Tacos And Tequilas

What Tacos And Tequilas does

Tacos & Tequilas is a privately held, elevated Mexican restaurant chain headquartered in Cumming, Georgia, operating six dine-in locations across the Atlanta metropolitan area (Buckhead, Buford, Cumming, Lawrenceville, Midtown, and Roswell) alongside a dedicated catering headquarters in Alpharetta and two mobile food trucks (T&T Truck and Fair on Wheels). Founded in 2018 under the legal name "Tacos and Tequilas" with "Tacos & Tequila's Mexican Grill" as a registered DBA, the company positions itself as an "elevated Mexican" concept emphasizing an extensive tequila and margarita program, made-daily menu items, vegetarian options, and a "fiesta" atmosphere. The company has won consecutive Best of Gwinnett community awards in 2024 and 2025.

The underlying technology stack is deliberately thin and outsourced: ToastTab serves as the unified point-of-sale, online ordering, gift card, and loyalty rewards platform across all dine-in locations and catering operations, with no proprietary software, mobile app, or AI/ML capability disclosed. There are no patents, integrations beyond ToastTab, or developer APIs. Operations rely on standard restaurant marketing channels — organic social media (Instagram, Facebook), local community events and sponsorships (Cinco de Mayo, World Cup watch parties, National Tequila Day), and a ToastTab-powered rewards program.

The business model is traditional multi-channel restaurant revenue: dine-in across six physical locations is the primary revenue stream, supplemented by full-service catering for corporate and private events, food truck bookings, online ordering for pickup and delivery via ToastTab, gift cards, and a loyalty rewards program. Pricing includes an under-$9 weekday lunch special (Monday-Friday 11am-4pm), happy hour and daily specials, and per-event catering and food truck quotes. The company employs approximately 36 people (per the firmographic record) and shows no external institutional investment, no public listing, and no disclosed revenue. The footer copyright identifies LBHGRP alongside the brand, suggesting a likely parent or affiliated operating entity, but no formal ownership structure is disclosed in available sources. Customer segments are primarily individual consumers, with corporate/event catering as a secondary B2B line.

Name

Tacos And Tequilas

Legal name

Tacos and Tequilas

Website

https://tandtatlanta.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Tacos & Tequilas is a privately held elevated Mexican restaurant chain founded in 2018, operating six dine-in locations across the Atlanta metro area (Buckhead, Buford, Cumming, Lawrenceville, Midtown, Roswell), plus catering services and two food trucks serving individual consumers and corporate event clients.

Ownership category

akta.pro rank

Product category

Mexican Restaurants

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

akta.pro secondary industry

Mexican & Tex-Mex Fast Casual (THAFABAC)

Keywords

• Mexican restaurant chain
• Elevated Mexican cuisine
• Restaurant catering services
• Food truck catering
• Casual dining restaurants

Headquarters

HQ city

Buckhead

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dining: Revenue from dine-in customers at six Georgia restaurant locations serving elevated Mexican cuisine including tacos, margaritas, and tequila flights
2. Catering Services: Corporate and private event catering services bringing elevated Mexican food to customer events, with full-service food and beverage catering including signature margaritas
3. Food Truck Operations: Mobile food truck services (Tacos & Tequilas Truck and Fair on Wheels Truck) for corporate events, private parties, and public gatherings
4. Online Ordering - Pickup and Delivery: Direct online ordering for customer pick-up and delivery from all restaurant locations

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Tacos And Tequilas operates a chain of full-service Mexican restaurants serving elevated Mexican cuisine across six locations in the Atlanta metropolitan area. Beyond dine-in service, the company offers catering, food truck experiences, online ordering, gift cards, and a customer rewards program. The menu features tacos, entrees, salads, and a tequila-focused beverage program highlighted by locations stocking 100+ tequila labels.

Product overview

Tacos & Tequilas is an elevated Mexican grill restaurant chain operating six locations in the Atlanta metro area (Buckhead, Buford, Cumming, Lawrenceville, Midtown, and Roswell, Georgia). The company offers dine-in service, online ordering with pick-up and delivery via Toasttab platform, catering services, and two food trucks (T&T Truck and Fair on Wheels). Additional offerings include gift cards, a rewards program, and daily/weekly lunch specials under $9.

Differentiator

Problem solved

Functional benefit

Brands

• T&T Truck: Signature Elevated Mexican Cuisine food truck bringing Mexican dishes to events, parties, and gatherings on wheels.
• Fair on Wheels (FOW) Truck

Products and services

• Elevated Mexican Dine-In Restaurant Service
• Catering Services
• Food Truck Service
• Online Ordering

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ToastTabcoreTechnology or IntegrationToastTab serves as the restaurant's point-of-sale, online ordering, gift card, and loyalty rewards platform across all six locations and catering operations

Scale indicators1 record

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• Rosa Mexicano: Upscale Mexican full-service restaurant group known for elevated regional Mexican cuisine and premium tequila/margarita programs; comparable elevated-cuisine positioning and bar-led revenue mix.
• Cantina Laredo: Full-service elevated Mexican chain with scratch kitchen, premium tequila/margarita menu, and catering; comparable sit-down experience with broader geographic reach.
• Uncle Julio's: National chain of upscale Mexican casual-dining restaurants with full bar and tequila/margarita programs; directly comparable full-service Mexican sit-down concept at higher scale.
• Chipotle Mexican Grill: Largest publicly-traded Mexican fast-casual chain in the U.S.; competes for the same customer occasions and lunch traffic, with greater scale and a more standardized, lower-priced menu than T&T's elevated experience.
• On The Border Mexican Grill & Cantina: National casual-dining Mexican chain with full bar and catering; comparable full-service Mexican experience with broader footprint and off-premise catering capability.

Direct peers

• Bartaco: Elevated Mexican street-food restaurant group with multiple locations; closest direct comparable in concept (upscale-casual Mexican with full bar/tequila focus), albeit operating across a different geography than T&T's Atlanta metro footprint.
• Tin Lizzy's Cantina: Atlanta-based Mexican cantina chain with full bar and multiple metro locations; competes head-to-head with T&T in several Atlanta submarkets and shares the casual-Mexican + margarita/tequila positioning.
• Taco Mac: Atlanta-founded sports-bar chain with strong tequila and beer programs; shares Atlanta metro overlap, casual-dining-plus-full-bar positioning, and local sports/event-driven traffic.
• Moe's Southwest Grill: National fast-casual Mexican franchise chain with deep Atlanta presence; competes for the same lunch and casual dinner occasions as T&T, though at a lower price point and faster-service model.

Regional players

• El Taco Mexican Food: Long-running Atlanta-area taquería/casual-Mexican concept; regional peer competing in the same metro for value-Mexican occasions and lunch traffic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/tacosandtequilas
• LinkedInlinkedin.com/company/tacos-and-tequilas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tacos And Tequilas