Hotel Tauernhof

What Hotel Tauernhof does

Hotel Tauernhof is a family-owned 4-star Alpine wellness and family hotel located in Großarl, Salzburg Land, Austria, operating under the legal entity Hotel Tauernhof Hettegger GmbH with Christian Hettegger as managing director. The property sits directly adjacent to the Kieserlbahn cable car with ski-in/ski-out access, offering accommodation (rooms and suites) bundled with half-board dining, a multi-zone wellness complex (Tauernbad pools, Tauernsauna, Tauernschick beauty and spa), on-site family amenities including a petting zoo and farm, and two restaurant concepts — Die Schatzarei (regional Austrian cuisine, Falstaff-recognized) and the Tauern Grill. A year-round guided activity program delivered through the Berg Gesund Großarl partnership covers hiking, ski touring, snowshoeing, paragliding, yoga, and climbing led by certified guides.

The revenue model is direct-to-consumer with ancillary streams layered on top of room revenue: spa and beauty treatments, à la carte food and beverage beyond half-board, ski pass intermediation, gift vouchers, and Day Spa access for non-guests. Pricing is per-person-per-night with seasonal variation (adult winter rates €101.52–€120.72, summer €51.31–€56.31), plus a €3.15/adult/night local tax, with a 10% early-bird discount until April 30, a 4% Carefree cancellation-protection package, and progressive child-age tiers. Distribution relies on the hotel's own websLINE-powered booking platform, telephone reservations, walk-ins, and referral partnerships with SalzburgerLand Tourismus, Tourismusverband Großarltal, and Nationalpark Hohe Tauern; marketing is amplified through the "Post aus Großarl" content blog, Instagram, Facebook, email newsletter, and active presence on HolidayCheck (5.9/6, 6,195 reviews, 99% recommendation), Google (4.7/5, 983 reviews), and TripAdvisor (4.6/5, 419 reviews).

The business holds an Austrian Umweltzeichen eco-certification (certificate 1254) and has earned industry recognition including Gault Millau Best Hotels 2023, Relax Guide Spa Award 2023, and consecutive Falstaff 2 Forks for Die Schatzarei. Technology integration is limited to third-party marketing tooling (Google Analytics, GTM, Facebook Pixel, Bing Ads, push notifications) and a third-party booking engine, with no proprietary software, AI/ML capability, or app products disclosed.

Name

Hotel Tauernhof

Legal name

Hotel Tauernhof Hettegger GmbH

Website

https://tauernhof.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel Tauernhof is a family-owned 4-star Alpine wellness hotel in Großarl, Salzburg, offering ski-in/ski-out accommodation, regional dining, spa services, and year-round guided outdoor activities. It serves families, couples, wellness tourists, and ski/hiking enthusiasts via direct bookings and regional tourism partnerships.

Ownership category

akta.pro rank

Product category

Alpine Wellness Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Alpine wellness hotels
• Family ski resorts
• Spa and beauty treatments
• Mountain hiking packages
• Half board accommodation

Headquarters

HQ city

Großarl

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Hotel Accommodation (Room Revenue): Primary revenue stream from hotel room rentals with half-board (breakfast and dinner) included in the base rate. The hotel offers various room categories from standard double rooms to suites, with pricing per person per night plus local tax.
2. Wellness and Spa Services: Revenue from spa treatments, massages, and beauty services at the Tauernschick wellness area. Guests can purchase vouchers and book treatments separately from accommodation.
3. Restaurant and Bar: The hotel operates multiple dining concepts including Die Schatzarei restaurant, Tauern Grill, and special events. While half-board is included, additional revenue comes from premium dining experiences, special events, and beverages.
4. Ski Pass and Activity Sales: The hotel acts as intermediary for ski passes, selling them on behalf of the ski area. Additional revenue from activity packages including Berg Gesund program participation.
5. Gift Vouchers: The hotel sells gift vouchers for overnight stays, wellness treatments, and dining experiences through its website.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Hotel Tauernhof is a 4-star family wellness hotel in Großarl, Salzburg Land, Austria, offering overnight accommodation in rooms and suites with half-board dining, an on-site wellness complex (Tauernbad pools, Tauernsauna, Tauernschick spa and beauty, fitness room), two restaurants (Die Schatzarei regional cuisine and Tauern Grill), seasonal ski and hiking adventure packages, the year-round Berg-Gesund guided activity program, day spa access for non-guests, family amenities including an on-site Bauernhof petting zoo, and gift vouchers. The hotel operates with ski-in/ski-out access directly adjacent to the Kieserlbahn cable car.

Product overview

Hotel Tauernhof is a 4-star Alpine wellness and family hotel in Grossarl, Salzburg, Austria. The hotel operates a unified hospitality offering centered on its core products: accommodation (Zimmer & Suiten), dining (Die Schatzarei restaurant, Tauern Grill), and wellness (Tauernbad pools, Tauernsauna, Tauernschick spa/beauty, Fitness Room). These are complemented by seasonal experience modules including summer hiking programs and winter skiing packages, family-oriented services (Bauernhof & Streichelzoo, family facilities), and themed adventure packages. The Berg-Gesund health program provides free guided activities for guests. All bookings include an Inklusivleistungen package with half-board dining, wellness access, and mobility benefits. Additional offerings include Day Spa access for non-guests, gift vouchers, and seasonal specials. The hotel integrates with websLINE for online bookings and offers direct booking, inquiry, and WhatsApp communication channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Zimmer & Suiten (Accommodation) Hotel accommodation offerings including standard double rooms, suites with mountain views, family suites, and apartments, blending rustic Alpine charm with modern elements and balconies; includes the Inklusivleistungen package of half-board dining, wellness access, fitness room, daily fitness program, and Guest Mobility Ticket for public transport.
• Die Schatzarei Restaurant Hotel restaurant offering regional Austrian cuisine with a focus on locally sourced ingredients, featuring a sharing table concept, seasonal menus, and special events such as Stelzen-Sonntag (spare rib Sundays); recognized with Falstaff 2 Gabeln (forks) and included in Gault Millau Best Hotels.
• Tauern Grill Grill restaurant concept within the hotel, part of the culinary offerings alongside Die Schatzarei.
• Tauernschick Spa & Beauty Beauty and spa facility offering massages, facials, manicures, and other wellness treatments, open Monday to Saturday 9 AM to 3 PM, with 10% discount on all treatments.
• Day Spa Day spa packages allowing non-hotel guests to access the hotel's wellness facilities.
• Fitness Room Modern fitness room with cardio and strength training equipment, daily fitness program with trainer Philipp including mobilization, stretching, and active workouts, plus personal training options.
• Erlebnisangebote (Adventure Packages) Themed vacation packages including ski packages (March skiing, Easter skiing), family packages (Großes Familienglück, Kleines Familienglück), wellness packages, hiking offerings, and seasonal specials such as the Berg-Gesund program.
• Berg-Gesund Program Year-round health-focused activity program with weekly schedule of guided activities including hiking, yoga, paragliding, climbing, and ski touring; free for hotel guests with state-certified mountain and ski guides leading tours.
• Gutscheine (Gift Vouchers) Gift voucher program for hotel overnight stays, wellness treatments, and dining experiences, available for purchase online through the websLINE booking system.

Quantifiable outcome

• Local tax exemption for children up to age 15
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• websLINE Internet & Marketing GmbHcoreTechnology or IntegrationProvides the hotel's online booking and reservation system. All online bookings and inquiries are processed through websLINE's secure system. The company handles data encryption and protection for guest booking information. Located in Freilassing, Germany.
• Swarovski Optik AG & Co KGminorGTM or Marketing PartnerProvides high-quality binoculars for guest use during nature observation activities. Partnership introduced in summer 2024. Models include CL Pocket 10×25, CL Companion 10×30, STC 17-40×56 spotting scope, and EL Range 10×32 with range finder.
• Berg Gesund GroßarlcoreStrategic or Co-development PartnerYear-round activity program offering complimentary outdoor experiences for hotel guests including hiking, ski touring, snowshoeing, paragliding, climbing, yoga, and more. Certified mountain and ski guides lead activities. Hotel guests participate free of charge.
• SalzburgerLand TourismuscoreGTM or Marketing PartnerRegional tourism marketing organization. Promotes the hotel as part of SalzburgerLand destination marketing. Provides image assets and referral traffic. Hotel appears in official tourism listings and promotional materials.
• Tourismusverband GroßarltalcoreGTM or Marketing PartnerLocal tourism board representing the Grossarltal destination. Promotes hotel as part of regional tourism ecosystem. Provides local activity information and booking referrals.
• Nationalpark Hohe TauernminorGTM or Marketing PartnerPartnership for access to Austria's largest national park. Hotel is positioned as gateway to national park experiences. Alpine wildlife safaris with park rangers offered to guests.
• Umweltzeichen (Austrian Eco-Label)coreOthersCertified with Austrian tourism eco-label (certificate number 1254). Demonstrates commitment to environmental sustainability. Certification managed through umweltzeichen.at.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Leading Hotels of the World: Global soft-brand consortium of luxury and upscale independent hotels, including Austrian Alpine family wellness properties. Relevant as a comparable brand/quality benchmark and an aspirational affiliation option for Hotel Tauernhof.
• Falkensteiner Hotels & Residences: Austrian-headquartered hotel group operating multiple 4- and 5-star Alpine family and wellness resorts across Austria, Italy, and Croatia. Larger incumbent competitor offering overlapping family wellness and ski products but with broader geographic distribution and group scale.

Direct peers

• Hotel GUT Trattlerhof & Gut Wenghof: Austrian family wellness and ski hotel group (4-star superior) in Carinthia, offering comparable family farm, wellness, ski, and half-board experience. Competes for the same DACH family wellness ski segment outside the Salzburg Land region.
• Hotel Edelweiss Grossarltal: 4-star superior family and wellness hotel in Grossarl, immediate neighbor to Hotel Tauernhof in the same valley. Operates a near-identical product (family amenities, wellness area, ski access) targeting the same guest segments in the same micro-market.
• Hotel Krallerhof: 5-star family wellness and ski hotel in Leogang, Salzburg Land. Comparable Austrian Alpine 4–5 star family wellness product with comparable spa, dining, and ski-in/ski-out positioning in the same broader region.
• Hotel Alpenrose Grossarl: Family-run 4-star hotel in Grossarl offering half-board, wellness, and ski-in/ski-out positioning. Directly competes for the same family wellness ski guests in the same Grossarltal destination.
• Familux Hotels Group: Marketing and quality cooperative of premium family hotels across the Austrian Alps, sharing brand standards, family amenities, and child-focused service concepts. A direct comparability set — competing for the same family vacation customer across cooperating Alpine properties.
• Grossarler Hof: 5-star family and wellness hotel located directly in the same Grossarltal valley as Hotel Tauernhof. Closest comparable competitor — same destination, same family-wellness positioning, similar Austrian luxury Alpine segment, and overlapping ski/guest markets.
• Hotel Sonnhof Alpbach: 4-star family wellness hotel in Alpbach, Tyrol, with comparable combination of adults-only spa, family amenities, half-board dining, and ski-region positioning. Comparable Austrian Alpine family wellness category peer outside the immediate Grossarltal micro-market.

Others

• Austrian National Tourist Office (Österreich Werbung): National destination marketing organization that drives inbound demand to Austrian Alpine family wellness hotels including Hotel Tauernhof. Not a competitor but a critical ecosystem channel — comparable as a shared demand-driver alongside the hotel's partnerships with SalzburgerLand Tourismus and Tourismusverband Grossarltal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hotel.tauernhof
• Instagraminstagram.com/tauernhof
• LinkedInlinkedin.com/company/tauernhof

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Tauernhof