Meyer Shank Racing
Meyer Shank Racing is a privately held American motorsports team competing in the NTT INDYCAR SERIES and IMSA WeatherTech SportsCar Championship with Honda/Acura platforms, monetizing primarily through enterprise sponsorships and direct-to-consumer merchandise sales to corporate brands and racing fans.
- Company typePrivate
- Founded2024
- HeadquartersPataskala, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Meyer Shank Racing does
Meyer Shank Racing (MSR) is a privately held American professional motorsports team that competes simultaneously in the NTT INDYCAR SERIES (open-wheel) and the IMSA WeatherTech SportsCar Championship (GTP class) with two-car full-time programs in each series. The team operates from a 50,000 sq ft facility in Pataskala, Ohio, and is co-owned by Mike Shank and Jim Meyer, with Tim Meyer as COO and four-time Indy 500 winner Helio Castroneves as a minority owner. Its competitive technology consists of Honda-powered IndyCars (No. 60 driven by Felix Rosenqvist; No. 66 driven by Marcus Armstrong) and Acura ARX-06 GTP sports cars, with factory support from Honda Racing Corporation (HRC) on the IMSA side. On-track credentials include the 2021 and 2026 Indianapolis 500 victories, three consecutive Rolex 24 At Daytona wins (2022–2024), and the 2026 Acura Grand Prix of Long Beach win.
MSR's commercial model is anchored by enterprise sponsorship sales: brands such as SiriusXM, Acura, Honda, Clopay, RE/MAX, Cleveland-Cliffs, Root Insurance, Visit Lauderdale, and Galeon Yachts/MarineMax pay for multi-year placements on cars, team gear, trailers, and hospitality assets. Sponsorship is sold directly through relationship-driven enterprise sales, with renewal logic tied to on-track performance. Secondary revenue streams include race winnings and performance bonuses (e.g., the 2026 Indianapolis 500 $3M+ prize) and direct-to-consumer merchandise sales through a Shopify e-commerce storefront, including apparel, accessories, and 1:18 scale diecast collectibles priced at $35–$120 (with a Grateful Dead licensed collaboration as a marquee product line). The team's brand differentiation rests on a music/entertainment activation platform built around SiriusXM channel collaborations (Morgan Wallen Radio, Green Day's Idiot Nation, The Highway, Ozzy Osbourne, Kenny Chesney) that produces distinctive livery content and earned media not commonly seen in peer racing operations.
Meyer Shank Racing firmographics
Firmographics- Name
- Meyer Shank Racing
- Legal name
- Meyer Shank Racing
- Website
- https://meyershankracing.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Meyer Shank Racing is a privately held American motorsports team competing in the NTT INDYCAR SERIES and IMSA WeatherTech SportsCar Championship with Honda/Acura platforms, monetizing primarily through enterprise sponsorships and direct-to-consumer merchandise sales to corporate brands and racing fans.
- Ownership category
- akta.pro rank
Meyer Shank Racing industry classification
Industry- Product category
- Professional Motorsports Racing
- akta.pro primary industry
- Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)
- akta.pro secondary industries
- Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)
Keywords
Where Meyer Shank Racing is headquartered
LocationHeadquarters
- HQ city
- Pataskala
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Meyer Shank Racing business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Sponsorship (Primary): The team's primary revenue source is multi-year corporate sponsorship agreements. Brands (SiriusXM, Acura, Honda, Clopay, Remax, Visit Lauderdale, Cleveland-Cliffs, Root Insurance, MarineMax/Galeon Yachts, and others) pay for prominent branding placement on the No. 60 and No. 66 IndyCars, Acura ARX-06 IMSA cars, team uniforms, trailers, and hospitality assets. Sponsorships are sold directly by the team through enterprise sales relationships and often span multiple years with renewal logic tied to on-track results.
- Merchandise Sales: MSR operates an e-commerce storefront selling branded merchandise including apparel (t-shirts, hats), diecast model cars (1:18 scale), and other fan gear. Products are priced at fixed retail prices (e.g., $35 tees, $38 hats, $120 diecasts). Diecast pre-orders are managed separately with specific delivery timelines. Merchandise includes licensed collaborations such as the Grateful Dead x MSR collection.
- Race Winnings and Performance Bonuses: Prize money from race wins, podiums, poles, and championship points in NTT INDYCAR SERIES and IMSA WeatherTech SportsCar Championship contributes to revenue. Notable wins include the 2026 Indianapolis 500 ($3M+ prize), Rolex 24 At Daytona victories (2022–2024), and Acura Grand Prix of Long Beach wins.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Multi-year corporate sponsorship packages |
| One time/ perpetual license | Pay-as-you-go | MSR Grateful Dead Checkers Tee |
| One time/ perpetual license | Pay-as-you-go | MSR Grateful Dead Patch Hat |
| One time/ perpetual license | Pay-as-you-go | 2026 Indianapolis 500 Winner Felix Rosenqvist 1:18 Diecast |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Meyer Shank Racing product offering
Product offeringCore offering
Meyer Shank Racing is a professional auto racing team that fields two full-time entries in the NTT INDYCAR SERIES (No. 60 SiriusXM Honda and No. 66 Honda) and Acura ARX-06 GTP cars in the IMSA WeatherTech SportsCar Championship. The team's commercial offerings include multi-year corporate sponsorship activation on race cars, team gear, trailers, and hospitality assets, complemented by direct-to-consumer merchandise (apparel, hats) and 1:18 scale diecast collectibles sold through its e-commerce storefront and at race events.
Product overview
Meyer Shank Racing (MSR) operates dual racing programs at the highest levels of motorsports: the NTT INDYCAR SERIES and IMSA WeatherTech SportsCar Championship. The company's commercial offerings include merchandise products such as apparel (t-shirts and hats) from the MSR x Grateful Dead collection featuring collaborative racing and music branding, and collectible diecast cars commemorating race victories and special liveries. The racing programs compete with Honda/Acura vehicles at circuits across North America.
Differentiator
Problem solved
Functional benefit
Products and services
- NTT INDYCAR SERIES Racing Program Two full-time NTT INDYCAR SERIES entries (No. 60 SiriusXM Honda driven by Felix Rosenqvist and No. 66 Honda driven by Marcus Armstrong), plus additional entries for major races including the Indianapolis 500. Compete with Honda power at premier open-wheel circuits across North America.
- IMSA WeatherTech SportsCar Championship Program (Acura Meyer Shank Racing) IMSA WeatherTech SportsCar Championship GTP program racing Acura ARX-06 sports cars backed by Honda Racing Corporation (HRC) factory support. Operates two full-season entries (No. 93 and No. 60) with drivers including Nick Yelloly, Renger van der Zande, Tom Blomqvist, Colin Braun, Scott Dixon, and Felix Rosenqvist.
- MSR x Grateful Dead Merchandise Collection Officially licensed collaborative apparel collection featuring multiple t-shirt designs (Checkers, Racing Bears, Bolt, Spectrum, Skeletons) and a Patch Hat. T-shirts priced at $35 USD; Patch Hat at $38 USD. Made from combed ring-spun cotton and cotton/polyester blends. Sold through the MSR e-commerce storefront.
- 2026 Indianapolis 500 Winner Felix Rosenqvist 1:18 Diecast 1:18 scale diecast replica priced at $120 USD, manufactured by IXO America, of Felix Rosenqvist's No. 60 SiriusXM Morgan Wallen Radio Honda that won the 2026 Indianapolis 500 by 0.0233 seconds. Packaged in a premium collector's window display box; available for pre-order via the MSR Shopify storefront with approximate January-February 2027 delivery.
- Grateful Dead x Meyer Shank Racing 1:18 Diecast Limited edition officially licensed 1:18 scale diecast Indy car featuring Felix Rosenqvist's custom Grateful Dead livery run at WeatherTech Raceway Laguna Seca in 2025, manufactured by IXO America and sold via MSR's e-commerce platform.
Quantifiable outcome
- 2026 Indianapolis 500 win — closest finish in race history at 0.0233 seconds
- +5 more outcomes
Companies that use Meyer Shank Racing
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles2 records
Meyer Shank Racing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Meyer Shank Racing partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- SiriusXMcoreSiriusXM is MSR's primary and longest-running IndyCar sponsor, with its branding on the No. 60 Honda across multiple seasons. The partnership has expanded into music-themed livery collaborations including Morgan Wallen Radio (ch. 64), Green Day's Idiot Nation (ch. 314), The Highway (ch. 56), No Shoes Radio, Ozzy Osbourne/Ozzy's Boneyard (ch. 38), and Alt Nation (ch. 36). SiriusXM brings country, rock, and alternative music audiences to MSR's racing program, creating cross-promotional marketing across live events, broadcasts, and social media.
- Marcus Armstrong (Driver)coreMarcus Armstrong (New Zealand) signed a multi-year contract extension beginning 2027, transitioning to drive the No. 60 MSR Honda from 2027 onward. Armstrong joined MSR in 2025 and has established himself as a championship contender with podiums, top-10 finishes, and strong road-course and oval performance.
- Helen's Pink Sky FoundationminorMSR pledged long-term support for Helen's Pink Sky Foundation, driving awareness for CLN2 and Batten Disease — a rare neurodegenerative disorder affecting children. MSR cars carry the Foundation's decal in every race until a cure is found. The initiative is deeply personal for the Meyer family (named for a 3-year-old relative) and aligns with MSR's values of community and social impact.
- Galeon Yachts and MarineMaxminorGaleon Yachts and MarineMax joined MSR as partners for the 2025 INDYCAR season, connecting the luxury yacht and marine retail industries with the premium motorsports audience at IndyCar events.
- ClopaycoreClopay, the largest manufacturer and marketer of garage doors and rolling steel doors in North America, has been an MSR partner since 2022 and extended through a multi-year renewal agreement. Clopay branding is featured on both MSR IndyCars (No. 60 and No. 66). The partnership leverages racing's performance narrative to reinforce Clopay's values of quality and innovation, with Clopay's headquarters near Cincinnati creating a local/professional connection to MSR's Ohio base.
- Folds of HonorminorMSR partnered with Folds of Honor to welcome 500 veterans and their families at The Thermal Club for the 2025 INDYCAR Grand Prix, supporting the organization's mission to provide educational scholarships to the families of fallen and disabled service members.
- Visit LauderdaleminorVisit Lauderdale (the official destination marketing organization for Greater Fort Lauderdale/Broward County, Florida) joined MSR as Official Tourism Partner beginning with the 2025 INDYCAR season. Visit Lauderdale branding appears on MSR's No. 60 and No. 66 Honda IndyCars and team gear throughout the season, connecting IndyCar's passionate audience with South Florida's tourism appeal.
- Acura (Honda Racing Corporation)coreAcura is both the vehicle manufacturer partner and title sponsor for MSR's IMSA WeatherTech SportsCar Championship GTP program. MSR competes with Acura ARX-06 sports cars backed by factory HRC (Honda Racing Corporation) support. Acura also serves as the title sponsor of the Acura Grand Prix of Long Beach (MSR's 'home' race). MSR's No. 60 IndyCar also carries Acura branding at select events, including Long Beach where Acura celebrated 40 years since its North American debut.
- RE/MAXminorRE/MAX (the real estate franchise) is the primary sponsor on Marcus Armstrong's No. 66 Honda for multiple races per season. The partnership is designed to connect the RE/MAX real estate brand with high-performance, team-driven environments in INDYCAR and reach home buyers and agents through motorsports engagement.
- Cleveland-CliffsminorCleveland-Cliffs (a major North American mining and steel company) sponsors Helio Castroneves' No. 06 Honda at the Indianapolis 500 as part of his 'Drive for 5' campaign to win a record-setting fifth Indy 500.
- IXO AmericaminorIXO America manufactures the 1:18 scale diecast replicas of MSR's IndyCars (Felix Rosenqvist's Indianapolis 500 winner diecast, Grateful Dead diecast). These are officially licensed products sold through MSR's e-commerce platform.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Meyer Shank Racing competitors and assessment
Company assessmentDirect peers
- Arrow McLaren: Arrow McLaren fields a multi-car NTT INDYCAR SERIES program and competes in the same open-wheel races as MSR. It pursues an enterprise sponsorship model with major brand partners and pursues a similar merchandise and brand-building strategy, making it a direct peer in the IndyCar competitive set.
- Wayne Taylor Racing: Wayne Taylor Racing (with Cadillac) is an IMSA WeatherTech SportsCar Championship GTP program that competes against Acura Meyer Shank Racing in the same GTP class. It is the most direct IMSA-specific peer with a comparable factory-aligned manufacturer partnership and endurance racing identity.
- A.J. Foyt Racing: A.J. Foyt Racing is a multi-car NTT INDYCAR SERIES team operating a similar dual- or multi-car structure. It pursues enterprise sponsorships and competes directly against MSR at IndyCar events, making it a direct peer in the same open-wheel series.
- Chip Ganassi Racing: Chip Ganassi Racing is a major American motorsports team competing in both the NTT INDYCAR SERIES (multi-car) and the IMSA WeatherTech SportsCar Championship. It is the most direct comparable to MSR because of the overlapping dual-series program, factory-manufacturer relationships, and multi-car IndyCar footprint, making it the closest peer in size and business model.
- Rahal Letterman Lanigan Racing: Rahal Letterman Lanigan Racing is a multi-car NTT INDYCAR SERIES team with a long history of marquee wins. It competes on the same race weekends as MSR with a similar enterprise sponsorship and merchandise model, making it a direct peer within the IndyCar paddock.
- Andretti Autosport: Andretti Autosport fields multiple entries in the NTT INDYCAR SERIES and runs various other motorsport programs. It competes head-to-head with MSR on IndyCar race weekends, runs a similar multi-car structure, and pursues a comparable enterprise sponsorship and merchandise strategy, making it a direct peer.
- Ed Carpenter Racing: Ed Carpenter Racing is a multi-car NTT INDYCAR SERIES team that runs partial and full-season entries. It competes against MSR in the same IndyCar races, pursues enterprise sponsorships, and operates at a comparable scale to MSR's IndyCar program.
- Dale Coyne Racing: Dale Coyne Racing is a multi-car NTT INDYCAR SERIES team operating with a similar small-team, multi-car IndyCar structure. It competes against MSR on IndyCar race weekends and pursues a comparable enterprise sponsorship and entry strategy.
Broad incumbents
- Team Penske: Team Penske is the benchmark multi-car NTT INDYCAR SERIES and IMSA WeatherTech team and the most successful organization in North American motorsports. It overlaps directly with MSR in both series but operates at significantly larger scale with deeper resources, anchoring it as a broad incumbent peer.
- Porsche Penske Motorsport: Porsche Penske Motorsport is a factory Porsche effort in the IMSA WeatherTech SportsCar Championship GTP class. It competes directly against Acura MSR at IMSA endurance events with significantly larger factory resources, positioning it as a broad incumbent peer in the IMSA GTP competitive set.
Market position
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Meyer Shank Racing social profiles
Digital presenceMeyer Shank Racing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Meyer Shank Racing leadership team
Management profileNumber of profiles
Profiles4 records
Meyer Shank Racing subsidiaries and ownership
Company hierarchySubsidiaries2 records
Meyer Shank Racing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Meyer Shank Racing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Meyer Shank Racing
What does Meyer Shank Racing do?
Meyer Shank Racing is a professional auto racing team that fields two full-time entries in the NTT INDYCAR SERIES (No. 60 SiriusXM Honda and No. 66 Honda) and Acura ARX-06 GTP cars in the IMSA WeatherTech SportsCar Championship. The team's commercial offerings include multi-year corporate sponsorship activation on race cars, team gear, trailers, and hospitality assets, complemented by direct-to-consumer merchandise (apparel, hats) and 1:18 scale diecast collectibles sold through its e-commerce storefront and at race events.
Is Meyer Shank Racing a public or private company?
Meyer Shank Racing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Meyer Shank Racing founded?
Meyer Shank Racing was founded in 2024. It employs 501 to 1,000 people.
Where is Meyer Shank Racing based?
Meyer Shank Racing is headquartered in Pataskala, United States, in the North America region.
How does Meyer Shank Racing make money?
Three revenue lines are on record. Sponsorship (Primary) is the primary driver. The others are merchandise Sales and race Winnings and Performance Bonuses.
Who are Meyer Shank Racing's main competitors?
Direct peers on record are Arrow McLaren, Wayne Taylor Racing, A.J. Foyt Racing, Chip Ganassi Racing, Rahal Letterman Lanigan Racing, Andretti Autosport, Ed Carpenter Racing and Dale Coyne Racing. Broad incumbents are Team Penske and Porsche Penske Motorsport.
Does Meyer Shank Racing have an API?
No public API is recorded for Meyer Shank Racing.
What industry is Meyer Shank Racing in?
Meyer Shank Racing's product category is Professional Motorsports Racing. Its primary akta.pro industry code is MPAKABAB, Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.), with a secondary code of MPAKAGAB, Motorsports Teams & Entrants (Factory & Independent).