What Tattersall Automotriz does

Tattersall Automotriz S.A. (RUT 83.019.900-4) is the automotive distribution arm of Chilean conglomerate Empresas Tattersall and the official representative in Chile for Lynk & Co, Riddara, KYC, ZX Auto, and Lifan. The company distributes a portfolio spanning premium hybrid SUVs (Lynk & Co 06, 08 PHEV, 09), plug-in hybrid pickups and EVs (Riddara), commercial vehicles (KYC), pickups and SUVs (ZX Auto), and motorcycles (Lifan). Operationally, it runs a three-tier distribution model: multi-brand retail sales through 46+ authorized dealerships and service points organized into North, Central, and South zones covering Chile from Arica to Punta Arenas; a centralized parts business anchored by a Quilicura warehouse and a B2B online storefront; and a dedicated corporate fleet program (Venta Empresa – Flotas / Flotista) offering specialized pricing, preferential post-sale service, and guaranteed stock for enterprise buyers. Captive financing is enabled through the CrediTattersall program operated with Tanner Servicios Financieros, with promotional bonuses of up to CLP $7,000,000 tied to financed purchases.

Pricing is publicly disclosed on individual Lynk & Co model pages, with units starting at CLP $15,990,000 for the Lynk & Co 06 and reaching CLP $38,990,000 for the Lynk & Co 09 Halo. Customers can request quotes online via a 'Cotizar Aquí' form segmented by Persona Natural vs. Persona Jurídica, brand, model, and branch, and can also transact through an inbound contact center (800 376 700) or in-person at any branch. After-sales is handled through authorized workshops using original parts, supplemented by a free manufacturer-initiated recall program. The legal entity is a privately held Chilean corporation with no public listing; no funding rounds, M&A activity, or management team disclosures are present in the source data, and the corporate headcount is reported as 19, reflecting the centralized distribution entity rather than the consolidated dealer workforce.

Name

Tattersall Automotriz

Legal name

Tattersall Automotriz S.A.

Website

https://tattersallautomotriz.cl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tattersall Automotriz S.A. is the automotive distribution subsidiary of Chilean conglomerate Empresas Tattersall, distributing Lynk & Co, Riddara, KYC, ZX Auto, and Lifan vehicles through 46+ dealerships nationwide, serving both individual consumers and corporate fleet clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Huechuraba

HQ country

Chile

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales (Passenger, SUV, Pickup, Commercial, Motorcycles): Revenue generated from the sale of new vehicles across multiple brands including Lynk & Co, Riddara, KYC, ZX Auto, and Lifan. Vehicles sold include SUVs, pickup trucks, commercial vehicles, and motorcycles through the dealer network across Chile.
2. Automotive Parts (Repuestos): Sale of original automotive parts for all brands represented. Parts are sourced through direct collaboration with manufacturers, supported by expert advisors who help identify exact parts needed.
3. After-Sales / Technical Service / Postventa: Technical service, maintenance, and recall services performed at authorized workshops with original parts, part of the post-sale service offering tied to vehicle sales.
4. Fleet / Corporate Vehicle Sales: Dedicated fleet sales service for enterprise clients offering specialized pricing, post-sale preferential service, and guaranteed vehicle stock for businesses needing multiple vehicles.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Tattersall Automotriz is the automotive division of Empresas Tattersall and the official Chilean representative for Lynk & Co, Riddara, KYC, ZX Auto, and Lifan. It sells new vehicles (passenger SUVs, pickups, commercial vehicles, motorcycles), supplies original automotive parts through retail and a B2B store, and provides after-sales technical and recall service. A dedicated corporate fleet program (Flotista) handles bulk and business vehicle sales with specialized pricing and account management.

Product overview

Tattersall Automotriz is a Chilean automotive dealership group belonging to Empresas Tattersall, serving as the official representative for Lynk & Co (premium hybrid SUVs), Riddara (electric vehicles), KYC (commercial vehicles), ZX Auto (pickup trucks), and Lifan (motorcycles). The product portfolio comprises three Lynk & Co SUV models (06 compact urban, 08 plug-in hybrid, 09 full-size 7-seat family), complemented by commercial vehicles, pickups, and motorcycles from sub-brands. The group offers a full ecosystem including vehicle sales, original parts, technical service with recall programs, and corporate fleet solutions.

Differentiator

Problem solved

Functional benefit

Brands

• CrediTattersall: Financing service operated by Tanner Servicios Financieros for vehicle purchases through Tattersall Automotriz dealerships.

Products and services

• Lynk & Co 06
• Lynk & Co 08 Plug-in hybrid (PHEV) SUV with up to 200 km electric range (WLTC), over 1,100 km combined range, and 10-80% fast charging in approximately 33 minutes. Available in Pro and Halo versions, starting at CLP $34,990,000 with promotional bonuses via CrediTattersall. Targeted at individual consumers and corporate buyers seeking electrified SUVs.
• Lynk & Co 09 Full-size 7-seat family SUV built on Volvo's SPA platform, featuring a 2.0L turbo mild hybrid engine (254 HP), 8-speed automatic transmission, AWD, three rows of seats, and a 12.3-inch central screen. Available in Halo version, starting at CLP $38,990,000. Targeted at families and corporate buyers needing large-capacity SUVs.
• Riddara plug-in hybrid pickup Plug-in hybrid electric pickup truck from the Riddara brand, sold through Tattersall Automotriz's dealer network. Targeted at buyers seeking electrified pickup capability for personal and commercial use.
• KYC commercial vehicles Commercial vehicle lineup from KYC Motors, sold through Tattersall Automotriz's commercial category and dedicated KYC website. Targeted at businesses needing utility and commercial transport vehicles.
• ZX Auto pickups and SUVs Pickup trucks and SUVs from ZX Auto, sold through Tattersall Automotriz's dealer network with authorized service centers. Targeted at individual and commercial pickup buyers in Chile.
• Lifan motorcycles Motorcycle lineup from the Lifan brand, sold through Tattersall Motos branches across Chile, including the dedicated Santiago branch. Targeted at individual motorcycle buyers.
• Original automotive parts (Repuestos) Original automotive parts for all brands represented by Tattersall Automotriz, with expert advisors helping identify required parts. Available for retail customers online or in person at the Quilicura distribution center, and to enterprise buyers via the B2B online parts store. Targeted at vehicle owners, authorized workshops, and corporate clients.
• Technical service and recall (Servicio Técnico y Recall) Authorized technical service and preventive recall program for vehicles sold by Tattersall Automotriz, performed at official workshops using original parts. Targeted at owners of Lynk & Co, Riddara, KYC, ZX Auto, and Lifan vehicles needing maintenance or recall repairs.
• Corporate and fleet sales (Venta Empresa - Flotas / Flotista) Corporate fleet sales program offering specialized pricing, preferential post-sale service, and guaranteed stock for cars, pickups, 3/4 trucks, SUVs, and motorcycles from all represented brands, with dedicated account advisors. Targeted at Chilean businesses and fleet operators needing multi-vehicle procurement and ongoing service.

Quantifiable outcome

• 5 years or 150,000 km warranty on Lynk & Co models
• +4 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered flagship and core.

• Lynk & CoflagshipChannel Partner/ Reseller/ DistributorLynk & Co is a brand developed by Geely (parent company of Volvo). Tattersall Automotriz is the official distributor of Lynk & Co vehicles in Chile, offering the 06 (compact SUV), 08 (PHEV SUV), and 09 (full-size 7-seat SUV) models through its dealership network. The brand represents a premium hybrid/electric offering in Tattersall's portfolio.
• RiddaracoreChannel Partner/ Reseller/ DistributorRiddara is a brand represented by Tattersall Automotriz in Chile. Riddara vehicles include the pickup híbrida enchufable (plug-in hybrid pickup truck) featured on the homepage slider.
• KYC (KYC Motors)coreChannel Partner/ Reseller/ DistributorKYC (KYC Motors) is the commercial vehicle brand represented by Tattersall Automotriz in Chile. KYC focuses on commercial/utility vehicles, featured prominently in the 'COMERCIAL' category on the website.
• ZX AutocoreChannel Partner/ Reseller/ DistributorZX Auto is a pickup truck and SUV brand represented by Tattersall Automotriz in Chile. ZX Auto vehicles are featured under the 'CAMIONETA' (pickup/SUV) category, with dedicated brand pages and authorized service centers.
• LifancoreChannel Partner/ Reseller/ DistributorLifan is a motorcycle brand (Lifan Motos) represented by Tattersall Automotriz in Chile. Lifan vehicles are featured under the 'MOTO' category on the website, with dedicated brand pages for motorcycle sales.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kaufmann: Chilean vehicle distributor representing multiple brands (Mercedes-Benz, Fuso, Jeep, among others) with nationwide dealer network. Comparable multi-brand vehicle distribution and after-sales service operations.
• Sigdo Koppers: Chilean diversified conglomerate with a significant automotive distribution division (SK Comercial), representing multiple international vehicle brands. Comparable as a diversified Chilean group with auto retail/dealer operations.
• SalfaCorp: Chile's largest automotive and machinery distribution group, operating multi-brand vehicle dealerships nationwide with similar scale. Most directly comparable peer given parallel multi-brand distribution model and Chilean market focus.
• Astara: Spanish-headquartered automotive distribution group with operations across Latin America (including Chile) representing multiple brands. Comparable multi-brand distribution model with regional LatAm footprint.
• Gildemeister: Chilean vehicle importer and dealer representing multiple Asian and European brands with established dealer network. Comparable as a multi-brand auto distributor operating in Chile.
• SK Bergé: Chilean automotive distributor representing multiple vehicle brands (Toyota, Lexus, etc.) across dealer and service networks. Comparable multi-brand distribution model with strong Chilean market position.

Regional players

• Grupo Cori: Peruvian automotive group representing multiple vehicle brands across dealer network. Comparable multi-brand distribution model in a neighboring Latin American market.

Broad incumbents

• Inchcape: Global automotive distributor with significant Chile and Latin America operations representing multiple premium and volume brands. Comparable as a multi-brand international dealer with regional scale.
• Marubeni Corporation: Japanese trading conglomerate with Latin American vehicle distribution operations. Comparable as a broad incumbent with auto distribution capabilities in emerging markets.
• Stellantis Chile: OEM-owned distribution arm of major global automaker with retail operations across Chile. Comparable as an incumbent vehicle brand distribution and dealer operation in Chile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tattersall-automotriz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tattersall Automotriz