What Tartare & Co does

Tartare & Co is a Swiss restaurant chain operating two locations in Geneva (Cornavin) and Lausanne (Flon), built around a specialized raw-tartare concept branded "L'Art du Cru" (The Art of Raw). The menu centers on fresh tartare preparations served in verrines, priced in the CHF 29.90-39.90 per-portion range, supplemented by monthly rotating specials intended to drive repeat visits. The company serves individual diners, families, and groups through dine-in, off-premise delivery via third-party platforms (Uber Eats, Smood, Eat.ch), gift card sales, and group catering. Operational tooling is conventional for a small casual chain: GuestOnline for reservations, social media (including TikTok) for marketing, and a summer 2025 promotional campaign bundling a straw hat with a Menu Découverte, with announced participation in the July 2025 Geneva Street Food Festival. The organization runs lean with approximately 5 employees across both sites, suggesting an owner-operator or boutique model, and there is no indication of external funding, franchise structure, or disclosed financials. Revenue mechanics are straightforward food service gross sales net of platform commissions on delivery, with gift card float and catering contracts as ancillary streams; product, channel, and geographic expansion appear to be progressing incrementally rather than via step-change capital deployment.

Name

Tartare & Co

Legal name

Tartares & Co

Website

https://tartaresandco.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tartare & Co is a Swiss restaurant chain operating two locations in Geneva and Lausanne, specializing in fresh raw tartare dishes served in verrines under the "L'Art du Cru" concept, serving individual diners, families, and groups via dine-in, delivery, and catering.

Ownership category

akta.pro rank

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in Restaurant: Revenue from customers eating at the two restaurant locations in Geneva and Lausanne. Open 7 days a week from 11:30 to 22:00/23:00 non-stop.
2. Delivery Services: Revenue from home delivery orders through third-party platforms including Uber Eats, Smood, and Eat.ch.
3. Gift Cards: Sale of gift cards available at both restaurant locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Tartare & Co runs a two-location Swiss restaurant chain specializing in fresh, raw meat and fish tartares prepared daily in-house and served in verrines under the "L'Art du Cru" concept. The offering includes signature tartares (Saumon Nordique, Bœuf Italien), monthly seasonal specials, a tasting Menu Découverte, a beverage selection, gift cards, and group dining packages, supported by dine-in service, takeaway, third-party delivery, and online reservations.

Product overview

Tartares & Co operates as a restaurant chain with two locations (Geneva Cornavin and Lausanne Flon) specializing in raw meat and fish dishes. The core offering centers on 'L'Art du Cru' (The Art of Raw) — fresh, raw products prepared daily and served in verrines. The product portfolio includes signature tartare dishes (Saumon Nordique, Bœuf Italien), monthly limited-edition tartare specials (Tartares du Mois), a Discovery Menu (Menu Découverte), a curated beverage selection, gift cards (Bons Cadeaux), and group catering packages. The company also offers home delivery through third-party platforms (Uber Eats, Smood, Eat.ch) and table reservations via GuestOnline.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Tartare Dishes (Saumon Nordique, Bœuf Italien and other classics) Raw meat and fish tartares prepared fresh daily and served in verrines (small glasses), forming the core menu at both Cornavin and Lausanne Flon restaurants. Targets individual diners, families, and groups seeking high-quality raw cuisine in Switzerland.
• Tartares du Mois (Monthly Tartare Specials) Limited-time monthly tartare creations featuring seasonal ingredients and unique flavor combinations with international influences, offered at both restaurant locations for the duration of the month before being replaced.
• Menu Découverte (Discovery Tasting Menu) A tasting-menu option featuring a selection of tartares, available at both Cornavin and Lausanne-Flon locations, designed to introduce customers to the variety of the raw tartare concept.
• Beverage Selection (Carte Boissons) Curated beverage menu designed to pair with tartare dishes, available at both restaurant locations and downloadable as a PDF.
• Bons Cadeaux (Gift Cards) Prepaid gift certificates available for purchase at both restaurant locations, valid for use across the entire Tartares & Co restaurant group.
• Offre pour Groupes (Group Catering Packages) Group dining packages and catering options designed for private events and larger parties at both Cornavin and Lausanne Flon locations.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• Geneva Street Food FestivalminorGTM or Marketing Partner · 1 July 2025Annual food festival participation at Plaine de Plainpalais where Tartare & Co operates a stand, serving tartares prepared in-restaurant and transported under cold chain compliance.
• Uber EatscoreChannel Partner/ Reseller/ DistributorThird-party delivery partner enabling home delivery from both Cornavin and Flon locations in Switzerland.
• SmoodcoreChannel Partner/ Reseller/ DistributorDelivery platform partner for home delivery services in the Lausanne area.
• Eat.chcoreChannel Partner/ Reseller/ DistributorSwiss delivery partner providing home delivery services to customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Smood: Swiss food delivery platform that is both a channel partner and adjacent ecosystem player for restaurants like Tartare & Co. Comparable as a structural dependency shaping delivery economics and customer acquisition for small Swiss restaurant chains, rather than as a direct competitor.

Broad incumbents

• Big Mamma Group: Large European restaurant group operating multiple premium casual Italian brands (e.g., Mamma Roma, East Mamma) with established locations in Geneva and other Swiss cities. Comparable on premium casual positioning, urban Swiss footprint, and dine-in/delivery channel mix; differs as a multi-brand portfolio player vs. Tartare & Co's single-concept focus.
• Vapiano: European casual Italian restaurant chain with historical presence in Switzerland, operating fast-casual fresh-pasta concepts. Comparable on casual sit-down dining model and urban location strategy; differs significantly on cuisine and scale (Vapiano is a multi-country incumbent).
• Mövenpick Restaurants: Long-standing Swiss hospitality and restaurant group with full-service casual dining venues across Switzerland. Comparable on Swiss market presence and broad casual-dining appeal, though operates at significantly larger scale and as a broad portfolio rather than a focused single-dish concept.

Regional players

• Tibits: Swiss vegetarian buffet-style restaurant chain with locations in Geneva, Zurich, Bern, Basel, and Lausanne. Comparable on multi-location Swiss casual-dining operations, family-friendly positioning, and similar dine-in service model, though differentiated on cuisine category.
• Holy Cow! Restaurant: Swiss casual restaurant chain specializing in gourmet burgers with multiple locations across French-speaking Switzerland including Geneva. Comparable to Tartare & Co on casual sit-down dining model, premium per-item pricing, and Swiss regional footprint, though differentiated on protein (beef burgers vs. raw tartares).

Direct peers

• Beefbar: International premium restaurant concept built around high-quality beef preparations, including steak tartare and other raw beef dishes. Directly comparable to Tartare & Co on product (raw/specialty meat focus), premium positioning, and small-format urban restaurant model, though Beefbar operates in higher-end hospitality locations globally.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat1 record

Customer concentration

• Facebookfacebook.com/tartaresandco
• Instagraminstagram.com/tartares_and_co
• TikToktiktok.com/@tartaresandco
• LinkedInlinkedin.com/company/tartare-&-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tartare & Co