FIT LIFE, INC.

What FIT LIFE, INC. does

FIT LIFE, INC. (legally Team Fit Life, Inc., doing business as Team Fit Life) is a privately held, direct-to-consumer fitness supplements and apparel company headquartered at 105 Church Street in Blackshear, Georgia, with a 5-person team. The company sells under two principal brands: the NO EXCUSES supplement line (roughly 30 SKUs spanning whey protein concentrate and isolate, stim and non-stim pre-workouts, creatine, glutamine, BCAA/EAA complexes, collagen, thermogenic fat burners, and wellness gummies) and the FIT LIFE apparel line (roughly 100 SKUs including tees, tanks, hoodies, joggers, headwear, gym bags, and accessories, organized into sub-brands such as Fit Life Freedom, FL Fancy for women, and Fit Life Freaks). Manufacturing is contracted through a GMP-certified, FDA-registered U.S. facility with claimed third-party heavy-metals and impurities testing.

The business operates entirely on first-party channels: a Shopify-powered e-commerce storefront (team-fit-life.com), an in-store pickup showroom at 600 Main Street in Blackshear, and a supplements returns processing site in Lawrenceville, GA. The technology stack is intentionally lean, limited to Shopify for storefront, checkout, subscriptions, and customer accounts, plus Secomapp for the Build Your Own Bundle configurator. Marketing is organic-only, relying on a Facebook page (fitlifefreak), Instagram (teamfitlifeofficial), and an email newsletter that offers a 20% first-purchase discount.

Monetization is split between one-time purchases (apparel and supplements) and recurring subscriptions on supplements (10% discount for bi-weekly or monthly auto-replenish). Pricing ranges from $19.99 for entry apparel to $74.99 for hoodies/sweatshirts, and $26.99 to $59.99 for supplements with whey isolate at $34.99-$54.99. Free domestic shipping on apparel orders of $59 or more is offered, with international shipping available on a quote basis. The target segment is horizontal: fitness enthusiasts and athletes ranging from beginners to professionals who identify with a motivational "Fit Life" lifestyle. There is no evidence of external institutional funding, M&A activity, parent/subsidiary relationships, or disclosed management team in the source data, and the company appears founder-operated.

Name

FIT LIFE, INC.

Legal name

Team Fit Life, Inc.

Website

https://team-fit-life.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

FIT LIFE, INC. (Team Fit Life) is a privately held, direct-to-consumer Blackshear, Georgia company that sells NO EXCUSES sports nutrition supplements (proteins, pre-workouts, creatine, aminos, collagen, gummies) and FIT LIFE fitness apparel through a Shopify storefront, retail showroom, and subscription model for fitness enthusiasts and athletes.

Ownership category

akta.pro rank

Product category

Sports Nutrition & Fitness Apparel

NAICS

Food (Health) Supplement Retailers (456191), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

akta.pro secondary industries

Weight Management & Metabolic Supplements (CRADAGAG), Athletic / Performance & Activewear Brands (CRAAAAAD), Health Food & Supplement Stores (CRAHAEAC), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Fitness Equipment & Performance Accessories Retail (CRAMABAD)

Keywords

• Sports nutrition supplements
• Fitness apparel
• Protein supplements
• Pre-workout supplements
• Direct-to-consumer fitness

Headquarters

HQ city

Blackshear

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Supplement Sales: Direct sales of sports nutrition supplements including proteins, pre-workouts, amino acids, creatine, collagen, and wellness products. Both one-time purchases and subscription options with 10% discount for recurring delivery.
2. Apparel Sales: Direct sales of fitness apparel including t-shirts, hoodies, tanks, headwear, joggers, and accessories. One-time purchase model with free domestic shipping on orders of $59 or more.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Fit Life, Inc. directly manufactures and sells its NO EXCUSES branded sports nutrition supplements (whey protein, whey isolate, pre-workouts, creatine, glutamine, collagen, amino acids, thermogenics, and wellness gummies) and its Fit Life branded fitness apparel (t-shirts, hoodies, tanks, joggers, headwear, and gym bags). All products are sold directly to individual consumers via the company's own Shopify e-commerce website, supplemented by local pickup at its Blackshear, Georgia location and case-by-case international shipping.

Product overview

FIT LIFE, INC. (operating as Team Fit Life) is a direct-to-consumer fitness supplements and apparel company offering a portfolio of branded products. The core offering consists of two main categories: (1) NO EXCUSES branded supplements including protein powders (whey concentrate and isolate in multiple flavors), pre-workout formulas (stimulant and non-stimulant variants), pump enhancers, amino acids (BCAA/EAA), creatine products, glutamine, collagen, thermogenic fat burners, and wellness gummies; and (2) FIT LIFE branded fitness apparel including t-shirts, hoodies, tanks, joggers, headwear, and gym bags across sub-brands such as Fit Life Freedom, FL Fancy (ladies), and Fit Life Freaks. The company also offers a Build Your Own Bundle tool for customized multi-product purchases. All products are marketed with a 'NO EXCUSES' motivational branding and are sold primarily through their Shopify-powered e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• NO EXCUSES: Primary product brand for supplements and fitness apparel, featuring pre-workout, protein, amino acids, and clothing items.

Products and services

• NO EXCUSES 100% Whey Protein Whey protein concentrate supplement providing 24-25g of protein per serving for muscle recovery and lean muscle building, offered in Chocolate Milkshake, Vanilla Milkshake, Cookies & Cream, Birthday Cake, and Cinnamon Swirl flavors. Targeted at gym-goers and athletes seeking a foundational post-workout protein.
• NO EXCUSES 100% Whey Isolate Ultra-pure whey isolate protein delivering 25g of fast-absorbing protein per serving with minimal carbs and zero added sugar, available in Chocolate Milkshake, Cappuccino, and Unflavored variants. Aimed at fitness consumers seeking a higher-purity alternative to whey concentrate.
• FREAK OUT Pre-Workout Stimulant pre-workout supplement containing 8g Citrulline DL-Malate, 5g Creatine Monohydrate, Beta-Alanine, Betaine, and 350mg Caffeine with Alpha GPC and L-Theanine for energy, focus, and performance. Offered in Blue Grape and Tropical Sunrise flavors.
• NO EXCUSES Pre-Workout (Lemonade) Pre-workout supplement with 2000mg L-Citrulline-Malate, 2000mg Creatine Monohydrate, 800mg Focus Matrix, and 200mg Caffeine for energy and training performance, in Lemonade flavor.
• NO EXCUSES Pre-Workout (Tropical Sunrise) Pre-workout with 7500mg L-Citrulline, 1000mg Beta-Alanine, 1000mg Creatine Monohydrate, 500mg Betaine, 225mg Caffeine, and Dynamine for energy and performance.
• NO EXCUSES NON-STIM PUMP Pre-Workout Stimulant-free pre-workout delivering pump and performance through Citrulline Malate, Beta-Alanine, and electrolytes with Alpha GPC for cognitive focus, available in Cherry Blast and Pineapple flavors.
• NO EXCUSES PUMP Pre-Workout Stimulant-containing pump pre-workout with 5000mg Citrulline Malate, 2000mg Beta-Alanine, 250mg Caffeine, and Alpha GPC for pumps, focus, and endurance, available in Citrus Blast, Georgia Peach, and Blast Off flavors.
• NO EXCUSES FREAK PUMP Pump-enhancing capsules featuring L-Arginine, L-Citrulline, and Beta-Alanine for nitric oxide support, vascularity, and improved exercise performance without caffeine stimulation.
• NO EXCUSES Creatine Monohydrate Powder Pure creatine monohydrate powder providing 5g per serving to support explosive strength, power, accelerated muscle growth, and enhanced endurance.
• NO EXCUSES Creatine Gummies (Lemon) Creatine supplement in gummy form delivering 1000mg of Creatine Monohydrate per gummy for strength, endurance, and recovery support.
• NO EXCUSES Glutamine Powder Post-workout glutamine supplement providing 5g of L-Glutamine for muscle recovery, immune support, and gut health optimization.
• NO EXCUSES Collagen (Type I & III) Grass-fed collagen peptides supplement providing 10g of Type I & III collagen per serving to support skin elasticity, joint mobility, hair thickness, nail strength, and gut lining integrity.
• NO EXCUSES BCAA / EAA Complex Intra-workout amino acid complex combining BCAAs and EAAs with electrolytes for hydration, muscle repair, and fatigue reduction during training, in Strawberry Candy flavor.
• NO EXCUSES Energized Aminos (Peach Mango) Intra-workout fuel combining 5000mg amino blend with 175mg energy blend from Caffeine, Theobromine, and Green Tea Extract for energy and recovery support, in Peach Mango flavor.
• NO EXCUSES FREAK BURN Thermogenic fat burner with a Triple-Action formula featuring Energy and Focus Blend, Thermogenesis Blend (Raspberry Ketones, Yohimbe, Green Tea Extract), and Lipolytic Blend for calorie burning and appetite control.
• NO EXCUSES Super Fruit Gummies Daily wellness gummies packed with antioxidant-rich fruits and essential vitamins (A, C, E, Zinc, Biotin) to support immune defense and promote radiant skin.
• NO EXCUSES FREAK BOOST Energy and wellness supplement providing sustained energy, focus, and metabolic support for daily performance.
• Fit Life Apparel Fitness apparel line including T-shirts, hoodies, sweatshirts, tanks, joggers, headwear (hats), and gym bags/backpacks marketed under sub-brands including Fit Life Freedom, FL Fancy (Ladies), and Fit Life Freaks, with approximately 100 SKUs priced $19.99–$74.99.
• Build Your Own Bundle Self-service bundle builder that allows customers to assemble custom combinations of supplements and apparel for a discounted package price, available via the Shopify storefront.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• RSP Nutrition: Sports nutrition brand selling whey, amino acids, creatine, pre-workout, and wellness supplements directly to consumers; comparable mid-tier D2C positioning.
• Cellucor (C4): Leading D2C and retail sports nutrition brand built around the C4 pre-workout franchise; directly comparable in supplement category mix (pre-workout, protein, beta-alanine-driven formulas) and branded positioning.
• Ghost Lifestyle: Hybrid supplements-plus-apparel D2C brand with licensed collaborations and a similar NO EXCUSES-style lifestyle identity; closest comparable in combining sports supplements with branded apparel.
• Bucked Up: D2C sports nutrition brand with proprietary pre-workout, pump, BCAA, and thermogenic products that overlap nearly 1:1 with Team Fit Life's NO EXCUSES supplement lineup.
• Alani Nu: Fast-growing D2C sports nutrition and wellness brand targeting female and lifestyle fitness consumers with protein, pre-workout, and wellness gummies — a comparable growth-stage hybrid model.
• 1UP Nutrition: Sports nutrition brand offering whey protein, pre-workout, BCAAs, and creatine in a D2C format with comparable price points and category coverage.

Broad incumbents

• GNC: Multi-brand supplement retailer and manufacturer carrying whey, creatine, pre-workout, and apparel-adjacent lifestyle products; broader incumbent with retail footprint Team Fit Life lacks.
• Optimum Nutrition: Glanbia-owned sports nutrition giant (Gold Standard Whey) that sells the same core categories (whey, pre-workout, creatine, BCAA) Team Fit Life competes in, with far broader retail distribution including Walmart, Amazon, and GNC.
• Gymshark: D2C fitness apparel incumbent that has expanded into supplements; relevant for the apparel side of Team Fit Life's hybrid model and as a benchmark for scaling fitness-lifestyle brands digitally.

Emerging players

• Swolverine: D2C sports nutrition brand covering pre-workout, protein, BCAAs, and wellness products with a lifestyle-driven brand voice comparable to Team Fit Life's NO EXCUSES positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fitlifefreak
• Instagraminstagram.com/teamfitlifeofficial
• LinkedInlinkedin.com/company/fit-life-inc.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIT LIFE, INC.