Taskeen

What Taskeen does

Taskeen (Urdu for "to comfort") Health Initiative is a Pakistan-based non-profit organization founded in 2015 and officially registered as a non-profit company in 2019, headquartered in Karachi with a stated national footprint. Its mission is to promote mental health and prevent mental illness, focused on underserved Pakistani communities that lack affordable access to mental health services. The organization operates across five functional pillars: Public Awareness, Wellness, Community, Advocacy, and Research, with a headcount of approximately 98 staff and clinical professionals.

The core service portfolio includes the Taskeen Helpline (a free, appointment-based telephonic counseling and psychiatric support service operating Monday–Saturday 11 AM to 11 PM), the Taskeen AI Chatbot providing 24/7 automated conversational support, online Distress and WHO-5 Well-Being screening tools, the WINGS School Wellbeing Program, the PEACE community-based intervention program, and the Taskeen Workplace Wellbeing Program for corporate clients. Public awareness content — short films, animations, documentaries, and survivor interviews — has reached 40M+ people across digital channels in Urdu, English, and eight regional Pakistani languages. The organization co-founded the Pakistan Mental Health Coalition (PMHC) and leads the Pakistan Mental Health Coalition service directory at pakmh.com.

Taskeen's business model is donation- and grant-funded; core clinical services are free, with up to four free consultations per financially eligible beneficiary before a financial assessment. Affording beneficiaries may continue on a paid subscription basis, and a small corporate wellness workshop line generates supplementary revenue. No revenue figures are publicly disclosed. Notable strategic positioning includes a board comprising a McKinsey Partner and US/UK-trained psychiatrists, WHO representation since 2021, and successful advocacy for the December 2022 Suicide Decriminalisation Act in Pakistan.

Name

Taskeen

Legal name

Taskeen

Website

https://taskeen.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Taskeen is a Karachi-headquartered non-profit mental health organization founded in 2015 that provides free telephonic counseling, an AI chatbot, online screening tools, and school and corporate wellness programs to underserved communities across Pakistan, funded primarily by donations and grants.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420), Individual and Family Services (6241)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industries

Crisis Support, Suicide Prevention & Acute Behavioral Triage Platforms (HLALAEAI), Mental Health & Crisis Support Services (BPAGACAD)

Keywords

• Mental health services
• Telephonic counseling
• Psychotherapy support
• Community mental health
• Mental health awareness

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Charitable Contributions: As a non-profit organization, Taskeen is funded primarily through donations and charitable contributions from individuals, organizations, and foundations.
2. Grants and Funding: Taskeen receives funding from various donors and partners including international foundations for mental health programs.
3. Paid Services (Affording Beneficiaries): After 4 free consultations for financially eligible beneficiaries, affording beneficiaries can continue with paid services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Taskeen provides free, confidential telephonic mental health counseling, psychotherapy, and psychiatric referrals via its Helpline (Monday-Saturday, 11 AM to 11 PM), complemented by an AI-powered 24/7 chatbot, online distress and WHO 5 well-being screening tools, community/school wellbeing programs (WINGS, PEACE), and corporate wellness workshops. The organization also advocates for mental health policy reform, including its pivotal role in the 2022 decriminalization of suicide in Pakistan.

Product overview

Taskeen Health Initiative is a non-profit mental health organization offering a multi-pronged approach to mental healthcare in Pakistan. The core service portfolio includes the Taskeen Helpline (telephonic mental health counseling), an AI-powered chatbot for 24/7 automated support, and online screening tools (Distress and Well-Being Screening). These are complemented by community programs (WINGS School Wellbeing Program, PEACE Mental Health Integration Program, Taskeen Wellbeing Sessions) and public awareness content through digital campaigns and video content. The organization also maintains the Pakistan Mental Health Coalition (PMHC) as a service directory and advocacy network.

Differentiator

Problem solved

Functional benefit

Products and services

• Taskeen Helpline A free, appointment-based, confidential telephonic mental health service providing psychological support, counseling, and psychiatric referrals. Operates Monday to Saturday, 11 AM to 11 PM. Each session typically lasts 40-45 minutes. Financially eligible beneficiaries receive four free consultations.
• Taskeen AI Chatbot An AI-powered mental health chatbot providing 24/7 automated and personalized conversational support to people with mental health problems, retrieving mental health information and resources from the organization's knowledge base.
• Online Distress Screening An online screening tool for confidential self-assessment to determine if an individual is experiencing stress that is negatively affecting their life.
• Well-Being Screening (WHO 5) A self-measurement tool for psychological well-being based on the WHO 5 standardized well-being index.
• WINGS School Wellbeing Program A school-based mental health program equipping educational institutions with knowledge, training, and resources to support student, teacher, and parent mental wellbeing. Delivered in partnership with academic and government education entities.
• PEACE Mental Health Integration Program A grassroots community-based intervention program that turns everyday spaces (community centers, etc.) into hubs for mental health support in low-income and underserved communities.
• Taskeen Wellbeing Program (Corporate Sessions) A corporate workplace wellness program offering free one-time wellbeing sessions to organizations, promoting mental health awareness and understanding among employees.

Quantifiable outcome

• 40M+ people reached through digital media awareness campaigns
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

16 partnerships are on record, tiered core, minor and moderate.

• Pakistan Mental Health Coalition (PMHC)coreStrategic or Co-development Partner · 1 January 2022Taskeen is a founding member and co-secretariat of PMHC, which serves as a network for mental health advocacy, bringing together mental health experts, organizations, and policymakers to drive systemic change and improve mental healthcare in Pakistan.
• Global Mental Health Action Network (GMHAN)coreStrategic or Co-development Partner · 1 January 2021Taskeen represents Pakistan as a key partner in GMHAN, contributing to global discussions, chairing working groups and advocating for policy reforms and innovative approaches to strengthen mental health systems.
• World Health Organization (WHO)coreStrategic or Co-development Partner · 1 January 2021Taskeen has been representing Pakistan and advocating for mental health at WHO since 2021, featuring in various meetings and discussions including at the WHO EMRO region and WHO Global.
• SERScoreStrategic or Co-development PartnerPartnership with SERS (Social Event & Rescue Services) and SIEHS to strengthen Psychological First Aid in emergency response in Pakistan.
• SIEHScoreStrategic or Co-development PartnerPartnership with SERS and SIEHS (Shah Satellite/Emergency Health Services) to strengthen Psychological First Aid in emergency response in Pakistan.
• Swipe SafeminorGTM or Marketing PartnerPartnership with Swipe Safe for online mental health and emotional wellbeing session targeting young women.
• Artistic MillinersminorGTM or Marketing PartnerConducted Stress & Wellbeing Workshop for employees at Artistic Milliners corporate offices.
• Fahmida Begum FoundationmoderateStrategic or Co-development PartnerRenewed MoU with Fahmida Begum Foundation for ongoing collaborative mental health initiatives.
• Health Services Academy (HSA) IslamabadmoderateStrategic or Co-development PartnerPartner in Sehat Mand Zehan Programme closing ceremony, working on mental health education and awareness.
• The Hive KarachiminorStrategic or Co-development PartnerHost venue for Sehatmand Zehn Program closing ceremony in Karachi.
• Zindagi TrustmoderateStrategic or Co-development PartnerEducational partner in WINGS School Wellbeing Program.
• Aga Khan University (AKU)moderateStrategic or Co-development PartnerAcademic partner supporting mental health research and program development.
• Government College University (GCU) LahoremoderateStrategic or Co-development PartnerAcademic partner in mental health initiatives and programs.
• Federal Directorate of Education (FDE)moderateStrategic or Co-development PartnerGovernment education partner for school mental health programs in Islamabad.
• IQRA UniversityminorStrategic or Co-development PartnerAcademic partner collaborating on mental health programs.
• DairylandminorStrategic or Co-development PartnerCorporate partner for mental health workplace initiatives.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tele-MANAS: Government of India's national mental health telehealth helpline providing free telephonic counseling and tele-psychiatry. Closest comparable to Taskeen in service model (free helpline + screening) and target population (underserved South Asian communities), but state-funded rather than donation-funded.
• Vandrevala Foundation Mental Health Helpline: India-based 24/7 multilingual mental health helpline offering free psychological support. Directly comparable to Taskeen's free telephonic counseling model, donor-funded structure, and crisis intervention focus, with a wider 24/7 coverage window.
• Roshni Helpline Trust: Pakistan-based mental health helpline offering telephone counseling and crisis support. Closest domestic peer to Taskeen, sharing the Pakistani market, multilingual delivery, and free-service model, though smaller in scale.
• iCall (Tata Institute of Social Sciences): TISS-operated mental health counseling helpline in India providing free/low-cost telephonic and email-based psychosocial support. Comparable to Taskeen in academic-affiliated, professionally-staffed helpline model serving South Asian populations.

Others

• Aga Khan Health Services, Pakistan: Branch of the Aga Khan Development Network operating hospitals and primary health programs across Pakistan, including rural and northern regions. Relevant as a large nonprofit health services provider that Taskeen partners with academically (AKU) and that shares multilingual service delivery.
• Sehat Kahani: Pakistan-based telehealth platform connecting patients (especially women) to physicians via video consultation. Comparable as a Pakistan-headquartered digital health nonprofit-enterprise, though Taskeen is specialized in mental health rather than general telemedicine.

Broad incumbents

• Indus Hospital and Health Network: Pakistan's largest free-of-cost hospital network with integrated outpatient, inpatient and community health services. Comparable as a major Pakistani nonprofit health provider serving underserved populations, though focused on physical/broad health rather than specialty mental health.
• Aman Foundation: Karachi-based nonprofit operating ambulance, health and education programs for underserved Pakistani communities. Comparable as a Pakistani donor-funded nonprofit health/social services organization of similar vintage and geographic base, though broader in scope than mental health.
• Punjab Institute of Mental Health (PIMH): Government of Punjab's largest psychiatric hospital providing inpatient and outpatient mental health services. Comparable to Taskeen as a Pakistan mental health service provider, but as a government institution rather than an NGO, and focused on facility-based rather than telephonic delivery.

Regional players

• Ummeed Child Development Center: Mumbai-based nonprofit providing child and adolescent mental health, autism and developmental disability services. Comparable as a South Asian mental health nonprofit with multidisciplinary clinical teams, though focused on a narrower pediatric/developmental niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TaskeenPakistan
• YouTubeyoutube.com/channel/UCQntYFCZyiOQSC2bCTlyjkg
• Facebookfacebook.com/taskeenteam
• LinkedInlinkedin.com/company/taskeenpakistan
• Instagraminstagram.com/taskeenpakistan
• TikToktiktok.com/@taskeenpakistan

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taskeen