TART nyc
TART nyc is a NYC-based brand identity and web design agency founded in 2016 that serves founders, creative studios, nonprofits, and cultural storytellers through bespoke brand strategy, visual identity, website design, packaging, and creative direction services.
- Company typePrivate
- Founded2016
- HeadquartersNew York City, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What TART nyc does
TART nyc is a New York City-based brand identity and web design agency founded in 2016, operating as a small privately held creative studio of approximately 15 employees. The firm provides a unified suite of professional design services to founders, creative studios, nonprofits, and cultural storytellers, with its two core offerings being brand identity development (strategy, visual identity systems, typography, color, messaging) and website design and development (UX/UI, web development, digital member hubs). These core services are complemented by modular capabilities including digital and social design, print and packaging design, creative direction, YouTube identity, animation direction, naming, custom lettering, and newsletter design.
The business operates on a project-based professional services model with bespoke, quote-driven pricing — no standardized rates are publicly disclosed. Go-to-market is sales-led and reputation-driven, relying on a publicly accessible portfolio of 20+ detailed case studies, client testimonials, an owned newsletter ('Overlays'), organic press features (e.g., Fonts in Use), and direct inbound via email and a Notion contact form. Customers are predominantly small businesses, solo creators, and small nonprofits across verticals such as ceramics, food/media, fragrance, beauty, photography, podcasting, and health-equity nonprofits (e.g., Tooth & Nail, Erin Jeanne McDowell, Vital CxNs, San Maris, We Are Fluide, A Hungry Society). The firm is bootstrapped with no disclosed funding rounds, parent company, or external investment, and its founder/creative lead Isabella also serves as co-founder and CCO of the gender-expansive beauty brand We Are Fluide, which has been featured in Forbes, Vogue, Allure, and Glamour.
TART nyc firmographics
Firmographics- Name
- TART nyc
- Legal name
- TART nyc
- Website
- https://tartnyc.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TART nyc is a NYC-based brand identity and web design agency founded in 2016 that serves founders, creative studios, nonprofits, and cultural storytellers through bespoke brand strategy, visual identity, website design, packaging, and creative direction services.
- Ownership category
- akta.pro rank
TART nyc industry classification
Industry- Product category
- Brand Design Services
- NAICS
- Graphic Design Services (54143), Graphic Design Services (541430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Packaging & Brand Identity Creative Agencies (MPAAAAAN)
Keywords
Where TART nyc is headquartered
LocationHeadquarters
- HQ city
- New York City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TART nyc business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Brand Identity Services: Full-service brand identity design including visual identity systems, typography, color palettes, illustrations, and brand strategy for clients across various industries.
- Website Design & Development: UX/web design and web development services, creating custom websites tailored to client needs and brand requirements.
- Creative Campaign Services: Campaign design, social design, print design, and creative direction services for brand launches, events, and ongoing brand management.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
TART nyc product offering
Product offeringCore offering
TART nyc is a Brooklyn-based creative agency that designs brand identities and websites for cultural storytellers, creative studios, nonprofits, and founders. The agency's core offering combines brand strategy, visual identity systems (typography, color palettes, illustrations), and custom website design and development, often bundled with campaign, packaging, and social design for each client engagement. Projects are delivered as bespoke, multi-disciplinary engagements rather than as standalone, packaged products.
Product overview
TART nyc is a branding and design agency offering a unified suite of creative services rather than a software product. Their core offerings include Brand Identity Services (brand strategy, visual identity systems, messaging frameworks) and Website Design & Development (UX/UI, web development, digital member hubs). These primary services are supplemented by modular capabilities including Digital & Social Design, Print & Packaging Design, Creative Direction, YouTube Identity Design, Newsletter Design, Animation Direction, Naming Services, Custom Lettering, UX & Web Design, and Web Development. The agency serves cultural storytellers, creative studios, nonprofits, and founders at turning points, demonstrated through a portfolio of case studies including We Are Fluide (full brand creation including naming, identity, packaging, and campaigns), Vital CxNs (brand refresh with illustrations and web development), Erin Jeanne McDowell (brand identity, website, YouTube identity, and animation), and various ceramics studios, podcasts, photographers, and authors. Building flavor-packed brands since 2016.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Identity Services
- Website Design & Development
- Creative Campaign Services
- Packaging Design
Quantifiable outcome
- Featured in major publications (Forbes, Vogue, Allure, Glamour, Fast Company) for Fluide brand work
- +2 more outcomes
Companies that use TART nyc
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
TART nyc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TART nyc partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
TART nyc competitors and assessment
Company assessmentDirect peers
- Athletics: NYC-based independent creative agency working on brand identity, design, and strategy for cultural and consumer brands. Comparable to TART in size, aesthetic range, and SMB/startup client focus.
- Hyperakt: NYC-based design studio specializing in brand identity and visual systems for mission-driven organizations, nonprofits, and cultural institutions — overlapping directly with TART's nonprofit and cultural segment.
- &Walsh: NYC-based independent branding and design studio founded by Jessica Walsh, known for bold, expressive identity work across fashion, beauty, and culture. Closely comparable to TART in client type, aesthetic sensibility, and boutique size.
- Manual: Independent creative and design agency working on brand systems, identity, and campaigns for ambitious consumer and cultural brands. Similar boutique positioning to TART with comparable client profile.
- Collins: Brand strategy and design firm serving cultural, consumer, and tech clients. Comparable to TART in offering integrated brand identity and strategic work for mission-driven and consumer-facing brands, though Collins operates at a larger scale.
- Red Antler: Brooklyn-based brand agency focused on launching and scaling brands for startups and challengers. Directly comparable to TART in serving founder-led SMB/startup clients with end-to-end brand, identity, and web work.
- Order Design: Independent branding studio known for expressive identity systems for cultural and consumer clients. Closely matches TART's creative sensibility and boutique NYC positioning.
- Civilization: Independent design studio with a strong identity and branding practice serving cultural, nonprofit, and consumer clients. Closely aligned to TART in craft focus, client mix, and independent operating model.
Broad incumbents
- Pentagram: The most iconic multi-partner independent design firm, with offices in NYC and globally. Pentagram competes with TART for high-end brand identity and visual system work, but operates at far greater scale across a much broader portfolio of services and clients.
- Mother Design: Design arm of the broader Mother creative network, offering brand identity and design at larger scale. Comparable service offering to TART but with significantly more resources and broader client roster.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
TART nyc social profiles
Digital presenceTART nyc financial estimates
Financial estimateRevenue estimate
Valuation estimate
TART nyc leadership team
Management profileNumber of profiles
TART nyc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TART nyc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TART nyc
What does TART nyc do?
TART nyc is a Brooklyn-based creative agency that designs brand identities and websites for cultural storytellers, creative studios, nonprofits, and founders. The agency's core offering combines brand strategy, visual identity systems (typography, color palettes, illustrations), and custom website design and development, often bundled with campaign, packaging, and social design for each client engagement. Projects are delivered as bespoke, multi-disciplinary engagements rather than as standalone, packaged products.
Is TART nyc a public or private company?
TART nyc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TART nyc founded?
TART nyc was founded in 2016. It employs 11 to 50 people.
Where is TART nyc based?
TART nyc is headquartered in New York City, United States, in the North America region.
How does TART nyc make money?
Three revenue lines are on record. Brand Identity Services are the primary driver. The others are website Design & Development and creative Campaign Services.
Who are TART nyc's main competitors?
Direct peers on record are Athletics, Hyperakt, &Walsh, Manual, Collins, Red Antler, Order Design and Civilization. Broad incumbents are Pentagram and Mother Design.
Does TART nyc have an API?
No public API is recorded for TART nyc.
What industry is TART nyc in?
TART nyc's product category is Brand Design Services. Its primary akta.pro industry code is MPAAAAAN, Packaging & Brand Identity Creative Agencies. Its NAICS code is 54143 and its SIC code is 7330.