Tara Tours Inc

What Tara Tours Inc does

Tara Tours Inc is a privately held, Miami-headquartered tour operator founded in 1980 that wholesales packaged land tours, cruises, and multi-country itineraries to Central and South America, plus Antarctica. The company serves approximately 20+ destinations across 7 Central American and 10+ South American countries, with a product portfolio that spans budget shared tours (3-star, from ~$2,410 per person), mid-market packages (4-star), and luxury/expedition experiences (Hiram Bingham rail, Delfin III Amazon cruises, Australis Patagonia cruises, Antarctica21 air-cruises up to ~$10,000 per person). Tara Tours has no proprietary technology platform, mobile app, or API; bookings are processed manually through phone, email, and catalogue requests from travel agents.

The business operates as a B2B2C wholesaler: all reservations are routed exclusively through licensed travel agents worldwide, who contact Tara Tours via a toll-free number (1-800-327-0080) or email ([email protected]). Tara Tours holds ASTA membership since 1982, BBB accreditation, CLIA membership, IATAN registration, and ARC accreditation. The core moat lies in long-standing supplier relationships with 75+ vessels in the Galapagos and Amazon, plus strategic partnerships with Antarctica21, Australis Cruises, Skorpios Cruises, Explorama Lodges, and PeruRail, enabling differentiated itineraries (Inca Trail permits, Machu Picchu rail access, Antarctic flights to King George Island, Patagonia glacier cruises).

Revenue is generated entirely through one-time per-person tour package sales with deposits ($350 standard, 20-35% for cruises) and full payment typically due 60 days before departure. Pricing is tiered by hotel star rating and occupancy. With roughly 10 employees and no external funding or PE/VC backing, the company operates as a lean, owner-managed specialty wholesaler whose growth depends on travel agent relationships and incremental destination/partner expansion rather than scale economies.

Name

Tara Tours Inc

Legal name

Tara Tours Inc.

Website

https://taratours.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Tara Tours Inc is a Miami-based, privately held tour wholesaler founded in 1980 that sells packaged land tours, cruises, and expedition itineraries to 20+ Central and South American destinations plus Antarctica, exclusively through travel agents worldwide.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation, Water (48721), Travel Agencies (561510)

akta.pro primary industry

Luxury Multi-Day Tour Operators (THAKADAE)

akta.pro secondary industries

Small-Ship Expedition Cruises (Under ~500 Guests) (THAEADAC), Luxury Yacht & Small-Ship Expedition Cruises (THAEABAF), Island, Beach & Resort Travel Agencies (THAKAFAL), Culture, Heritage & Arts Itinerary Planning (THAKAOAK)

Keywords

• Latin America tours
• South America travel packages
• Guided tour operator
• Antarctica expedition cruises
• Galapagos and Amazon tours

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Tour Package Sales: Earns revenue through selling packaged land tours, cruises, and combination itineraries to Central and South America. Pricing is per person based on double/triple/single occupancy. Additional revenue streams include local airfare arrangement services, travel insurance referrals, and optional extensions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Tara Tours Inc. is a Miami-based tour wholesaler that assembles and resells land tour packages, river cruises, expedition cruises, and trekking itineraries across Central and South America (Peru, Chile, Ecuador/Galapagos, Brazil, Argentina, Patagonia) and Antarctica. The company books accommodations, transfers, English-speaking guides, entrance fees, and some meals into packaged itineraries sold on a per-person basis at 3- to 5-star hotel levels. The company sells exclusively through licensed travel agents rather than directly to consumers.

Product overview

Tara Tours Inc is a travel agency specializing in tour packages to Central and South America. The company offers a diverse portfolio of travel products including guided tours to Peru (Machu Picchu, Amazon, Sacred Valley), Chile (Patagonia, Atacama, Easter Island), Ecuador/Galapagos, Antarctica expeditions, and combination multi-country itineraries. Products range from budget-friendly shared tours to luxury private experiences, including river cruises (Delfin III, Australis), adventure treks (Inca Trail), and expedition cruises. The offering is structured as individual tour packages with various duration and accommodation options rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Peru Tour Packages Custom vacation packages to Peru including Machu Picchu tours, Amazon rainforest expeditions, Sacred Valley, Lake Titicaca, Colca Canyon, and archaeological site visits, priced by hotel star level from 3-star to 5-star luxury.
• Chile Tour Packages
• Galapagos Islands Tours
• Antarctica Expeditions
• Amazon Rainforest Tours
• Inca Trail Treks
• Patagonia Adventures
• Delfin III Amazon Cruises
• Australis Patagonia Cruise
• Hiram Bingham Train Tours
• Travel Insurance Referrals

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Insure AmericaminorOthersProvides special travel insurance policies created specifically for Tara Tours clients. Tara Tours recommends purchase of travel insurance and directs customers to Insure America's policy offerings.
• Antarctica21coreStrategic or Co-development PartnerPartner operator for Antarctica air-cruise programs. Antarctica21 staff welcome customers in Punta Arenas, Chile and provide operational support for Antarctic expeditions including flights to King George Island and Zodiac excursions.
• Australis Cruises (Stella Australis/Ventus Australis)coreStrategic or Co-development PartnerStrategic partner for Patagonia cruise programs offering 4-5 night cruises through Tierra del Fuego and Cape Horn aboard Stella Australis or Ventus Australis vessels.
• Skorpios Cruises (Skorpios III)coreStrategic or Co-development PartnerPartner for Southern Ice Field glacier cruise expeditions departing from Puerto Natales, Chile. Operates 7-9 night cruise programs visiting glaciers in Patagonia.
• Explorama LodgescoreStrategic or Co-development PartnerLong-standing partner for Amazon Rainforest programs in Peru. Provides Ceiba Tops Lodge, ExplorNapo Lodge, and river cruise services on the Amazon River including the M/V Delfin fleet.
• PeruRail (Vistadome, Hiram Bingham trains)coreTechnology or IntegrationRail service provider for Machu Picchu access including Vistadome trains with panoramic windows and luxury Hiram Bingham train service with onboard dining and entertainment.
• Hotel Networks (Belmond, Marriott, Hilton, Casa Andina, Aranwa, etc.)coreChannel Partner/ Reseller/ DistributorExtensive network of hotel partners across Latin America at various star levels from 3-star to 5-star luxury properties including Belmond, Marriott, Hilton, Casa Andina Premium, Aranwa, and Explora properties.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Intrepid Travel: Global small-group adventure operator with significant South America presence including Peru, Bolivia, Patagonia, and Galapagos. Competes for similar agent-distributed experiential bookings at comparable price points.
• G Adventures: Large-scale small-group adventure tour operator with extensive Latin America coverage. Broader global portfolio but overlapping customer base and similar itineraries for Peru, Galapagos, Patagonia, and Amazon programs.
• Lindblad Expeditions: U.S.-based expedition cruise company with Antarctica, Galapagos, and Patagonia itineraries. Overlaps directly with Tara Tours' premium expedition cruise partnerships and serves the same affluent experiential traveler.

Direct peers

• Adventure Life: U.S.-based small-group adventure tour operator specializing in Latin America, Antarctica, Galapagos, and Patagonia. Directly competes for the same affluent experiential traveler and offers a similar multi-country portfolio including expedition cruises.
• Wildland Adventures: Boutique tour operator offering customized small-group travel to Latin America, with deep local guide networks and cultural-immersion itineraries similar in style to Tara Tours' archeological and cultural tour products.
• Quasar Expeditions: Specialist in Galapagos and Patagonia small-ship expedition cruises. Comparable to Tara Tours' Delfin III, Australis, and Galapagos cruise product lines, targeting the same high-end experiential cruise customer.
• Journey Latin America: Specialist tour operator focused exclusively on Latin America with comparable multi-country itineraries, including Patagonia, Galapagos, Amazon, and Machu Picchu programs. Same B2B2C agent distribution model and customer profile.

Emerging players

• Antarctica21: Air-cruise operator specializing in Antarctic Peninsula expeditions with flights from Punta Arenas. Tara Tours' strategic partner, but Antarctica21 sells directly to consumers and competes for the same Antarctic traveler in parallel channels.

Others

• Viator (Tripadvisor): Global OTA for tours, attractions, and experiences with growing Latin America inventory. Not a direct product match but represents the structural competitive threat to Tara Tours' travel-agent distribution model.

Regional players

• Australis Cruises: Chilean-based boutique cruise line operating Stella Australis and Ventus Australis through Patagonia. Tara Tours' core cruise partner, but Australis also sells directly and competes for the same end-customer Patagonia cruise bookings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TaraTours
• LinkedInlinkedin.com/company/tara-tours-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tara Tours Inc