Tatar Art Projects
Tatar Art Projects is a Toronto-based boutique art consultancy, founded 1995, that provides end-to-end place-based art program curation for luxury hospitality brands (Four Seasons, Waldorf Astoria, Park Hyatt, Rosewood, Fairmont, Hilton), with additional work in commercial real estate, corporate, and airline segments.
- Company typePrivate
- Founded1995
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Tatar Art Projects does
Tatar Art Projects (TAP) is a Toronto-headquartered boutique art consultancy that designs and delivers end-to-end art programs for luxury hospitality brands and adjacent premium built environments. Founded in 1995 by Judith Tatar, the firm operates with a team of approximately 10 professionals from offices in Canada, the United States, and Europe, and serves clients across North America, Europe, the Middle East, the Caribbean, and Latin America.
The core offering is full-lifecycle art program management: concept development grounded in place-based storytelling (the firm's proprietary "local as focal" methodology), artist sourcing and commissioning, legal and procurement, budgeting, fabrication oversight, logistics including customs and shipping, and installation management. The team combines curatorial expertise with technical architecture and design capability (e.g., AutoCAD-based artwork specification packages, Adobe Creative Suite, SolidWorks), enabling direct integration with tier-one architectural and interior design partners such as Gehry Partners, Foster + Partners, Herzog & de Meuron, KPMB, Pelli Clarke Pelli, Yabu Pushelberg, Tara Bernerd, Joyce Wang, and Rockwell Group. Notable clients include Four Seasons, Waldorf Astoria, Park Hyatt, Rosewood, Fairmont, Hilton (Conrad, Canopy by Hilton), Air Canada, Deloitte Canada, Oxford Properties, Quadreal Property Group, and St. Thomas Developments.
Revenue is generated through project-based professional services fees for luxury hotel art programs (the primary segment), public art and Section 37 planning for commercial real estate developers (secondary), and corporate and airline engagements (adjacent). The go-to-market model is direct enterprise field sales targeting hotel brand executives, property developers, and corporate real estate teams, supplemented by earned-media positioning through Forbes, Wallpaper, Whitewall, Madame Figaro, and other design and hospitality publications. Pricing is quote-based and tailored to project scope; the firm reports zero budget overruns across nearly 30 years of hotel engagements.
Tatar Art Projects firmographics
Firmographics- Name
- Tatar Art Projects
- Legal name
- Tatar Art Projects
- Website
- https://tatarartprojects.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tatar Art Projects is a Toronto-based boutique art consultancy, founded 1995, that provides end-to-end place-based art program curation for luxury hospitality brands (Four Seasons, Waldorf Astoria, Park Hyatt, Rosewood, Fairmont, Hilton), with additional work in commercial real estate, corporate, and airline segments.
- Ownership category
- akta.pro rank
Tatar Art Projects industry classification
Industry- Product category
- Art Consulting Services
- NAICS
- Interior Design Services (541410), Architectural Services (541310)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
- akta.pro secondary industry
- Architectural Design Services (BPAHAKAA)
Keywords
Where Tatar Art Projects is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Tatar Art Projects business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Art Consulting Services: Professional services for luxury hospitality art programs including concept development, artist commissioning, procurement, fabrication oversight, logistics, and installation management. Revenue generated through project-based consulting fees for luxury hotel brands and corporate clients.
- Public Art Consulting: Section 37 Public Art Planning and installation services for commercial real estate developments including residential condo projects.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels9 records
Tatar Art Projects product offering
Product offeringCore offering
Tatar Art Projects is a luxury hospitality art consultancy that manages art programs for hotels and properties from concept through installation. Services encompass concept development, artist sourcing, legal contracts and procurement, budgeting, fabrication oversight, shipping and logistics, customs handling, and installation management, all delivered via a place-based storytelling methodology tailored to each property's location.
Product overview
Tatar Art Projects (TAP) is a luxury hospitality art consultancy offering a unified service model centered on full-service art consulting for luxury hotels, public spaces, and corporate environments. The core offering is art program development encompassing concept development, artist sourcing, legal and procurement, budgeting, fabrication oversight, logistics, and installation management. TAP works alongside interior designers and architects to create place-based art programs rooted in the narrative identity of each property. The company's approach ('local as focal') ensures every collection tells an authentic story unique to its location. Services span the full lifecycle of hospitality art programs from concept to final installation.
Differentiator
Problem solved
Functional benefit
Products and services
- Luxury Hospitality Art Consulting Full-service art consultancy for luxury hotels and hospitality venues, providing concept development, artist sourcing, procurement, fabrication oversight, logistics, and installation management for place-based art programs.
- Public Art Consulting and Section 37 Planning Art program development for public spaces and Section 37 municipal public art planning and installation for commercial and residential developments, including sculptures and integrated public art installations.
- Corporate Art Collections Management Corporate art collections management including strategy, planning, acquisitions, commissions, deaccession management, installation, cataloguing, and art media strategy for corporate headquarters.
Quantifiable outcome
- Art-driven hotels achieve 30% higher revenue per room versus local competitors according to Urban Land Institute case studies
- +2 more outcomes
Companies that use Tatar Art Projects
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Tatar Art Projects technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Tatar Art Projects partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered flagship, core and minor.
- Gehry Partners LLPflagshipTAP collaborated with Frank Gehry's Gehry Partners LLP on the Conrad Los Angeles hotel located in the iconic Frank Gehry-designed The Grand LA building. TAP curated art programs that embrace Gehry's captivating architecture and reflect the vibrant essence of Downtown Los Angeles.
- Tara Bernerd & PartnersflagshipTAP worked with Tara Bernerd & Partners as interior designer on Conrad Los Angeles. The hotel's bold, contemporary interiors designed by Tara Bernerd were complemented by TAP's curated art collection celebrating Los Angeles' vibrant artistic heritage.
- Yabu PushelbergcoreTAP collaborated with Yabu Pushelberg on Park Hyatt New York's Manhattan Suite, creating an intimate and refined atmosphere through visionary art curation that complemented the luxury hospitality design.
- Sawyer & Co.coreInterior design partner on Park Hyatt New York Manhattan Suite project, working with TAP to create a refined atmosphere reflecting the vacation home of a well-traveled, sophisticated art collector.
- KPMB ArchitectscoreTAP collaborated with KPMB Architects on Park Hyatt Toronto renovation, with all art in Hyatt's public spaces and Writers Bar commissioned by TAP. The project featured Canadian artists and indigenous art.
- Studio MungecoreInterior design partner on Park Hyatt Toronto, working with TAP on art curation that reflected the Group of Seven inspired decor and Canadian artistic heritage.
- Foster + PartnerscoreArchitectural partner on Conrad Washington D.C. project, with TAP providing art concept development, acquisitions, procurement, commission development, management, and installation.
- Herzog & de MeuroncoreArchitectural partner on Conrad Washington D.C. project. TAP curated art by Fernando Mastrangelo, Matthew Langley, Scott Sueme, Rachel Duvall, Landon Metz, and Claire Oswalt.
- Rottet StudiocoreInterior design partner on Conrad Washington D.C., collaborating with TAP on art concept development and procurement for the luxury hotel project.
- Rockwell GroupcoreTAP worked with Rockwell Group on Fairmont Royal York art curation for public areas, gold floor guestrooms, suites, corridors, and club lounge.
- Hariri Pontarini ArchitectscoreArchitectural partner on The Well residential project in Toronto. TAP coordinated with Hariri Pontarini on public art installation featuring Dustin Yellin's video work and sculpture.
- UAP Company & Polich TallixminorFoundry partners for The Well project, assisting with fabrication and installation of artwork including sculpture casting.
- Kohn Pedersen Fox ArchitectscoreArchitectural partner on 100 Adelaide Street W public art project featuring Jaume Plensa's 'Dreaming' sculpture for Oxford Properties Group.
- WZMH ArchitectscoreArchitectural partner on 100 Adelaide Street W project with KPF, involved in Section 37 Public Art Planning and installation.
- Joyce Wang StudiocoreInterior design partner on Rosewood San Francisco (in progress), collaborating with TAP on art concept development, acquisitions, procurement, and installation.
- Pelli Clarke Pelli ArchitectscoreArchitectural partner on Rosewood San Francisco project (in progress).
- BAMO Inc.coreInterior design partner on Waldorf Astoria Miami project (in progress) for Property Markets Group.
- Gachot StudioscoreInterior design partner on One Congress Boston project, collaborating with TAP on art concept development, acquisitions, procurement, commission management, and installation.
- CBT ArchitectscoreArchitectural partner on One Congress Boston with Gachot Studios, National Real Estate Development, Carr Properties, and HYM Investments.
- Heekyung DuquetteminorDesigner for Air Canada Signature Suite VIP Lounge project in Toronto (2017), with TAP providing art curation.
- University of WaterloominorElizabeth Lenny, TAP's Lead Project Director, serves as Sessional Lecturer at University of Waterloo's renowned architecture program, connecting academic expertise with hospitality practice.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Tatar Art Projects competitors and assessment
Company assessmentDirect peers
- MKG Art Consulting: A New York-based art consulting firm that curates collections for luxury hotels, corporate offices, and private residences. Directly comparable to TAP in business model, target customer (luxury hospitality), and end-to-end service delivery, making it the closest head-to-head peer.
- Masterworks Fine Art: Art services firm offering consultation, installation, and collection management for corporate, hospitality, and residential clients. Directly comparable to TAP's full-service model around procurement, logistics, and installation.
- Carlson Art Consulting: Boutique art advisory providing curation and placement services to corporate, healthcare, and hospitality clients. Similar boutique positioning and end-to-end service model to TAP.
Broad incumbents
- Christie's Art Advisory: Auction house advisory practice serving collectors and institutions, including corporate and hospitality collections. Comparable to TAP in serving luxury end clients but with vastly greater scale, gallery network, and brand recognition.
- Sotheby's Art Advisory: The advisory arm of the global auction house provides art acquisition and collection management services to luxury hospitality, corporate, and ultra-high-net-worth clients. Overlaps with TAP on hotel and corporate programs but operates at much larger scale and with broader advisory scope.
- Artnet: Global art market platform with auction, advisory, and analytics services for collectors, institutions, and corporate clients. Comparable to TAP in the corporate advisory segment, though scaled much wider and primarily digital.
Others
- Yabu Pushelberg: Internationally recognized interior design firm with deep luxury hospitality practice, including partnerships with TAP (Park Hyatt New York). Comparable because they increasingly bundle art advisory with their design work, making them both a partner and competitive risk to TAP.
- Peter Marino Architect: Luxury architecture and design firm known for high-end retail and hospitality work with integrated art commissioning. Comparable because they bring art curation in-house on flagship luxury projects, an emerging model that competes with TAP's standalone offering.
- Rockwell Group: Major hospitality interior design firm with art and FF&E capability, partnered with TAP on Fairmont Royal York. Represents the bundled design-plus-art model that competes with standalone art consultants for owner mindshare.
- Artsy: Online art marketplace and editorial platform connecting collectors with galleries and artists globally. Adjacent rather than directly competing, but functions as a sourcing and discovery layer that some hospitality and corporate clients use instead of boutique consultants like TAP.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tatar Art Projects social profiles
Digital presenceTatar Art Projects financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tatar Art Projects leadership team
Management profileNumber of profiles
Profiles4 records
Tatar Art Projects funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tatar Art Projects M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tatar Art Projects
What does Tatar Art Projects do?
Tatar Art Projects is a luxury hospitality art consultancy that manages art programs for hotels and properties from concept through installation. Services encompass concept development, artist sourcing, legal contracts and procurement, budgeting, fabrication oversight, shipping and logistics, customs handling, and installation management, all delivered via a place-based storytelling methodology tailored to each property's location.
Is Tatar Art Projects a public or private company?
Tatar Art Projects is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tatar Art Projects founded?
Tatar Art Projects was founded in 1995. It employs 1 to 10 people.
Where is Tatar Art Projects based?
Tatar Art Projects is headquartered in Toronto, Canada, in the North America region.
How does Tatar Art Projects make money?
Two revenue lines are on record. Art Consulting Services are the primary driver. The others are public Art Consulting.
Who are Tatar Art Projects's main competitors?
Direct peers on record are MKG Art Consulting, Masterworks Fine Art and Carlson Art Consulting. Broad incumbents are Christie's Art Advisory, Sotheby's Art Advisory and Artnet. Others are Yabu Pushelberg, Peter Marino Architect, Rockwell Group and Artsy.
Does Tatar Art Projects have an API?
No public API is recorded for Tatar Art Projects.
What industry is Tatar Art Projects in?
Tatar Art Projects's product category is Art Consulting Services. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit), with a secondary code of BPAHAKAA, Architectural Design Services. Its NAICS code is 541410 and its SIC code is 7330.