What Taskforce GO! does

Taskforce GO! is a Dutch non-profit initiative, founded in early 2022 and based in Amsterdam, that addresses inappropriate behavior (grensoverschrijdend gedrag) in the Dutch music sector. It was established by NVPI director Anne de Jong in direct response to the BOOS television broadcast 'This is The Voice' and an open letter from thirty female singers, with Janice Deul and Eske van Egerschot appointed as project leaders. The organization functions as a multi-stakeholder coalition rather than a commercial enterprise, bringing together music industry organizations, sector associations, and specialized partners.

Its product portfolio spans awareness, prevention, and support. The 'Ik zet de toon' (I Set the Tone) awareness campaign and the Gedragscode (Code of Conduct) establish behavioral standards, supported by the downloadable Materiaal & Tips Toolkit of posters, flyers, and social media content. Research by partner Movisie — based on nearly 1,000 music professional respondents — provides the empirical foundation. Three parallel Stappenplannen (step-by-step guides) translate the code into actionable playbooks for individuals, bystanders, and organizations. The Training Sociale Veiligheid (Social Safety Training), delivered in partnership with Fairspace, is a four-hour interactive program offered at €1,062 (early bird) or €2,655 (standard). Post-incident support is provided through partner Mores, an independent advice point for music professionals.

The underlying technology stack is minimal — the site is built on Wix with no public API, SDK, or integrations — consistent with a non-profit awareness-and-training model rather than a software platform. The only monetized channel is the paid training program; the code of conduct, toolkits, step plans, research, and campaign materials are distributed free via the website. Distribution combines self-serve downloads for individuals and SMBs with direct training sales to enterprise buyers (music sector employers, managers, and event organizers) within the Netherlands. The operating geography is single-country domestic, with no disclosed funding rounds, revenue figures, or institutional ownership beyond the founding coalition.

Name

Taskforce GO!

Legal name

Taskforce GO!

Website

https://taskforcego.nl

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Taskforce GO! is a Dutch non-profit, founded in 2022, that drives workplace safety and inclusion in the Dutch music industry through research, a code of conduct, awareness campaigns, step-by-step guides, and a paid social safety training program delivered with partner Fairspace.

Ownership category

akta.pro rank

Product category

Workplace Safety and Social Inclusion Services

NAICS

Social Advocacy Organizations (8133), Professional Organizations (81392), Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

akta.pro secondary industries

Onboarding Program Design, Enablement & Train-the-Trainer (EDABAOAL), Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC)

Keywords

• Social safety training
• Code of conduct
• Anti-harassment awareness
• Bystander intervention guides
• Workplace safety consulting

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Pricing tiers

Distribution channels2 records

Marketing channels7 records

Core offering

Taskforce GO! is a Dutch non-profit coalition that delivers research, a sector-wide code of conduct, downloadable campaign toolkits, step-by-step guides for individuals, bystanders and organizations, and a four-hour Social Safety Training to prevent and address inappropriate behavior in the Dutch music industry. Its products and services are aimed primarily at music sector employers, organizations, and professionals, with Mores providing an independent support helpline for affected individuals.

Product overview

Taskforce GO! operates as a collaborative initiative of organizations in the Dutch music sector focused on workplace safety and inclusion. The organization offers a portfolio of awareness and prevention products: the 'Ik zet de toon' campaign provides a framework for cultural change; the Gedragscode (Code of Conduct) establishes behavioral standards; the Materiaal & Tips Toolkit supplies downloadable materials for dissemination; the Training Sociale Veiligheid offers interactive education sessions on recognizing and addressing inappropriate behavior; and step plans provide structured guidance for individuals, bystanders, and organizations. Research by Movisie supports these initiatives with sector-specific data. This is a non-profit public safety offering rather than a commercial software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Ik zet de toon (campaign) A public awareness campaign by Taskforce GO! encouraging people in the Dutch music industry to speak up against inappropriate behavior and set the tone for a safe and inclusive sector; targets music professionals and organizations across the Netherlands.
• Gedragscode (Code of Conduct) A downloadable behavioral code for the Dutch music sector outlining principles of equal treatment, diversity and inclusion, safety, transparency, non-discrimination, accountability, and the obligation to speak up; intended for adoption by music sector organizations and professionals.
• Materiaal & Tips Toolkit A downloadable toolkit of campaign materials, posters, flyers, and social media content that Dutch music organizations can use to promote the Gedragscode and the "Ik zet de toon" campaign within their own environments.
• Training Sociale Veiligheid (Social Safety Training) An interactive four-hour training session, delivered by partner Fairspace, that helps Dutch music sector professionals recognize inappropriate behavior and develop skills to create safe and respectful work environments; priced at €1,062 early bird (first 20 registrations) or €2,655 normal rate, excluding location and catering.
• Stappenplan voor Individuen A step-by-step guide for Dutch music professionals who have experienced inappropriate behavior, providing tips on talking about it, questioning it, and following official reporting procedures.
• Stappenplan voor Omstanders A guide for bystanders in the Dutch music sector on how to intervene directly, support victims after the fact, or initiate conversations within their organization about inappropriate behavior.
• Stappenplan voor Organisaties A six-step guide for Dutch music organizations to establish a code of conduct, implement proactive policies, model positive behavior, invest in an inclusive culture, create safe reporting climates, and prepare for handling complaints.
• Onderzoek naar Grensoverschrijdend Gedrag (Research on Inappropriate Behavior) Research commissioned by Taskforce GO! and conducted by Movisie on inappropriate behavior in the Dutch music sector, with nearly 1,000 music professionals participating; provides statistics and insights on the prevalence and forms of boundary-crossing behavior.

Quantifiable outcome

• 30% of respondents experienced inappropriate behavior in the past 3 years
• +3 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• NVPI (Nederlandse Vereniging van Producenten en Importeurs)coreStrategic or Co-development Partner · 1 January 2022NVPI's director Anne de Jong initiated the formation of Taskforce GO! in early 2022, appointing Janice Deul and Eske van Egerschot as project leaders. NVPI is the Dutch music industry association that drove the initial response to reports of inappropriate behavior.
• MovisiecoreStrategic or Co-development PartnerMovisie conducted research on inappropriate behavior in the music sector, with nearly 1,000 music professionals participating. The research provides evidence-based insights that guide Taskforce GO!'s initiatives.
• FairspacecoreImplementation/ SI/ Consulting PartnerFairspace is the training provider for the Social Safety Training program. They have over 10 years of experience as a leading organization in promoting social safety, offering expertise in training, policy, and culture change across various sectors.
• MorescoreStrategic or Co-development PartnerMores is an independent support and advice point for the music sector, functioning as a safety net for music professionals who have experienced unwanted behavior. They provide confidential support and can facilitate contact with trusted persons.
• Music Industry Organizations (various)coreStrategic or Co-development PartnerTaskforce GO! is a collaboration of organizations in the music sector working together on safety and inclusion in the workplace.

Recent moves6 records

Expansion highlights5 records

Emerging players

• Rutgers: Rutgers is a Dutch expert center on sexual and reproductive health and rights, including addressing sexual harassment and boundary-crossing behavior. It is comparable in mission scope (sexual safety, harassment prevention) and operates adjacent advocacy/training work in the Netherlands.
• Centrum Veilig Onderwijs: Centrum Veilig Onderwijs is a Dutch safety center for the education sector, providing tools, training, and policy support to address social safety issues. It uses a comparable model of research + code of conduct + training applied to a different vertical.

Others

• Slachtofferhulp Nederland: Slachtofferhulp Nederland is the Dutch national victim support organization providing confidential advice and support for victims of crime, accidents, and disasters. It is comparable in providing support infrastructure for individuals experiencing harm, though across all of Dutch society.
• NVPI (Nederlandse Vereniging van Producenten en Importeurs): NVPI is the Dutch music industry association whose director initiated Taskforce GO!. As the founding industry sponsor, it is the upstream ecosystem enabler rather than a direct operational peer, but is materially connected to Taskforce GO!'s mission and governance.

Direct peers

• Kunstenbond: Kunstenbond is the Dutch union for creative industry professionals, advocating for fair practice, safe working conditions, and worker protections in the cultural sector. It shares Taskforce GO!'s mission of protecting Dutch creative professionals from boundary-crossing behavior.
• Mores: Mores is an independent support and advice point for the Dutch music sector, providing confidential support to professionals experiencing unwanted behavior. It is a direct operational partner of Taskforce GO! and serves the same target audience with overlapping victim-support services.
• Fairspace: Fairspace is the training partner for Taskforce GO!'s Social Safety Training and operates as a leading Dutch organization promoting social safety, training, policy, and culture change across multiple sectors. It is the closest comparable in service delivery for workplace safety training.

Broad incumbents

• Time's Up: Time's Up is a US-based broad movement addressing harassment and inequality across the entertainment industry. It operates at significantly larger scale but shares Taskforce GO!'s focus on workplace safety in creative/entertainment contexts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TaskforceGO/featured
• Facebookfacebook.com/taskforcego.nl
• LinkedInlinkedin.com/company/taskforce-go
• Instagraminstagram.com/taskforcego.nl
• TikToktiktok.com/@taskforcego.nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taskforce GO!