firm with a major leadership development and executive coaching practice. Competes for the same enterprise L&D dollars though as part of a much broader talent and consulting portfolio.
- Heidrick & Struggles: Executive search and leadership advisory firm with a dedicated coaching and leadership development practice. Overlaps with Tandem's executive coaching book at Fortune 500 clients but as a broader advisory firm.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Tandem Coaching social profiles
Digital presenceTandem Coaching financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tandem Coaching leadership team
Management profileNumber of profiles
Profiles4 records
Tandem Coaching funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tandem Coaching M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tandem Coaching
What does Tandem Coaching do?
Tandem Coaching provides executive coaching, leadership development programs, organizational coaching, and ICF-accredited coach certification training led by Master Certified Coaches using the proprietary ASPIRE framework with validated assessments. The firm sells structured engagements to enterprise clients (HR/L&D teams) and individual certification programs to aspiring coaches, with engagements ranging from $2,499 to $50,000+. Services are delivered via live online sessions and in-person in Dallas/Houston.
Is Tandem Coaching a public or private company?
Tandem Coaching is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tandem Coaching founded?
Tandem Coaching was founded in 2019. It employs 1 to 10 people.
Where is Tandem Coaching based?
Tandem Coaching is headquartered in Dallas, United States, in the North America region.
How does Tandem Coaching make money?
Seven revenue lines are on record. Executive Coaching Engagements are the primary driver. The others are leadership Development Programs, executive Team Coaching, organizational Coaching, ICF Coach Certification Programs, individual Coaching Modules and professional Services.
Who are Tandem Coaching's main competitors?
Direct peers on record are Coaches Training Institute (CTI), BetterUp, International Coach Academy (ICA), iPEC Coaching, CoachHub and Marshall Goldsmith Coaching. Broad incumbents are DDI (Development Dimensions International), Center for Creative Leadership (CCL), Korn Ferry and Heidrick & Struggles.
Does Tandem Coaching have an API?
No public API is recorded for Tandem Coaching.
What industry is Tandem Coaching in?
Tandem Coaching's product category is Executive Coaching and Leadership Development Services. Its primary akta.pro industry code is HSADAEAO, Coach Education, Certification & Clinics. Its NAICS code is 611430 and its SIC code is 8200.