Templo da Boa Vontade

What Templo da Boa Vontade does

Templo da Boa Vontade (TBV) is a non-profit ecumenical spiritual monument inaugurated on October 21, 1989, in Brasília, Brazil, serving as the Spiritual Headquarters of the Religion of God, of Christ and of the Holy Spirit. The site is a seven-faced pyramid (21 m high, 28 m in diameter) housing seven themed environments: the central Nave with a 21 kg Sacred Crystal and seven-turn granite Spiral Path, the Fonte Sagrada (Sacred Fountain) producing 'Fluidified Water', the Egyptian-themed Sala Egípcia, the Memorial Alziro Zarur, the Memorial José de Paiva Netto, a 570 m² Art Gallery, and the Salão Nobre reception hall. The temple operates free of charge 8 am–8 pm daily, with the Nave accessible 24 hours, and welcomes pilgrims of all faiths and philosophies in keeping with its doctrine of 'unrestricted ecumenism'. It receives over 1 million pilgrims annually per Setul-DF data, with 30M+ cumulative visitors since opening, and is officially one of the Seven Wonders of Brasília and a fixture on the Rota da Paz (Peace Route).

The organization's go-to-market is community- and event-driven: weekly ceremonies (Morning Prayer, Hora do Ângelus, meditation sessions), annual events (Espetáculo Música Legionária, Ecumenical Act, Réveillon Espiritual), and the Fórum Mundial Espírito e Ciência convene large audiences and generate earned media. Distribution extends through the wholly-owned Super Rede Boa Vontade de Comunicação — Boa Vontade TV, Super RBV Radio (94.9 FM), Boa Vontade Play streaming app, and the Portal Boa Vontade web platform — plus the Club da Cultura de Paz e-commerce store for books and commemorative merchandise. The O Apocalipse de Jesus para os Simples de Coração book series has sold over 4 million copies. Pilgrims are supported with bilingual reception (Portuguese, English, Spanish, French, Libras), parking, a restaurant, the Café & Letras cafeteria, and the Loja Cristais do TBV gift shop.

Revenue mechanics are diversified across donations (Amigos do TBV supporter campaign), ceremony service fees (baptisms, weddings, graduation prayers, spiritual return ceremonies), on-site retail (crystal shop, restaurant, cafeteria), publishing (books, magazine), and the commemorative product bundle. Leadership transitioned in October 2025 following the death of founder José de Paiva Netto; Francisco de Assis Periotto now serves as President of the Legião da Boa Vontade and the Religion of God, of Christ and of the Holy Spirit, with Rosiel dos Santos appointed Chancellor. The organization has no parent company, no funding rounds, and no disclosed financials.

Name

Templo da Boa Vontade

Legal name

Templo da Boa Vontade

Website

https://tbv.com.br

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Templo da Boa Vontade is a non-profit ecumenical spiritual monument in Brasília, Brazil, inaugurated in 1989, serving as headquarters of the Religion of God, of Christ and of the Holy Spirit. It offers free pilgrimage, ceremonies, and cultural programming to 1M+ annual visitors through a seven-environment complex supported by an owned TV, radio, and streaming media network.

Ownership category

akta.pro rank

Product category

Ecumenical Spiritual Center / Religious Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Historical Sites (71212)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Places of Worship & Religious Facilities Operations (Cemeteries, Retreat Centers, Pilgrimage Sites) (BPAGAJAL)

akta.pro secondary industry

Religious Landmarks & Pilgrimage Sites (Temples, Churches, Shrines) (THAJACAG)

Keywords

• Ecumenical spiritual temple
• Religious pilgrimage services
• Spiritual ceremonies
• Religious broadcasting media
• Spiritual monument tourism

Headquarters

HQ city

Brasília

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and Support (Amigos do TBV): The TBV operates primarily through donations from supporters. The 'Amigos do TBV' campaign invites individuals to support the temple financially. Entry is free, but donations sustain operations.
2. Ceremony Services: The temple offers ceremonial services including baptisms, weddings, graduations, and spiritual return ceremonies. These services support the spiritual mission and may involve administrative fees.
3. Publications and Merchandise: Sales of books, publications, magazines (Revista JESUS ESTÁ CHEGANDO), and merchandise through the Club da Cultura de Paz e-commerce platform and on-site store (Loja Cristais do TBV).
4. On-site Amenities: Revenue from restaurant, cafeteria (Café & Letras.com), and crystal shop located on the premises for pilgrims and visitors.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Templo da Boa Vontade operates an ecumenical spiritual monument in Brasília, Brazil, providing free access to seven sacred environments (Nave, Fonte Sagrada, Sala Egípcia, Memorial Alziro Zarur, Memorial José de Paiva Netto, Galeria de Arte, Salão Nobre) for pilgrims and visitors. The temple offers religious ceremonies (baptisms, marriages, graduations, spiritual return ceremonies), regular weekly gatherings (morning prayer, ecumenical meditation, Hora do Ângelus), annual events (Espetáculo Música Legionária, Ato Ecumênico, Révellion Espiritual), and supports its mission through the Amigos do TBV donation program and commemorative publications.

Product overview

Templo da Boa Vontade (TBV) is a unified ecumenical spiritual monument and religious complex in Brasília, Brazil, serving as the headquarters of the Religião de Deus, do Cristo e do Espírito Santo. The organization offers a comprehensive portfolio of in-person spiritual services including ceremonies (baptisms, marriages, funerals, graduation prayers), regular gatherings (morning prayer, meditation sessions, ecumenical acts, music spectacles), and commemorative events. The physical complex comprises seven distinct environments: the Nave (central prayer space with spiral path and Sacred Crystal), Fonte Sagrada (sacred fountain with energized water), Sala Egípcia (Egyptian-inspired meditation room), Memorial Alziro Zarur (founder memorial with Mandala), Memorial José de Paiva Netto (founder memorial), Galeria de Arte (570m² art gallery), and Salão Nobre (noble hall with international gifts). Associated media operations include Boa Vontade TV, Super Rede Boa Vontade de Rádio (94.9 FM), Boa Vontade Play streaming app, and the Revista JESUS ESTÁ CHEGANDO! publication. The organization also operates the ParlaMundi (World Parliament of Ecumenical Fraternity) and hosts the annual Fórum Mundial Espírito e Ciência. Pilgrim support infrastructure includes restaurant, cafeteria, gift shop, parking, accessibility services, and bilingual guides. A virtual 360° tour enables remote visitation.

Differentiator

Problem solved

Functional benefit

Products and services

• Cerimônias Religiosas (Baptisms, Marriages, Graduations, Spiritual Return Ceremonies) Religious ceremonies under the Religião de Deus, do Cristo e do Espírito Santo, available to people of all religious traditions. Includes infant baptisms symbolizing acceptance of Sacred Ideals of Ecumenical Christianity, marriages with civil effect, marriage blessing renewals, graduation prayer chains, and ceremonies honoring loved ones who have returned to the Spiritual Homeland.
• Reuniões Ecumênicas Regulares (Weekly Gatherings) Regular weekly ecumenical gatherings open to the public with free admission, including morning prayer, guided meditation, daily Angelus hour, communion meetings, women's group, and Sunday ecumenical moral education class for children aged 3-10.
• Espetáculo Música Legionária Annual musical spectacle celebrating ecumenical spirituality with choral performances, original compositions by Paiva Netto, and religious programming. The 2025 edition featured 400 performers.
• Planton de Assistência Espiritual 'Os mortos não morrem!' Annual spiritual assistance vigil held October 28 to November 2, providing comfort to families honoring deceased loved ones with prayers, music, and ecumenical ceremonies.
• Révellion Espiritual Annual New Year's Eve spiritual celebration starting at 10 PM under the Sacred Crystal, featuring prayers, live music, the Spiral Walk, and countdown to the New Year.
• Fórum Mundial Espírito e Ciência International forum promoting dialogue between scientific and religious knowledge. Held at the ParlaMundi da LBV, featuring lectures and debates with simultaneous translation. Celebrated 25th anniversary in 2025 with international speakers.
• Amigos do TBV (Donor Support Program) Support campaign inviting people to become Friends of TBV, contributing to the maintenance and mission of the temple through ongoing donations.
• Loja Cristais do TBV On-site gift shop selling crystals energized by the Sacred Crystal, souvenirs, and spiritual items.
• Apoio ao Peregrino (Pilgrim Support Services) Visitor services including bilingual reception in Portuguese, English, Spanish, French, and Libras, guided tours, accessibility accommodations, student lounge with 20,000+ books, parking, restaurant, cafeteria, and gift shop.
• Revista JESUS ESTÁ CHEGANDO! Spiritual magazine publication providing ecumenical teachings and messages from the Legião da Boa Vontade, distributed to supporters and pilgrims.
• Combo Legionário 'Eterna Gratidão' Commemorative product bundle including the book 'Jesus e as Sete Igrejas da Ásia - Sardes', Box 3 of the 'Apocalipse de Jesus para as crianças' collection, magazine edition 199 of JESUS ESTÁ CHEGANDO, and a commemorative t-shirt. Available at clubeculturadepaz.com.br.
• Boa Vontade TV and Super Rede Boa Vontade de Rádio Television channel and radio network (94.9 FM) of the Super Rede Boa Vontade de Comunicação, broadcasting spiritual content, TBV ceremonies, and educational programming.
• Boa Vontade Play Streaming Platform Streaming platform for Boa Vontade content, allowing users to access TV and radio programming on demand via app and web (boavontade.com/play).
• TBV 360° Virtual Tour Virtual reality tour allowing remote visitors to explore all TBV environments through a 360-degree digital experience.
• Free Public Access to Templo da Boa Vontade Monument Free public access to the seven sacred environments (Nave, Fonte Sagrada, Sala Egípcia, Memorial Alziro Zarur, Memorial José de Paiva Netto, Galeria de Arte, Salão Nobre) including the Sacred Crystal, energized water, spiral path, Egyptian Hall, and 570m² art gallery. Nave operates 24 hours; other environments 8am-8pm.

Quantifiable outcome

• Over 30 million cumulative pilgrims since 1989 inauguration
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Religious Leaders of Various TraditionscoreStrategic or Co-development Partner · 23 October 2025The annual Ecumenical Act brings together leaders from diverse religious traditions and life philosophies united for peace and preservation of life on Earth. The 2025 event focused on 'One Humanity, One Planet: Together for the Preservation and Conservation of Life on Earth.'
• TV Globo Brasília (DF2)minorGTM or Marketing Partner · 1 January 2025The DF2 news program from TV Globo Brasília provided extensive coverage of the 36th anniversary celebrations, featuring live broadcasts and interviews with LBV President Francisco Periotto.
• Correio BrazilienseminorGTM or Marketing Partner · 1 January 2025Traditional Brazilian newspaper provided extensive coverage of the 36th anniversary in both print and digital versions, highlighting the special programming and importance of the monument.
• Universities (Cambridge, Oxford, Berkeley, Harvard, and 120+ others)coreStrategic or Co-development Partner · 18 October 2000Over 120 higher education institutions from around the world connected to the first Forum Mundial Espírito e Ciência session in 2000, participating in real-time online discussions. Institutions including Cambridge, Oxford, Berkeley, and Harvard engaged in dialogue about science and faith.
• Parlamento Mundial da Fraternidade Ecumênica (ParlaMundi da LBV)coreStrategic or Co-development Partner · 1 January 2000The World Parliament of Ecumenical Fraternity, inaugurated December 25, 1994, serves as a permanent forum for dialogue between religious, philosophical, political, scientific, economic, artistic, and sports leaders. Created by Paiva Netto as a space free of prejudice.
• Academia Jesus, o Cristo Ecumênico, o Divino EstadistacoreStrategic or Co-development Partner · 1 January 2000Academic institute created by Paiva Netto on February 1, 2007, dedicated to producing universal knowledge bridging divine and earthly wisdom. Promotes understanding of Christ through an ecumenical lens across all fields of spiritual-human knowledge.
• Embassy of Egypt in BrazilminorStrategic or Co-development Partner · 20 October 1995The Embassy of Egypt supported the conception of the Egyptian Hall, providing expertise and cultural consultation. The partnership resulted in the creation of an authentic Ancient Egypt-inspired space with hieroglyphic inscriptions and Egyptian artifacts.
• Iara Kern (Egyptologist)minorStrategic or Co-development PartnerEgyptologist who provided expertise and consultation for the design and implementation of the Egyptian Hall environment.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Santuário Nacional de Nossa Senhora da Conceição Aparecida: Brazil's most visited Catholic pilgrimage destination in Aparecida, SP. Direct peer to TBV as a religious pilgrimage site attracting millions of pilgrims annually, dependent on donations and religious tourism, and serving a similar pilgrim demographic across Brazil.
• Catedral Metropolitana Nossa Senhora Aparecida (Brasília): The principal Catholic cathedral in Brasília, located in the same capital city as TBV. Comparable as a religious landmark and tourist destination drawing visitors to Brasília's iconic architecture and spiritual programming.
• Mosteiro de São Bento (São Paulo / Rio de Janeiro): Major Benedictine monastery complex in Brazil with active religious services, sacred art, and significant cultural tourism. Comparable to TBV as a religious site blending spiritual programming, historic architecture, art gallery, and pilgrimage visits.
• Cristo Redentor (Rio de Janeiro): Brazil's iconic religious monument atop Corcovado in Rio de Janeiro. Comparable as a religious landmark that doubles as a major tourism destination, with significant visitor volumes, government tourism integration, and cross-media presence in Brazilian popular culture.
• Santuário do Bom Jesus de Matosinhos (Congonhas): UNESCO-listed Brazilian pilgrimage sanctuary in Minas Gerais famous for Aleijadinho's Prophets sculptures. Comparable as a heritage religious pilgrimage destination combining spiritual devotion with cultural and artistic significance.

Broad incumbents

• Trinity Broadcasting Network (TBN): Largest Christian religious broadcasting network in the United States, operating TV channels and digital platforms globally. Comparable to TBV's Boa Vontade TV and Super Rede Boa Vontade de Rádio at much larger scale as a multi-platform Christian media organization.
• EWTN (Eternal Word Television Network): Global Catholic religious broadcasting network operating TV, radio, and digital platforms. Comparable to TBV's Super Rede Boa Vontade de Comunicação as a faith-based media ecosystem broadcasting religious content across multiple channels globally.
• Basilica of Our Lady of Guadalupe: One of the world's most-visited Catholic pilgrimage shrines in Mexico City, attracting 20M+ visitors annually. Comparable to TBV at much larger scale as a globally significant religious pilgrimage destination with cultural and media reach across Latin America.
• Sanctuary of Our Lady of Lourdes: Major international Catholic pilgrimage site in France, drawing 6M+ pilgrims annually. Comparable to TBV at much larger scale as a destination religious site combining spiritual programming, sacred water rituals, and cultural tourism infrastructure.

Others

• Legião da Boa Vontade (LBV): Parent/affiliated nonprofit organization founded by Alziro Zarur (1914–1979) that TBV operates within. Closely related institution running humanitarian and educational programs alongside TBV's spiritual monument. Functions as the operational and donor-infrastructure umbrella under which TBV operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeboavontade.com/tv
• Facebookfacebook.com/templodaboavontade
• Instagraminstagram.com/templodaboavontadetbv
• LinkedInlinkedin.com/company/templo-da-boa-vontade

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Templo da Boa Vontade