Belladrum Tartan Heart Festival

What Belladrum Tartan Heart Festival does

Belladrum Tartan Heart Festival is an annual three-day family-oriented music and arts festival held on Belladrum Estate near Inverness in the Scottish Highlands, founded in 2004 and now in its 22nd year. The festival sells weekend and day tickets through the Gigantic platform, drawing roughly 24,500 attendees plus staff, artists, traders and production crews across multiple stages and themed zones including the Moose Hollow country/Americana area, the UHI Verb Garden Picture Dome, and the Highland Futures Zone. Supporting revenue streams include car parking passes (proceeds routed to the Belladrum Festival Community Trust), glamping and Club Clan Bella VIP upgrades, Tomatin Distillery whisky masterclasses, an on-site Co-op store, market trader fees, and merchandise sold via BigCartel.

The festival is operated by Ben Wyvis Live Ltd, a Scottish private limited company (SC589722) that is a wholly-owned subsidiary of Kilimanjaro Holdings, with operational headquarters at the Inverness-shire festival site (IV4 7BA) and corporate offices under Kilimanjaro Live Ltd in London (EC1V 0AT). Core operational technology comprises off-the-shelf integrations rather than proprietary systems: Mailchimp for email marketing, Gigantic and Tixel for ticketing, BigCartel for merchandise, what3words for location, and Highland Broadband's ultrafast Wi-Fi infrastructure across up to five on-site zones. The festival markets itself through its website, social channels (Facebook, Instagram, WhatsApp, Spotify), MFR radio, and BBC ALBA broadcast coverage.

The go-to-market is event-driven and seasonally concentrated: ticket sales cycle annually from launch through the late-July/August weekend, supported by a multi-channel marketing effort, shuttle and bus partnerships (D&E Coaches, Citylink), and an expanding portfolio of commercial partners (Co-op, Highland Broadband, Tomatin, UHI, Skills Development Scotland). The festival is Fair Work First compliant, paying above the Real Living Wage and avoiding zero-hours contracts, and reinvests community proceeds via the Belladrum Festival Community Trust (SC054123). A 2025 impact report claims £11.2 million in economic contribution to Scotland's economy and £100,000 in charitable impact, though company-level revenue is not publicly disclosed.

Name

Belladrum Tartan Heart Festival

Legal name

Ben Wyvis Live Ltd

Website

https://tartanheartfestival.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Belladrum Tartan Heart Festival is a family-oriented annual music and arts festival held at Belladrum Estate near Inverness, Scotland, attracting around 24,500 attendees via ticketing, parking, glamping and partner-driven on-site programming under parent Kilimanjaro Holdings.

Ownership category

akta.pro rank

Product category

Music and Arts Festival

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Concerts & Music Festivals (THAJAFAA), VIP, Hospitality & Premium Experiences (MPAGAAAK), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK)

Keywords

• Music festival
• Live entertainment
• Festival ticketing
• Event camping
• Family festival

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Ticket Sales: Weekend and day tickets for the festival sold through Gigantic ticketing platform. Tickets for Thursday, Friday, and Saturday available.
2. Car Parking Passes: Car parking passes sold for weekend and day parking. Profit from car parking passes supports the Belladrum Festival Community Trust.
3. Co-op On-site Store: Co-op operates an on-site store selling food, drinks, snacks, and essentials. Membership deals and exclusive areas for members.
4. Merchandise: Festival merchandise including t-shirts, hoodies, football shirts, and accessories sold through online shop.
5. Glamping and Upgrades: Glamping packages with pre-pitched tents and upgrades including Club Clan Bella VIP experience, Tomatin whisky masterclasses, and Friendly Flush toilet facilities.
6. Market Trader Fees: Fees from market traders including clothing, accessories, food vendors, and craftspeople operating at the festival.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Belladrum Tartan Heart Festival produces and operates an annual three-day music and arts festival held at Belladrum Estate in Inverness-shire, Scottish Highlands, drawing approximately 24,500 attendees. The core offering is festival admission (weekend and day tickets sold via Gigantic), complemented by bookable camping, glamping and caravan/campervan accommodations, a Co-op on-site store, market village, multi-stage music programming, VIP upgrades (Club Clan Bella, Tomatin whisky masterclasses), car parking passes whose proceeds fund the Belladrum Festival Community Trust, official merchandise, and shuttle bus services in partnership with D&E Coaches and Citylink.

Product overview

Belladrum Tartan Heart Festival is Scotland's most loved family music and arts festival offering a comprehensive visitor experience centered around its core festival ticket product. The festival provides diverse accommodation options including general, family, quiet, and eco-friendly camping, plus glamping and caravan/campervan pitches. VIP experiences are available through Club Clan Bella and Tomatin Whisky Masterclasses. On-site amenities include a Co-op store, market village, UHI Verb Garden Picture Dome for cultural programming, and Highland Futures Zone for educational activities. The festival generates community impact through the Belladrum Festival Community Trust. Transportation is facilitated via shuttle buses, car sharing, and official taxi partnerships. New for 2026 are the Co-op Members Only Area, Highland Broadband WiFi zones, Calm Sensory Space, and Beauly Mobility Scooter Hire.

Differentiator

Problem solved

Functional benefit

Brands

• Belladrum Festival Community Trust (BFCT): Charitable trust established to reinvest festival proceeds back into local communities surrounding the festival site.

Products and services

• Festival Tickets
• Camping Options (General, Family, Quiet, Clean Fields)

Quantifiable outcome

• £11.2 million economic boost to Scotland's economy (2025)
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature1 record

Partnerships

16 partnerships are on record, tiered core and supporting.

• BBC ALBAcoreGTM or Marketing Partner · 1 June 2026BBC ALBA is Belladrum's official festival broadcaster, providing TV coverage of performances across the weekend. The partnership includes a talent search to find emerging Scottish artists to perform on the main stage, with the winner also featured in BBC ALBA's festival coverage.
• Co-opcoreGTM or Marketing Partner · 1 January 2026Co-op operates an on-site store at the festival in the Hothouse Field. In 2026, they are launching an exclusive members-only VIP area with giveaways, games, seating, and express bar access. Co-op also sponsors competitions offering festival tickets and £1,000 membership prizes.
• Highland BroadbandcoreTechnology or Integration · 1 January 2026Highland Broadband installed ultrafast broadband infrastructure across up to five Wi-Fi zones at the festival site, making Belladrum the UK's best-connected greenfield festival site. The partnership supports connectivity for attendees, traders, and operational needs.
• Tomatin DistillerysupportingGTM or Marketing Partner · 1 January 2026Tomatin Distillery offers whisky masterclasses at the festival, providing guided tasting experiences and whisky cocktail making sessions as premium add-on experiences for festival-goers.
• D&E CoachescoreChannel Partner/ Reseller/ Distributor · 1 January 2026D&E Coaches operates regular shuttle bus services between Inverness, Dingwall, Muir of Ord, Beauly and the festival site. Single and return tickets available, including from train stations.
• CitylinksupportingChannel Partner/ Reseller/ Distributor · 1 January 2026Citylink offers bus bundle tickets from Glasgow, Edinburgh, Perth, Fort William, and Ullapool to Inverness bus station, with onward shuttle connections to the festival. New for 2026, bundled tickets allow one-click booking for the full journey.
• UHI (University of the Highlands and Islands)supportingStrategic or Co-development Partner · 1 January 2026UHI presents the Verb Garden Picture Dome featuring spoken word, poetry, storytelling, performance and cinema programming. Includes student films, Highland stories, and cultural content curated by UHI.
• Skills Development ScotlandsupportingStrategic or Co-development Partner · 1 January 2026Skills Development Scotland presents the Highland Futures Zone in the Walled Garden, featuring career guidance activities, STEM demonstrations, and showcases of local employers and organizations. Includes NHS Highland, Engineering firms, and renewable energy demonstrations.
• Inverness TaxissupportingOthers · 1 January 2026Official taxi partner for the festival, providing local taxi services to and from the festival site. Bookable on 01463 222222.
• Eden Court TheatresupportingChannel Partner/ Reseller/ Distributor · 1 January 2026Off-site pickup location for car parking passes for those who miss the advance purchase deadline. Located at Bishop's Road, Inverness.
• Mark Allen - Have Guitar Will Travel WorldsupportingGTM or Marketing Partner · 1 January 2026Mark Allen's Nashville travel log TV show sponsors the Trailer Trash stage. He brings Nashville musicians including Dave Pomeroy and Regina McCrary to perform at the festival.
• Able2AdventuresupportingOthers · 1 January 2026Provides free use of manual off-road wheelchairs for attendees with mobility needs. Also offers free repairs for manual wheelchairs brought to the festival.
• Beauly MobilitysupportingOthers · 1 January 2026New for 2026, Beauly Mobility provides mobility scooter hire throughout the festival weekend, with overnight charging available. Pre-booking required.
• AccessoLoosupportingOthers · 1 January 2026Provides fully accessible bathroom facilities with height-adjustable changing bench, electric ceiling hoist, and other specialist features for attendees with complex disabilities.
• TLC WelfaresupportingOthers · 1 January 2026Runs the new Calm Sensory Space for neurodivergent attendees, providing a quieter, low-stimulation environment with softer lighting, reduced sound, and sensory supports.
• Belladrum Festival Community TrustcoreOthers · 1 January 2025Registered Scottish charity (SC054123) that reinvests money from car parking passes back into local communities within Kiltarlity, Beauly, Kilmorack, Kirkhill and Bunchrew Community Council areas. Has awarded grants to 15 community organizations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wilderness Festival: UK boutique music and arts festival featuring camping, food programming, wellness, and family activities. Comparable to Belladrum in scale, family-friendly arts positioning, and curated experience.
• Glastonbury Festival: The UK's largest and most iconic music and arts festival, serving 200,000+ attendees with multi-genre lineups, camping, and family-friendly programming. Direct comparable to Belladrum in festival format and target audience, though at vastly larger scale.
• Latitude Festival: Family-oriented UK music and arts festival featuring music, theatre, comedy, poetry, and family programming. Closest UK direct comparable to Belladrum in its family-friendly, multi-arts positioning and demographic focus.
• TRNSMT Festival: Major Scottish music festival held in Glasgow, serving as Belladrum's primary national competitor for Scottish live music spend and headline acts. Comparable in UK music festival category though more urban and adult-skewing.
• Kendal Calling: Independent UK music and arts festival in the Lake District with family-friendly positioning, multiple stages, and camping. Highly comparable to Belladrum in scale (~25,000 attendees), rural site, and community-driven model.
• Green Man Festival: Independent UK music, arts, and science festival in Wales known for family-friendly programming and strong community identity. Comparable to Belladrum in scale, rural setting, and family/arts focus.
• Camp Bestival: UK family-focused music festival featuring camping, children's programming, and multi-genre lineups. Comparable to Belladrum in its deliberate family-first positioning within the UK festival market.

Regional players

• Knockengorroch Festival: Small independent Scottish music and arts festival in Dumfries and Galloway with folk, world music, and family camping. Comparable as a Scotland-based independent festival competitor for Scottish regional festival audiences.

Broad incumbents

• Reading Festival: Major incumbent UK music festival operated by Festival Republic (Live Nation). Comparable in being a multi-day UK music festival with camping, though skews older/younger adult and is operated by a large entertainment group rather than as an independent.
• Download Festival: Major UK rock and metal music festival operated by Live Nation. Comparable as a large multi-day UK camping festival, though genre-focused and at significantly larger scale than Belladrum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeopen.spotify.com/playlist/11MEO8jfAj94MRdWvh1P1p
• Facebookfacebook.com/belladrum
• Instagraminstagram.com/belladrumfestival
• LinkedInlinkedin.com/company/belladrumtartanheartfestival

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belladrum Tartan Heart Festival