Duraclean
Duraclean is a privately held US franchise system, founded in 1930, that sells franchise rights for residential and commercial cleaning services — including carpet, upholstery, duct, and tile cleaning — alongside disaster restoration services such as water, fire, mold, and biohazard remediation, with operations spanning more than a dozen states.
- Company typePrivate
- Founded1930
- HeadquartersArlington Heights, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Duraclean does
Duraclean is a privately held, franchise-based cleaning and restoration company headquartered at 1585 Barclay Blvd., Buffalo Grove, Illinois. Founded in 1930 as The Home Service Company in Racine, Wisconsin by the Marshall family, the firm transitioned into a formal franchise system in the mid-1940s around a patented fine-fabric cleaning process and was acquired in 1998 by current CEO Vincent Caffarello and Vice President Wilbur Gage. Duraclean sells franchise rights and operates an independent franchise network across more than a dozen US states, providing residential and commercial customers with a portfolio of services including carpet cleaning, upholstery cleaning, air duct cleaning, dryer vent cleaning, tile and grout cleaning, sanitizing, and disaster restoration services such as water damage mitigation, fire restoration, mold remediation, biohazard cleaning, hoarding cleanup, and animal infestation/odor abatement.
The company's technical foundation is a proprietary 10-step carpet and upholstery cleaning process and an 8-step tile and grout process, supplemented by the Durashield® family of registered carpet and fabric protectants. Duraclean-trained technicians hold IICRC certification, and the firm operates an in-house training academy at its Arlington Heights, Illinois facility. Its specialized duct and abatement portable vacuum systems are positioned among the most powerful available in the air duct cleaning industry. The business sells through franchisees who pay entry investment of $50,000–$150,000+ for the right to use the brand, systems, software, and 24/7 corporate support, with franchisees generating service revenue from end customers through quote-based pricing across residential and commercial accounts. Franchise resale activity (e.g., Gilroy, CA at $192,800 average revenue; Fall River, MA at $80,000) indicates operating unit-level economics, and the franchisor earns ongoing franchise fees and licensing royalties.
Duraclean serves two primary end segments — residential homeowners and commercial properties — plus an institutional/insurance referral channel including carriers such as Nationwide Insurance and government and non-profit accounts. Distribution is exclusively US-domestic through the franchise network, with no disclosed international operations, parent company, or external funding. The company has remained privately held under founder/executive ownership since 1998 with no reported M&A, funding rounds, or leadership transitions since.
Duraclean firmographics
Firmographics- Name
- Duraclean
- Legal name
- Duraclean Corporation
- Website
- https://duraclean.com
- Company type
- Private
- Founded year
- 1930
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Duraclean is a privately held US franchise system, founded in 1930, that sells franchise rights for residential and commercial cleaning services — including carpet, upholstery, duct, and tile cleaning — alongside disaster restoration services such as water, fire, mold, and biohazard remediation, with operations spanning more than a dozen states.
- Ownership category
- akta.pro rank
Duraclean industry classification
Industry- Product category
- Cleaning and Restoration Services
- NAICS
- Carpet and Upholstery Cleaning Services (561740), Remediation and Other Waste Management Services (5629), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Sanitary Services (4950), Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Hoarding/Extreme Cleaning with Sanitization (HSAEAHAG)
- akta.pro secondary industry
- Hoarding & Extreme Cleanout Services (HSAKALAE)
Keywords
Where Duraclean is headquartered
LocationHeadquarters
- HQ city
- Arlington Heights
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Duraclean business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Franchise Fees and Licensing: Duraclean generates revenue through franchise fees from new franchisees who pay for the right to use the Duraclean brand, proprietary processes, training, software, and ongoing support. Franchisees invest $50,000-150,000+ to start a Duraclean franchise.
- Service Revenue (Franchisee-operated): Franchisees generate revenue by providing cleaning and restoration services to residential and commercial customers. Services include carpet cleaning, upholstery cleaning, duct cleaning, dryer vent cleaning, tile and grout cleaning, water damage restoration, fire restoration, mold remediation, biohazard cleaning, and sanitizing services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Franchise Investment Range: $50,000-$100,000 |
| Other | Multi-year contract | Franchise Investment Range: $100,000-$150,000 |
| Other | Multi-year contract | Franchise Investment Range: Over $150,000 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Duraclean product offering
Product offeringCore offering
Duraclean operates a cleaning and restoration franchise system that delivers professional cleaning services (carpet, upholstery, air duct, dryer vent, tile and grout, and sanitizing) and disaster restoration services (water damage mitigation, fire restoration, mold remediation, biohazard cleaning, hoarding clean-up, and animal infestation/odor abatement) to residential, commercial, and institutional customers. The franchisor sells franchise rights ($50,000–$150,000+ investment) to independent franchisees who deliver these services under the Duraclean brand using proprietary processes and protectants.
Product overview
Duraclean is a cleaning and restoration franchise system offering a comprehensive portfolio of services for both residential and commercial customers. The company provides core cleaning services (carpet cleaning, upholstery cleaning, duct cleaning, dryer vent cleaning, tile and grout cleaning, and sanitizing) alongside disaster restoration services (water damage mitigation, fire restoration, mold remediation, biohazard cleaning, hoarding clean-up, and animal infestation/odor abatement). The franchise system operates with a proprietary 10-step cleaning process for carpets and upholstery, and an 8-step process for tile and grout. Proprietary products include Durashield carpet and fabric protectants. The company has been in operation since 1930 and is IICRC certified across its service offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Carpet Cleaning Professional carpet cleaning services for residential and commercial properties using a proprietary 10-step cleaning process that guarantees no residue with quick drying time, with optional Durashield® carpet protectant applied after cleaning for lasting stain and soil protection.
- Upholstery Cleaning Expert upholstery cleaning for residential and commercial customers using a 10-step cleaning process tailored to fabric type (cotton, leather, linen, silk, wool, microfiber, etc.), with Durashield SB fabric protector available as an add-on.
- Air Duct Cleaning Air duct cleaning services for residential and commercial HVAC systems that remove dust and contaminants from forced-air ducts using industry-approved equipment and proprietary general duct and abatement portable vacuum systems described as among the most powerful in the air duct cleaning industry.
- Dryer Vent Cleaning Dryer vent cleaning service for residential and commercial customers that reduces fire risk, improves dryer efficiency, extends appliance lifespan, and lessens drying time.
- Tile and Grout Cleaning Professional tile and grout cleaning for residential and commercial hard-surface floors using a proprietary 8-step process, with optional grout and stone sealer application that creates a protective barrier to slow absorption of spills.
- Sanitizing Services Commercial and residential sanitizing services using EPA-registered disinfectants, including fogging applications and proactive cleaning of touch points under CDC-aligned Healthy Indoor Environment Protocols (including COVID-19 cleaning protocols).
- Water Damage Mitigation Water damage restoration services for residential and commercial properties including emergency response, drying, and disinfection of affected areas, available 24/7/365 for events ranging from broken pipes to appliance malfunction.
- Fire Restoration Fire and smoke damage restoration services including emergency board-up, detailed structure and content cleaning, deodorization, and contents storage, available 24/7 to minimize damage from fire emergencies.
- Mold Remediation Mold removal and remediation following EPA, OSHA, and IICRC guidelines including assessment, containment, cleaning, and clearance testing to reduce contaminated areas to safe levels within the structure.
- Biohazard Cleaning Biohazard remediation services for crime scenes, trauma scenes, unattended decomposition, and other hazardous situations, including blood-borne pathogen cleanup, available 24/7.
- Hoarding Clean-Up Professional hoarding clean-up services for severe clutter situations, including gross filth decontamination for residential and commercial properties.
- Animal Infestation and Odor Abatement Removal and disposal of animal infestations (raccoons, bats, squirrels, mice, rats, skunks, birds) and associated odor abatement for residential and commercial properties.
Quantifiable outcome
- Over 40 years of successful operation for some individual franchise locations
- +2 more outcomes
Companies that use Duraclean
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Duraclean technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Duraclean partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
Duraclean competitors and assessment
Company assessmentDirect peers
- SERVPRO: Industry-leading fire/water/mold restoration and cleaning franchise system. Directly comparable to Duraclean across restoration services, franchise model, and 24/7 emergency response positioning.
- Stanley Steemer: National carpet, upholstery, tile, and duct cleaning franchise system. Direct competitor on Duraclean's core residential/commercial cleaning services with a similar franchise distribution model.
- Chem-Dry: Large carpet and upholstery cleaning franchise with proprietary low-moisture cleaning process. Comparable franchise economics, proprietary process, and target customer overlap with Duraclean.
- PuroClean: Paramedics of Property Damage® franchise focused on water, fire, mold, and biohazard restoration. Directly comparable restoration-services franchise model and insurance-referral channel.
- Rainbow International: Restoration and cleaning franchise backed by Neighborly (formerly Dwyer Group). Direct competitor in water/fire restoration and carpet cleaning with national franchise scale.
- COIT Cleaning and Restoration Services: Long-standing carpet cleaning, air duct cleaning, and restoration services franchise. Comparable service mix (carpet, upholstery, duct, restoration) and franchise structure to Duraclean.
Emerging players
- Zerorez: Growing carpet cleaning franchise with proprietary 'Zeroliquid' water-free cleaning technology. Comparable proprietary process angle and franchise-based distribution; differentiated by newer tech positioning.
- 1-800-GOT-JUNK?: Largest junk removal and hauling franchise in North America. Comparable in franchise structure, brand-led marketing, and overlap on hoarding/extreme cleanout services that Duraclean also offers.
Broad incumbents
- Molly Maid: Neighborly-owned residential cleaning franchise with national brand recognition. Comparable franchise distribution model and recurring-service business, though positioned in routine housekeeping rather than restoration.
- ServiceMaster Clean: Large commercial janitorial and disinfection franchise system under the ServiceMaster brand. Comparable in commercial cleaning and sanitizing services with broader portfolio scale than Duraclean.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Duraclean social profiles
Digital presenceDuraclean financial estimates
Financial estimateRevenue estimate
Valuation estimate
Duraclean leadership team
Management profileNumber of profiles
Profiles1 record
Duraclean funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Duraclean M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Duraclean
What does Duraclean do?
Duraclean operates a cleaning and restoration franchise system that delivers professional cleaning services (carpet, upholstery, air duct, dryer vent, tile and grout, and sanitizing) and disaster restoration services (water damage mitigation, fire restoration, mold remediation, biohazard cleaning, hoarding clean-up, and animal infestation/odor abatement) to residential, commercial, and institutional customers. The franchisor sells franchise rights ($50,000–$150,000+ investment) to independent franchisees who deliver these services under the Duraclean brand using proprietary processes and protectants.
Is Duraclean a public or private company?
Duraclean is a private company. It is classified as management employee owned and is currently operating.
When was Duraclean founded?
Duraclean was founded in 1930. It employs 11 to 50 people.
Where is Duraclean based?
Duraclean is headquartered in Arlington Heights, United States, in the North America region.
How does Duraclean make money?
Two revenue lines are on record. Franchise Fees and Licensing is the primary driver. The others are service Revenue (Franchisee-operated).
Who are Duraclean's main competitors?
Direct peers on record are SERVPRO, Stanley Steemer, Chem-Dry, PuroClean, Rainbow International and COIT Cleaning and Restoration Services. Emerging players are Zerorez and 1-800-GOT-JUNK?. Broad incumbents are Molly Maid and ServiceMaster Clean.
Does Duraclean have an API?
No public API is recorded for Duraclean.
What industry is Duraclean in?
Duraclean's product category is Cleaning and Restoration Services. Its primary akta.pro industry code is HSAEAHAG, Hoarding/Extreme Cleaning with Sanitization, with a secondary code of HSAKALAE, Hoarding & Extreme Cleanout Services. Its NAICS code is 561740 and its SIC code is 4950.