Team Penske
Team Penske is a privately held, 60-year-old professional motorsports organization that fields race teams in NASCAR, IndyCar, and IMSA, generating revenue primarily through corporate sponsorships with brands like Shell-Pennzoil, Verizon, PPG, Ford, Chevrolet, and Porsche, plus merchandise sales to racing fans.
- Company typePrivate
- Founded1966
- HeadquartersMooresville, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Team Penske does
Team Penske is a privately held professional motorsports racing organization founded in 1966 and headquartered in Mooresville, North Carolina. The team operates as a multi-series racing organization competing in the NASCAR Cup Series, the NTT INDYCAR SERIES, and the IMSA WeatherTech SportsCar Championship. It is owned by Roger Penske through Penske Corporation, a diversified transportation services conglomerate, and is operated through Penske Racing South, Inc. Across its 60-year history, Team Penske has accumulated more than 665 major race wins, 709 pole positions, 48 National Championships, 20 Indianapolis 500 victories, and 3 Daytona 500 Championships, with more than 100 drivers having raced for the team.
The team's core technical platform is its racing program across three disciplines: stock car racing using Ford-powered NASCAR machinery (No. 22 Shell-Pennzoil driven by Joey Logano, plus Ryan Blaney and Austin Cindric); open-wheel racing using Chevrolet-powered IndyCar equipment (Josef Newgarden, Scott McLaughlin, David Malukas); and sports car endurance racing through the Porsche Penske Motorsport factory partnership using Porsche 963 LMDh hybrid prototypes in IMSA. Supporting assets include the Penske Racing Museum, a physical retail store, and the Penske facility infrastructure that together create the operating backbone.
Team Penske's revenue model is sponsorship-driven. Corporate sponsors — including Shell-Pennzoil, Verizon, PPG, XPEL, Chevrolet, Ford, and Porsche — pay for branding rights, car livery placement, and association with a championship-caliber program in exchange for brand visibility and marketing activation. A secondary revenue stream consists of merchandise sales through the owned e-commerce store at store.teampenske.com and a physical retail location. Pricing details for sponsorship fees, hospitality packages, and merchandise are not publicly disclosed. The team also engages fans through owned media channels including social media, press box, video content (Penske Games), and the Penske Pals children's program.
Team Penske firmographics
Firmographics- Name
- Team Penske
- Legal name
- Penske Racing South, Inc.
- Website
- https://teampenske.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Team Penske is a privately held, 60-year-old professional motorsports organization that fields race teams in NASCAR, IndyCar, and IMSA, generating revenue primarily through corporate sponsorships with brands like Shell-Pennzoil, Verizon, PPG, Ford, Chevrolet, and Porsche, plus merchandise sales to racing fans.
- Ownership category
- akta.pro rank
Team Penske industry classification
Industry- Product category
- Professional Motorsports Racing
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)
- akta.pro secondary industry
- Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI)
Keywords
Where Team Penske is headquartered
LocationHeadquarters
- HQ city
- Mooresville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Team Penske business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- Sponsorship Revenue: Corporate sponsors pay for branding rights, car sponsorship, and association with Team Penske's racing operations. Major sponsors include Shell-Pennzoil (Ford), Verizon, PPG, XPEL, and Chevrolet.
- Merchandise Sales: The team operates an e-commerce retail store selling driver merchandise, team apparel, and collectibles through store.teampenske.com.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Team Penske product offering
Product offeringCore offering
Team Penske operates as a professional motorsports racing organization competing in the NASCAR Cup Series, the NTT INDYCAR SERIES, and the IMSA WeatherTech SportsCar Championship (through Porsche Penske Motorsport). It sells corporate sponsorship rights (car branding, driver associations, hospitality) to enterprise brands such as Shell-Pennzoil, Verizon, PPG, XPEL, Chevrolet, Ford, and Porsche, and sells branded merchandise directly to consumers through its online store and on-site retail location.
Product overview
Team Penske operates as a multi-series professional motorsports organization competing across three primary racing disciplines: NASCAR Cup Series (stock car racing), NTT INDYCAR SERIES (open-wheel racing), and IMSA WeatherTech SportsCar Championship (sports car endurance racing through the Porsche Penske Motorsport partnership). The organization also maintains direct-to-consumer revenue streams through its online merchandise store and physical retail location. Supporting its fan engagement, Team Penske offers the Penske Pals children's activity program and maintains the Penske Racing Museum at its facility. The racing program features drivers competing in car numbers 2, 3, 6, 7, 12, and 22 across the various series.
Differentiator
Problem solved
Functional benefit
Products and services
- Team Penske NASCAR Cup Series Program Professional NASCAR Cup Series racing program fielding Ford Mustang stock cars for drivers Joey Logano (No. 22), Ryan Blaney, and Austin Cindric in stock car competition events across North America.
- Team Penske NTT INDYCAR SERIES Program Professional IndyCar Series racing program fielding Chevrolet-powered open-wheel cars for drivers Josef Newgarden (No. 2), Scott McLaughlin (No. 3), and David Malukas (No. 12) in open-wheel competition events.
- Porsche Penske Motorsport IMSA Program Factory sports car racing program operated through the global partnership with Porsche, competing in the IMSA WeatherTech SportsCar Championship with Porsche 963 LMDh hybrid prototypes driven by Felipe Nasr, Matt Campbell, Julien Andlauer, Kevin Estre, Laurens Vanthoor, and Laurin Heinrich.
- Team Penske Online Store E-commerce platform at store.teampenske.com selling official Team Penske merchandise including driver-specific apparel, collectibles, and team memorabilia for fans of Joey Logano, Ryan Blaney, Josef Newgarden, David Malukas, Austin Cindric, and Scott McLaughlin.
- Team Penske Retail Store Physical retail location at the Mooresville, NC headquarters selling official Team Penske merchandise and racing memorabilia to visiting fans and the public.
Companies that use Team Penske
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Team Penske technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Team Penske partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- Porsche Penske MotorsportcoreTeam Penske has a global partnership with Porsche through Porsche Penske Motorsport, competing in the IMSA WeatherTech SportsCar Championship with Porsche 963 LMDh hybrid prototypes. The partnership also races in the FIA World Endurance Championship (WEC). The factory team achieved a 1-2 finish at the 2026 12 Hours of Sebring and won three consecutive 24 Hours of Daytona events.
- Shell-PennzoilmajorShell-Pennzoil sponsors Joey Logano's No. 22 Ford Mustang in the NASCAR Cup Series.
- VerizonmajorVerizon sponsors David Malukas' No. 12 Verizon Chevrolet in the NTT INDYCAR SERIES.
- PPGmajorPPG sponsors Josef Newgarden's No. 2 PPG Chevrolet in the NTT INDYCAR SERIES.
- XPELmajorXPEL sponsors Scott McLaughlin's No. 3 XPEL Chevrolet in the NTT INDYCAR SERIES.
- ChevroletcoreChevrolet provides engines for Team Penske's NTT INDYCAR SERIES program.
- Ford Motor CompanycoreFord provides engines and technical partnership for Team Penske's NASCAR Cup Series program.
- DEX ImagingminorDEX Imaging sponsors Penske Games video content series featuring team drivers.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Team Penske competitors and assessment
Company assessmentDirect peers
- Action Express Racing: Premier IMSA sports car team with multiple endurance race wins. Competes against Porsche Penske Motorsport for IMSA championships and manufacturer-backed sponsorship value.
- Arrow McLaren: NTT INDYCAR SERIES team owned by McLaren Racing with growing commercial profile. Competes with Team Penske for IndyCar sponsors, drivers, and on-track results.
- Richard Childress Racing: Established NASCAR Cup Series team with multi-car entries and major sponsors. Direct peer to Team Penske's NASCAR program in terms of series participation and sponsorship competition.
- Hendrick Motorsports: Premier NASCAR Cup Series team and most direct competitor in stock car racing. Comparable as a multi-car, blue-chip-sponsor-funded organization competing for the same drivers, sponsors, and championship inventory.
- Andretti Global: Major NTT INDYCAR SERIES team with multi-car entries and additional racing programs. Closest IndyCar peer to Team Penske's Chevrolet-powered open-wheel program in scale and ambition.
- Rahal Letterman Lanigan Racing: Long-standing NTT INDYCAR SERIES team with multi-car entries. Peer to Team Penske's IndyCar operation in series participation and corporate sponsorship profile.
- Chip Ganassi Racing: Multi-series team competing in IndyCar and previously in IMSA and NASCAR. Comparable as a blue-chip sponsored, multi-discipline racing organization competing head-to-head with Team Penske.
- Joe Gibbs Racing: Top NASCAR Cup Series team fielding multiple cars with major corporate sponsors. Directly comparable to Team Penske's NASCAR program in scale, sponsorship profile, and championship contention.
- Cadillac Wayne Taylor Racing: IMSA WeatherTech Championship factory team running Cadillac V-Series.R prototypes. Directly comparable to Porsche Penske Motorsport in factory-team status, endurance series participation, and major sponsor profile.
Emerging players
- Meyer Shank Racing: Multi-series racing team competing in IndyCar and IMSA with Acura/Honda support. A relevant emerging peer as Team Penske competes across the same series for sponsor dollars and prestige wins.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Team Penske social profiles
Digital presenceTeam Penske financial estimates
Financial estimateRevenue estimate
Valuation estimate
Team Penske leadership team
Management profileNumber of profiles
Profiles1 record
Team Penske funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Team Penske M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Team Penske
What does Team Penske do?
Team Penske operates as a professional motorsports racing organization competing in the NASCAR Cup Series, the NTT INDYCAR SERIES, and the IMSA WeatherTech SportsCar Championship (through Porsche Penske Motorsport). It sells corporate sponsorship rights (car branding, driver associations, hospitality) to enterprise brands such as Shell-Pennzoil, Verizon, PPG, XPEL, Chevrolet, Ford, and Porsche, and sells branded merchandise directly to consumers through its online store and on-site retail location.
Is Team Penske a public or private company?
Team Penske is a private company. It is classified as family owned and is currently operating.
When was Team Penske founded?
Team Penske was founded in 1966. It employs 251 to 500 people.
Where is Team Penske based?
Team Penske is headquartered in Mooresville, United States, in the North America region.
How does Team Penske make money?
Two revenue lines are on record. Sponsorship Revenue is the primary driver. The others are merchandise Sales.
Who are Team Penske's main competitors?
Direct peers on record are Action Express Racing, Arrow McLaren, Richard Childress Racing, Hendrick Motorsports, Andretti Global, Rahal Letterman Lanigan Racing, Chip Ganassi Racing, Joe Gibbs Racing and Cadillac Wayne Taylor Racing. Meyer Shank Racing is listed as an emerging player.
Does Team Penske have an API?
No public API is recorded for Team Penske.
What industry is Team Penske in?
Team Penske's product category is Professional Motorsports Racing. Its primary akta.pro industry code is MPAKABAB, Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.), with a secondary code of MPAKAGAI, Motorsports Fan Engagement & Membership Programs (Series/Team-Owned). Its NAICS code is 711211 and its SIC code is 7948.