Ta-Trung
Ta-Trung GmbH is a Berlin-based, seven-person design agency founded in 2008 that delivers corporate design, web, exhibition, campaign, editorial, and music-industry visual services primarily to Berlin cultural institutions, museums, theaters, and music labels under multi-year agency-of-record relationships.
- Company typePrivate
- Founded-
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Ta-Trung does
Ta-Trung GmbH is a Berlin-based design agency founded in 2008 that develops comprehensive visual communication strategies for cultural institutions, museums, theaters, music labels, and select commercial clients. The studio is registered as a private limited company (GmbH) at Amtsgericht Charlottenburg (HRB 217035 B) and operates from a single headquarters at Rheinsberger Str. 7 in Berlin-Mitte, managed by Geschäftsführer Pierre Becker and Robert Krug. Service offerings span seven integrated disciplines — corporate design and visual identity, website design and development, campaign development, exhibition design, publication and editorial design, digital media and motion design, and music-industry visual design — delivered through a compact team of seven employees. The agency's core technical work encompasses bespoke typography, brand systems, signage and wayfinding, responsive web builds, and editorial layouts; documented integrations on the studio's own website are limited to standard martech (Google Analytics, Google Maps, Vimeo, MyFonts).
The business model is project-based professional services with no public pricing and no software or productized offering. Customer acquisition is sales-led and relationship-driven, targeting cultural institutions, performing-arts organizations, and music-industry clients primarily in Berlin with some regional extension into Brandenburg. The client portfolio demonstrates unusual retention depth for a seven-person studio: Innervisions since 2005, Georg Kolbe Museum since 2014, henschel SCHAUSPIEL since 2016, Futurium and Liebermann-Villa am Wannsee since 2019, and Stiftung Arp e.V. since 2015, alongside recent project work for Stiftung Berliner Mauer, Stiftung Planetarium Berlin, Berlinische Galerie, Pierre Boulez Saal, Reiner Lemoine Institut, Alte Nationalgalerie, and others. Marketing is conducted via a portfolio website, Instagram, Facebook, and a Mailchimp newsletter, and the studio maintains regional recognition through Designpreis Brandenburg nominations in 2019 and 2023. AI tooling is limited to a single disclosed use of generative AI for the WhoMadeWho UUUU album keyvisuals.
Ta-Trung firmographics
Firmographics- Name
- Ta-Trung
- Legal name
- Ta-Trung GmbH
- Website
- https://ta-trung.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ta-Trung GmbH is a Berlin-based, seven-person design agency founded in 2008 that delivers corporate design, web, exhibition, campaign, editorial, and music-industry visual services primarily to Berlin cultural institutions, museums, theaters, and music labels under multi-year agency-of-record relationships.
- Ownership category
- akta.pro rank
Ta-Trung industry classification
Industry- Product category
- Design Services (Cultural Sector)
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143), Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Ta-Trung is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Ta-Trung business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Design Services: Project-based professional services including corporate design, campaign development, exhibition design, and brand identity work for cultural institutions and organizations
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Ta-Trung product offering
Product offeringCore offering
Ta-Trung is a Berlin-based design agency that develops comprehensive visual communication strategies for cultural institutions, museums, music labels, and theaters. Its core deliverables span corporate design and visual identity, website design and development, campaign development, exhibition design, publication and editorial design, and digital media and motion design. Engagements are project-based B2B professional services, with long-term retainer-style relationships with major Berlin cultural clients.
Product overview
Ta-Trung is a Berlin-based design studio offering comprehensive visual communication services rather than a software product. The portfolio centers on a unified creative offering that spans multiple disciplines: Corporate Design & Visual Identity (including logo development, typography, and brand guidelines), Website Design & Development, Campaign Development, Exhibition Design, Publication & Editorial Design, Music Industry Visual Design, and Digital Media & Motion Design. Projects are primarily for cultural institutions (museums, theaters, foundations), music labels, and commercial clients. The studio serves as lead agency for clients including Liebermann-Villa am Wannsee, Georg Kolbe Museum, Futurium, and Innervisions, providing ongoing design services across all communication touchpoints.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Design & Visual Identity Comprehensive visual identity systems including logo development, typography, color systems, and brand guidelines for cultural institutions, museums, and commercial clients.
- Website Design & Development Design and technical implementation of responsive websites with focus on user experience, accessibility, and modern visual language. Services include conception, design, and technical execution.
- Campaign Development Creation of visual campaigns for exhibitions, events, and institutional marketing across digital and print media including posters, advertisements, and animated keyvisuals.
- Exhibition Design Comprehensive exhibition branding and design including wordmarks, key visuals, signage systems, and exhibition communication materials for museums and cultural institutions.
- Publication & Editorial Design Design of catalogs, annual reports, magazines, commemorative publications, and books with sophisticated typography and layout systems.
- Music Industry Visual Design Visual identity, album artwork, merchandise design, and brand development for electronic music labels and artists including Innervisions (since 2005) and WhoMadeWho.
- Digital Media & Motion Design Animated keyvisuals, digital communications, social media content, and motion graphics for campaigns and brand applications.
Quantifiable outcome
- 298,000 visitors attended the Caspar David Friedrich exhibition in Berlin
- +2 more outcomes
Companies that use Ta-Trung
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Ta-Trung technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature4 records
Ta-Trung partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Ta-Trung competitors and assessment
Company assessmentDirect peers
- Strichpunkt Design: Stuttgart- and Berlin-based full-service design agency working on brand identity, digital, and editorial design for major institutional and commercial clients. Direct comparable as a similarly positioned German design agency with cultural and corporate reach.
- Bureau Borsche: Munich-headquartered design agency with extensive work for cultural institutions, museums, and public-sector clients across Germany. Direct comparable given similar cultural-sector focus, full-service identity and campaign offering, and DACH market footprint.
- Studio Fons Hickmann: Berlin-based design studio known for cultural, editorial, and institutional design work. Direct comparable as a similarly sized Berlin design agency serving cultural and publishing clients with a strong typographic and identity focus.
- HORT Berlin: Berlin-based design agency working across identity, editorial, and cultural-sector clients. Direct comparable given shared Berlin base, similar scale, and overlapping cultural-institution client base.
- Scholz & Volkmer: Berlin-based digital and brand design agency serving cultural, public-sector, and corporate clients. Comparable on services and DACH institutional client base, though operating at a larger scale and with deeper digital product capability.
- Studio NAND: Berlin-based design studio with a portfolio spanning cultural, publishing, and institutional clients. Comparable as a similarly sized Berlin studio with identity, editorial, and exhibition design capabilities.
- Realgestalt: Berlin-based design studio serving cultural and institutional clients with brand identity, editorial, and digital work. Direct comparable as a similarly scoped Berlin cultural-sector design agency.
Broad incumbents
- Studio Dumbar (Dept): Rotterdam-based design studio within the broader Dept network, working on identity and motion design for cultural and commercial clients. Comparable on cultural-sector design expertise, though operating at a larger scale and with broader international reach than Ta-Trung.
Regional players
- Hyperakt: Brooklyn- and Minneapolis-based design agency specializing in brand identity and visual systems for cultural institutions, nonprofits, and social-impact clients. Comparable on cultural-sector focus and identity-led service model, though operating in the US market rather than Europe.
Emerging players
- NODE Berlin: Berlin design studio with work in identity, digital, and motion design for cultural and commercial clients. Comparable as an emerging Berlin design competitor with overlapping service breadth and a similar cultural-adjacent client mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Ta-Trung social profiles
Digital presenceTa-Trung financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ta-Trung leadership team
Management profileNumber of profiles
Profiles2 records
Ta-Trung funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ta-Trung M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ta-Trung
What does Ta-Trung do?
Ta-Trung is a Berlin-based design agency that develops comprehensive visual communication strategies for cultural institutions, museums, music labels, and theaters. Its core deliverables span corporate design and visual identity, website design and development, campaign development, exhibition design, publication and editorial design, and digital media and motion design. Engagements are project-based B2B professional services, with long-term retainer-style relationships with major Berlin cultural clients.
Is Ta-Trung a public or private company?
Ta-Trung is a private company. It is classified as management employee owned and is currently operating.
When was Ta-Trung founded?
Ta-Trung was founded in -1. It employs 1 to 10 people.
Where is Ta-Trung based?
Ta-Trung is headquartered in Berlin, Germany, in the Europe region.
How does Ta-Trung make money?
One revenue line is on record: design Services.
Who are Ta-Trung's main competitors?
Direct peers on record are Strichpunkt Design, Bureau Borsche, Studio Fons Hickmann, HORT Berlin, Scholz & Volkmer, Studio NAND and Realgestalt. Studio Dumbar (Dept) is listed as a broad incumbent. Hyperakt is listed as a regional player. NODE Berlin is listed as an emerging player.
Does Ta-Trung have an API?
No public API is recorded for Ta-Trung.
What industry is Ta-Trung in?
Ta-Trung's product category is Design Services (Cultural Sector). Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541430 and its SIC code is 7311.