Green Clean

What Green Clean does

Green Clean is a privately-held restoration and cleaning services company headquartered in Fridley, Minnesota, serving the 7-county Minneapolis-St. Paul Twin Cities metro area. Founded in 1998, the company operates across three integrated lines: 24/7 emergency disaster response (water extraction, fire and smoke damage, mold remediation, odor control), licensed general-contractor reconstruction (MN License #BC631450), and recurring residential and commercial cleaning services (carpet, specialty rugs, upholstery, air ducts, tile/grout/stone, disinfectant application). All field work is performed by IICRC-certified technicians using industry-standard equipment including moisture detection, thermal imaging, and truck-mounted steam extraction, following a documented six-stage process from inspection through final review.

The company monetizes through project-based professional services billed against insurance claims in disaster scenarios and against quote-based estimates for cleaning work, supplemented by a subscription cleaning program that introduces recurring revenue. Pricing is not publicly disclosed; jobs are scoped on-site or via phone-based free estimates, and an online payment portal handles invoicing. GTM is direct-to-consumer with a parallel B2B2C channel in which insurance carriers, agents, and adjusters refer policyholders to Green Clean for claims-handling support. Customer segments are led by residential homeowners, with secondary exposure to commercial properties, condo/apartment/HOA communities, and insurance-referral demand.

The business holds IICRC certification, EPA Lead Safe Certified Firm status, and BBB accreditation, and has earned the 2024 NextDoor Neighborhood Fave and Angi Super Service Award. The company operates without disclosed funding, M&A, or institutional ownership, and runs on a 171-employee base supported by an SEO- and content-led local marketing approach across blog content, NextDoor, and Instagram.

Name

Green Clean

Legal name

Green Clean

Website

https://teamgreenclean.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Restoration and Cleaning Services

NAICS

Carpet and Upholstery Cleaning Services (56174), Janitorial Services (561720)

akta.pro primary industry

Green Carpet, Rug & Upholstery Cleaning (Low-tox/Plant-based) (HSAEAGAH)

akta.pro secondary industry

Green Deep Cleaning (Whole-Home) (HSAEAGAB)

Keywords

• Water damage restoration
• Fire damage restoration
• Mold remediation services
• Carpet cleaning services
• Disaster recovery services

Headquarters

HQ city

Fridley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others, Infrastructure

Revenue model

1. Water and Fire Damage Restoration Services: Primary revenue stream from emergency restoration services including water extraction, drying, dehumidification, fire damage cleanup, smoke and soot removal, and complete restoration work. Services are typically covered by homeowners insurance in disaster scenarios.
2. Residential Cleaning Services: Carpet cleaning, upholstery cleaning, tile and grout cleaning, air duct cleaning, specialty rug cleaning, and disinfectant application services for homeowners. One-time and subscription-based arrangements available.
3. Commercial Services: Commercial restoration and commercial carpet cleaning services for businesses, property managers, condo/apartment communities, and HOAs. Includes regular maintenance contracts and one-time deep cleaning projects.
4. Subscription/Ongoing Maintenance: Subscription cleaning programs for ongoing residential and commercial maintenance needs, providing recurring revenue through regular service agreements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Green Clean is a locally owned restoration and cleaning services company serving the Minneapolis-St. Paul Twin Cities metro area. Its core offering is 24/7 emergency disaster response and full-service restoration for water, fire, smoke, and mold damage, paired with professional residential and commercial cleaning services including carpet, upholstery, specialty rug, air duct, tile/grout/stone, and disinfectant application cleaning.

Product overview

Green Clean is a restoration and cleaning services company offering a comprehensive portfolio of services for residential and commercial properties. The core offerings include disaster response and remediation services (Water Damage Restoration, Fire Damage Restoration, Mold Remediation, Odor Control) paired with professional cleaning services (Carpet Cleaning, Specialty Rugs, Sofa & Upholstery, Duct Cleaning, Tile Grout & Stone, Disinfectant Application). Services are available for both residential homes and commercial properties, with 24/7 emergency disaster response capabilities. The company operates a six-step restoration process: Inspection, Consultation, Mitigation, Planning, Reconstruction, and Review. Green Clean serves the Minneapolis-St. Paul Twin Cities metro area and maintains industry certifications including IICRC certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Damage Restoration

Quantifiable outcome

• Mold can start growing within 24 hours after water damage occurs
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Chem-Dry: National franchised carpet and upholstery cleaning brand with low-moisture process. Comparable to Green Clean's residential cleaning line though Green Clean adds a full restoration arm Chem-Dry does not offer.
• Stanley Steemer: Large national carpet, upholstery, tile, and duct cleaning franchise. Direct overlap with Green Clean's non-restoration cleaning services and similar IICRC-trained technician model.
• COIT Cleaning and Restoration: Carpet, upholstery, drapery, and restoration services company. Overlaps with Green Clean on both the cleaning and disaster recovery sides and similarly emphasizes IICRC-style training and certifications.
• Paul Davis Restoration: National franchised restoration and remodeling company offering water, fire, and mold remediation plus reconstruction. Direct competitor on the same insurance-driven, full-service restoration model.
• PuroClean: National franchised restoration brand focused on water, fire, mold, and biohazard services. Competes with Green Clean on local insurance preferred-vendor panels and emergency response in regional markets.
• Rainbow International: Neighborly brand combining carpet and upholstery cleaning with restoration services. Overlaps with Green Clean's residential cleaning and water/fire restoration offerings, especially through local franchises.
• SERVPRO: Largest franchised water, fire, and mold restoration network in North America. Directly comparable service portfolio, IICRC-equivalent certification, and 24/7 emergency response model — though operating at national vs. Green Clean's regional scale.
• Duraclean: Franchised carpet, upholstery, and restoration services brand with a long operating history. Comparable service mix to Green Clean across both routine cleaning and disaster restoration.

Broad incumbents

• BELFOR Property Restoration: Global incumbent in disaster recovery and property restoration with commercial and residential capabilities. Competes for the same insurance-funded restoration jobs but at significantly larger enterprise scale.

Emerging players

• Restoration 1: Growing national franchised restoration brand pursuing insurance carrier relationships. Emerging competitor on the same water/fire/mold restoration playbook with technology-forward operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/teamgreencleanmn
• LinkedInlinkedin.com/company/green-clean-restoration-carpet-care

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Clean