Team Sportia Riihimäki

What Team Sportia Riihimäki does

Team Sportia Riihimäki is a Finnish specialty sports retail store operating as one location within the multi-store Team Sportia chain, itself owned by SGN Sportia Oy. Founded in 2006 and headquartered in Riihimäki, Tavastia Proper, the store sells sports equipment and apparel across core categories including ice hockey (under the specialized 'Kiekkoseppä' sub-brand), cycling, outdoor activities, running, training, ball sports, and leisure wear. It serves Finnish sports enthusiasts and ice hockey players at all skill levels, from children to professionals.

The business operates a hybrid physical-and-digital model: a 7-employee brick-and-mortar retail showroom at the Riihimäki location plus an e-commerce storefront built on WooCommerce (WordPress), with other Team Sportia showrooms located in cities including Jyväskylä, Kalajoki, Lahti, Oulu, Pietarsaari, Tampere, and Ylivieska. The store functions as an authorized dealer for premium global brands — Bauer, CCM, and Warrior in ice hockey; Helkama (Finnish-made, Avainlippu-certified), Fantic, and SCOTT in cycling; and Rukka, Under Armour, Salomon, and Helly Hansen in apparel and outdoor. Notable technical and service capabilities include skate and stick scanner technology for equipment fitting, professional skate sharpening and profiling, and bicycle maintenance and repair.

The revenue model is traditional retail hardware sales: one-time product transactions priced from approximately €19.95 (entry accessories) to €6,690 (premium Fantic electric enduro bikes), with most apparel and equipment falling in the €30–€200 range. Optional consumer financing is provided via Resurs Bank (e.g., €68.01/month for 12 months on a €749 SCOTT city bike). The company is privately held under SGN Sportia Oy and discloses no financials, funding rounds, or M&A activity in the available data.

Name

Team Sportia Riihimäki

Legal name

SGN Sportia Oy

Website

https://teamsportia.fi

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Team Sportia Riihimäki is a Finnish specialty sports retail store (7 employees, founded 2006) operating within the SGN Sportia-owned Team Sportia chain, selling ice hockey, cycling, outdoor, running, and training equipment and apparel from premium brands to Finnish consumers online and in-store.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industries

Ice Hockey & Field Hockey Equipment Retail (CRAMAEAE), Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Sports retail
• Ice hockey equipment
• Bicycle retail
• Outdoor apparel
• Sporting goods

Headquarters

HQ city

Riihimäki

HQ country

Finland

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Team Sportia generates revenue through selling sports equipment and apparel through physical retail stores and e-commerce. Products include ice hockey gear, bicycles, outdoor equipment, training apparel, running gear, and ball sports equipment. Revenue is generated through one-time product transactions with prices ranging from approximately €20 to €6,690 for premium items like electric mountain bikes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Team Sportia Riihimäki is a multi-channel sports retail store that sells ice hockey equipment, bicycles and e-bikes, outdoor apparel, running, training, ball-sports, and leisure wear from leading international and Finnish brands through a physical showroom and an online storefront. It also provides ancillary services including professional skate sharpening and profiling, equipment fitting with scanning technology, and bicycle maintenance.

Product overview

Team Sportia is a Finnish multi-channel sports retail chain operated by SGN Sport Oy, offering a comprehensive portfolio of sports equipment and apparel across both physical stores and online (powered by WooCommerce). The core product categories include: Ice Hockey (Kiekkoseppä specialty with scanning technology, sharpening, and profiling services), Cycling (bicycles, e-bikes, helmets, and maintenance services with Finnish-made Helkama brand), Outdoor activities, Running, Training, Ball Sports, and Leisure wear. The Kiekkoseppä (Hockey Smith) section represents a specialized service hub for ice hockey equipment featuring professional scanning and blade services. Cycling products span city bikes, mountain bikes, electric bikes (e-MTB, e-fat bikes, e-city bikes), gravel bikes, and children's bikes with major brands including Helkama (Finnish-made with Avainlippu certification), SCOTT, Fantic, and Tunturi. The company also offers complementary services like skate sharpening, bicycle maintenance, and uses technology tools like skate and stick scanners to enhance the in-store customer experience.

Differentiator

Problem solved

Functional benefit

Brands

• Kiekkoseppä: Team Sportia Kiekkoseppä is the specialized ice hockey equipment division of Team Sportia, offering skates, sticks, protective gear, and maintenance services including skate sharpening and profiling.

Products and services

• Jääkiekko (Ice Hockey Equipment) Comprehensive ice hockey equipment category including skates, sticks, protective gear, and goaltender equipment from major brands like Bauer, CCM, and Warrior, targeted at players from beginners to professionals.
• Pyöräily (Cycling) Full range of bicycles including city bikes, mountain bikes, gravel bikes, children's bikes, and electric bikes from Helkama, SCOTT, Fantic, Tunturi, and Ghost, with maintenance and repair services for Finnish consumers.
• Ulkoilu (Outdoor) Outdoor activity apparel and equipment including cross-country skiing, outdoor jackets, pants, and accessories for Finnish outdoor enthusiasts.
• Juoksu (Running) Running shoes, apparel, and accessories for various running activities, sold to Finnish consumers.
• Treeni (Training) Training apparel, footwear, and accessories from ASICS, ENDURANCE, and Under Armour.
• Palloilu (Ball Sports) Ball sports equipment including floorball sticks, balls, and sports apparel from Fat Pipe, OXDOG, and Puma.
• Vapaa-aika (Leisure) Casual and leisure wear including jackets, pants, and everyday sports apparel from New Balance, Jack Wolfskin, and Torstai.
• Skate Sharpening and Profiling Service Professional ice skate blade sharpening and profiling services offered in-store to maintain and optimize hockey skate performance for players of all levels.
• Cycling Maintenance Services Professional bicycle maintenance and repair services for all types of bicycles sold by the chain.
• Resurs Bank Consumer Financing Installment financing option provided to customers at checkout through Resurs Bank, enabling monthly payments for higher-priced items such as bicycles.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered parent company, core and minor.

• SGN Sport (SGN Sportia Oy)parent companyOthersSGN Sportia Oy is the parent company of Team Sportia retail chain. The footer of teamsportia.fi indicates 'SGN Sportia Oy' as the operating entity.
• Bauer HockeycoreChannel Partner/ Reseller/ DistributorLeading ice hockey equipment brand whose products are sold through Team Sportia. Products include skates, helmets, protective gear, and sticks under SUPREME and other lines.
• CCM (Jetspeed)coreChannel Partner/ Reseller/ DistributorMajor ice hockey equipment manufacturer. Team Sportia carries CCM Jetspeed FT9 Pro and other CCM products.
• Warrior SportscoreChannel Partner/ Reseller/ DistributorIce hockey equipment brand with product families Covert, Alpha, and Novium. Warrior supplies sticks, helmets, gloves, and team apparel to Team Sportia.
• HelkamacoreChannel Partner/ Reseller/ DistributorFinnish bicycle manufacturer founded in 1905, producing electric and regular bicycles at their Hanko factory. All Helkama bikes carry the Avainlippu (Key Flag) certification for Finnish manufacturing. Products include city e-bikes, fat bikes, and hybrid bicycles.
• FanticcoreChannel Partner/ Reseller/ DistributorItalian electric bicycle manufacturer. Team Sportia carries Fantic electric mountain bikes including XEF 1.9 Race, XF2, XMF, and XTF models with Brose and Yamaha motors.
• SCOTT SportscoreChannel Partner/ Reseller/ DistributorSwiss bicycle and outdoor equipment manufacturer. Team Sportia carries SCOTT city bikes, mountain bikes, and gravel bikes including Sub Cross and Contrail lines.
• Under ArmourcoreChannel Partner/ Reseller/ DistributorAmerican sports apparel and equipment brand founded in 1996, operating in 85+ countries. Products include training apparel, leggings, and athletic wear.
• TorstaiminorChannel Partner/ Reseller/ DistributorFinnish sports apparel brand. Team Sportia carries Torstai outdoor clothing including the Kuopio pants and Aitoo hybrid midlayer jacket.
• RukkacoreChannel Partner/ Reseller/ DistributorFinnish premium outdoor apparel brand. Team Sportia carries Rukka outdoor pants and jackets featuring waterproof membranes and four-way stretch materials.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Emerging players

• BikeCenter Finland: Finnish cycling-focused multi-brand retailer carrying Helkama, SCOTT, and similar premium bike brands; directly overlaps Team Sportia's cycling category with deeper specialization.

Direct peers

• XXL Sport: Nordic specialty sporting goods chain (Norway/Finland/Sweden) with overlapping category coverage in cycling, hockey, training, and outdoor — direct competitor in shared markets.
• Stadium: Swedish-origin sporting goods chain with Finnish presence, competing across team sports, running, training, and lifestyle categories for the same consumer wallet.
• Sport 2000: International sporting goods retail cooperative operating Finnish member stores with similar multi-brand sporting equipment and apparel assortments.
• Decathlon: Global sporting goods discounter with growing Finnish retail footprint, competing head-on across cycling, running, training, and team sports at lower price points.
• Intersport Finland: Largest multi-brand sporting goods retailer in Finland with a comparable product mix across hockey, cycling, running, and outdoor. Directly competes with Team Sportia for the same Finnish household sports budget.

Broad incumbents

• Prisma / SOK (sports departments): Finnish hypermarket chain (S-Group) with broad sporting goods departments; not specialist but competes for the same casual sports equipment purchases.
• Power Finland: Finnish electronics and sporting goods retailer with growing fitness and cycling category exposure; competes on price and accessibility in training and cycling.
• K-Sport (Kesko): Kesko's K-Group hypermarket sporting goods offering that competes at the entry-level for casual sports equipment, footwear, and apparel.

Others

• Helkama: Finnish bicycle manufacturer (1905, Hanko factory) and brand partner of Team Sportia; sells both B2B through Team Sportia and increasingly D2C, making it both an enabler and a partial competitor in the premium e-bike category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/team-sportia-riihimaki

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team Sportia Riihimäki