Tang's Living Group

What Tang's Living Group does

Tang's Living Group (legal entity: SG Hotel Group Management Limited) is a Hong Kong-based hospitality management group founded in 2015 and wholly owned by Stan Group (Holdings) Limited. The group operates a multi-brand hotel portfolio across Hong Kong spanning midscale (Hotel COZi), stylish full-service (Hotel Ease), and accessible/economy (Hotel Ease Access) tiers, with properties in Kwun Tong, Tuen Mun, Tsuen Wan, Mong Kok, and Lai Chi Kok. Following the September 2024 closure of Hotel COZi · Wetland (336 rooms), the operating portfolio consists of approximately 449 rooms across Hotel COZi · Harbour View, Hotel COZi · Resort, Hotel Ease · Tsuen Wan, Hotel Ease Access · Tsuen Wan, and Hotel Ease Access · Lai Chi Kok.

The group's offerings extend beyond room accommodation to include in-house food and beverage venues (The Platter, COZi DELI, Eat@ease), a long-stay subscription program (TLiving+, starting at HK$12,000/30 days), a wedding planning arm (Lafayette Wedding), and a B2B engineering services subsidiary (Forte Engineering, established 2019) providing HVAC, plumbing, electrical, interior design, renovation, and maintenance services. Core technology consists of conventional hospitality infrastructure — Opera and Cambridge property management systems — with no proprietary AI or data platform disclosed. Distribution combines direct booking through tangsliving.com (with promo code 'DIRECT' offering discounts and free Wi-Fi) and major OTAs including Agoda, Booking.com, Trip.com, Hotels.com, and Meituan.

The company targets three primary customer segments: individual travelers (leisure and business) seeking midscale accommodation in Hong Kong, property owners engaging Tang's Living Group for third-party hotel management contracts, and corporate clients requiring meeting, event, and venue services. Strategic positioning emphasizes a diversified revenue mix (rooms, F&B, engineering, wedding services), operational synergies under the Stan Group umbrella, and international expansion through the 2023-founded International Hospitality Alliance with Gloria Hotels & Resorts (China), Omega Hotel Management (Indonesia), and Ion Delemen Hospitality (Malaysia). The group is recognized by multiple industry awards (Agoda Gold Circle, Hong Kong Leading Hospitality Group, B Corp certification, Caring Company designation) but discloses no financial figures and remains privately held with no external funding rounds recorded.

Name

Tang's Living Group

Legal name

SG Hotel Group Management Limited

Website

https://tangsliving.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Tang's Living Group is a Hong Kong hospitality management group operating multi-brand hotels (Hotel COZi, Hotel Ease, Hotel Ease Access) with F&B, engineering, and wedding services under parent Stan Group, serving individual travelers, property owners, and corporate clients.

Ownership category

akta.pro rank

Product category

Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), All Other Traveler Accommodation (721199)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hotel accommodation
• Hospitality services
• Food and beverage
• Long stay packages
• Hotel management

Headquarters

HQ city

Mong Kok, Kowloon

HQ country

Hong Kong SAR China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodation: Revenue from hotel room bookings across multiple brands: Hotel COZi, Hotel Ease, and Hotel Ease Access. Includes short-term stays and long-stay packages under TLiving+ program.
2. Food and Beverage: Revenue from restaurants including The Platter (buffet dining), COZi DELI (coffee and casual dining), and Eat@ease (semi-buffet and à la carte).
3. Engineering Services: Revenue from Forte Engineering providing comprehensive engineering solutions including air conditioning, plumbing, electrical installations, interior design, renovation, and maintenance services for commercial and residential projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Tang's Living Group is a Hong Kong hospitality group operating three hotel brands (Hotel COZi midscale, Hotel Ease stylish, Hotel Ease Access accessible) across multiple Hong Kong properties. The Group also runs three on-site restaurants (The Platter, COZi DELI, Eat@ease), the TLiving+ long-stay package program, the Forte Engineering services subsidiary, and the Lafayette Wedding offering. Revenue derives primarily from room bookings, food and beverage, long-stay packages, hotel management contracts with property owners, and engineering services.

Product overview

Tang's Living Group is a hospitality management company operating a portfolio of hotel brands and dining establishments across Hong Kong. The Group offers three distinct hotel brands: Hotel COZi (midscale contemporary hotels), Hotel Ease (stylish hotels with restaurant facilities), and Hotel Ease Access (conveniently located economy hotels). Properties span multiple locations including Kwun Tong, Tuen Mun, Tsuen Wan, and Lai Chi Kok. The Group also operates three restaurants (The Platter, COZi DELI, and Eat@ease), a long-stay program (TLiving+), and an engineering services subsidiary (Forte Engineering). Services range from standard hotel accommodation to extended stays, dining, and wedding planning through partners.

Differentiator

Problem solved

Functional benefit

Brands

• Hotel COZi: An eclectic brand of welcoming, midscale hotels designed in a contemporary style based on a concept of providing comfortable and relaxing environment in a pleasing home-away-from-home atmosphere.
• Hotel Ease
• Hotel Ease Access
• The Platter
• COZi DELI
• Eat@ease
• Forte Engineering

Products and services

• Hotel COZi · Harbour View Midscale Hotel COZi property located at 163 Wai Yip Street, Kwun Tong, Hong Kong, featuring comfortable rooms, COZi DELI dining, fitness facilities, and walking distance to MTR. Targets individual travelers seeking comfortable midscale accommodation.
• Hotel COZi · Resort Resort-style Hotel COZi property at 4 Kin Fung Circuit, Tuen Mun, Hong Kong, designed to give guests a sense of travelling around the world with relaxing, discovering, and fun experiences. Includes The Platter restaurant.
• Hotel Ease · Tsuen Wan Stylish Hotel Ease property at 15-19 Chun Pin Street, Kwai Chung with 160 modern, spacious and comfortable rooms equipped with speedy Wi-Fi. Includes Eat@ease restaurant and meeting facilities.
• Hotel Ease Access · Tsuen Wan Hotel Ease Access property at 12 Ka Hing Road, Kwai Chung with 170 rooms decorated in cool, chic colours, some with two double beds for families. Located for easy access to MTR and business districts, suitable for business or leisure stays.
• Hotel Ease Access · Lai Chi Kok Hotel Ease Access property opened 31 May 2023 in the heart of Lai Chi Kok commercial area, minutes from Lai Chi Kok MTR station, with 119 comfortable and contemporarily designed guestrooms. Targets business and leisure travelers seeking accessible accommodation.
• Forte Engineering Engineering services subsidiary established in 2019 providing comprehensive engineering solutions including air conditioning systems, plumbing works, electrical and sanitary equipment installations, interior design and renovation projects, and maintenance and repair services for hotels, restaurants, clubs, medical clinics, offices, and serviced apartments.
• The Platter Vintage train-themed restaurant at Hotel COZi · Resort serving international cuisines, buffets, and a children's menu. Provides a comfortable dining atmosphere for hotel guests and walk-in customers.
• COZi DELI Café and deli at Hotel COZi · Harbour View offering high-quality food and coffee in a warm, comfortable space for quiet moments or casual meetings with friends.
• Eat@ease Restaurant at Hotel Ease · Tsuen Wan featuring new-fashioned industrial-style interior design. Offers semi-buffet lunch, à la carte menu, buffet dinner, and an array of beverages. Functions as a multi-function venue accommodating up to 110 people.
• TLiving+ Long stay package program offered across Hotel COZi and Hotel Ease properties, starting from HK$12,000 for 30 days. Provides extended accommodation options for expatriates, long-term visitors, and corporate relocations.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor, flagship and core.

• Billion Development and Project Management Ltd.minorStrategic or Co-development Partner · 1 January 2024Hotel COZi · Wetland ceased operations on 30 September 2024. Billion Development expressed appreciation for Tang's Living Group's dedicated efforts in providing top-tier services and fostering a strong partnership.
• Gloria Hotels & Resorts (China)flagshipStrategic or Co-development Partner · 1 January 2023Tang's Living Group partnered with Gloria Hotels & Resorts from China alongside Omega Hotel Management (Indonesia) and Ion Delemen Hospitality (Malaysia) to establish the International Hospitality Alliance (IHA), expanding global reach and opening new opportunities.
• Omega Hotel Management (Indonesia)flagshipStrategic or Co-development Partner · 1 January 2023Tang's Living Group partnered with Gloria Hotels & Resorts (China), Omega Hotel Management from Indonesia, and Ion Delemen Hospitality (Malaysia) to establish the International Hospitality Alliance (IHA), expanding global reach and opening new opportunities.
• Ion Delemen Hospitality (Malaysia)flagshipStrategic or Co-development Partner · 1 January 2023Tang's Living Group partnered with Gloria Hotels & Resorts (China), Omega Hotel Management (Indonesia), and Ion Delemen Hospitality from Malaysia to establish the International Hospitality Alliance (IHA), expanding global reach and opening new opportunities.
• Billion Development and Project Management Ltd.coreStrategic or Co-development Partner · 1 January 2019Billion Development appointed Tang's Living Group as the sole operator of Hotel COZi · Wetland (336 rooms), utilizing the group's expertise in hotel management, marketing, sales, and operations to create comfortable and memorable guest stays.
• Stan Group (Holdings) LimitedcoreOthersTang's Living Group is a member of Stan Group (Holdings) Limited, which owns, manages and operates various businesses including property development, hospitality, food and beverage, communication services, and financial services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mandarin Oriental Hotel Group: Global luxury hotel group with a flagship Hong Kong property. Tang's Living Group competes for overlapping business and leisure traveler demand in Hong Kong, though Mandarin Oriental sits in the luxury segment while Tang's Living Group targets midscale.
• Marco Polo Hotels (Hong Kong): Operates multiple full-service Hong Kong hotels (Marco Polo Gateway, Hong Kong, Prince) under the Wharf Hotels group. Comparable as a larger established Hong Kong hotel operator with multiple mid-to-upper tier properties in Kowloon.

Emerging players

• Gloria Hotels & Resorts: China-based hotel operator and IHA partner alongside Tang's Living Group. Comparable as a regional hotel operator with cross-border ambitions; the IHA partnership creates direct strategic alignment with Tang's Living Group.

Regional players

• Empire Hotels & Resorts (Hong Kong): Hong Kong-based hospitality group operating hotel properties and serviced apartments in the city. Comparable on Hong Kong operating geography and midscale lodging offering.

Direct peers

• Ovolo Hotels: Hong Kong-born boutique hotel group operating lifestyle/design-led properties across Hong Kong, Australia, and Bali. Comparable on design-driven Hong Kong brand positioning and emphasis on contemporary midscale-to-upscale experience.
• Harbour Plaza Hotels & Resorts: Operates multiple full-service and midscale hotels across Hong Kong under Harbour Grand, Harbour Plaza, and The Kowloon Hotel brands. Comparable in Hong Kong focus, multi-tier brand portfolio, and mix of urban and resort-style properties.
• L'hotel Group (including Cosmo Hotel, Butterfly Hotel): Hong Kong-based multi-property hotel operator running midscale and boutique properties across Hong Kong. Comparable on multi-brand portfolio and midscale Hong Kong market positioning.
• Hotel ICON: Hong Kong-based independently operated upscale hotel in Tsim Sha Tsui, known for design quality and strong service reputation. Comparable as a design-led Hong Kong hotel brand emphasizing contemporary guest experience.
• Dorsett Hospitality International: Hong Kong-based multi-brand hotel operator (Dorsett, Silka, Cosmopolitan) operating midscale and upper-midscale hotels across Hong Kong and Asia. Directly comparable on multi-brand portfolio strategy, Hong Kong concentration, and mid-tier traveler targeting.
• Sino Hotels: Hong Kong-based hotel operator under Sino Group, operating midscale to upscale properties (The Sino, City Garden, Conrad Hong Kong). Comparable as a Hong Kong-rooted, multi-property hotel operator targeting business and leisure travelers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCz8Vh5Z9eZoUX
• Facebookfacebook.com/tangslivinggroup
• LinkedInlinkedin.com/company/tang-s-living-group
• Instagraminstagram.com/tangslivinggroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tang's Living Group