TeamSport E-Karting Nederland

What TeamSport E-Karting Nederland does

TeamSport E-Karting Nederland is the Dutch operating subsidiary of the UK-founded TeamSport group (established 1992), operating two indoor entertainment venues in the Netherlands — Utrecht (inside The Wall shopping center, opened 2023) and Groningen (~5 km from city center, opened 2024) — under the legal entity Go Karting for Fun NL B.V., with Groningen operated through subsidiary Kart en Bowlingcentrum Groningen B.V. The company's core product is electric indoor karting on multi-level tracks featuring banked corners, hills, bridges, and tunnels (Utrecht: 450 m / 14 corners across two levels; Groningen: ~500 m / 14 corners), using electric karts with boost-button capability sourced from a worldwide kart manufacturer, with speeds up to 65 km/h.

The business model is direct-to-consumer and event-driven, monetizing through karting session fees (per heat, typically 10–12 minutes), bundled packages (Pitstop Deal, 3-2-1, Grand Prix tiers), corporate outing tiers (€54.95 / €65.95 / €76.95 per person), bowling lane rentals (10 traditional lanes in Groningen; 4 DuckPin lanes in Utrecht), food & beverage, on-site meeting rooms, and structured Race Academy lessons (€25.50/session) for ages 8-15. A three-tier #GRID subscription membership (Classic €7.99/yr, Elite €34.90/yr, Race Academy €34.90/yr) generates recurring revenue and supports exclusive events, loyalty points, and a competitive league structure, complemented by a TeamSport mobile app for booking and lap-time tracking.

TeamSport serves families and children, individual adult racers and friends, corporate groups (team building, meetings, product launches), student segments (mid-week discounts), and celebration groups (bachelor/stag parties, anniversaries, birthdays). The parent group operates 43 locations across the UK, Netherlands, and Germany, with 25 fully electric venues, and serves 1.5 million+ customers annually across Europe — making it Europe's largest indoor karting provider and providing the Dutch entity with brand, technology, and operational backing as it scales the Dutch footprint.

Name

TeamSport E-Karting Nederland

Legal name

Go Karting for Fun NL B.V.

Website

https://teamsport-ekarting.nl

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

TeamSport E-Karting Nederland operates two indoor entertainment venues in Utrecht and Groningen, offering electric karting on multi-level tracks alongside bowling, arcade, and restaurant services for families, corporate groups, and individual consumers.

Ownership category

akta.pro rank

Product category

Indoor Karting Entertainment

NAICS

Racetracks (711212), Amusement Parks and Arcades (7131)

SIC

Services-Racing, Including Track Operation (7948), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)

akta.pro secondary industry

Motorsports Tracks & Racing Facilities (MPAKAEAC)

Keywords

• Indoor karting
• Electric go-karting
• Entertainment venue
• Corporate team building
• Birthday party events

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Karting Session Fees: Revenue from individual and group karting sessions, measured per heat or session (typically 10-12 minutes per heat). Offered as standalone sessions, multi-heat packages (Pitstop Deal, 3-2-1), and Grand Prix packages for groups.
2. Bowling Lane Rentals: Revenue from traditional bowling (10 lanes in Groningen) and DuckPin bowling (4 lanes in Utrecht). Offered as standalone lane rentals or combo packages including food and drinks.
3. Food & Beverage: On-site restaurant and bar revenue including à la carte menu (burgers, pizza, pasta, ribs, hotdogs), buffets for groups (15+ persons), mini-grill experiences, and drinks. Viewed as a complement to core activities.
4. Race Academy Lessons: Structured kart training program for children (8-14 years) and juniors (13-15 years). Sold as per-session lessons at €25.50 per lesson, with membership discounts for Race Academy members.
5. Membership Subscriptions: #GRID membership tiers (Classic at €7.99/year, Elite at €34.90/year, Race Academy at €34.90/year) generating recurring subscription revenue. Members receive access to exclusive events, loyalty points, discounts, and free race sessions.
6. Corporate Events & Group Bookings: Corporate outing packages (Brons/Zilver/Goud tiers at €54.95/€65.95/€76.95 per person), meeting room rentals, birthday party packages, bachelor/stag parties, and anniversary celebrations. Often bundled with karting, bowling, food, and beverages.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

TeamSport E-Karting Nederland operates indoor electric karting entertainment venues in Utrecht and Groningen, offering multi-level tracks with E-karts reaching up to 65 km/h. The core product is racing sessions for individuals, families, and groups, supplemented by bowling (traditional and DuckPin), arcade games, restaurant/bar service, and structured kart training through the Race Academy program.

Product overview

TeamSport E-Karting Nederland operates as a multi-activity entertainment venue offering electric indoor karting as its core product, supplemented by bowling (traditional and DuckPin), arcade games, restaurant and bar services, and corporate/event packages. The company runs two Dutch locations in Utrecht and Groningen, both featuring electric karting tracks with family heat options. Additional offerings include children's birthday parties, stag/hen parties, Race Academy kart training for ages 8-15, and a three-tiered #GRID membership loyalty program. The Utrecht location also provides meeting facilities for up to 1,000 guests.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Karting Sessions Electric indoor karting experience on multi-level tracks reaching speeds up to 65 km/h, available for adults and children from age 8 (minimum leg length 63.5cm for kids, 73.5cm for adults). E-Karts feature a 5-second per-lap boost button. Tracks in the Netherlands include the 450-meter Utrecht track across two levels and the ~500-meter Groningen track with bridge and tunnel.
• Traditional Bowling

Quantifiable outcome

• Over 1.5 million customers served annually across Europe
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• TeamSport UK (Go Karting for Fun Group)coreStrategic or Co-development Partner · 1 January 2023TeamSport E-Karting Nederland is the Dutch subsidiary of the larger TeamSport group, which was founded in 1992 in the UK and operates 43 locations across the UK, Netherlands, and Germany. The Dutch operation leverages the parent company's 30+ years of experience, proprietary technology, operational know-how, and brand. Thomas Tap, European Marketing Director, oversees the European expansion.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Bowlero: World's largest bowling and entertainment operator with on-site dining, arcade and event spaces. Overlaps with TeamSport's bowling-led group packages and F&B revenue streams.
• Lucky Strike Entertainment: Global bowling-led entertainment and dining venue operator. Comparable as a bowling-and-F&B entertainment concept overlapping with TeamSport's Groningen and DuckPin bowling offerings.
• Main Event Entertainment: US family entertainment center chain with bowling, laser tag, gravity ropes, billiards and arcade gaming. Broader incumbent in the multi-activity entertainment-center space that TeamSport NL competes in for group and family spend.

Direct peers

• Open Kart: Italian indoor karting operator running multi-level electric karting tracks and group event packages, directly comparable to TeamSport's European indoor e-karting format.
• Racehall: Major Scandinavian indoor karting and event venue chain (Denmark/Sweden), offering indoor karting tracks, corporate events and group entertainment packages directly comparable to TeamSport Netherlands.
• K1 Speed: Largest US indoor electric go-karting chain, with multi-level tracks, electric karts and on-site food/beverage. Closest international analog to TeamSport's electric indoor karting plus entertainment-center model.
• Andretti Indoor Karting & Games: US indoor karting and family entertainment center chain combining electric/hybrid karts with bowling, arcade, laser tag and F&B, mirroring TeamSport's multi-activity positioning.
• TeamSport UK: Parent group and brand owner of TeamSport E-Karting Nederland. Operates the same electric indoor karting, multi-activity entertainment center concept across 30+ UK venues, with shared technology, fleet and operating playbook.

Emerging players

• Sandbox VR: Operator of immersive VR-based group entertainment experiences. Competes for the same group/corporate leisure spend that TeamSport targets, particularly for tech-forward entertainment seekers.

Others

• NKH-BRKC (Nederlandse Karting Bond): National Dutch karting federation and sanctioning body. Relevant ecosystem participant as it staged an official raceday at TeamSport Groningen, validating the venue as a competitive karting facility and a channel for higher-value racing audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@teamsport_nederland
• LinkedInlinkedin.com/company/teamsport-e-karting-nederland

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TeamSport E-Karting Nederland