Targetmaster Indoor Shooting

What Targetmaster Indoor Shooting does

TargetMaster is a second-generation, family-owned indoor shooting center and gun store that has operated continuously at a single location in Garland, Texas since 1979. The company runs an 18-lane standing pistol range at 25 yards and a 6-lane ambidextrously seated rifle range at 50 yards — claimed by the company as Texas' largest family-owned indoor shooting facility and the longest indoor rifle range in the state — with each lane equipped with electronic monorail target carriers that allow shooters to control and retrieve targets independently without requiring cease-fires. Beyond the ranges, TargetMaster operates a retail gun shop, a firearm rental program spanning handgun, rifle, and shotgun calibers, monthly locker rentals, and an instruction program that includes the Texas License to Carry (LTC) certification class, an advanced "Beyond LTC" defensive handgun course, and private one-on-one lessons with male and female certified instructors.

The business generates revenue through six streams: pay-as-you-go range fees ($20 non-member), per-firearm gun rentals ($21 non-member), training classes ($60-$130 per student), tiered annual memberships ($100-$600 covering individual or family use with progressively richer benefits including zero range fees at the Premium tier), locker rentals on a monthly cadence, and hardware/ammunition/accessory retail sales transacted in-store or via a GearFire-powered online shop (with firearms requiring in-person NICS background checks at the Garland location). Customer segments center on individual shooters and firearms enthusiasts, Texas concealed-carry certification candidates, and families seeking a family-friendly shooting activity, served almost entirely through walk-in traffic and the company's website and Facebook presence rather than paid marketing or distribution partners.

TargetMaster employs 8 people at the Garland facility, offers no proprietary software platform, and operates with no institutional ownership, funding rounds, or public-market presence — it is a privately held single-site lifestyle business whose competitive position rests on long-standing local brand recognition, lane infrastructure, instructor availability, and broad firearm rental inventory rather than technology differentiation or multi-location scale.

Name

Targetmaster Indoor Shooting

Legal name

Target Master

Website

https://targetmasters.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

TargetMaster is a second-generation, family-owned indoor shooting center and gun store in Garland, Texas, operating since 1979. It serves individual shooters, families, and Texas concealed-carry candidates with 18 pistol lanes, 6 rifle lanes, gun rentals, training classes, and tiered annual memberships.

Ownership category

akta.pro rank

Product category

Indoor Shooting Range & Firearms Training Facility

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Hunting, Shooting Sports & Archery Retail (CRAMABAK)

akta.pro secondary industries

Firearms & Ammunition Retail (CRAMAKAA), Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)

Keywords

• Indoor shooting range
• Firearms training
• Gun retail store
• License to carry
• Firearm rentals

Headquarters

HQ city

Garland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Range Fee Access: Customers pay range fees to use the indoor shooting lanes. Non-members pay $20 per visit; members receive a 50% discount. Punch cards available for 10 sessions ($77.50) or 20 sessions ($135) for members.
2. Gun Rentals: The company rents a wide variety of firearms (handguns, rifles, shotguns) to customers for use on the range. Rental fee is $21 for non-members; members receive 33% off. Ammunition must be purchased separately from TargetMaster.
3. Gun Shop / Retail Sales: The company operates a gun store selling firearms, accessories, and ammunition. The online shop is powered by GearFire, with physical inventory at the Garland, TX location. All firearm and ammunition sales are final.
4. Firearms Training & Instruction: The company generates revenue from LTC (License to Carry) certification classes ($90 course + $40 state fee), Beyond LTC defensive handgun training ($90), and private 1-on-1 instruction ($60/hour). Additional advanced training (Close Quarter Tactics) available by appointment.
5. Membership Dues: Annual membership plans (Individual Standard $100, Individual Premium $360, Family Standard $150, Family Premium $600). Premium members pay no range fees. Members receive discounts on accessories, training, guest range fees, and gun rentals.
6. Locker Rentals: Monthly locker rentals (Small, Medium, Large sizes) available at the Garland facility for recurring monthly revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Targetmaster Indoor Shooting operates an indoor shooting range with 18 pistol lanes (25 yards) and 6 rifle lanes (50 yards), each featuring electronic monorail target carriers. The company sells firearms, accessories, and ammunition at its on-site gun store, rents firearms across multiple calibers, and provides firearms training including Texas LTC certification classes, Beyond LTC defensive handgun training, and 1-on-1 private instruction. Recurring revenue is generated through annual individual and family memberships plus monthly locker rentals.

Product overview

TargetMaster is a family-owned indoor shooting center and gun store operating since 1979 in Garland, TX. The company offers a unified service portfolio centered on three interconnected pillars: (1) the Indoor Shooting Ranges with pistol and rifle lanes featuring electronic monorail target systems; (2) Gun Rentals and Shop providing firearms and accessories across multiple calibers; and (3) Instruction Services including LTC certification classes, Beyond LTC defensive training, and 1-on-1 private instruction. Membership programs provide recurring revenue with Standard and Premium tiers offering discounts on range fees, rentals, and training. The company operates 18 pistol lanes (25 yards) and 6 rifle lanes (50 yards), making it Texas' largest family-owned indoor shooting facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Shooting Ranges

Quantifiable outcome

• 18 standing pistol lanes (25 yards) + 6 rifle lanes (50 yards)
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shoot Smart: Texas-based multi-location indoor shooting range, gun shop, and training provider. Directly comparable business model combining range access, retail, rentals, and LTC classes in the same regional market as TargetMaster.
• Range USA: National indoor shooting range chain with multiple locations, modern digital booking systems, and large-format retail. Comparable core offering with more polished digital infrastructure.
• Eagle Gun Range: DFW-area indoor shooting range offering lane rentals, firearms training, and gun shop services. Closest direct local competitor in the same Garland-adjacent geography.
• Point Blank Range: Multi-location indoor shooting range chain offering range time, training, retail, and memberships. Directly comparable range-plus-retail-plus-membership model with similar tiered pricing.

Broad incumbents

• Bass Pro Shops: National outdoor sporting goods retailer offering firearms, ammunition, hunting, and shooting accessories. Broad incumbent with retail overlap but no indoor range footprint comparable to TargetMaster.
• Cabela's: National hunting, fishing, and shooting sports retailer with firearms and ammunition retail. Comparable product overlap but no range or instruction services.
• Academy Sports + Outdoors: Large sporting goods retailer headquartered in Texas selling firearms, ammunition, and hunting/shooting accessories. Broad incumbent whose retail offerings overlap with TargetMaster's gun shop but lacks a dedicated range.

Regional players

• The Range at Austin: Indoor shooting range in Austin, TX offering range access, training, and retail. Comparable in product mix but serves a different Texas geography from TargetMaster's Garland base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/targetmasterdallas
• LinkedInlinkedin.com/company/targetmaster-indoor-shooting

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Targetmaster Indoor Shooting