TANIYUK

What TANIYUK does

TANIYUK is a privately held Indonesian agribusiness technology company founded in May 2021 and headquartered in Palembang, South Sumatra. The company operates a mobile-first platform, the Taniyuk App, that connects Indonesian rubber smallholder farmers with downstream rubber processors and markets, targeting a farmer base of roughly 2.5 million smallholders in Indonesia living below the poverty line. Core product modules include Taniyuk Production (QR-code-mediated sales of Latex and Lump), the Shamrock Rubber Price Index (SHRI), which functions as a price floor insulated from global rubber price swings, Taniyuk Credit (financing for smartphones, fertilizers, and farm inputs), and Taniyuk Loyalty (EXP and Points rewards).

The platform also captures digital transaction records that form credit profiles for farmers previously excluded from formal financial institutions. As of 2023 milestones, the company had onboarded 975 farmers, processed 15 tons of wet latex and 15 tons of dry lump, established 12 branchless banking points, and covered 12 geographic areas spanning South Sumatra and Lampung. Operations are also active in OKI Regency under a MoU with Indonesia's Ministry of Environment and Forestry (KLHK) for the HTR Lempuing program.

TANIYUK monetizes through platform transaction fees on rubber sales facilitated via the app and through credit services to farmers. Distribution is led by the self-serve Taniyuk App, supplemented by government and forestry cooperative partnerships (notably KLHK and KUPS Karet). Strategic backers and downstream partners include PT Kirana Musi Persada for off-take and processing, and international institutions UNDP, the Green Climate Fund (GCF), and BPDLH for sustainability collaboration. The company is led by CEO Vincent R. Luhur with a team of approximately 10 people across product, technology, digital marketing, operations, and agribusiness functions.

Name

TANIYUK

Legal name

TANIYUK

Website

https://taniyuk.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

TANIYUK is an Indonesian agribusiness platform that connects rubber smallholder farmers to downstream markets through a mobile app, offering QR-code transactions, a price-floor index (SHRI), input credit, and loyalty rewards. It targets Indonesia's roughly 2.5 million rubber farmers living in poverty.

Ownership category

akta.pro rank

Product category

Agricultural Technology Platform

NAICS

Other Farm Product Raw Material Merchant Wholesalers (424590)

SIC

Agricultural Services (700)

akta.pro primary industry

Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)

akta.pro secondary industries

Natural Rubber & Latex Crop Farming (Hevea, Guayule) (AFAGAGAH), Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC)

Keywords

• Agricultural technology platform
• Rubber farmer marketplace
• Smallholder financial inclusion
• Mobile commodity trading
• Agri supply chain digitization

Headquarters

HQ city

Palembang

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Platform Transaction Fees: Revenue generated from facilitating rubber transactions (Latex and Lump) through the Taniyuk App platform, where farmers sell products by scanning QR codes
2. Credit Services: Revenue from providing credit facilities to farmers for smartphones, fertilizers, and agricultural equipment

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

TANIYUK operates a mobile-first digital platform (Taniyuk App) that enables Indonesian rubber smallholder farmers to sell Latex and Lump by scanning QR codes, access credit for smartphones, fertilizers and agricultural equipment, and earn loyalty rewards. The company underpins transactions with the proprietary Shamrock Rubber Price Index (SHRI), which establishes a price floor protecting farmer income from global rubber price drops, while digitizing farmer footprints to build credit profiles for an unbanked rural population.

Differentiator

Problem solved

Functional benefit

Products and services

• Taniyuk App

Quantifiable outcome

• 975 farmers onboarded and transacting through the platform as of 2023
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• PT Kirana Musi PersadacoreStrategic or Co-development PartnerHistoric cooperation with PT Kirana Musi Persada to build the future of the Indonesian rubber industry through a signed MoU, supporting downstream rubber processing and sustainable industry development
• Ministry of Environment and Forestry (KLHK)coreStrategic or Co-development PartnerMoU with Ministry of Environment and Forestry for HTR (Hutan Tanaman Rakyat - People's Plantation Forest) Lempuing program in OKI Regency, supporting sustainable rubber farming among forest plantation farmers
• KUPS Karet LampungcoreStrategic or Co-development PartnerSynergy with KUPS Karet (Kelompok Usaha Perhutanan Sosial Karet) Lampung for sustainable rubber business expansion and cooperative farmer organization
• UNDP, GCF, and BPDLHflagshipStrategic or Co-development PartnerInternational institutions UNDP, GCF (Green Climate Fund), and BPDLH visited Taniyuk HTR OKI operations to strengthen collaboration in sustainability efforts
• Governor of South SumatracoreStrategic or Co-development PartnerGovernor of South Sumatra appreciates Taniyuk's role in managing HTR OKI rubber farmers and viewed products at the Social Forestry Work Meeting (Raker Perhutanan Sosial)

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Olam Agri: Large global agricultural commodity trader with operations across rubber and other crops, including farmer sourcing programs. Comparable to Taniyuk as a downstream off-taker with farmer engagement initiatives, though operating at much greater scale and across many commodities.
• Bridgestone: Global tire major with significant natural rubber procurement footprint and sustainability programs in Indonesia. Comparable to Taniyuk as a downstream rubber off-taker concerned with sustainable smallholder supply, though operating in upstream procurement rather than farmer platform services.

Emerging players

• iFarmer: Bangladesh-based agritech providing credit, advisory, and market access to smallholder farmers. Comparable to Taniyuk via its emphasis on farmer credit profiles and digital onboarding, though operating in a different geography and crop mix.
• CropIn: India-based farm data management and decision-support SaaS platform for agribusinesses and farmer networks. Comparable to Taniyuk through its digital farmer profiling and farm management capabilities, though CropIn is B2B SaaS rather than a marketplace.
• Agrostar: India-based agritech platform offering input procurement, advisory, and financing to smallholder farmers. Comparable to Taniyuk in the input financing and digital engagement model, though serving Indian row-crop farmers.

Direct peers

• TaniHub: Indonesian B2B/B2C agritech platform connecting farmers and buyers with embedded logistics and financing. Comparable to Taniyuk because it operates a digital platform serving Indonesian smallholder producers, though TaniHub is broader in crop coverage and downstream retail.
• DeHaat: India-based full-stack platform for smallholder farmers providing input financing, advisory, and market linkage. Comparable to Taniyuk in the smallholder platform model that bundles financing, digital engagement, and off-take, though focused on Indian agriculture rather than Indonesian rubber.
• Koltiva: Amsterdam- and Indonesia-based traceability and farm management software platform for smallholder commodities including palm, cocoa, and rubber. Closely comparable to Taniyuk because it also digitizes farmer transactions, builds farmer profiles, and supports downstream sustainability claims for global buyers.
• HARA (Blockchain Identity Hub): Indonesia-focused agritech that collects farm-level data from smallholders to support credit scoring and supply chain traceability. Comparable to Taniyuk in serving Indonesian smallholders with a data-driven credit and traceability model.

Others

• Halodoc: Indonesia-based digital health platform that has built mobile-first engagement with underserved Indonesian consumers. Comparable to Taniyuk only as a reference point for product-led growth in low-digital-literacy Indonesian segments; not a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@taniyuk3141
• Facebookfacebook.com/100080035063463
• LinkedInlinkedin.com/company/taniyuk
• Instagraminstagram.com/taniyuk_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TANIYUK