Tara Group
Tara Group is a family-owned UK housebuilding and construction group operating Chasetown Civil Engineering, Cameron Homes (private sale), and Keon Homes (affordable/PRS) across the Midlands, generating ~£210m annual turnover and employing 250+ people.
- Company typePrivate
- Founded1974
- HeadquartersChasetown, Burntwood, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Tara Group does
Tara Group (legal entity: Tara Developments Limited) is a family-owned, private UK housebuilding and construction group headquartered in Chasetown, Burntwood, Staffordshire. Founded in 1974 by Noel Sweeney as Chasetown Civil Engineering, the Group operates three wholly-owned subsidiaries: Chasetown Civil Engineering (civil, infrastructure, roads, sewers, earthworks, and groundworks services for major UK housebuilders, founded 1974), Cameron Homes (residential homebuilder designing and selling family homes in desirable Midlands locations, founded 1994), and Keon Homes (social housing, affordable homes, private sale, and Private Rented Sector homes delivered with Registered Providers and Local Authorities, founded 2018). The Group is governed by the Sweeney Family Trust (established 2017) under Chair Sir John Crabtree (since 2020) and holds HBF 5-star housebuilder status plus NHBC 10-year warranty accreditation.
The Group generated approximately £210m of annual turnover for the financial year ending 2023 and employs 250+ people alongside 400+ sub-contractors across the Midlands. The operating model is a vertically-integrated housebuilder: Chasetown Civil Engineering captures groundwork and infrastructure margins in-house, Cameron Homes sells directly to private buyers, and Keon Homes serves institutional and government-backed affordable and PRS demand. Modern Methods of Construction (MMC) is positioned as part of Keon Homes' future growth strategy, and the Group runs the internal 'Tara Academy' plus NHBC-aligned apprenticeship programmes for site supervisors, bricklayers, and groundworkers.
Revenue mechanics are project-based one-time sales: Cameron Homes sells freehold residential units to individual buyers, Keon Homes delivers affordable and PRS units under partnership contracts with Registered Providers, Local Authorities, and PRS investors, and Chasetown Civil Engineering provides civils subcontracting on a project basis to major UK housebuilders. Distribution is sales-led with field sales teams, direct partnerships for affordable housing, and direct B2B engagement for civils; marketing is supported by corporate and subsidiary websites, NHBC/HBF awards, the Noel Sweeney Foundation, and career events. The Group has delivered 2,000+ homes via Cameron Homes and Keon Homes, with Chasetown contributing to 40,000+ homes via B2B civils work.
Tara Group firmographics
Firmographics- Name
- Tara Group
- Legal name
- Tara Developments Limited
- Website
- https://tara-group.co.uk
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tara Group is a family-owned UK housebuilding and construction group operating Chasetown Civil Engineering, Cameron Homes (private sale), and Keon Homes (affordable/PRS) across the Midlands, generating ~£210m annual turnover and employing 250+ people.
- Ownership category
- akta.pro rank
Tara Group industry classification
Industry- Product category
- Residential Construction
- NAICS
- Residential Building Construction (2361), New Single-Family Housing Construction (except For-Sale Builders) (236115), Services to Buildings and Dwellings (5617)
- SIC
- Operative Builders (1531), Real Estate (6500), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB)
- akta.pro secondary industries
- Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC), Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ)
Keywords
Where Tara Group is headquartered
LocationHeadquarters
- HQ city
- Chasetown, Burntwood
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Tara Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Residential Property Development and Sales: Development and sale of residential properties through Cameron Homes (private sale) and Keon Homes (PRS, affordable homes, open market). The company builds beautiful houses in great locations for private sale, social housing, and private rental market.
- Civil Engineering and Groundworks Services: Chasetown Civil Engineering provides civil, infrastructure, roads, sewers, earthworks, and groundworks services to the construction sector with significant expertise in house building. Services delivered to major UK housebuilders.
- Group Annual Turnover: Annual turnover of approximately £210m generated across the Group companies operating in UK residential construction sector.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Tara Group product offering
Product offeringCore offering
Tara Group is a family-owned independent house building and construction group consisting of three operating subsidiaries: Cameron Homes designs and builds individual private homes in desirable Midlands locations; Keon Homes delivers social, affordable, and Private Rental Sector (PRS) housing in partnership with Registered Providers and Local Authorities; and Chasetown Civil Engineering provides civil engineering, infrastructure, roads, sewers, earthworks, and groundworks services to the UK construction sector. The group also offers land and planning services partnering with landowners to secure planning permissions and deliver residential schemes.
Product overview
Tara Group is a family-owned independent house building and construction company consisting of three operating subsidiaries: Cameron Homes (residential home building established 1994), Keon Homes (social housing and PRS established 2018), and Chasetown Civil Engineering (civil engineering and groundworks founded 1974). The companies collaborate across the construction value chain from groundwork and infrastructure to residential developments and affordable housing provision.
Differentiator
Problem solved
Functional benefit
Brands
- The Noel Sweeney Foundation: The Charitable Trust of Tara Group, set up to support local communities. Focuses on improving life chances for young people and preventing/reducing homelessness by supporting early intervention, education, and community-based services.
Products and services
- Cameron Homes Residential homebuilding subsidiary designing and building individual private homes in desirable Midlands locations, focused on beautiful homes that blend with existing communities and delivering an HBF 5-star customer-rated experience with NHBC 10-year warranty. Targets private family home buyers in the Midlands.
- Keon Homes Residential housing subsidiary delivering social housing, affordable homes, private sale homes, and Private Rental Sector (PRS) developments in partnership with Registered Providers and Local Authorities, using versatile construction techniques and Modern Methods of Construction. Targets housing associations, councils, and PRS investors in the Midlands.
- Chasetown Civil Engineering Civil engineering subsidiary providing a full range of civil, infrastructure, roads, sewers, earthworks, and groundworks services to the UK construction sector with significant expertise in house building. Delivered through B2B engagements with major UK housebuilders, contributing to 40,000+ homes of involvement.
- Land and Planning Services Group-level land promotion and planning service partnering with landowners to promote parcels of land through planning permission and maximise land value, feeding the Cameron Homes and Keon Homes development pipelines across the Midlands.
Quantifiable outcome
- 2,000+ homes delivered through Cameron Homes and Keon Homes
- +3 more outcomes
Companies that use Tara Group
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Tara Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Tara Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- House Builders Federation (HBF)coreActive members of the House Builders Federation contributing to the UK's house building agenda for the future. The Group is recognised by HBF as a 5-star housebuilder.
- National Home Builders Federation (NHBF)coreMembers of NHBF, building to stringent NHBC standards and providing the NHBC 10 year warranty to all customers.
- NHBC (National House-Building Council)corePartnership with NHBC for training and apprenticeship delivery including Site Supervisor, Bricklaying and Groundworker apprenticeship programmes.
- Tara AcademycoreInternal training programme 'Tara Academy' for developing employees' skills for the future, supporting apprenticeship and graduate programmes.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Tara Group competitors and assessment
Company assessmentDirect peers
- Avant Homes: Mid-size private UK housebuilder operating across multiple northern and Midlands regions with a similar product positioning (desirable family homes in good locations) and comparable unit volumes per year.
- Keepmoat Homes: Mid-size UK housebuilder with strong partnerships/affordable housing focus and regional operating model. Most directly comparable to Tara's Cameron Homes + Keon Homes combination in terms of scale, product mix (private sale + partnerships), and UK regional concentration.
- Lovell Homes: UK partnerships-led housebuilder operating across regions, delivering private sale and affordable homes in partnership with housing associations and local authorities. Closely mirrors Tara's three-pillar private + affordable + PRS model with similar mid-market positioning.
Broad incumbents
- Persimmon: Largest UK housebuilder by volume, operating nationally across private sale and affordable tenures. Competitor for land, sub-contractor capacity, and buyer demand in the Midlands and is the benchmark national player for scale.
- Bellway: Large UK housebuilder with national coverage and similar private family-home product. While larger and more geographically diversified than Tara, it competes for the same private home buyer segment in Midlands operating areas.
- Redrow: Premium UK housebuilder focused on higher-quality family homes in desirable locations. Comparable on product positioning (design-led family homes) though with a national footprint and larger scale than Tara.
- Taylor Wimpey: Major UK national housebuilder with broad product range and significant Midlands presence. Comparable on private family homes and operates a similar mix of private sale and affordable housing through partnerships.
- Barratt Developments: Top-three UK national housebuilder, including David Wilson Homes brand. Competitor for premium and volume private sale as well as affordable housing partnerships across Midlands operating areas.
- Vistry Group: Major UK housebuilder formed from Bovis Homes and Countryside Partnerships with leading position in partnerships housing (affordable + PRS). Larger and national, but its Partnerships model directly parallels Keon Homes' Registered Provider/local authority focus.
Emerging players
- Wates Group: Major UK contractor and residential developer with significant affordable/partnerships housing work. Comparable on the residential development and affordable housing delivery side, though it operates as a broader contractor rather than pure housebuilder.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Tara Group social profiles
Digital presenceTara Group compliance and trust
Trust signalCompliance3 records
Tara Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tara Group leadership team
Management profileNumber of profiles
Profiles3 records
Tara Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Tara Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tara Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tara Group
What does Tara Group do?
Tara Group is a family-owned independent house building and construction group consisting of three operating subsidiaries: Cameron Homes designs and builds individual private homes in desirable Midlands locations; Keon Homes delivers social, affordable, and Private Rental Sector (PRS) housing in partnership with Registered Providers and Local Authorities; and Chasetown Civil Engineering provides civil engineering, infrastructure, roads, sewers, earthworks, and groundworks services to the UK construction sector. The group also offers land and planning services partnering with landowners to secure planning permissions and deliver residential schemes.
Is Tara Group a public or private company?
Tara Group is a private company. It is classified as family owned and is currently operating.
When was Tara Group founded?
Tara Group was founded in 1974. It employs 51 to 100 people.
Where is Tara Group based?
Tara Group is headquartered in Chasetown, Burntwood, United Kingdom, in the Europe region.
How does Tara Group make money?
Three revenue lines are on record. Residential Property Development and Sales are the primary driver. The others are civil Engineering and Groundworks Services and group Annual Turnover.
Who are Tara Group's main competitors?
Direct peers on record are Avant Homes, Keepmoat Homes and Lovell Homes. Broad incumbents are Persimmon, Bellway, Redrow, Taylor Wimpey, Barratt Developments and Vistry Group. Wates Group is listed as an emerging player.
Does Tara Group have an API?
No public API is recorded for Tara Group.
What industry is Tara Group in?
Tara Group's product category is Residential Construction. Its primary akta.pro industry code is IMAFABAB, Multi-Family Residential Construction (Apartments, Condos, Townhomes), with a secondary code of BPAGALAC, Affordable Housing & Community Development (Housing, Community Land Trusts). Its NAICS code is 2361 and its SIC code is 1531.