Stan Group
- Company typePrivate
- Founded2013
- HeadquartersYau Tsim Mong, Hong Kong SAR China
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
Stan Group firmographics
Firmographics- Name
- Stan Group
- Legal name
- Stan Group (Holdings) Limited
- Website
- https://stangroup.com.hk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Stan Group industry classification
Industry- Product category
- Diversified Conglomerate
- NAICS
- Offices of Other Holding Companies (551112), Portfolio Management and Investment Advice (523940), Corporate, Subsidiary, and Regional Managing Offices (551114)
- SIC
- Real Estate Dealers (For Their Own Account) (6532), Investment Advice (6282), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)
- akta.pro secondary industry
- Managed Accounts & Unified Managed Accounts (UMAs) — Multi-Asset (FSAAAJAE)
Keywords
Where Stan Group is headquartered
LocationHeadquarters
- HQ city
- Yau Tsim Mong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices3 records
Markets served
Stan Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Property Investment and Management: Rental income from commercial, retail, industrial, office, residential properties and co-working spaces. Revenue generated through property leasing, asset enhancement, and portfolio optimization.
- Hospitality Services: Hotel room revenue, food and beverage sales from restaurants, event venue bookings, and wedding services. Tang's Living Group manages multiple hotel brands with over 2,600 rooms and restaurant operations.
- Communication Services: Comprehensive marketing consultancy services provided through strategic partnership with ETS Group Limited (Stock code: 8031) to corporate clients.
- Financial Services: Securities investment, asset management, family office services through partnership with Gears Financial, mortgage loans and SME financing through Hong Kong Sources Finance, and venture capital investments through Stan Group Ventures.
- The STILE Entrepreneurial Platform: Revenue from co-working spaces, event venues, startup incubation programs, and investments in portfolio companies through The Wave platform and Stan Group Ventures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Property leasing and management services |
| Subscription | Pay-as-you-go | Hotel accommodation under Tang's Living Group brands |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Stan Group product offering
Product offeringCore offering
Stan Group is a Hong Kong-based diversified conglomerate that principally invests in and manages a HK$73-75 billion property portfolio in partnership with the Tang Shing-bor family. It operates more than 40 brands across five business pillars: property investment and management (retail, industrial, office, residential, co-working), hospitality under Tang's Living Group (Hotel Ease, Hotel COZi, PopInn, Bay Bridge plus F&B outlets), communication services via ETS Group partnership, financial services including securities, asset management, money lending and venture capital, and The STILE entrepreneurial platform anchored by The Wave co-working space, The STILE Initiative startup accelerator and Patina Wellness senior care.
Product overview
Stan Group (Holdings) Limited is a diversified conglomerate headquartered in Hong Kong, managing a HK$73-75 billion property portfolio in strategic partnership with the Tang Shing-bor family. The Group operates a platform-plus-pillar architecture organized around six business pillars: (1) Property Investment & Management (陜域地產) covering retail, industrial, office, residential, and co-working spaces; (2) Hospitality managed through Tang's Living Group, encompassing Hotel Ease, Hotel COZi, Hotel Ease Access, PopInn, Bay Bridge Lifestyle Retreat, Lafayette Wedding, and F&B brands including Kong Fu Zi, Patina Bistro, and Eat@East; (3) Communication Services via partnership with ETS Group (HKEX: 8031) for customer contact and marketing consultancy; (4) Financial Services through Gear Financial (securities, asset management, family office), H.K. Sources Finance (money lending), and Stan Group Ventures (venture capital); and (5) The STILE social innovation platform driving The Wave co-working/entrepreneurial ecosystem, The STILE Initiative startup accelerator, senior care services (Patina Wellness, 蔚盈軒), and internal innovation through Innovation Hub and INFINITUDE. The Group operates over 40 brands and 2,000+ employees across Hong Kong and the Greater Bay Area.
Differentiator
Problem solved
Functional benefit
Brands
- Tang's Living Group: Hospitality group managing hotels, food and beverage, shared spaces, and wedding services. Operates brands including Hotel COZi, Hotel Ease, Hotel Ease Access, PopInn, and Lafayette Group.
- Hotel COZi (悦品酒店)
- Hotel Ease (旭逸酒店)
- Hotel Ease Access (旭逸雅捷酒店)
- PopInn (珀軒旅館)
- The Wave
- Lafayette Group
- Lafayette Wedding
- Kong Fu Zi (孔夫子)
- Eat@East
- Patina Wellness (蔚盈軒)
- Patina Bistro
- Patina Bistro / 樂活煮意
- Synergy Solutions (SG Professional Service)
- H.K. Sources Finance (SG Finance)
- 港銀財務
- Stan Group Ventures
- The STILE Initiative (陞域創越計劃)
- INFINITUDE
- Innovation Hub
Products and services
- Property Investment and Management Property investment and management services covering retail shops, hotels and clubs, industrial buildings, offices, residential, and co-working spaces. Includes rental of commercial, retail, industrial and office space and asset enhancement through renovation and repositioning; portfolio includes Mei Foo Plaza, Ginza Plaza Mong Kok, and multiple industrial and commercial properties.
- Tang's Living Group (Hospitality Management) Hospitality management division operating over 2,600 hotel rooms, 5 restaurants and more than 10,000 sq ft of shared event spaces across brands including Hotel Ease, Hotel COZi, Hotel Ease Access, PopInn, Bay Bridge Lifestyle Retreat, Lafayette Wedding and F&B brands Kong Fu Zi, Eat@East and Patina Bistro.
- Hotel Ease Hotel brand under Tang's Living Group offering mid-range accommodation; Hotel Ease Tsuen Wan was the first B Corp certified hotel in Asia (2019).
- Hotel COZi Hotel brand under Tang's Living Group offering lifestyle-oriented accommodation with a focus on comfort and modern amenities.
- PopInn Budget/serviced apartment brand under Tang's Living Group offering short-stay accommodation.
- Lafayette Wedding Wedding planning, banquet, and event management services under Tang's Living Group.
- Communication Services Comprehensive marketing consultancy and customer contact services delivered via partnership with ETS Group Limited (HKEX: 8031), serving telecom, banking, finance, insurance and public sector clients.
- Financial Services Financial services including securities investment, asset management, and family office services (via Gears Financial), HKMA-licensed money lending and mortgages (via H.K. Sources Finance), and venture capital investments (via Stan Group Ventures).
- The Wave Full-service entrepreneurial platform providing co-working space, event venues and serviced offices for startups and SMEs; first commercial entity in Hong Kong to receive B Corp certification. Hosts themed markets, startup events, networking and mentorship support with over 6,000 sq ft of event space at the Kwun Tong location.
- The STILE Initiative Asia's first residential incubation programme and startup accelerator targeting Property Tech, FinTech and Living Tech startups. Attracted hundreds of startups from 30 regions across Asia-Pacific. Provides training, mentorship, and business matching with Stan Group's ecosystem.
- Patina Wellness Integrated senior wellness community developed in partnership with Pine Care Group, providing comprehensive wellness services for seniors including accommodation, medical services, club facilities and dining. Hong Kong's first premium private senior living community targeting affluent seniors in Hong Kong and the Greater Bay Area.
- Stan Group Ventures Venture investment arm that invests in promising startups and private equity transactions, part of the financial services pillar.
- Innovation Hub Internal creativity space established at Stan Group headquarters for developing innovation culture and design thinking. Hosts quarterly SG Culture Tour employee events and THINKHub think-tank platform meetings for management.
- INFINITUDE Internal entrepreneurship and innovation program launched in 2019 that encourages employees to pursue ambitious ideas, running Innovation Boot Camp, IDEA Fair and design thinking workshops to support employees in developing and implementing innovative ideas within the Group.
- Buy-a-Brick Employee Revenue Sharing Program Employee engagement program using blockchain-based digital tokens representing real estate smart contracts, allowing employees to share in the capital gains of Group properties without any monetary investment.
Quantifiable outcome
- First B Corp certified commercial entity in Hong Kong (The Wave, 2017)
- +3 more outcomes
Companies that use Stan Group
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles6 records
Stan Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Stan Group partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor, major and core.
- KSA Training & EducationminorMOU for talent and skills development partnership. KSA provides professional training programs in business development, marketing strategy, and financial management to cultivate intrapreneurs.
- Dasin Real EstatemajorPartnership to develop high-quality elderly care industry in the Greater Bay Area through the Dasin Living project in Zhongshan. Combines Stan Group's hospitality management expertise with Dasin's real estate development capabilities.
- SYNC FoundationminorFoundation established by Stan Group to create shared values through funding innovative projects with social impact. Launched Sports Power grant program for sports innovation.
- Jumpstart MediamajorPartnership for The STILE Initiative - Asia's first residential incubation programme. Also partners for Hong Kong International Entrepreneur Festival.
- Jiayuan InternationalmajorStrategic partnership to jointly launch the One Vista office project. Combines property development and investment expertise for commercial real estate development.
- Tang Shing-bor FamilycoreStrategic joint venture partnership for property investment and portfolio management. Tang Shing-bor family contributes extensive real estate expertise and market relationships established since 1970. Joint ventures include Possehl Building, San Hop Lane Properties, T-Plus, and Success Centre.
- Pine Care Group (HKEX: 1989)corePartnership for integrated senior wellness hub - Patina Wellness. In 2020, Stan Group Chairman and Honorary Chairman acquired Pine Care Group, making it a strategic partner. Focus on premium elderly care services in Hong Kong and Greater Bay Area.
- ETS Group Limited (HKEX: 8031)majorClose strategic partnership for communication services. ETS Group is one of Hong Kong's largest customer contact service providers, offering comprehensive marketing consultancy services to corporate clients.
- Gears Financial (基业金融)majorStrategic partnership for financial services including securities investment, asset management, and family office services.
- Hong Chi AssociationminorSocial enterprise partnership for employing trainees in food preparation for Mother's Day carnation gifts, supporting people with intellectual disabilities.
- Heep Hong SocietyminorPartnership for upcycling workshop where hotel recycles materials with children from the organization to create Christmas decorations.
- Greeners ActionminorEnvironmental partnership for Eco-Friendly Red Packets Charter, demonstrating commitment to sustainability.
- World Wildlife Fund (WWF)minorPartnership for Earth Hour initiative, supporting environmental conservation through energy conservation activities.
- UNICEF Hong KongminorPartnership for Breastfeeding Friendly Workplace campaign, supporting employee wellness and work-life balance.
- The Community Chest of Hong KongminorCharitable partnership for donations and fundraising. Chairman Stan Tang serves as Director and Chairman of organizing committee for Community for the Chest TV show.
Scale indicators9 records
Recent moves9 records
Expansion highlights5 records
Stan Group competitors and assessment
Company assessmentBroad incumbents
- Emperor Group: Hong Kong diversified conglomerate with property, hospitality, financial services, and entertainment businesses. Closely comparable to Stan Group's multi-pillar structure spanning property, hotels, finance, and lifestyle.
- Mandarin Oriental International: International hotel operator and owner with luxury hospitality assets. Comparable to Stan Group's hospitality operations under Tang's Living Group, particularly the upscale and lifestyle hotel positioning.
- New World Development: Hong Kong-based conglomerate with property, hospitality (Rosewood Hotels), infrastructure, and services businesses. Closely comparable to Stan Group's diversified structure combining property investment with hotel and lifestyle operations.
- Sun Hung Kai Properties: Hong Kong's largest property developer with a diversified portfolio of residential, commercial, retail and hotel assets. Comparable to Stan Group as a Hong Kong-based property-led conglomerate with hotel operations and recurring rental income streams.
- Sino Group: Hong Kong property conglomerate with investment property, hotel, and property management businesses. Comparable to Stan Group's portfolio of commercial, retail, residential, and hospitality assets across Hong Kong.
- Wharf Real Estate: Hong Kong-focused real estate investment and developer with significant retail and office portfolios. Comparable to Stan Group's property asset management and commercial leasing operations in Hong Kong.
- Henderson Land Development: Major Hong Kong property developer with a substantial investment property portfolio spanning retail, office and residential assets. Comparable to Stan Group's property investment and asset management pillar and Hong Kong-centric focus.
- Far East Consortium: Hong Kong-listed conglomerate with property development, hospitality (including Cosmo Hotels), and investments across Asia. Comparable to Stan Group's diversified property and hotel portfolio across Asian markets.
- Shangri-La Asia: Asia-based hotel operator and owner with multiple brands across the region. Comparable to Stan Group's Tang's Living Group hospitality division operating multiple hotel brands across price points.
Direct peers
- Pine Care Group: Hong Kong-listed senior care operator and Stan Group strategic partner for the Patina Wellness brand. Directly comparable as the senior care platform underlying Stan Group's elderly wellness and Patina Wellness operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Stan Group social profiles
Digital presenceStan Group compliance and trust
Trust signalCompliance7 records
Stan Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stan Group leadership team
Management profileNumber of profiles
Profiles5 records
Stan Group subsidiaries and ownership
Company hierarchySubsidiaries9 records
Stan Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stan Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stan Group
What does Stan Group do?
Stan Group is a Hong Kong-based diversified conglomerate that principally invests in and manages a HK$73-75 billion property portfolio in partnership with the Tang Shing-bor family. It operates more than 40 brands across five business pillars: property investment and management (retail, industrial, office, residential, co-working), hospitality under Tang's Living Group (Hotel Ease, Hotel COZi, PopInn, Bay Bridge plus F&B outlets), communication services via ETS Group partnership, financial services including securities, asset management, money lending and venture capital, and The STILE entrepreneurial platform anchored by The Wave co-working space, The STILE Initiative startup accelerator and Patina Wellness senior care.
Is Stan Group a public or private company?
Stan Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stan Group founded?
Stan Group was founded in 2013. It employs 1,001 to 5,000 people.
Where is Stan Group based?
Stan Group is headquartered in Yau Tsim Mong, Hong Kong SAR China, in the Asia region.
How does Stan Group make money?
Five revenue lines are on record. Property Investment and Management is the primary driver. The others are hospitality Services, communication Services, financial Services and the STILE Entrepreneurial Platform.
Who are Stan Group's main competitors?
Broad incumbents on record are Emperor Group, Mandarin Oriental International, New World Development, Sun Hung Kai Properties, Sino Group, Wharf Real Estate, Henderson Land Development, Far East Consortium and Shangri-La Asia. Pine Care Group is listed as a direct peer.
Does Stan Group have an API?
No public API is recorded for Stan Group.
What industry is Stan Group in?
Stan Group's product category is Diversified Conglomerate. Its primary akta.pro industry code is BPAJAMAE, Hospitality (Hotels & Resorts) Asset Management, with a secondary code of FSAAAJAE, Managed Accounts & Unified Managed Accounts (UMAs) — Multi-Asset. Its NAICS code is 551112 and its SIC code is 6532.