Team Penske

What Team Penske does

Team Penske is a privately held professional motorsports racing organization founded in 1966 and headquartered in Mooresville, North Carolina. The team operates as a multi-series racing organization competing in the NASCAR Cup Series, the NTT INDYCAR SERIES, and the IMSA WeatherTech SportsCar Championship. It is owned by Roger Penske through Penske Corporation, a diversified transportation services conglomerate, and is operated through Penske Racing South, Inc. Across its 60-year history, Team Penske has accumulated more than 665 major race wins, 709 pole positions, 48 National Championships, 20 Indianapolis 500 victories, and 3 Daytona 500 Championships, with more than 100 drivers having raced for the team.

The team's core technical platform is its racing program across three disciplines: stock car racing using Ford-powered NASCAR machinery (No. 22 Shell-Pennzoil driven by Joey Logano, plus Ryan Blaney and Austin Cindric); open-wheel racing using Chevrolet-powered IndyCar equipment (Josef Newgarden, Scott McLaughlin, David Malukas); and sports car endurance racing through the Porsche Penske Motorsport factory partnership using Porsche 963 LMDh hybrid prototypes in IMSA. Supporting assets include the Penske Racing Museum, a physical retail store, and the Penske facility infrastructure that together create the operating backbone.

Team Penske's revenue model is sponsorship-driven. Corporate sponsors — including Shell-Pennzoil, Verizon, PPG, XPEL, Chevrolet, Ford, and Porsche — pay for branding rights, car livery placement, and association with a championship-caliber program in exchange for brand visibility and marketing activation. A secondary revenue stream consists of merchandise sales through the owned e-commerce store at store.teampenske.com and a physical retail location. Pricing details for sponsorship fees, hospitality packages, and merchandise are not publicly disclosed. The team also engages fans through owned media channels including social media, press box, video content (Penske Games), and the Penske Pals children's program.

Name

Team Penske

Legal name

Penske Racing South, Inc.

Website

https://teampenske.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

251–500 employees

Short description

Team Penske is a privately held, 60-year-old professional motorsports organization that fields race teams in NASCAR, IndyCar, and IMSA, generating revenue primarily through corporate sponsorships with brands like Shell-Pennzoil, Verizon, PPG, Ford, Chevrolet, and Porsche, plus merchandise sales to racing fans.

Ownership category

akta.pro rank

Product category

Professional Motorsports Racing

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)

akta.pro secondary industry

Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI)

Keywords

• Professional motorsports racing
• NASCAR competition team
• IndyCar racing program
• Sports car endurance racing
• Racing sponsorship marketing

Headquarters

HQ city

Mooresville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Sponsorship Revenue: Corporate sponsors pay for branding rights, car sponsorship, and association with Team Penske's racing operations. Major sponsors include Shell-Pennzoil (Ford), Verizon, PPG, XPEL, and Chevrolet.
2. Merchandise Sales: The team operates an e-commerce retail store selling driver merchandise, team apparel, and collectibles through store.teampenske.com.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Team Penske operates as a professional motorsports racing organization competing in the NASCAR Cup Series, the NTT INDYCAR SERIES, and the IMSA WeatherTech SportsCar Championship (through Porsche Penske Motorsport). It sells corporate sponsorship rights (car branding, driver associations, hospitality) to enterprise brands such as Shell-Pennzoil, Verizon, PPG, XPEL, Chevrolet, Ford, and Porsche, and sells branded merchandise directly to consumers through its online store and on-site retail location.

Product overview

Team Penske operates as a multi-series professional motorsports organization competing across three primary racing disciplines: NASCAR Cup Series (stock car racing), NTT INDYCAR SERIES (open-wheel racing), and IMSA WeatherTech SportsCar Championship (sports car endurance racing through the Porsche Penske Motorsport partnership). The organization also maintains direct-to-consumer revenue streams through its online merchandise store and physical retail location. Supporting its fan engagement, Team Penske offers the Penske Pals children's activity program and maintains the Penske Racing Museum at its facility. The racing program features drivers competing in car numbers 2, 3, 6, 7, 12, and 22 across the various series.

Differentiator

Problem solved

Functional benefit

Products and services

• Team Penske NASCAR Cup Series Program Professional NASCAR Cup Series racing program fielding Ford Mustang stock cars for drivers Joey Logano (No. 22), Ryan Blaney, and Austin Cindric in stock car competition events across North America.
• Team Penske NTT INDYCAR SERIES Program Professional IndyCar Series racing program fielding Chevrolet-powered open-wheel cars for drivers Josef Newgarden (No. 2), Scott McLaughlin (No. 3), and David Malukas (No. 12) in open-wheel competition events.
• Porsche Penske Motorsport IMSA Program Factory sports car racing program operated through the global partnership with Porsche, competing in the IMSA WeatherTech SportsCar Championship with Porsche 963 LMDh hybrid prototypes driven by Felipe Nasr, Matt Campbell, Julien Andlauer, Kevin Estre, Laurens Vanthoor, and Laurin Heinrich.
• Team Penske Online Store E-commerce platform at store.teampenske.com selling official Team Penske merchandise including driver-specific apparel, collectibles, and team memorabilia for fans of Joey Logano, Ryan Blaney, Josef Newgarden, David Malukas, Austin Cindric, and Scott McLaughlin.
• Team Penske Retail Store Physical retail location at the Mooresville, NC headquarters selling official Team Penske merchandise and racing memorabilia to visiting fans and the public.

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Porsche Penske MotorsportcoreStrategic or Co-development Partner · 1 January 2026Team Penske has a global partnership with Porsche through Porsche Penske Motorsport, competing in the IMSA WeatherTech SportsCar Championship with Porsche 963 LMDh hybrid prototypes. The partnership also races in the FIA World Endurance Championship (WEC). The factory team achieved a 1-2 finish at the 2026 12 Hours of Sebring and won three consecutive 24 Hours of Daytona events.
• Shell-PennzoilmajorGTM or Marketing PartnerShell-Pennzoil sponsors Joey Logano's No. 22 Ford Mustang in the NASCAR Cup Series.
• VerizonmajorGTM or Marketing PartnerVerizon sponsors David Malukas' No. 12 Verizon Chevrolet in the NTT INDYCAR SERIES.
• PPGmajorGTM or Marketing PartnerPPG sponsors Josef Newgarden's No. 2 PPG Chevrolet in the NTT INDYCAR SERIES.
• XPELmajorGTM or Marketing PartnerXPEL sponsors Scott McLaughlin's No. 3 XPEL Chevrolet in the NTT INDYCAR SERIES.
• ChevroletcoreGTM or Marketing PartnerChevrolet provides engines for Team Penske's NTT INDYCAR SERIES program.
• Ford Motor CompanycoreGTM or Marketing PartnerFord provides engines and technical partnership for Team Penske's NASCAR Cup Series program.
• DEX ImagingminorGTM or Marketing PartnerDEX Imaging sponsors Penske Games video content series featuring team drivers.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Action Express Racing: Premier IMSA sports car team with multiple endurance race wins. Competes against Porsche Penske Motorsport for IMSA championships and manufacturer-backed sponsorship value.
• Arrow McLaren: NTT INDYCAR SERIES team owned by McLaren Racing with growing commercial profile. Competes with Team Penske for IndyCar sponsors, drivers, and on-track results.
• Richard Childress Racing: Established NASCAR Cup Series team with multi-car entries and major sponsors. Direct peer to Team Penske's NASCAR program in terms of series participation and sponsorship competition.
• Hendrick Motorsports: Premier NASCAR Cup Series team and most direct competitor in stock car racing. Comparable as a multi-car, blue-chip-sponsor-funded organization competing for the same drivers, sponsors, and championship inventory.
• Andretti Global: Major NTT INDYCAR SERIES team with multi-car entries and additional racing programs. Closest IndyCar peer to Team Penske's Chevrolet-powered open-wheel program in scale and ambition.
• Rahal Letterman Lanigan Racing: Long-standing NTT INDYCAR SERIES team with multi-car entries. Peer to Team Penske's IndyCar operation in series participation and corporate sponsorship profile.
• Chip Ganassi Racing: Multi-series team competing in IndyCar and previously in IMSA and NASCAR. Comparable as a blue-chip sponsored, multi-discipline racing organization competing head-to-head with Team Penske.
• Joe Gibbs Racing: Top NASCAR Cup Series team fielding multiple cars with major corporate sponsors. Directly comparable to Team Penske's NASCAR program in scale, sponsorship profile, and championship contention.
• Cadillac Wayne Taylor Racing: IMSA WeatherTech Championship factory team running Cadillac V-Series.R prototypes. Directly comparable to Porsche Penske Motorsport in factory-team status, endurance series participation, and major sponsor profile.

Emerging players

• Meyer Shank Racing: Multi-series racing team competing in IndyCar and IMSA with Acura/Honda support. A relevant emerging peer as Team Penske competes across the same series for sponsor dollars and prestige wins.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Team_Penske
• YouTubeyoutube.com/user/penskeracingvideo
• Facebookfacebook.com/TeamPenske
• LinkedInlinkedin.com/company/teampenske
• Instagraminstagram.com/team_penske
• TikToktiktok.com/@team_penske

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team Penske