G7
G7易流 is a Chinese IoT SaaS company providing fleet management, driver safety, cold chain monitoring, and digital freight settlement for China's road freight industry, serving 80%+ of top cargo owners and 35,000+ freight operators via 5M+ connected IoT devices.
- Company typePrivate
- Founded2010
- HeadquartersHaidian, China
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What G7 does
G7 (operating as G7易流 post-merger) is a Chinese IoT SaaS company focused on digitalization of road freight logistics, operating from its Beijing headquarters with an AI R&D center in Tianjin. Founded in 2010 as Beijing Huitong Tianxia IOT Technology Co., Ltd. (北京汇通天下物联科技有限公司), the platform connects over 5 million IoT devices across more than 800,000 vehicles, processes 1 billion+ daily vehicle events across 144 million+ km of daily tracking mileage, and serves 80%+ of China's top-tier cargo owners alongside 35,000+ small and medium freight operators. The company serves diverse verticals including bulk industrial logistics (coal, steel, cement), cold chain (70%+ market share), retail logistics (ALDI), petrochemicals, agriculture/feed, and express delivery. Following its Q1 2022 merger with E6 (易流科技), G7 expanded its cold chain, FMCG, and retail expertise.
The company's core technology stack combines proprietary edge AI hardware (紫宝盒/Zibao Box) with a cloud platform trained on 30+ billion industry samples. The product portfolio comprises IoT fleet management modules (安全管家/Safety Butler, 冷链管家/Cold Chain Butler, 流向管家/Flow Manager, 追货管家/Cargo Tracking Butler), transaction services (财运通/Caifu Tong digital freight, 数字能源/Digital Energy, 物联保险/IoT Insurance, 数字货舱/Digital Cargo Cabin smart trailers), and an open API platform supporting ERP/TMS integration. The architecture delivers documented outcomes including 95% fatigue detection accuracy, 51% accident rate reduction (Shuanghui case), 4x efficiency improvement in coal transport (Baotou Huadian), 18x faster weighbridge processing, and 30-50% reduction in cold chain cargo damage rates.
G7 operates a dual revenue model combining SaaS subscriptions for fleet management and safety services with transaction-based fees across its digital freight marketplace (1.84 billion tons of cargo processed annually), digital energy (12,000+ connected fuel stations), and connected insurance. Distribution runs primarily through direct enterprise field sales targeting large cargo owners. The company has raised approximately $510 million across multiple rounds from investors including Tencent, GLP, HOPU, Bank of China, Temasek, Trustbridge Partners, and CBC Capital, maintaining unicorn status on the Hurun Global Unicorn List for four consecutive years through 2022. Co-founder and CEO Zhai Xuehun continues to lead the company post-E6 merger.
G7 firmographics
Firmographics- Name
- G7
- Legal name
- 北京汇通天下物联科技有限公司
- Website
- https://g7.com.cn
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- G7易流 is a Chinese IoT SaaS company providing fleet management, driver safety, cold chain monitoring, and digital freight settlement for China's road freight industry, serving 80%+ of top cargo owners and 35,000+ freight operators via 5M+ connected IoT devices.
- Ownership category
- akta.pro rank
G7 industry classification
Industry- Product category
- Fleet Management Software
- NAICS
- Freight Transportation Arrangement (48851), Support Activities for Transportation (488)
- SIC
- Transportation Services (4700), Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)
- akta.pro secondary industries
- Vehicle Diagnostics, Predictive Maintenance & Remote Monitoring (TLAEAFAE), Sustainability & Emissions Analytics for Logistics (CO2e, Fuel, ESG) (TLAEAKAI), Field Service & Service Delivery Routing (FSM Dispatch) (TLAEAGAK)
Keywords
Where G7 is headquartered
LocationHeadquarters
- HQ city
- Haidian
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
G7 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Services (订阅服务): Software-as-a-Service subscription model providing fleet management, safety management, and IoT connectivity services to freight operators and cargo owners on a recurring basis.
- Transaction Services (交易服务): Transaction-based services including digital freight (网络货运), digital energy (digital fuel cards and charging), smart equipment (智能装备), and connected insurance (物联保险) that facilitate freight operations and take transaction fees or service fees.
- Digital Freight Platform: Network freight platform enabling online contracting, monitoring, settlement, payment and invoicing for freight operations, charging transaction fees on cargo volume processed (served 1.84亿吨 of cargo annually).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription-based SaaS pricing for fleet management and safety services |
| Transaction based/ take rate | Pay-as-you-go | Transaction-based fees for digital freight and payment services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
G7 product offering
Product offeringCore offering
G7 (G7易流) provides IoT SaaS solutions for China's road freight industry, combining intelligent hardware (Zibao Box AI edge device, Digital Cargo Cabin smart trailers) with a cloud-based platform that delivers fleet management, driver safety monitoring, cargo temperature and flow tracking, and digital freight settlement services. The platform connects 5M+ IoT devices across 35,000+ freight operators and 80%+ of top-tier cargo owners, processing 100M+ daily vehicle events and 14.4M+ km of daily tracking mileage.
Product overview
G7易流 is an IoT SaaS company for China's road freight industry, offering a comprehensive platform combining IoT hardware and cloud software. The product portfolio centers on the IoT服务 platform with integrated modules for fleet management, safety monitoring (安全管家), cargo tracking (冷链管家/流向管家/追货管家), and financial settlement (财运通). Key products include 紫宝盒 (AI edge device), 数字货舱 (smart trailers), and various SaaS subscriptions. The architecture combines subscription services (fleet management, safety) with transaction services (digital freight, energy, insurance, equipment), serving both freight operators and cargo owners across bulk materials, retail, cold chain, and consumer goods sectors.
Differentiator
Problem solved
Functional benefit
Brands
- 紫宝盒: G7易流自研AI边缘计算硬件，支撑物流全场景AI应用
- 财运通
- 安全管家
- 数字货舱
- G7绿港
Products and services
- IoT Services (IoT服务) Comprehensive IoT fleet management platform combining intelligent terminals and cloud algorithms to provide vehicle location tracking, driver safety management, cargo temperature monitoring, and flow management for freight operators.
- Zibao Box (紫宝盒) Self-developed edge AI hardware device featuring high-computing AI chip and industrial cameras, enabling 7x24 real-time monitoring with 95% accuracy for fatigue driving detection and accident prediction for logistics operations.
- Caifu Tong (财运通) Digital freight management platform integrating order management, vehicle dispatch, fleet operations, and financial settlement into one unified system for freight operators.
- Digital Cargo Cabin (数字货舱) Smart trailer solution with IoT sensors for real-time cargo volume, weight, and temperature monitoring. Available in express freight, bulk cargo, and cold chain variants, enabling AI-based loading optimization.
- Safety Butler (安全管家) AI-powered safety management service providing 7x24 monitoring of driver fatigue, distracted driving, and behavioral risks with human intervention capabilities.
- Cold Chain Butler (冷链管家)
- Flow Manager (流向管家) Cargo flow tracking and management solution providing visibility into cargo movement and preventing unauthorized cargo diversion.
- Cargo Tracking Butler (追货管家) Real-time cargo tracking service enabling operators to monitor cargo location and status throughout the delivery process.
- Digital Energy (数字能源) Energy management and fueling services for freight vehicles, integrated with the financial settlement platform for fuel cost tracking, connecting 12,000+ fuel stations.
- IoT Insurance (物联保险) Insurance services connected through IoT data for usage-based insurance products tailored to fleet safety performance.
- Shared Trailer (共享挂车) Asset-sharing service for freight trailers enabling flexible trailer rental and management for fleet operators.
- Network Freight (网络货运) Network freight platform enabling digital freight operations with online contracting, route monitoring, settlement, and payment services compliant with Chinese network freight regulations.
Quantifiable outcome
- Coal transport efficiency improved 4x, reducing transport cost by 10%
- +6 more outcomes
Companies that use G7
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles3 records
G7 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability10 records
Feature8 records
G7 partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- 浙江高速物流有限公司minorPartnership with Zhejiang Provincial Transport Investment Group subsidiary. Building next-generation logistics platform leveraging G7's digital capabilities and Zhejiang Highway's warehouse-distribution network.
- 京博控股集团coreDigital logistics strategy partnership with large petrochemical group (40 billion yuan annual logistics spend, 30 million tons cargo volume). Building integrated logistics management platform covering full industry chain from suppliers to customers.
- 欧冶云商 (China Baowu Steel/欧阳云商)coreStrategic cooperation with China Baowu's steel industry platform. Building digital freight network for steel industry including low-carbon visibility, safety control, and direct-to-end logistics. G7 connecting over 5万辆 platform vehicles and 6000+ vessels in steel ecosystem.
- 远程新能源商用车集团coreStrategic partnership with China's leading new energy commercial vehicle manufacturer. Joint development of smart logistics and digital platform construction. Focus on electric truck integration with G7's fleet management system and overseas business expansion.
- 亚太森博 (Asia Symbol)minorPartnership for paper industry logistics digitalization. Joint development of IoT-enabled logistics platform for Asia Symbol's 2 million ton annual paper production, integrating GPS tracking, green logistics, and paperless signing.
- 渤海银行minorStrategic financial partnership with 渤海银行 covering credit facilities, domestic/foreign currency settlement, and network freight account systems for G7易流 and customers.
- 益通数科 (Yitong Digital Technology)minorPartnership to build smart logistics platform for agricultural inputs (fertilizer) industry. Combining G7's IoT capabilities with益通's B2B agricultural e-commerce platform serving 600,000+ registered users.
- 嬴彻科技 (Inceptio Technology)coreJoint venture/partnership in autonomous trucking. G7 invested in and co-founded嬴彻科技 for L3/L4 autonomous heavy truck development. The partnership combines G7's IoT fleet data with嬴彻's autonomous driving technology to create autonomous freight solutions.
- G7绿港 (G7 Green Port)coreJoint venture for electric truck operations platform, focusing on new energy truck fleet operations and charging infrastructure. Supports G7易流's green logistics initiatives.
- 易流科技 (E6)coreG7 and E6 completed merger in Q1 2022, forming G7易流. Combined company serves 80%+ of top-tier cargo owners and ~30,000 small freight operators. E6 brought expertise in FMCG, retail, food, and cold chain sectors.
- 天佑物流股份有限公司minorPartnership for hazardous goods and specialty transportation digitalization. 天佑 operates 1,200+ vehicles serving top 500 clients including Shell, Air Liquide, Sinopec. G7 provides IoT safety monitoring and fleet management.
- 山鹰国际控股股份公司minorPartnership for green packaging and logistics industry chain. Building smart supply chain platform for山鹰's paper packaging business covering raw materials to end customers.
- 安能物流minorDigital fleet partnership for安能's 5,000+ truck fleet. G7 Digital Cargo Cabin (数字货舱) deployed on ~1,000 trailers for real-time tracking, loading optimization, and operational visibility.
- 保定市人民政府minorThree-party strategic agreement with G7, 嬴彻科技, and Baoding government for smart logistics and new energy autonomous truck demonstration. Goal: Build 100 billion yuan annual revenue logistics platform serving North China.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
G7 competitors and assessment
Company assessmentRegional players
- 地上铁 (Didi New Energy Truck): China's largest electric commercial vehicle operator with 140,000+ vehicles across 200+ cities. Strategic partner of G7 and comparable in fleet digitalization for NEV logistics.
- Fleet Complete: North American/European fleet telematics provider for connected vehicles, assets, and field service. Comparable in core fleet tracking but concentrated in Western markets.
Emerging players
- Motive (formerly KeepTruckin): US-based fleet management platform combining AI dashcams, ELD compliance, and fleet tracking. Direct overlap with G7's safety butler and IoT offerings; faster-moving SaaS-native competitor.
- Inceptio Technology (嬴彻科技): Autonomous trucking company co-founded by G7's CEO with backing from G7. Comparable through G7's JV relationship and overlap in fleet AI/data, though Inceptio focuses on L3/L4 driving rather than fleet management.
Broad incumbents
- Verizon Connect: Fleet telematics offering from Verizon serving SMB and enterprise fleets with GPS tracking, routing, and compliance. Comparable in fleet tracking but bundled within a telecom giant.
- Webfleet (Bridgestone): Bridgestone-owned fleet management platform offering telematics and vehicle tracking across Europe and global markets. Overlaps in fleet tracking but operates as part of a tire/automotive services conglomerate.
- Full Truck Alliance (满帮): China's dominant digital freight marketplace connecting shippers and truckers. Overlaps with G7's network freight platform but operates a marketplace model rather than IoT SaaS.
- Trimble Transportation: Mobility and transportation management arm of Trimble offering fleet, mapping, and logistics solutions. Overlaps in telematics and routing but as part of a broader enterprise software portfolio.
Direct peers
- Samsara: US-based IoT fleet management platform offering vehicle telematics, video-based safety, and asset tracking for commercial fleets. Most globally comparable peer in product scope and SaaS-led model.
- Geotab: Global fleet telematics leader with deep data analytics and OEM partnerships. Comparable in fleet tracking, vehicle diagnostics, and predictive analytics focus, though more mature internationally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
G7 social profiles
Digital presenceG7 financial estimates
Financial estimateRevenue estimate
Valuation estimate
G7 leadership team
Management profileNumber of profiles
Profiles4 records
G7 subsidiaries and ownership
Company hierarchySubsidiaries3 records
G7 funding detail
Funding detailFunding overview
Funding rounds7 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
G7 M&A and investment
M&A and investmentM&A1 record
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about G7
What does G7 do?
G7 (G7易流) provides IoT SaaS solutions for China's road freight industry, combining intelligent hardware (Zibao Box AI edge device, Digital Cargo Cabin smart trailers) with a cloud-based platform that delivers fleet management, driver safety monitoring, cargo temperature and flow tracking, and digital freight settlement services. The platform connects 5M+ IoT devices across 35,000+ freight operators and 80%+ of top-tier cargo owners, processing 100M+ daily vehicle events and 14.4M+ km of daily tracking mileage.
Is G7 a public or private company?
G7 is a private company. It is classified as venture growth investor backed and is currently operating.
When was G7 founded?
G7 was founded in 2010. It employs 1,001 to 5,000 people.
Where is G7 based?
G7 is headquartered in Haidian, China, in the Asia region.
How does G7 make money?
Three revenue lines are on record. Subscription Services (订阅服务) is the primary driver. The others are transaction Services (交易服务) and digital Freight Platform.
Who are G7's main competitors?
Regional players on record are 地上铁 (Didi New Energy Truck) and Fleet Complete. Emerging players are Motive (formerly KeepTruckin) and Inceptio Technology (嬴彻科技). Broad incumbents are Verizon Connect, Webfleet (Bridgestone), Full Truck Alliance (满帮) and Trimble Transportation. Direct peers are Samsara and Geotab.
Does G7 have an API?
Yes. G7易流 provides an open API platform (开放平台) at openapi.g7.com.cn that enables integration with customer systems. The platform supports connecting ERP systems, TMS systems, and other enterprise software through API interfaces. Developer documentation is at openapi.g7.com.cn.
What industry is G7 in?
G7's product category is Fleet Management Software. Its primary akta.pro industry code is TLAEAFAD, Fleet Tracking, Mapping & Real-Time Location Services (RTLS), with a secondary code of TLAEAFAE, Vehicle Diagnostics, Predictive Maintenance & Remote Monitoring. Its NAICS code is 48851 and its SIC code is 4700.