Gemaur Gymanwlad Cymru | Commonwealth Games Wales

What Gemaur Gymanwlad Cymru | Commonwealth Games Wales does

Commonwealth Games Wales (operating as Team Wales) is the National Sporting Organization responsible for leading Wales's participation in the Commonwealth Games and Commonwealth Youth Games. It is one of 74 Commonwealth Games Associations (CGAs) affiliated with the Commonwealth Games Federation, and is among six teams that have attended every Commonwealth Games since the movement's inception. The organization is headquartered in Cardiff, Wales, and operates with a small core staff of approximately 16 employees (including former interns transitioned to permanent roles), led by CEO Rebecca Edwards-Symmons and Board Chair Gareth Davies. Helen Phillips serves as President and was elected as Regional Vice President for Europe on the CGF Board.

The organization's core operations span three areas: (1) elite athlete preparation and selection for multi-sport Games, supporting Welsh athletes across athletics, swimming, cycling, boxing, gymnastics, judo, bowls, weightlifting, netball, and para sports; (2) community engagement programmes including the Youth & School Programme (Ysbrydoli Cymru), the LeadHERship Programme for women leaders, the Business Club (Tîm Cymru), and the Lunch & Learn Series; and (3) commercial activities centred on the Shopify-powered Team Wales Store selling adidas-branded official merchandise. Digital infrastructure is built on teamwales.cymru (WordPress) and store.teamwales.cymru (Shopify), with SurveyMonkey for newsletter sign-ups and Ticket Tailor for event bookings.

The revenue model is grant-and-sponsorship dependent. Core funding flows from the Welsh Government's Ministry for Culture, Skills and Social Partnership and the National Lottery, supplemented by multi-tiered partnership and sponsorship arrangements (headline partner Cardiff Metropolitan University; core partners including RBC Brewin Dolphin, ITCS, Principality Building Society, Royal Mint, PureCyber, Specialist Sports); merchandise licensing royalties through Specialist Sports Group; and event-based income from Business Club membership, Lunch & Learn Series, and send-off dinners. The model is event-driven, with material revenue and operational cadence tied to the four-year Games cycle (Glasgow 2026, Trinbago 2023 Youth Games, Birmingham 2022).

Name

Gemaur Gymanwlad Cymru | Commonwealth Games Wales

Legal name

Commonwealth Games Wales

Website

https://teamwales.cymru

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Commonwealth Games Wales (Team Wales) is the National Sporting Organization responsible for preparing Welsh athletes for the Commonwealth Games, delivering community programmes (Youth, Business Club, LeadHERship), and operating official merchandise via a Shopify store. It is one of 74 Commonwealth Games Associations worldwide.

Ownership category

akta.pro rank

Product category

National Sports Federation Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees) (MPAKACAI)

akta.pro secondary industry

Olympic & Multi-Sport Governing Bodies (IOC/IPC, Continental Games Federations) (MPAKAFAA)

Keywords

• National sports federation
• Athlete development programs
• Commonwealth Games participation
• Sports partnership programs
• Community engagement initiatives

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Partnership and Sponsorship Revenue: Multi-tiered partnership arrangements with Welsh businesses including headline partners (Cardiff Met), official partners, and suppliers. Partners receive brand association, marketing rights, and access to Business Club events.
2. Government Funding: Core funding from Welsh Government for athlete preparation, travel, and Games participation. Sustainability focus in operations.
3. Merchandise Sales: Official Team Wales merchandise including apparel, headwear, and accessories sold through store.teamwales.cymru, operated by Specialist Sports Group Ltd. Products include adidas-branded items, bucket hats, performance caps, t-shirts, hoodies, and jackets.
4. Membership and Entry Fees: Business Club membership and event participation fees. Lunch & Learn Series events, send-off dinners, and networking events with ticket sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Commonwealth Games Wales (Team Wales) is the national sporting organization responsible for preparing, selecting, and managing Team Wales's participation in the Commonwealth Games and Commonwealth Youth Games. The organization runs community engagement programs including the Youth & School Programme (Ysbrydoli Cymru), the Business Club for Welsh business networking, and the LeadHERship women's leadership programme, and operates an official branded merchandise e-commerce store.

Product overview

Team Wales operates a unified digital and programmatic portfolio centered on Welsh Commonwealth Games participation. The core digital presence includes the main website (teamwales.cymru) for news, athlete information, and community engagement, plus the Shopify-powered Team Wales Store for official merchandise. Community programs include the Youth & School Programme (Ysbrydoli Cymru) offering free school visits, the Business Club for networking with themed events, the LeadHERship Programme for women's leadership development in partnership with Cardiff Met and RBC Brewin Dolphin, and the Lunch & Learn Series featuring business insights at The Ivy Cardiff. The Glasgow 2026 initiative encompasses Team Wales House as a central hub for athletes and fans during the Games.

Differentiator

Problem solved

Functional benefit

Brands

• Tîm Cymru Business Club: A business networking club celebrating the talent and pride of athletes in the Commonwealth Games
• LeadHERship Programme
• Ysbrydoli Cymru (Inspire Wales)
• Tŷ Tîm Cymru (Team Wales House)

Products and services

• Team Wales Website (teamwales.cymru) The official website of Team Wales, providing Commonwealth Games participation information, athlete profiles, news, events, partner relationships, and details on community engagement programs including Youth & School Programme and Business Club.
• Team Wales Store Official e-commerce store powered by Shopify selling Team Wales branded merchandise including apparel (t-shirts, hoodies, jackets), headwear, and accessories for adults and children.
• Youth & School Programme (Ysbrydoli Cymru) Free school and club visits across Wales offering athlete meet-and-greets, interactive sessions, and themed activities covering health, wellbeing, culture, teamwork, and resilience for Welsh children and young people.
• Business Club (Tîm Cymru Business Club) Networking platform connecting Welsh businesses with Team Wales, featuring themed events, panel discussions, Lunch & Learn sessions, and opportunities to celebrate Commonwealth sporting talent across Wales.
• LeadHERship Programme Year-long leadership development programme for women in sport and business, comprising four two-day residential sessions plus four online sessions, developed with Cardiff Metropolitan University and RBC Brewin Dolphin.
• Lunch & Learn Series Exclusive business networking events featuring expert speakers, two-course meals, and actionable insights for professional development, hosted at The Ivy Cardiff.
• Team Wales House Central hub at the Glasgow 2026 Commonwealth Games providing a home-away-from-home environment for athletes, families, partners, and media with Welsh community engagement and media centre for interviews and digital content.

Quantifiable outcome

• Team Wales finished 9th in medal table at Trinbago 2023 Commonwealth Youth Games with 15 medals
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

29 partnerships are on record, tiered core, flagship and minor.

• RBC Brewin DolphincoreGTM or Marketing Partner · 6 March 2025Financial services partner providing sponsorship and financial literacy sessions for the LeadHERship Programme. Partner for Team Wales Business Club events including the 'Personal Finances preventing own goals' Lunch & Learn session.
• Cardiff Metropolitan UniversityflagshipStrategic or Co-development PartnerHeadline partner of Team Wales, providing academic collaboration, internship opportunities (Media Intern programme), and supporting the ArcHER women's sport programme. Cardiff Met students gain real-world experience working with the organization.
• ITCS (UK) LTDcoreTechnology or IntegrationBusiness technology company with headquarters in Bridgend providing IT support, business networking, and software development services. First new partner of 2025, supporting Team Wales with technological expertise for data collection across sports.
• Specialist SportscoreChannel Partner/ Reseller/ DistributorOfficial merchandise partner operating store.teamwales.cymru, providing official Team Wales branded products including adidas apparel. Licensed to use Team Wales brand for official merchandise delivery and fulfilment.
• Principality Building SocietycoreGTM or Marketing PartnerBuilding society partner providing financial support and brand association with Team Wales.
• PureCybercoreGTM or Marketing PartnerCybersecurity partner hosting Lunch & Learn events on cybersecurity tips for businesses, supporting the Business Club programme.
• Royal MintcoreGTM or Marketing PartnerOfficial partner producing commemorative medals for Commonwealth Youth Games and Commonwealth Games participation. Hosted Business Club launch event at Royal Mint Experience in Llantrisant.
• Celtic CollectionminorGTM or Marketing PartnerHospitality partner supporting Team Wales events and activities.
• ClogauminorGTM or Marketing PartnerWelsh jewellery brand partner providing brand association and merchandise support.
• Welsh GovernmentflagshipStrategic or Co-development PartnerCore funder providing government support for athlete preparation, travel, and Games participation. Ministry for Culture, Skills and Social Partnership supporting initiatives including LeadHERship Programme.
• Sport WalesflagshipStrategic or Co-development PartnerNational sports body and key member organization. Chair Baroness Tanni Grey-Thompson and CEO Brian Davies collaborating on sport development objectives.
• Edwards CoachescoreChannel Partner/ Reseller/ DistributorOfficial travel partner providing transportation services for Team Wales, announced March 2025.
• Whisper CymruminorGTM or Marketing PartnerOfficial partner announced as part of Team Wales partner expansion for Glasgow 2026.
• WISCminorGTM or Marketing PartnerOfficial partner announced for Glasgow 2026 preparations, supporting Welsh sporting identity.
• IVY CollectionminorGTM or Marketing PartnerHospitality partner providing venue for Business Club Lunch & Learn Series events at The Ivy, Cardiff.
• Nathaniel CarsminorGTM or Marketing PartnerCar dealership partner providing vehicle support and brand association.
• Browne JacobsonminorImplementation/ SI/ Consulting PartnerLegal and professional services firm partner hosting Business Club Lunch & Learn events on legal topics.
• One Step NorthminorGTM or Marketing PartnerTechnology partner hosting AI and immersive technologies Lunch & Learn event for Business Club.
• GenerominorGTM or Marketing PartnerCreative agency partner supporting Team Wales marketing and communications.
• WCSminorGTM or Marketing PartnerMarketing agency partner hosting social media marketing Lunch & Learn event for Business Club.
• EDF EnergyminorGTM or Marketing PartnerEnergy partner providing sponsorship and brand association.
• Yotel GlasgowminorGTM or Marketing PartnerAccommodation partner for Glasgow 2026 Games operations.
• John LewisminorGTM or Marketing PartnerRetail partner providing merchandise and brand support.
• Mauve GroupminorGTM or Marketing PartnerMarketing and business partner supporting Team Wales initiatives.
• Owens GroupminorGTM or Marketing PartnerTransport and logistics partner supporting Team Wales operations.
• Sport in WalesminorGTM or Marketing PartnerMedia partner supporting sports coverage and communications.
• Route MediaminorGTM or Marketing PartnerMedia partner supporting outdoor advertising and media placement.
• St David's CathedralminorGTM or Marketing PartnerVenue partner for events.
• Habs MonmouthminorGTM or Marketing PartnerSchool partner supporting youth engagement activities.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sport Wales: National sport agency for Wales, with overlapping remit in athlete development, community sport engagement and Welsh Government funding. Shares key personnel overlap (Baroness Tanni Grey-Thompson as Chair, Brian Davies as CEO) and operates as a closely linked strategic stakeholder.
• Commonwealth Games Scotland: National CGA for Scotland and host nation for Glasgow 2026. Directly comparable in size and scope to Team Wales, with parallel athlete preparation, partnership and community engagement programmes within the same multi-sport movement framework.
• Commonwealth Games Canada: National CGA for Canada, also a perpetual attendee since the Games' inception. Operates an analogous athlete preparation, sponsorship and community engagement model under the same CGF framework as Team Wales.
• Commonwealth Games Australia: National CGA for Australia, one of the six teams that have attended every Commonwealth Games. Directly comparable organisational structure, partnership model and athlete preparation mandate, with substantially larger commercial scale due to market size.
• Commonwealth Games England: National Commonwealth Games Association for England, the closest peer in scale, structure and mandate. Operates a similar athlete preparation, sponsorship, and community engagement model under the same CGF framework, and competes for UK-wide sponsorship budgets alongside Team Wales.

Broad incumbents

• UK Sport: UK-wide high-performance sport agency funding Olympic and Paralympic athletes. Shares the same Welsh Government/National Lottery funding ecosystem, competes for the same elite athlete attention, and operates overlapping community programmes to Team Wales.
• New Zealand Olympic Committee: National multi-sport movement organisation for New Zealand, also a CGA member. Comparable in mandate (managing team participation in multi-sport events), funding model (government plus commercial), and community/legacy programmes, but operating at slightly larger scale.

Others

• Commonwealth Games Federation: Parent federation of which CGW is a member, and the body that sanctions the Commonwealth Games. Provides the governance framework, rules and rights under which Team Wales operates, and represents the broader commercial platform Team Wales depends on for sponsorship and broadcast value.

Regional players

• Welsh Sports Association: Umbrella body for national governing bodies of sport in Wales. Operates a related community sport and member-services mandate within Wales, sharing stakeholder overlap with Team Wales (Welsh Government, Sport Wales, Cardiff Met) and competing for the same corporate partner attention.
• Scottish Governing Bodies of Sport (via sportscotland): Scottish national sport agency coordinating governing body activity and community sport engagement. Operates within an adjacent (Scottish) home nation context but serves as a structural analogue for how a national sport ecosystem funds and supports athlete pathways similar to Team Wales in Wales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TeamWales
• YouTubeyoutube.com/user/TeamWales1
• Facebookfacebook.com/Team-Wales-126663540695143
• Instagraminstagram.com/team_wales
• LinkedInlinkedin.com/company/commonwealth-games-wales

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gemaur Gymanwlad Cymru | Commonwealth Games Wales