Tazza d’Oro
Tazza d'Oro is a privately held Italian artisan coffee roaster founded in 1944 in Rome, selling premium espresso blends, single-origin coffees, organic lines, capsules, liqueur, tea, and accessories directly to individual consumers and gift buyers via its bilingual global e-commerce storefront.
- Company typePrivate
- Founded1944
- HeadquartersFormello (Roma), Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tazza d’Oro does
Tazza d'Oro, legally ANTIGUA TAZDORO srl, is a privately held Italian artisan coffee roaster founded in 1944 as La Casa del Caffè al Pantheon, headquartered in Formello (Rome) with a historical presence near the Pantheon in Rome's historic center. The company roasts and sells a portfolio that includes the flagship La Regina dei Caffè blend, single-origin coffees (notably Jamaica Blue Mountain), organic lines (Caffè Biologico), decaffeinated and American blends, Reginella pods and capsules (including Nespresso-compatible formats), a proprietary Aroma di Roma coffee liqueur, chocolate-covered coffee beans, teas, sweets, and Moka accessories. The core technology is traditional artisan roasting passed across four generations, with no disclosed proprietary software or AI.
The business model is direct-to-consumer e-commerce on tazzadorocoffeeshop.com, supported by a bilingual (Italian/English) storefront and global shipping claim. Pricing is per-unit pay-as-you-go in Euros, with a wide price spread across formats (e.g., €0.49 single filter pod to €11.48 200ml liqueur bottle and €28.69 for 50 Nespresso-compatible capsules). Customer segments are individual coffee enthusiasts seeking premium Italian espresso for home use and gift buyers, with no enterprise or B2B channel disclosed. Marketing relies on the company website, organic social, and content/tutorial assets (e.g., 'Come preparare il caffè').
The company has 43 employees, no subsidiaries, no disclosed funding, no M&A activity, and operates exclusively under the Tazza d'Oro and La Casa del Caffè al Pantheon names. It is positioned as the only vintage artisan coffee company still operating in the heart of Rome's historic center, with geographic reach primarily anchored in Lazio but with international DTC reach via the e-commerce platform.
Tazza d’Oro firmographics
Firmographics- Name
- Tazza d’Oro
- Legal name
- ANTIGUA TAZZADORO srl
- Website
- https://tazzadorocoffeeshop.com
- Company type
- Private
- Founded year
- 1944
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tazza d'Oro is a privately held Italian artisan coffee roaster founded in 1944 in Rome, selling premium espresso blends, single-origin coffees, organic lines, capsules, liqueur, tea, and accessories directly to individual consumers and gift buyers via its bilingual global e-commerce storefront.
- Ownership category
- akta.pro rank
Tazza d’Oro industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
- akta.pro secondary industry
- Single-Serve Coffee (Pods, Capsules) (CRADAHAH)
Keywords
Where Tazza d’Oro is headquartered
LocationHeadquarters
- HQ city
- Formello (Roma)
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Tazza d’Oro business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Coffee Product Sales: Direct sales of roasted coffee beans, pods, capsules, and accessories through the company's e-commerce platform. Products include signature blends like La Regina dei Caffè, single origins (Jamaica Blue Mountain, Tanzania), organic blends, and specialty coffees.
- Related Products: Sales of complementary products including Moka coffee makers, accessories, chocolate-covered coffee beans, sweets, tea (Tea Tazzadoro line), and AROMA DI ROMA coffee liqueur.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | La Regina dei Caffè - various formats |
| Unit Pricing | Pay-as-you-go | AROMA DI ROMA Coffee Liqueur |
| Unit Pricing | Pay-as-you-go | Chocolate Covered Beans and Sweets |
| Unit Pricing | Pay-as-you-go | Coffee Pods and Capsules |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Tazza d’Oro product offering
Product offeringCore offering
Tazza d'Oro is an artisan Italian coffee roastery founded in 1944 that roasts and sells its own branded coffee blends, single-origin coffees, organic and decaffeinated varieties, plus coffee pods and capsules, under the historic La Casa del Caffè al Pantheon name. It complements its core coffee range with Aroma di Roma coffee liqueur, chocolate-covered coffee beans, Tea Tazzadoro, Moka coffee makers and accessories, sweets, and gift packaging, sold primarily through its own e-commerce site and historic retail location in central Rome.
Product overview
Tazza d'Oro is a traditional Italian coffee roastery founded in 1944, operating as La Casa del Caffè al Pantheon. The company offers a comprehensive portfolio of coffee products centered around their flagship La Regina dei Caffè blend, complemented by single-origin coffees (Jamaica Blue Mountain, La Regina Blue Mountain, Principe dei Caffè, Regina del Guatemala, Monorigine Tanzania), organic coffee lines (La Regina dei Caraibi Bio), and decaffeinated options. Beyond whole beans and ground coffee, they provide Reginella pods and capsules for home use, a proprietary Aroma di Roma coffee liqueur, chocolate-covered coffee beans, tea products curated by their in-house Tea Blender Expert, moka accessories, sweets, and gift packaging. The business operates both as a retail roastery in Rome's historic center and as an e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- La Regina dei Caffè The roastery's flagship espresso blend, sold in various formats including rectangular jars (e.g., 250gr), round jars, and bulk packaging (up to 1kg). Targeted at individual consumers seeking the brand's signature Italian espresso for home brewing.
- Organic Coffee (Caffè Biologico) Organic-certified coffee line for consumers seeking high-quality coffee with ecological standards, including the La Regina dei Caraibi Bio variety.
- Single Origin Coffees Collection of single-origin specialty coffees for connoisseurs, including Jamaica Blue Mountain, La Regina Blue Mountain, Principe dei Caffè, Regina del Guatemala, and Monorigine Tanzania.
- Miscela Americana American-style coffee blend in Tazza d'Oro's catalog, formulated for a different taste profile from the Italian flagship blend.
- Miscela Decaffeinata Decaffeinated coffee blend for consumers who want Tazza d'Oro coffee flavor without caffeine.
- Reginella Pods and Capsules Coffee pods and capsules for home use, compatible with various systems including Nespresso, packaged as 18-pod universal filter packs, 10-capsule boxes, and 50-capsule Nespresso bags.
- Aroma di Roma Coffee Liqueur Proprietary Tazza d'Oro coffee liqueur sold in pocket 100ml, 200ml bottle, and standard bottle formats with 16%-21% alcohol content, for individual consumers and gift buyers.
- Chicchi Ricoperti di Cioccolato (Chocolate-Covered Coffee Beans) Chocolate-covered coffee beans packaged in 80gr single-serving wraps, 25gr boxes, and 20-unit display cases (500gr), sold as confectionery and gift items.
- Moka & Accessori Moka coffee makers and accessories for preparing high-quality Italian coffee at home.
- Tea Tazzadoro Collection of teas and herbal teas created and selected by Tazza d'Oro's in-house Tea Blender Expert Melania Francis.
- Dolciumi (Sweets) Sweets and accompaniments to coffee, including brown and granulated sugar sachets and Amarelli licorice products.
- Confezioni Regalo (Gift Boxes) Curated gift packaging assortments combining Tazza d'Oro coffee, liqueur, and confectionery products for gifting occasions.
- Juta (Coffee Bags) Roasted coffee products packaged in jute bags available in weights from 100gr to 1kg.
- Tazze e Tazzine (Cups and Mugs) Branded Tazza d'Oro cups and mugs sold as merchandise alongside coffee purchases.
Companies that use Tazza d’Oro
Customer profileSegments2 records
Ideal customer profiles2 records
Tazza d’Oro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Tazza d’Oro partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
Tazza d’Oro competitors and assessment
Company assessmentBroad incumbents
- Nespresso: Nestlé-owned single-serve coffee capsule brand setting the standard for the capsule market in which Tazza d'Oro's Nespresso-compatible Reginella capsules compete. A broader incumbent whose system defines the category.
- Bialetti: Iconic Italian moka pot manufacturer and broader coffee lifestyle brand. Comparable because Tazza d'Oro sells moka accessories (Bialetti's core product) and shares the Italian coffee-at-home consumer target.
Direct peers
- illy: Premium Italian coffee roaster based in Trieste, with comparable positioning in high-end espresso blends, single-serve capsules (iperEspresso), and a strong heritage brand narrative aimed at gourmet consumers.
- Pellini Caffè: Verona-based Italian coffee roaster competing in espresso blends and capsule formats, with similar mid-sized artisanal positioning and retail/wholesale distribution.
- Passalacqua: Naples-based artisanal Italian coffee roaster with comparable heritage branding and premium espresso positioning, directly overlapping Tazza d'Oro's specialty Italian espresso segment.
- Costadoro: Turin-based Italian coffee roaster (founded 1890) with similar mid-sized artisanal profile, offering premium espresso blends, capsules, and accessories in DTC and specialty retail.
- Caffè Vergnano: Historic Italian coffee roastery (1882) with comparable heritage positioning, capsule/bean offerings, and DTC e-commerce presence targeting premium Italian espresso consumers.
- Kimbo: Naples-based Italian coffee roaster competing directly with Tazza d'Oro in traditional Neapolitan/Italian espresso blends sold through retail, foodservice, and DTC channels.
- Lavazza: Italy's largest coffee roaster and a foundational player in the Italian espresso segment. Directly competes with Tazza d'Oro in premium Italian roasted coffee, capsules, and ground coffee across both retail and foodservice channels.
- Segafredo Zanetti: Italian coffee roaster with a strong heritage brand (founded 1973) and broad portfolio across beans, ground coffee, and capsules, overlapping directly with Tazza d'Oro's product mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Tazza d’Oro social profiles
Digital presenceTazza d’Oro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tazza d’Oro leadership team
Management profileNumber of profiles
Profiles1 record
Tazza d’Oro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tazza d’Oro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tazza d’Oro
What does Tazza d’Oro do?
Tazza d'Oro is an artisan Italian coffee roastery founded in 1944 that roasts and sells its own branded coffee blends, single-origin coffees, organic and decaffeinated varieties, plus coffee pods and capsules, under the historic La Casa del Caffè al Pantheon name. It complements its core coffee range with Aroma di Roma coffee liqueur, chocolate-covered coffee beans, Tea Tazzadoro, Moka coffee makers and accessories, sweets, and gift packaging, sold primarily through its own e-commerce site and historic retail location in central Rome.
Is Tazza d’Oro a public or private company?
Tazza d’Oro is a private company. It is classified as family owned and is currently operating.
When was Tazza d’Oro founded?
Tazza d’Oro was founded in 1944. It employs 11 to 50 people.
Where is Tazza d’Oro based?
Tazza d’Oro is headquartered in Formello (Roma), Italy, in the Europe region.
How does Tazza d’Oro make money?
Two revenue lines are on record. Coffee Product Sales are the primary driver. The others are related Products.
Who are Tazza d’Oro's main competitors?
Broad incumbents on record are Nespresso and Bialetti. Direct peers are illy, Pellini Caffè, Passalacqua, Costadoro, Caffè Vergnano, Kimbo, Lavazza and Segafredo Zanetti.
Does Tazza d’Oro have an API?
No public API is recorded for Tazza d’Oro.
What industry is Tazza d’Oro in?
Tazza d’Oro's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories), with a secondary code of CRADAHAH, Single-Serve Coffee (Pods, Capsules). Its NAICS code is 31192 and its SIC code is 2080.