TAXIRAMA
TAXIRAMA is a French single-location multi-service center for professional taxi drivers, offering new vehicle sales (15+ brands), taxi license brokerage, taximeter/equipment installation, and workshop services, operating as a subsidiary of Groupe Rousselet.
- Company typePrivate
- Founded-
- HeadquartersClichy, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What TAXIRAMA does
TAXIRAMA, SAS is a French multi-service center dedicated to professional taxi drivers, operating from a single facility at 8 rue de Belfort, Clichy (legal registered office at 22-28 rue Henri Barbusse, Clichy). The company is a wholly-owned subsidiary of Groupe Rousselet, a diversified French mobility and storage conglomerate whose brands include G7, ADA, Gamma Solutions, Homebox, and Novarchive. The company's core offering bundles four service lines into a single touchpoint: (i) new vehicle sales from 15+ brands (Toyota, Lexus, Ford, Skoda, Mercedes, BMW and others), delivered pre-equipped with taximeters, roof lights, and G7 radio systems; (ii) brokerage for taxi license (Autorisation de Stationnement, ADS) purchase and sale, including financing accompaniment; (iii) equipment sales and installation (taximeters from Digitax/ATA, roof lights, thermal printers, BlackVue dashcams, G7 devices) via pre-configured packs priced €1,890–€2,690 HT; and (iv) a workshop for installation, periodic inspections, tariff changes, and repairs, handling 2,048 taximeter installations and 2,717 periodic visits in 2025. 2025 disclosed scale: 800 vehicles sold, 150 license transfers, and 15,000 workshop interventions.
The business is regulated and operationally complex. TAXIRAMA holds DREETS approval and LNE metrology certification (mark J92) for taximeter verification, and is registered with ORIAS (11062788) for insurance intermediation — a regulatory perimeter that excludes unlicensed competitors. Revenue mechanics combine one-time vehicle sales (high-volume, pass-through economics), license brokerage commissions on approximately 150 transactions per year, hardware sales of pre-configured equipment packs, and recurring workshop service revenue. Financing is facilitated rather than underwritten: a network of financial partners financed 25% of vehicle purchases and 75% of license transfers in 2025, with a stated 90% acceptance rate and 24-hour decision response. The go-to-market is direct, in-person at the Clichy location, supplemented by Agendize-powered online appointment scheduling and SEO/referral channels within the taxi driver community. There is no proprietary software platform; the technology stack is limited to third-party SaaS (Agendize, OVH hosting) and the G7 radio ecosystem.
The company employs approximately 11 people across commercial, workshop, and administrative functions, and operates with a credit-funded subsidiary balance sheet (€100,000 share capital). Leadership is Pierre Hubert (Directeur Général) under the presidency of Nicolas Rousselet at the parent level. There is no public ticker, no external funding history, and no M&A activity; all strategic activity flows through the Groupe Rousselet parent. Customer base is entirely SMB/individual professional taxi drivers, with anecdotal evidence of long-tenured relationships (10–20+ years) across both Paris and provincial markets.
TAXIRAMA firmographics
Firmographics- Name
- TAXIRAMA
- Legal name
- TAXIRAMA, SAS
- Website
- https://taxirama.fr
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TAXIRAMA is a French single-location multi-service center for professional taxi drivers, offering new vehicle sales (15+ brands), taxi license brokerage, taximeter/equipment installation, and workshop services, operating as a subsidiary of Groupe Rousselet.
- Ownership category
- akta.pro rank
TAXIRAMA industry classification
Industry- Product category
- Taxi Industry Services
- SIC
- Motor Vehicle Parts & Accessories (3714), Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Taxi Fleet Owners & Medallion/Permit Operators (TLAFAHAH)
Keywords
Where TAXIRAMA is headquartered
LocationHeadquarters
- HQ city
- Clichy
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
TAXIRAMA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Sale of new vehicles from a portfolio of 15+ vehicle brands (Toyota, Lexus, Ford, Skoda, Mercedes, BMW) specifically adapted for taxi use, sold with equipment pre-installed.
- License Transfer Services: Brokerage service for buying and selling taxi licenses (ADS - Autorisations De Stationnement), handling approximately 150 transfers in 2025 with 75% financed through partners.
- Equipment Sales: Sale and installation of taxi equipment including taximeters, luminous signs, printers, dashcams, and complete packs ranging from €1,890 to €2,690 HT.
- Workshop Services: Installation, maintenance, and repair services for taxi equipment including 2,048 taximeter installations and 2,717 periodic visits in 2025.
- Financing Services: Financing accompaniment for vehicle and license acquisitions through financial partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Taximeter equipment packs and accessories |
| Unit Pricing | Pay-as-you-go | Ford Tourneo Custom vehicle pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
TAXIRAMA product offering
Product offeringCore offering
Taxirama operates a single-location multi-service center dedicated to professional taxi drivers in France, providing the sale of new taxi-adapted vehicles from 15+ brands, brokerage services for the purchase and sale of taxi licenses (Autorisations de Stationnement), the sale and installation of mandatory taxi equipment (taximeters, roof lights, printers, dashcams), and a workshop offering installation, periodic inspection, and repair services, complemented by financing facilitation through a network of financial partners.
Product overview
Taxirama is a multi-service center for taxi drivers in France, offering a comprehensive portfolio of integrated services. The core offering includes vehicle sales (from brands like Toyota, Lexus, Ford) and taxi license transfer services (purchase and sale). These are supported by equipment sales (taximeters, roof lights, printers) and workshop installation/maintenance services. Financing solutions for both vehicles and licenses are provided through partner networks. The company operates as a single-window solution where vehicles can be purchased and delivered fully equipped with taximeters, lights, and radio systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Vehicle Sales (Véhicules) Sale of new vehicles from a portfolio of 15+ brands (Toyota, Lexus, Ford, Skoda, Mercedes, BMW) specifically configured and equipped for taxi use, delivered with mandatory taxi equipment pre-installed.
- Vehicle Financing (Financement de Véhicule) Financing accompaniment service for taxi vehicle acquisitions, brokering customers to a network of financial partners with a 90% financing acceptance rate and 24-hour response time on applications.
- License Purchase Brokerage (Achat de Licence) Brokerage and advisory service assisting taxi drivers in acquiring Paris taxi licenses (ADS), including profile analysis, buyer-seller matching, financing consultation, and support through to contract signature.
- License Sale Brokerage (Cession de Licence) Brokerage service for taxi drivers selling their taxi licenses (ADS), including dossier preparation, buyer search, and handling of standard transfers, succession procedures, or contentious cases, for both paid and free licenses.
- Taxi Equipment Sales (Équipements) Sale of mandatory and optional taxi equipment including taximeters (Digitax, ATA brands), roof lights (GammaTech, Gamma7, Starplast, ATA), thermal printers (Digitax 3S, 4S), BlackVue dashcams, and accessories, offered as individual items or pre-configured packs ranging from €1,890 to €2,690 HT.
- Workshop Services (Atelier) Workshop services including taximeter and roof light installation, periodic inspections (2,717 visits in 2025), G7 radio and BlackVue dashcam installation, equipment troubleshooting, tariff updates, and urgent repairs available by appointment or walk-in.
Quantifiable outcome
- 800 vehicles sold in 2025
- +4 more outcomes
Companies that use TAXIRAMA
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
TAXIRAMA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
TAXIRAMA partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Groupe RousseletcoreGroupe Rousselet is the parent company of Taxirama. Led by Nicolas Rousselet, Groupe Rousselet is a leader in France in mobility and storage with strong brands including G7, ADA, G7 Taxi Services, Gamma Solutions, Homebox, and Novarchive. Taxirama operates as a subsidiary.
- G7coreG7 is a related brand under Groupe Rousselet offering radio services for taxis. Taxirama installs G7 radio equipment and promotes G7 integration with vehicles. Also distributes G7 embedded devices.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
TAXIRAMA competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
TAXIRAMA social profiles
Digital presenceTAXIRAMA compliance and trust
Trust signalCompliance4 records
TAXIRAMA financial estimates
Financial estimateRevenue estimate
Valuation estimate
TAXIRAMA leadership team
Management profileNumber of profiles
Profiles1 record
TAXIRAMA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TAXIRAMA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TAXIRAMA
What does TAXIRAMA do?
Taxirama operates a single-location multi-service center dedicated to professional taxi drivers in France, providing the sale of new taxi-adapted vehicles from 15+ brands, brokerage services for the purchase and sale of taxi licenses (Autorisations de Stationnement), the sale and installation of mandatory taxi equipment (taximeters, roof lights, printers, dashcams), and a workshop offering installation, periodic inspection, and repair services, complemented by financing facilitation through a network of financial partners.
Is TAXIRAMA a public or private company?
TAXIRAMA is a private company. It is classified as corporate owned and is currently operating.
When was TAXIRAMA founded?
TAXIRAMA was founded in -1. It employs 11 to 50 people.
Where is TAXIRAMA based?
TAXIRAMA is headquartered in Clichy, France, in the Europe region.
How does TAXIRAMA make money?
Five revenue lines are on record. Vehicle Sales are the primary driver. The others are license Transfer Services, equipment Sales, workshop Services and financing Services.
Does TAXIRAMA have an API?
No public API is recorded for TAXIRAMA.
What industry is TAXIRAMA in?
TAXIRAMA's product category is Taxi Industry Services. Its primary akta.pro industry code is TLAFAHAH, Taxi Fleet Owners & Medallion/Permit Operators. Its SIC code is 3714.