Taxi1729

What Taxi1729 does

Taxi1729 is an Italian science communication company founded in 2012 in Turin by Diego Rizzuto (physicist), Paolo Canova (mathematician), and Sara Zaccone (humanist/communicator), with additional team members Olmo Morandi (mathematician) and Giorgia Massucco (illustrator/video editor). The firm translates complex topics in probability, behavioral economics, cognitive psychology, and sustainability into accessible, audience-facing formats for institutional clients. Its offering is structured as three thematic 'Passioni' — gambling, economics, and sustainability — delivered through five modular 'Attrezzi': educational videos, live streaming, 'Talk Spettacolo' (live performance talks), training sessions, and interactive exhibitions. The flagship brand is 'Fate il Nostro Gioco' (FiNG), a gambling-mathematics exhibition and book that anchors the company's reputation; supplementary products include the Intelligenzæ exhibition on intelligence and AI for the University of Turin, and customized exhibitions such as Officina Immunitaria (for Humanitas) and Ti piace vivere facile? (for AIRC).

The company operates a B2B professional-services model, ideating and delivering custom projects — conferences, exhibitions, labs, training courses, and video content — directly to clients. Pricing is quote-based and project-tailored rather than subscription or productized. Its customer base spans banks and insurance companies (UniCredit, Intesa Sanpaolo, Banca Mediolanum, Banca Etica, Etica SGR, Unipol), universities and research institutes (Politecnico di Milano, Università di Milano, CNR, University of Turin), government and regulators (CONSOB, Regione Veneto, ASL Torino, ASL Puglia-Taranto), media (RAI, Le Iene, La7), foundations (AIRC, FEduF), and enterprises (Juventus, TIM). Distribution relies on direct enterprise engagement and significant earned-media visibility through repeated appearances on Italian national television and press (Corriere della Sera, La Repubblica, La Stampa). Core strategic partnerships include FEduF for financial education and Arsenali Digitali for exhibition design. The company has no external investors, no parent entity, and no disclosed funding rounds; it operates as an independent, founder-led firm.

Name

Taxi1729

Legal name

Taxi1729

Website

https://taxi1729.it

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Taxi1729 is a Turin-based science communication company, founded in 2012, that transforms complex topics in probability, behavioral economics, and sustainability into videos, live events, training, and interactive exhibitions for Italian institutional clients including banks, universities, regulators, foundations, and healthcare organizations.

Ownership category

akta.pro rank

Product category

Science Communication Services

akta.pro primary industry

Software Development (Programming, Frameworks, Dev Tools) (EDABAFAA)

Keywords

• Scientific communication services
• Interactive science exhibitions
• Behavioral economics education
• Gambling awareness programs
• Financial literacy training

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Scientific Communication: Ideating and delivering conferences (live and streaming), exhibitions and laboratories, training courses, and videos for public administration, private social sector, research institutes, and companies of all sizes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Taxi1729 is a science communication company that ideates and delivers customized conferences (live and streaming), interactive exhibitions, training courses, and educational videos for public administration, research institutes, foundations, and companies. It applies behavioral economics, cognitive psychology, and probability mathematics to translate complex scientific topics—gambling, financial decisions, and sustainability—into engaging content for general audiences across in-person and digital formats.

Product overview

Taxi1729 is a science communication company founded in 2012 in Turin that transforms complex scientific content into accessible and engaging experiences. The core offering is organized around thematic 'passions' (Passioni): Gioco d'azzardo (gambling), Economia (economics), and Sostenibilità (sustainability). Within each theme, Taxi1729 offers a suite of communication 'tools' (Attrezzi): Video Divulgativi (educational videos), Live Streaming/Digital Live Talks, Talk Spettacolo (live performance talks), Momenti di Formazione (training sessions), and Esposizioni Interattive (interactive exhibitions). The flagship brand Fate il Nostro Gioco (FiNG) serves as the umbrella for gambling education content, complemented by specialized exhibitions like Intelligenzæ and Ti piace vivere facile? for AIRC, plus publications like the FiNG book. The company operates across B2B (institutions, banks, healthcare providers) and B2C segments, delivering content through physical events, streaming, videos, and publications.

Differentiator

Problem solved

Functional benefit

Brands

• Fate il Nostro Gioco: Book and exhibition project about the mathematics behind gambling, created by Paolo Canova and Diego Rizzuto to explain probability and gambling mechanics
• Intelligenzæ

Products and services

• Fate il Nostro Gioco (FiNG) Exhibition Interactive traveling exhibition analyzing the mathematical and psychological mechanisms of gambling, designed for banks, foundations, public institutions, schools, and festivals to raise awareness about probability and risk.
• Fate il Nostro Gioco (Book) Book exploring the mathematical and psychological mechanisms of gambling through stories, games, and real-life examples to promote awareness about probability and luck.
• Interactive Exhibitions (Esposizioni Interattive) Hands-on, modular exhibition format featuring games, experiments, and cognitive traps that visitors interact with to learn about probability, health, biology, and behavioral sciences; deployed for institutional clients and festivals.
• Educational Videos (Video Divulgativi)
• Live Streaming (Digital Live Talk)
• Talk Spettacolo (Theatrical Scientific Talks)
• Training Sessions (Momenti di Formazione)
• Intelligenzæ Exhibition
• Ti piace vivere facile? Exhibition
• Officina Immunitaria Exhibition

Quantifiable outcome

• Over 1000 live events delivered since founding
• +1 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Fondazione per l'Educazione Finanziaria e al Risparmio (FEduF)coreStrategic or Co-development PartnerLeading Italian foundation for financial education. First organization in Italy to focus on financial literacy, promoting economic and financial culture nationwide through collaboration with schools, associations, and national/regional institutions.
• Stefano Grande (Arsenali Digitali)minorStrategic or Co-development PartnerArchitect and founder of Arsenali Digitali based in Genoa, specializing in designing scientific installations for museums and temporary exhibitions. A visionary who transforms complex concepts into immersive experiences.
• TIMminorGTM or Marketing PartnerTelecom Italia partnership for 'Mind The Web' project - 4 webinars for high schools conducted between October and December, part of protocol between IDMO and Ministry of Education.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• MasterClass: MasterClass is an online education platform featuring pre-recorded video lessons from experts across disciplines. Comparable to Taxi1729 because both monetize expert knowledge into educational content, though MasterClass operates as a consumer-facing subscription platform at much larger scale.
• The Moth: The Moth is a storytelling organization that hosts live events where people tell personal stories on stage. Comparable to Taxi1729 because both operate a live-events-based business model that monetizes live performance formats, though The Moth focuses on personal narratives rather than scientific communication.
• Khan Academy: Khan Academy is a nonprofit educational organization providing free online courses and video tutorials. Comparable to Taxi1729 because both focus on accessible education and complex topic explanation, though Khan Academy focuses on K-12 academic subjects at much larger scale and digital-first delivery.
• TED: TED is a media organization that hosts conferences and publishes talks under the slogan 'Ideas Worth Spreading.' Comparable to Taxi1729 because both operate the live-talks/educational content format to communicate complex ideas accessibly to broad audiences, though TED operates at much larger scale and broader topical scope.
• National Geographic Society: National Geographic is a media brand producing documentaries, magazines and educational content about science, nature and culture. Comparable to Taxi1729 because both focus on science communication and translating complex topics for general audiences, though National Geographic operates at much larger scale across multiple media channels globally.

Emerging players

• Kurzgesagt: Kurzgesagt is a YouTube channel and animation studio that creates science education videos on topics from biology to economics. Comparable to Taxi1729 because both translate complex scientific topics into accessible, engaging formats, though Kurzgesagt operates primarily through digital animation rather than live events and physical exhibitions.
• Science Gallery International: Science Gallery International is a network that creates interactive exhibitions and programs at the intersection of science, art and culture. Comparable to Taxi1729 because both create interactive exhibitions that engage audiences with scientific concepts through hands-on experiences, though Science Gallery operates a global network of physical venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/taxi1729

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taxi1729