TBS - Tech Brands Stories

What TBS - Tech Brands Stories does

TBS - Tech Brands Stories (legal entity: Telefónica Broadcast Services, S.L.U.) is a Madrid-headquartered B2B creative production company and wholly-owned subsidiary of the Telefónica Group. The company operates through three integrated divisions: Tech (technical audiovisual production, live broadcast services, remote production, and international signal distribution via satellite and fiber), Brands (creative agency services, branded content, live event and experiential production, and corporate communications), and Stories (non-fiction, documentary, and entertainment content production). TBS serves three primary customer segments — streaming platforms (Amazon Prime Video, Movistar Plus+, DAZN, SkyShowtime), sports leagues and federations (Dorna for MotoGP/JuniorGP, ITF for Copa Davis, ACB for Spanish basketball, RFEF for Copa del Rey football, IMG for Euroleague, World Padel Tour), and corporate brands (Siemens, Roche, Coca-Cola, Renault, Telefónica, Línea Directa).

The underlying technology stack centers on a state-of-the-art remote production facility in Tres Cantos that functions as a centralized broadcast operations hub, enabling signal reception, processing, and distribution from a single location rather than requiring full on-site crews at events globally. TBS produces over 1,500 live broadcasts annually, transmits more than 500,000 minutes via satellite, and generates multiple independent signal feeds with customized advertising and audio for international distribution — reaching up to 49 countries in real time for marquee properties like Copa Davis. Technical capabilities include 14-16 camera circuit coverage for motorsport, 8-camera remote production setups, multi-feed generation with regional personalization, and integrated fiber-satellite-streaming distribution across Europe, the Americas, and Asia.

The business model is project-based professional services billing with multi-year recurring relationships anchored by exclusive or quasi-exclusive production partnerships with sports rights holders. Revenue streams derive from three professional services categories: broadcasting and production services (the largest), branded content and creative agency work, and event production for corporate clients. Marketing is predominantly portfolio-driven through the website's Tech/Brands/Stories categorization, supplemented by LinkedIn and Instagram presence and visibility generated through high-profile event involvement. As a Telefónica subsidiary, TBS has structural advantages in corporate backing and ecosystem positioning but no independent capital structure, external investors, or M&A activity.

Name

TBS - Tech Brands Stories

Legal name

Telefónica Broadcast Services, S.L.U.

Website

https://tbs.works

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

TBS is a Madrid-based B2B creative production company and wholly-owned Telefónica subsidiary delivering live broadcast production, remote production, branded content, and event experiences for streaming platforms, sports federations, and corporate brands across global markets.

Ownership category

akta.pro rank

Product category

Broadcast Production Services

NAICS

Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Media Transport & Contribution (SRT/RIST, Satellite/IP, Fiber) (MPAHAKAD)

akta.pro secondary industry

Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE)

Keywords

• Broadcast production services
• Live event coverage
• Remote production services
• Branded content creation
• Documentary content production

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Broadcasting & Production Services: TBS generates revenue through providing end-to-end audiovisual production services including live broadcasts, technical production, signal distribution, and remote production capabilities to streaming platforms, sports organizations, and corporate clients. Services are billed on a project basis with multi-year recurring relationships.
2. Branded Content & Creative Agency: Creation of branded entertainment content, campaign materials, and promotional assets for corporate clients seeking to integrate their brand into compelling storytelling narratives.
3. Event Production: Production of corporate events, launches, galas, and experiences for enterprise clients including Siemens, Roche, Línea Directa, and others. Includes creative direction, technical production, and event management services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

TBS is a creative production company delivering end-to-end audiovisual services including live broadcast production, remote production, international signal distribution, branded content creation, corporate event experiences, and documentary production. The company serves streaming platforms, sports federations and leagues, and large corporations, handling more than 1,500 live broadcasts and over 500,000 satellite minutes per year from its Madrid and Tres Cantos facilities.

Product overview

TBS - Tech Brands Stories is a creative production company structured around three pillars: Tech (technical audiovisual services), Brands (creative agency services), and Stories (non-fiction content production). The Tech division provides retransmissions (over 1,500 live broadcasts annually), technical services, booking (500,000+ satellite minutes annually), and production for advertising, entertainment, and fiction. The Brands division offers branded content, live events and experiences, creative agency services, and communication. The Stories division produces documentaries, actuality content, and sports programming. TBS produces content for major platforms including Amazon Prime Video, SkyShowtime, Movistar Plus+, DAZN, and has produced sports documentaries on athletes including Marc Márquez, Carolina Marín, Carlos Sainz, Simeone, Pau Gasol, and Rafa Nadal Academy.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Broadcast Services (Retransmisiones) Live broadcast services for major competitions and events, handling more than 1,500 live broadcasts annually with satellite distribution, connectivity, signal reception, and signal control. Serves streaming platforms, sports federations, and corporations requiring real-time broadcast coverage.

Quantifiable outcome

• More than 1,500 live broadcasts annually
• +3 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core.

• Amazon Prime VideocoreChannel Partner/ Reseller/ DistributorLong-standing content production partnership for documentary and entertainment content including sports documentaries (Sainz, Simeone, Marc Márquez), music specials (Estopa), and entertainment series. Amazon distributes TBS-produced content to global subscribers.
• SkyShowtimecoreChannel Partner/ Reseller/ DistributorOngoing partnership for series promotion campaigns and original content marketing activations including Yellowstone and Dexter premiere campaigns.
• Movistar Plus+coreChannel Partner/ Reseller/ DistributorMajor platform partner for extensive content library including El Día Después, Informe+, El Barrio concerts, Elbulli documentary, and Copa de la Reina coverage. TBS serves as key production partner for sports and entertainment content.
• DAZNcoreChannel Partner/ Reseller/ DistributorPartnership for documentary production and sports content distribution for global sports streaming platform.
• ACB (Asociación de Clubs de Baloncesto)coreStrategic or Co-development PartnerOngoing production partnership for Spanish basketball league covering 343+ matches annually including regular season, play-offs, Copa del Rey, and Supercopa. Includes European distribution and English commentary for international takers.
• ITF (International Tennis Federation)coreStrategic or Co-development PartnerExclusive production and distribution partner for Copa Davis including Finals and Qualifiers phases. Responsible for production across all Spanish venues and international signal distribution to 49+ countries.
• Kosmos (Copa Davis)coreStrategic or Co-development PartnerPartnership supporting Kosmos-led reform of Copa Davis format with comprehensive audiovisual production services for the transformed competition.
• RFEF (Royal Spanish Football Federation)coreStrategic or Co-development PartnerOfficial production and European distribution partner for Copa del Rey football competition covering up to 65 matches per season including the final.
• Dorna SportscoreStrategic or Co-development PartnerOver 10-year partnership covering FIM JuniorGP production with 14-16 cameras per circuit, minimoto championship, and MotoGP gala. Includes international satellite distribution of racing signals.
• IMG (Euroliga/Eurocup)coreStrategic or Co-development PartnerProduction of Euroliga and Eurocup matches for Spanish teams including Final Four events in Madrid (2015) and Vitoria (2019). Includes broadcaster personalization for Movistar+, DAZN, and other rights holders.
• World Padel TourcoreStrategic or Co-development PartnerComprehensive remote production partnership with 8-camera coverage and global signal distribution generating 5 different feeds with customized advertising for international markets.
• Telefónica (Parent Company)coreOthersTBS is a wholly-owned subsidiary of Telefonica Broadcast Services, S.L.U. Operating as part of the Telefonica Group provides strategic positioning, corporate backing, and integration with broader telecommunications services.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• NEP Group: Global broadcast production and outside broadcasting services company with flypack, remote production, and managed services. Direct competitor for live sports OB and remote production contracts that TBS competes for.
• Gravity Media: Global broadcast production and media services group offering production, content management, and distribution. Comparable in providing end-to-end technical broadcast services to sports and entertainment clients.
• Mediapro: Spanish-headquartered global media production and broadcast services group, also producing live sports content and operating satellite distribution infrastructure. Direct competitor for Spanish and Latin American sports rights work and for branded content production.
• Eurovision Services: Geneva-based broadcast services provider offering satellite contribution, playout, and distribution for sports and events globally. Direct competitor for international signal distribution contracts such as those TBS handles for Copa Davis.
• EMG (European Media Group): European broadcast services company providing outside broadcasting, post-production, and connected production across Europe. Direct peer in remote and live production services for sports and live events.

Broad incumbents

• Fremantle: Global production company producing entertainment, drama, and documentary content for broadcasters and streamers. Comparable on the content production side of TBS's Stories business.
• Banijay Group: Global content production and distribution group (owns Endemol Shine, Mast Media). Comparable in producing entertainment, factual, and documentary content for major global platforms.
• ITV Studios: Global content production arm of ITV, producing entertainment and factual programming. Comparable on TBS's documentary and entertainment content production for streaming platforms.

Regional players

• Atresmedia: Major Spanish media group operating TV channels (Antena 3, laSexta) and content production. Regional incumbent that both competes for branded content and is a potential customer for TBS technical services.
• VAV Group: Spanish broadcast services and equipment provider focused on the Iberian market. Regional competitor providing OB vans and live production services across Spain.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tbs-tech-brands-stories
• Instagraminstagram.com/estoestbs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TBS - Tech Brands Stories